Alison Ver Halen has always loved writing and wanted to be a novelist when she grew up, but her parents convinced her there was no money in that and urged her to choose a more “practical” career.
She ended up majoring in English and Psychology, little knowing she was getting the perfect degree for content marketing.
She didn’t even know what content marketing was.
She thought she wanted to work in publishing, figuring if she couldn’t make a living writing books, maybe she could make a living publishing them.
Unfortunately, she graduated in 2009, right after the job market crashed.
There were no jobs to be had in publishing … or really anywhere else.
She was a receptionist and she worked in customer service, but they were jobs, not careers.
When she found herself between jobs, her roommate’s dad, who was an attorney, offered to give her things to do around his office until she got back on her feet.
One of the things he needed was someone to write blog posts for her law firm.
He knew she had a strong writing background, so he offered her the gig, and she was more than happy to get paid to write.
After six months, he told me she had brought in $75,000 worth of business for his law firm, just from the blog posts she was writing for him.
After a while, she started writing for an associate of his, and then for some friends of her.
She did get another day job, but she kept writing on the side, and her client list kept growing until she knew she couldn’t do both any more, so she quit the day job to devote herself to writing full time, and she’s never looked back.
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