175. Content marketing strategy With Alison Ver Halen
Most online projects fail because of the wrong strategy.
How to create yours?
Alison Ver Halen shares her valuable insights.
A content marketing strategy is the most important part of the plan.
Without one, startups and small businesses will not be able to attract customers or achieve their goals.
A content marketing strategy’s main focus is on planning sticky landing pages that will keep your visitors engaged throughout their session and generate conversion.
This helps to build awareness for your brand as well as having a long-term reach in terms of generating leads for your business.
Let’s face it – when it comes down to writing content, everyone struggles with writer’s block at some point.
Content marketing strategy covers a lot of different aspects of creating and publishing content.
The importance of this strategy is that it plays an enormous role in the success of brands.
In 2022, companies are going to need to have a more flexible approach when it comes to content marketing strategies.
They will be able to take advantage on AI-generated content, digital advertising and data analytics in order to have the best overall approach for their company’s digital image.
Content marketing strategy is a shift in the way that companies approach their marketing.
The goal of this strategy is to create high-quality content that will influence the customers and increase their sales.
The tools for content marketing have been evolving significantly over the last few years.
AI has become a huge part of these tools and there are many uses for it within this strategy.
There are three broad categories where AI can be utilized in content creation
– Content creation: AI writing assistants use these tools to generate content ideas at scale, which helps make creative work more efficient
– Strategy: The data from what’s trending online also helps with making decisions on what type of content is needed and how it should be implemented
– Measurement: These include metrics such as time spent on page, bounce rate, social media engagement.
Watch or listen to the entire episode to know a lot more.
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Learn more about Alison Ver Halen on the following resources:
Website: https://avwritingservices.com/
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