Chelsea Alves

Chelsea Alves

Marketing professional with a specialty in content writing.

With over 12+ years of professional writing and digital marketing experience, I’ve helped businesses in a variety of industries achieve success through improving their content marketing strategy, adding high-quality content to their website, gaining more qualified leads, crafting valuable resources for current and prospective clients, and fostering relationships with customers.

Learn more about Chelsea Alves on the following resources:

The Power of Brand Publishing: How to Win Customers (#764)

Anatolii Ulitovskyi, Chelsea Alves202
The Power of Brand Publishing: How to Win Customers (#764)
Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric: 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. Brand Publishing Foundation "Content is king" - Bill Gates (Founder, Microsoft) Brand publishing is the process of creating a lot of educational content with an individual style and solid call-to-action in various channels:
  • blogs
  • guest posts
  • audio podcasts
  • videos
  • webinars
  • social media posts
  • PR.
These channels win attention, including views, likes, comments, and traffic, to show customers how products can solve their problems in seven or more touches. Brands should have unique content with valuable insights that stand out because generic content has low engagement and hurts more CX. Before posting any content, you should create a buying persona. Understanding Your Audience: The First Step to Engagement "The goal of all marketing is to know and understand the customer so well the product or service fits them and sells itself." - Peter Drucker (Management Consultant) Learn your customers:
  • demographic data
  • interests
  • problems
  • occupations
  • religion
  • anything else.
Content works if it's non-boring and your target audience gets value. There are a few ways of collecting data:
  • Talk with customers
  • Get data from salespeople
  • Use tools, studies, polls, etc.
When you learn the audience, bring them a quality that search engines and social media only recommend. Content Creation: Quality Over Quantity "Don't just create content; create content that adds value. Content that educates, inspires and solves problems." - Neil Patel (Entrepreneur & Digital Marketer) The era of lazy marketers is dead. Creating high-quality content demands collecting data, having extended experience, become an expert in a specific niche. For example, I cannot create good content about weight loss and cars with limited experience and lack of passion. In digital marketing, I can and do it every single day. Quality means sharing something better than existing content that educates your audience that experts can bring through years of hard work, if not decades. Quality takes time. That is why quantity hurts quality. Multi-Channel Strategy: Choosing the Right Channels for Your Message Your audience can be everywhere, but they spend more time on specific channels: blogs, social media, audio podcasts, events, etc. The main goal is to find the most popular channels for your customers. Sparktoro is a great tool that shows what your target users consume more. Learn these channels and brainstorm your ideas on how to do it better than existing content. Then, create a content plan for what you'll do first, second, third, etc., according to choosing priorities. A study by the Content Marketing Institute found that companies with solid content marketing strategies experience 30% higher customer retention rates. Creating much content at scale is only possible by repurposing similar content in different formats. For example, you can write a blog post and convert it to guest posts and social media posts. You don't need to collect data about this topic for videos, audio podcasts, and live streams. HubSpot research shows that businesses that publish 16+ blog posts per month get almost four times as much traffic as those who publish 0-4 posts. Authenticity in Brand Messaging Most content creators give up creating content consistently fast. It's not a lack of discipline. The main reason is they dislike what they do and only replicate what competitors provide to their audience. For example, if you don't enjoy writing, film more or record audio podcasts like GaryVee, MrBeast, and Joe Rogan. Be yourself and enjoy each moment. Authenticity helps you stick with the game for a long when results are low or absent, but you enjoy it like other hobbies: watching TV, walking with dogs, and spending time with your family. Don't build high expectations of getting fast results that stop most content creators. Your goal is to be better than others. Challenges and problems are the central part of the process. Common Pitfalls in Brand Publishing and How to Avoid Them Only learn what works by trying hard, testing, experimenting, and failing many times while creating content. "If you can't measure it, you can't improve it." - Peter Drucker. The most common pitfalls include the following:
  • lack of consistency
  • creating generic content
  • weak inspiration
  • boring.
Users seek valuable, attractive, and inspirational content that decides their problems and provides solutions. Conclusion: Future Trends: Staying Ahead in Brand Publishing "The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt (Former First Lady of the United States). The future is yours, and others can't impact your results. Just love what you do, enjoy each moment, and outwork others by helping your customers more than anybody else. [yt-video vid="4g02mnjhca4" title="The Power of Authentic Brand Publishing: How to Win Customer Trust" img="https://unmiss.com/wp-content/uploads/2024/03/power-of-brand-publishing.png" desc=" Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric : 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. " upload="2024-03-21" duration="PT00H53M59S" shadow="1" lazy="1"] Learn more about Chelsea Alves on the following resources: Website: https://www.rioseo.com/ LinkedIn: https://www.linkedin.com/in/chelsea-alves Twitter: https://twitter.com/Rio_SEO

Best Hooking Words for Various Industries

Chelsea Alves

Your content has powerful implications on consumer behavior.

Stringing together the right words can capture attention, improve brand perception, and it might even prompt a consumer to take action. 

264. Content Strategy for Small Businesses with Chelsea Alves

Anatolii Ulitovskyi, Chelsea Alves157
264. Content Strategy for Small Businesses with Chelsea Alves
I love creating content strategies because of getting much better and faster results. I failed with the first attempts because they were so generic. Over a thousand others do the same. Then I found that the best thing is not to compete with others. Find traffic topics with a lack of quality content that have low competition and jump there. Then create better content than existing. I also love learning from prominent experts who have extended experience. Chelsea Alves is a well-known and brilliant expert who can lead you in the right direction by replying to the following questions:
  1. Where to start by creating a content strategy?
  2. How to learn about competitors and customers?
  3. What should SMBs do or not?
  4. How long does it take to achieve results?
  5. What is a content strategy in UX?
  6. How to develop a content marketing strategy?
Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group - https://www.linkedin.com/groups/12416146/. Wanna get more traffic? Submit your request on my website - https://unmiss.com/. [yt-video vid="pMFgddgjn-k" title="Content Strategy for Small Businesses with Chelsea Alves" img="https://unmiss.com/wp-content/uploads/2022/08/content-strategy-for-small-businesses.png" desc="

I love creating content strategies because of getting much better and faster results. I failed with the first attempts because they were so generic. Over a thousand others do the same. Then I found that the best thing is not to compete with others. Find traffic topics with a lack of quality content that have low competition and jump there. Then create better content than existing. I also love learning from prominent experts who have extended experience. Chelsea Alves is a well-known and brilliant expert who can lead you in the right direction by replying to the following questions: 1. Where to start by creating a content strategy? 2. How to learn about competitors and customers? 3. What should SMBs do or not? 4. How long does it take to achieve results? 5. What is a content strategy in UX? 6. How to develop a content marketing strategy? Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group - https://www.linkedin.com/groups/12416146/. Wanna get more traffic? Submit your request on my website - https://unmiss.com/

" upload="2022-08-17" duration="PT00H43M55S" shadow="1" lazy="1"] Learn more about Chelsea Alves on the following resources: Website: https://www.rioseo.com/ Linkedin: https://www.linkedin.com/in/chelsea-alves Twitter: https://twitter.com/Rio_SEO

Beyond Keywords: Content Optimization Strategies for Maximum Impact

Chelsea Alves

You can revive old content from the dead.

I’ve successfully revised and rewritten old content that others thought belonged in the grave.

All it took was a few simple tweaks to improve the content’s relevance and it was back to ranking in the search engine results pages.

The secret? Implementing tried, true, and tested content optimization strategies.

Multimedia Marketing Strategy

Chelsea Alves

By embracing multimedia marketing, I've attracted an additional 69,000 visitors to my website through podcasting this year.

Investing in engaging visual and audio content has proven to be highly effective in reaching potential customers.

User Experience Strategy: The Ultimate CX Engagement Tactics Revealed

Chelsea Alves
Updated: 30.05.2024

Many visitors were frustrated because a CTA on my homepage led to a broken link, causing lost sales.

Installing heat map software helped identify the issue, emphasizing the importance of continuously evolving user experience strategies to avoid costly mistakes.

Success Made Simple: Business Growth Strategy Insights Straight from the Experts

Chelsea Alves

Business success doesn’t come easy, but it can be a more streamlined process with the right strategies in place.

The Top Digital Marketing Technology Trends for Strategic Success

Chelsea Alves

I drove 40,000 website visitors in a month with a $1,500 PPC budget.

These visitors were qualified, highly motivated consumers ready to take action.

How did I do it? 

I'll answer this question and many others you likely have in this article

Cutting-Edge SEO Strategies for Online Visibility: AI, Best Tools, and More

Chelsea Alves
127 views

SEO is a top priority for many businesses across myriad verticals for numerous reasons.

Today’s pay-to-play landscape dominates search engine results pages (SERPs), making it difficult for SEOs targeting organic search terms.

Mastering Traditional and AI-Driven Content Marketing Strategies

Chelsea Alves
137 views

AI is more than a buzz-worthy tool.

It’s a time-saving machine.

Here’s how I cut my time spent drafting an article in half with the help of artificial intelligence (AI).

Outsmarting Competitors: Advanced Techniques for Competitive Analysis

Chelsea Alves

Competitive analysis often requires an investment of time, money, and resources.

But fortunately, you don't need to invest in a competitive intelligence firm or hire a professional to gain the knowledge you need to get ahead.

You can do advanced analysis on your own by conducting some simple research with the steps we'll outline below.

Traditional Keyword Research: Rethinking Strategies for SEO Success

Chelsea Alves

Marketing professionals are well-versed in the importance of keyword research and the wealth of benefits it brings.

The truth of the matter is that keyword research is shifted beyond looking solely at monthly search volume and is instead taking into consideration how the customer thinks.

In this post, we'll uncover the top keyword research strategies currently driving measurable results and the step-by-step approach to improving your site's position in the SERPs.

Anatolii

Enjoy reading my content.

If you are interested to get traffic - book a call with me.