Chelsea Alves

Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready. Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses navigate the ever-changing landscape of PPC advertising. Before we dive in, here’s something to think about: Google Ads alone processes over 8.5 billion searches per day, yet many advertisers fail to fully leverage the platform’s automation features. These tools can save time, improve performance, and uncover growth opportunities—but only if used strategically. Lisa helps businesses cut through the complexity, implement smart automation tactics, and achieve real results without sacrificing control. I’m your host, Chelsea Alves, and I’m thrilled to welcome Lisa Raehsler to the podcast! Chelsea: Lisa, welcome! To start, can you share a bit about your background and how you became so passionate about PPC automation? Chelsea: We’ve seen an explosion of new automation features in both Google Ads and Microsoft Ads. Why do you think so many advertisers struggle to use these tools successfully? Chelsea: Automation is supposed to make things easier, but some advertisers worry about losing control over their campaigns. How can they strike the right balance between manual oversight and automated efficiency? Chelsea: You’ve worked with countless clients on transitioning to AI-powered campaigns. What are the biggest mistakes people make when trying to “AI-ready” their ads? Chelsea: Let’s talk strategy. With all these new features—like Performance Max, automated bidding, and responsive search ads—where should advertisers start if they want to see better results? Chelsea: Performance Max campaigns have been a hot topic lately. Some people love them, others are skeptical. How can businesses ensure they’re using Performance Max effectively? Chelsea: Data quality is a huge piece of the automation puzzle. What should advertisers focus on to feed the right data into these platforms? Chelsea: Microsoft Ads often gets overshadowed by Google Ads, but it has powerful automation tools too. Are there any Microsoft-specific features you think more advertisers should be taking advantage of? Chelsea: AI in advertising is evolving fast. What trends should marketers be watching as we head into the next year? Chelsea: For someone just starting to incorporate automation into their PPC strategy, what’s the one thing they should prioritize today? Chelsea: What’s a common misconception about AI in paid advertising that you wish more people understood? Chelsea: Lisa, this has been such a valuable conversation! Where can our listeners connect with you and learn more about your work? Thank you so much for joining us today and sharing your expertise!

Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Mike Weiss, a LinkedIn growth expert, AI strategist, and the founder of Clout Selling. Mike has helped countless professionals and businesses leverage AI to build authority, attract leads, and grow their brand on LinkedIn. Before we dive in, here’s something to think about: LinkedIn has over 1 billion users, yet only a small percentage truly maximize its potential for business growth. With AI revolutionizing content creation and engagement, the strategies that worked a year ago may already be outdated. Mike has built a system that helps professionals stand out in the noise, connect with their ideal audience, and drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome Mike Weiss to the podcast! Chelsea: Mike, welcome! To start, can you share a bit about your professional background and experience? Chelsea: You emphasize that LinkedIn is one of the most underutilized platforms for personal branding and business growth. Why do you think so many people struggle to see results on LinkedIn? Chelsea: AI has changed the game for content marketing, but many people still hesitate to use it. How can AI help professionals create more engaging and effective LinkedIn content? Chelsea: Many people fear that AI-generated content lacks authenticity. How can professionals strike the right balance between AI efficiency and personal voice? -Strategies for Growing on LinkedIn with AI Chelsea: You talk about the importance of building an authority brand. What are the key steps someone should take to establish themselves as a thought leader on LinkedIn? Chelsea: Engagement is key on LinkedIn, but many people struggle to get meaningful interactions. What are some proven strategies to increase engagement and visibility? Chelsea: LinkedIn’s algorithm can be tricky. What are some mistakes people make that limit their reach, and how can they optimize their posts for better results? -AI and Sales: Converting Connections into Clients Chelsea: Growing a network is great, but turning connections into clients is the real goal. How can AI help professionals turn LinkedIn connections into actual business opportunities? Chelsea: You developed the Clout Selling system to help people accelerate their success on LinkedIn. Can you break down how it works and why it’s so effective? -The Future of LinkedIn and AI-Driven Growth Chelsea: With AI evolving so rapidly, what trends do you see shaping the future of LinkedIn and social selling? Chelsea: For someone just starting to leverage LinkedIn for growth, what’s the first action step they should take today? Chelsea: If someone wants to stay ahead and fully maximize LinkedIn, what’s the one mindset shift they need to make? -Wrapping Up Chelsea: Mike, this has been an eye-opening conversation! Where can our listeners connect with you, learn more about Clout Selling, and get access to your strategies? Chelsea: Thank you so much for joining us today and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. Lastly, if you want to optimize your website for better search rankings and performance, check out Unmiss.com’s free Website Audit tool. In just a few clicks, you'll get actionable insights to improve your SEO, boost traffic, and stay ahead of the competition—visit Unmiss.com/website-audit to get started! And be sure to connect with Mike on LinkedIn and visit CloutSelling.com to take your LinkedIn growth to the next level! This has been the Unmiss Podcast. See you next time!

Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Cameron Herold, a globally recognized business growth expert, speaker, and best-selling author. He’s the mastermind behind "The Second in Command" philosophy, which explores the pivotal role of a Chief Operating Officer (COO) in scaling businesses effectively. Before we dive in, here’s some food for thought: According to a Harvard Business Review study, nearly 50% of CEOs fail within their first three years due to leadership gaps, many of which stem from a lack of strong operational support. Despite this, many businesses underestimate the value of a second-in-command. Cameron has spent decades proving that a well-structured CEO-COO partnership can drive exponential growth and operational excellence. I’m your host, Chelsea Alves, and I’m thrilled to welcome Cameron Herold to the podcast! Cameron, welcome to the podcast! To start, can you share a bit about your background? -I want to dive into your book right away. Chelsea: The title of your book, The Second in Command, really highlights the importance of the COO role. Why do you think this position is often overlooked in discussions about leadership? Chelsea: What are some of the key traits that make a great COO? How do they complement the strengths of a CEO? Chelsea: Many companies struggle with leadership dynamics at the top. What are some of the biggest mistakes you see when CEOs and COOs don’t align properly, and how can they fix that? -Growing People to Grow the Business Chelsea: You often talk about how growing your people is the key to growing your company. Can you share some strategies businesses can use to develop their leadership teams effectively? Chelsea: In fast-scaling companies, what are some of the best ways to ensure employees stay engaged and aligned with company goals? Chelsea: How does a strong second-in-command help create a high-performance culture within an organization? -Scaling Companies with the Right Leadership Structure Chelsea: You’ve worked with a wide range of companies, from startups to large enterprises. What’s your advice for businesses that are hitting a growth ceiling and struggling to scale? Chelsea: What are the key signs that a company needs to bring in or optimize their COO role? Chelsea: You founded the COO Alliance to support second-in-command leaders. Can you tell us more about the mission behind it and how it’s helping businesses thrive? -Actionable Insights for Business Owners and Leaders Chelsea: If a business owner or CEO is listening to this and wondering how to better utilize their second-in-command, what’s the first step they should take? Chelsea: What’s one piece of advice you’d give to aspiring COOs looking to grow into their role and have a greater impact? Chelsea: The business landscape is changing rapidly. What do you see as the biggest leadership trends shaping the future of company growth and operations? -Wrapping Up Chelsea: Cameron, this has been such a valuable conversation! Where can our listeners connect with you, learn more about your books, and access the resources you offer? Chelsea: Thank you so much for joining us today and sharing your expertise. For our listeners, if you enjoyed this conversation, don’t forget to subscribe to the Unmiss Podcast and leave a review. Also, be sure to check out Unmiss.com for your SEO needs. We have a comprehensive suite of SEO tools and solutions to scale SEO seamlessly. And be sure to connect with our guest Cameron to learn more about unlocking the full potential of your business leadership. This has been the Unmiss Podcast. See you next time!

Today’s guest is Sara Taher, an internationally recognized SEO strategist, speaker, and consultant with over a decade of experience helping businesses craft powerful, scalable SEO strategies. She’s also the founder of an acclaimed SEO consultancy and a sought-after mentor, empowering others to master the art and science of search engine optimization. Before we dive in, here’s some food for thought: According to research by BrightEdge, organic search drives over 50% of website traffic for most industries. Yet, many businesses still approach SEO as a set of isolated tactics rather than a strategic system. Sara advocates for a mindset shift, emphasizing that a strategic approach to SEO can elevate a brand’s online presence while maximizing ROI. I’m your host, Chelsea Alves, and I’m thrilled to welcome Sara Taher to the podcast! Sara, welcome to the podcast! To start, can you share your journey into the SEO world and a little bit about your professional background? -The Strategic Mindset for SEO Chelsea: You’re known for championing the importance of a strategic mindset in SEO. Can you break down what that means exactly and why it’s essential for long-term success? Chelsea: Many businesses focus on quick wins, like ranking for a specific keyword. How does shifting to a broader, strategic perspective change the game? Chelsea: What are some of the biggest mistakes you see businesses making when it comes to SEO, and how can they course-correct? -Blending Creativity with Technical SEO Chelsea: SEO is often seen as purely technical, but you emphasize the role of creativity in your approach. How can businesses find the right balance? Chelsea: One of the challenges in SEO is creating content that resonates with both search engines and human readers. What’s your advice for crafting content that achieves this balance? Chelsea: Can you share an example of a project where your strategic mindset transformed a business’s SEO performance? -Practical Advice for Scaling SEO Strategies Chelsea: For businesses just getting started with SEO, what are the key first steps they should focus on? Chelsea: Scaling SEO efforts across large websites or teams can be daunting. What’s your advice for maintaining focus and efficiency during this process? Chelsea: The SEO landscape is constantly evolving. How can businesses stay ahead of algorithm updates and shifting trends? -Wrapping Up Chelsea: Sara, this has been such a valuable conversation! Where can our listeners connect with you, learn more about your services, and access your resources? Chelsea: Thank you so much for joining us today and sharing your expertise. For our listeners, if you enjoyed this conversation, don’t forget to subscribe to the Unmiss Podcast, leave a review, and connect with Sara to elevate your SEO game. This has been the Unmiss Podcast. See you next time!

Our guest today is Carma Spence, an award-winning author, speaker, and mentor specializing in empowering entrepreneurs and professionals to unleash their creative potential and achieve sustainable success. Carma is the creator of the C.A.R.M.A. Code and the author of several books, including one that introduces the concept of embracing your "inner Turtle Author" to unlock your creativity and effectiveness. Before we get started, here are some compelling insights: According to a recent study, professionals who publish short, impactful books see a 20–30% increase in client inquiries within a year. Additionally, Forbes highlights that slow, deliberate progress—what Carma calls “The Turtle Way”—often leads to more sustainable success compared to high-speed, high-pressure approaches. These ideas perfectly align with Carma’s philosophies on achieving balance and creating long-term impact in your personal and professional life. I’m your host, Chelsea Alves, and I’m thrilled to welcome Carma Spence to the podcast. Chelsea: Carma, welcome to the podcast! To start, can you tell us a little about your journey as an author and mentor and what inspired you to create the C.A.R.M.A. Code? Chelsea: You’re known for combining creativity with practical strategies for success. Can you share what drives your passion for helping others unlock their potential? The C.A.R.M.A. Code and Keys to Success Chelsea: Let’s dive into the C.A.R.M.A. Code. What does it stand for, and how can listeners apply it to achieve success in their careers or personal lives? Chelsea: One of your signature topics is the "5 Keys to Success." Can you walk us through these keys and explain how they work together to create sustainable success? Chelsea: Many people struggle with staying motivated when progress feels slow. How does embracing "The Turtle Way" help individuals find balance and stay on track? Embracing Your Inner Turtle and Authoring for Impact Chelsea: You’ve introduced this concept of the “Turtle Author” versus the “Rabbit Author.” Can you explain what that means and how embracing your inner Turtle can actually make your Rabbit Author more effective? Chelsea: Writing a book can seem overwhelming. What are the benefits of starting with short books, especially for professionals looking to attract clients? Chelsea: Do you have a favorite success story of someone who embraced your strategies and saw transformational results? Practical Steps for Authors and Entrepreneurs Chelsea: For those interested in writing their first book, what’s your advice for overcoming procrastination and perfectionism? Chelsea: How can short books or focused publications be leveraged as a powerful tool for personal branding and client attraction? Chelsea: What’s your take on balancing creative expression with the business side of being an author or entrepreneur? Chelsea: Finally, where can our listeners connect with you, learn more about the C.A.R.M.A. Code, and access your resources?

Our guest today is Jenn Cameron, a financial education advocate and wealth-building strategist. Jenn specializes in empowering individuals to create generational wealth through accessible and actionable financial education. Her mission is to help bridge the financial literacy gap and unlock a trillion dollars of wealth within a generation. Before we get started, let’s consider some eye-opening statistics related to today’s discussion: A recent report by the National Financial Educators Council found that a lack of financial literacy costs Americans over $415 billion annually. Meanwhile, the Federal Reserve reveals that nearly 40% of Americans would struggle to cover a $400 emergency. These numbers emphasize just how critical it is to equip people with the tools and knowledge to take control of their finances. I’m your host, Chelsea Alves, and I’m thrilled to welcome Jenn Cameron to the podcast. Chelsea: Jenn, welcome to the podcast! Let’s dive in—can you tell us about your professional journey and what inspired you to focus on financial education and wealth-building? Chelsea: Your mission to create a trillion dollars of wealth through financial education is incredibly ambitious. Can you share the vision behind this initiative and why it’s so important in today’s world? Understanding Financial Literacy and Wealth Creation Chelsea: Financial literacy is often overlooked in traditional education systems. Why do you think it’s such a critical gap, and how does addressing it contribute to generational wealth? Chelsea: What are the biggest misconceptions people have about investing and wealth-building, and how can they overcome these hurdles? Chelsea: For someone just starting out on their financial journey, what are the foundational steps they should take to build long-term wealth? Strategies for Financial Empowerment Chelsea: Many people feel overwhelmed by the complexity of financial markets. How do you simplify these concepts to make them more accessible and actionable for the average person? Chelsea: You talk about creating wealth "within a generation." What role do intergenerational financial strategies, like family financial planning or legacy planning, play in achieving this goal? Chelsea: Can you share an example of someone who transformed their financial future by applying the principles you teach? Practical Tips for Managing Finances and Investing Chelsea: What’s your advice for individuals looking to start investing but feeling unsure of where to begin? Chelsea: How do you recommend people balance saving, investing, and paying down debt while still working toward long-term wealth goals? Chelsea: Are there any emerging trends in finance or investing that excite you, and how should people prepare to take advantage of them? Chelsea: Jenn, as we look to the future, what initiatives or projects are you working on to further your mission in 2025? Chelsea: Finally, where can our listeners connect with you and learn more about your work and resources? Thank you, Jenn, for sharing your expertise and insights with me today! For our listeners, if you enjoyed this conversation, make sure to subscribe to the Unmiss Podcast, leave a review, and get in touch with Jenn if you want to connect with her further. This has been the Unmiss Podcast. See you next time!

The travel site Expedia has integrated AI into their SEO strategy. By combining human-led keyword research with AI-generated content recommendations, Expedia not only improved its organic search rankings but also enhanced user satisfaction by ensuring their content is helpful and relevant. This approach contributed to a 45% increase in traffic to their travel guides, demonstrating the power of aligning AI capabilities with human expertise. A recent report by BrightEdge found that 68% of online experiences begin with a search engine, and businesses that integrate AI into their SEO workflows see a 30% faster time-to-market for content creation. Furthermore, Gartner predicts that by 2025, companies leveraging AI for content personalization will see a 25% boost in customer engagement. These stats underscore the importance of combining cutting-edge technology with human insight to stay competitive in the ever-evolving world of SEO. Our guest today is Lee Wilson, an industry leader in SEO and digital strategy, with years of experience helping businesses navigate the complexities of search engines and the integration of AI in content marketing. Lee’s expertise in building actionable, value-first SEO strategies makes him the perfect guide for this discussion. In today’s episode, we’ll cover: How businesses can effectively balance human expertise and AI in content creation. Practical tips for building helpful, SEO-friendly content into your website. The role of AI in modern SEO workflows and how it’s shaping the future of the industry. I’m your host, Chelsea Alves, and I’m thrilled to welcome Lee Wilson to the podcast. Kickoff Questions Chelsea: Lee, welcome to the podcast! Can you start by telling us a bit about your professional journey and how you became passionate about SEO? Chelsea: You’ve been a trailblazer in combining AI with SEO practices. What inspired you to explore this intersection, and how has it shaped your approach to digital strategy? Balancing Human Expertise and AI in SEO Chelsea: Balancing human expertise with AI is a challenge many businesses face. Why is this balance so crucial in SEO? Chelsea: Can you share a real-world example where combining AI tools with human insights led to exceptional results in SEO? Chelsea: What misconceptions do businesses have about AI in SEO, and how can they avoid these pitfalls? Building Helpful Content into Your Website Chelsea: “Helpful content” is a buzzword in SEO. How can businesses ensure their content truly adds value to their audience? Chelsea: What role does prioritization play in crafting an effective content strategy, and how can businesses make better decisions here? Chelsea: What’s your advice for businesses trying to identify gaps in their current content strategy? Practical Application of AI in SEO Working Practices Chelsea: AI tools are becoming more accessible every day. How can businesses integrate them into their SEO workflows without losing the human touch? Chelsea: What are some practical ways AI can assist with tasks like keyword research, content optimization, or even link building? Chelsea: Looking ahead, how do you see the role of AI in SEO evolving over the next 5–10 years? Closing Questions Chelsea: Lee, what’s next for you in 2025—are there any exciting projects or initiatives you’re currently working on? Chelsea: Finally, where can our listeners connect with you and learn more about your work?

When fashion giant ASOS revamped its website using Conversion Rate Optimization (CRO) strategies, they saw a remarkable 23% increase in sales within just a few months. By simplifying the checkout process, enhancing product recommendations, and optimizing mobile performance, ASOS transformed its customer experience and significantly boosted conversions. This success story underscores the power of CRO in driving sustainable growth for direct-to-consumer (DTC) brands. Today, we’re diving into the world of Conversion Rate Optimization (CRO) with a focus on how it enhances everything a direct-to-consumer business does, allowing it to scale smarter and more effectively. Our guest today is Will Laurenson, CEO of Customers Who Click. Will is a CRO expert who has spent years helping businesses boost their growth potential by focusing on the customer journey and creating better user experiences. A recent study by Forrester Research found that companies focusing on Conversion Rate Optimization (CRO) see an average revenue increase of 30% within six months, driven by improved user experiences and data-driven decision-making. Additionally, research by McKinsey reveals that brands prioritizing customer-centric strategies, like those championed by Will Laurenson, are 60% more likely to achieve long-term profitability and customer retention. These findings highlight the transformative power of CRO and why businesses partnering with experts like Will can achieve scalable growth. Leveraging tools and strategies that prioritize reducing friction and enhancing customer journeys, like Will’s and also tools like those found on UNmiss allows DTC brands to build stronger, more loyal customer relationships while driving sustainable success. In this episode, we’ll explore questions such as: What is CRO’s role in scaling DTC businesses? How does focusing on customer experience impact long-term growth? What practical steps can brands take to enhance CRO today? We’ll also touch on trends like personalization, data-driven decision-making, and the integration of AI into CRO strategies. I’m Chelsea Alves and I’ll be hosting today’s discussion. Will, welcome to the podcast! Can you share a bit about your professional background and how you became passionate about CRO? What inspired you to launch Customers Who Click, and what’s the core mission behind your work? In your experience, what sets successful DTC brands apart when it comes to conversion optimization? CRO’s Role in Scaling DTC Businesses 4. Why is CRO such a critical factor for DTC brands looking to scale? 5. Many brands focus heavily on driving traffic. How does CRO complement traffic acquisition to improve overall performance? 6. Could you share a success story where CRO helped a brand overcome a major challenge and scale effectively? Practical Steps for Effective CRO 7. For DTC brands new to CRO, what’s the first thing they should focus on? 8. How can brands identify the friction points in their customer journey that are hurting conversions? 9. What are some common pitfalls you see when brands try to optimize their conversion rates, and how can they avoid them? CRO and the Bigger Picture 10. Beyond website tweaks, how does CRO impact areas like email marketing, retention, and even product strategy? 11. Personalization is a buzzword in the DTC space. How can brands use it effectively within their CRO strategies? 12. With AI-powered tools becoming more accessible, how do you see the future of CRO evolving in the next few years? Closing Questions 13. What’s next for you and Customers Who Click—any exciting projects or initiatives on the horizon? 14. Finally, where can our listeners find you and connect to learn more about your expertise?

Super excited to have the opportunity to speak with Rob today. Rob is the Founder of Spoken Life Media, LLC, Host of “Podcast Tips with Rob Greenlee” LIVE streamed every Thursday, 7 pm EST on Rob Greenlee Channels, and Host of Spoken Life Show and Co-Founder/Adviser, PodcastEZ.comWelcome to the Unmiss Podcast, your ultimate guide to mastering digital strategy and marketing innovation. At Unmiss, we’re all about providing actionable tools and technology that help you optimize your SEO, boost content performance, and stay ahead of the digital curve. Each episode, we sit down with industry leaders in the digital marketing and SEO realm to uncover the trends, tools, and techniques shaping the online world. UNmiss offers a plethora of advanced SEO tools to help streamline work such as detecting AI content, link building, keyword optimization, and much more! Head to UNmiss.com to check those out. I’m Chelsea Alves and I’ll be hosting today’s discussion. Background: Rob, can you give us just a little bit of your professional background before we go ahead and dive deeper into the questions I have for you today? You’ve had a remarkable career spanning decades in podcasting and digital media. How did you first become interested in the medium, and what drew you to pursue it so passionately? Podcasting Evolution and Industry Insights: Having been a part of the podcasting world from its inception, how would you describe the evolution of podcasting over the years? What are the most significant challenges and opportunities you see for podcast creators and platforms in 2025? How do you envision the role of AI and emerging technologies shaping the podcasting landscape? You've worked on building trust in the podcasting industry. What steps do you believe platforms and creators need to take to maintain authenticity and openness as the industry grows? Content Creation and Strategy: You’re deeply involved in content creation and partnership management. What’s your approach to balancing the needs of content creators with the demands of platforms and advertisers? You’ve hosted numerous shows, from “Podcast Tips with Rob Greenlee” to “The New Media Show.” How do you tailor your content to serve both aspiring podcasters and seasoned professionals? What advice do you have for creators who want to monetize their podcasts while staying true to their creative vision? Future of Podcasting: Podcasting is more crowded than ever. How can new podcasters differentiate themselves and build loyal audiences in this competitive environment? What are your thoughts on video podcasting and its potential to redefine audience engagement? Personal and Professional Reflection: With your storied career and numerous accolades, what achievement are you most proud of, and why? How do you stay inspired and continue to innovate in such a fast-changing industry? Closing For those considering a career in podcasting or digital media, what skills or qualities do you think are essential for long-term success? For our audience can you share how they can get ahold of you if they have any follow up questions?

Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric: 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. Brand Publishing Foundation "Content is king" - Bill Gates (Founder, Microsoft) Brand publishing is the process of creating a lot of educational content with an individual style and solid call-to-action in various channels:

• blogs
• guest posts
• audio podcasts
• videos
• webinars
• social media posts
• PR.

These channels win attention, including views, likes, comments, and traffic, to show customers how products can solve their problems in seven or more touches. Brands should have unique content with valuable insights that stand out because generic content has low engagement and hurts more CX. Before posting any content, you should create a buying persona. Understanding Your Audience: The First Step to Engagement "The goal of all marketing is to know and understand the customer so well the product or service fits them and sells itself." - Peter Drucker (Management Consultant) Learn your customers:

• demographic data
• interests
• problems
• occupations
• religion
• anything else.

Content works if it's non-boring and your target audience gets value. There are a few ways of collecting data:

• Talk with customers
• Get data from salespeople
• Use tools, studies, polls, etc.

When you learn the audience, bring them a quality that search engines and social media only recommend. Content Creation: Quality Over Quantity "Don't just create content; create content that adds value. Content that educates, inspires and solves problems." - Neil Patel (Entrepreneur & Digital Marketer) The era of lazy marketers is dead. Creating high-quality content demands collecting data, having extended experience, become an expert in a specific niche. For example, I cannot create good content about weight loss and cars with limited experience and lack of passion. In digital marketing, I can and do it every single day. Quality means sharing something better than existing content that educates your audience that experts can bring through years of hard work, if not decades. Quality takes time. That is why quantity hurts quality. Multi-Channel Strategy: Choosing the Right Channels for Your Message Your audience can be everywhere, but they spend more time on specific channels: blogs, social media, audio podcasts, events, etc. The main goal is to find the most popular channels for your customers. Sparktoro is a great tool that shows what your target users consume more. Learn these channels and brainstorm your ideas on how to do it better than existing content. Then, create a content plan for what you'll do first, second, third, etc., according to choosing priorities. A study by the Content Marketing Institute found that companies with solid content marketing strategies experience 30% higher customer retention rates. Creating much content at scale is only possible by repurposing similar content in different formats. For example, you can write a blog post and convert it to guest posts and social media posts. You don't need to collect data about this topic for videos, audio podcasts, and live streams. HubSpot research shows that businesses that publish 16+ blog posts per month get almost four times as much traffic as those who publish 0-4 posts. Authenticity in Brand Messaging Most content creators give up creating content consistently fast. It's not a lack of discipline. The main reason is they dislike what they do and only replicate what competitors provide to their audience. For example, if you don't enjoy writing, film more or record audio podcasts like GaryVee, MrBeast, and Joe Rogan. Be yourself and enjoy each moment. Authenticity helps you stick with the game for a long when results are low or absent, but you enjoy it like other hobbies: watching TV, walking with dogs, and spending time with your family. Don't build high expectations of getting fast results that stop most content creators. Your goal is to be better than others. Challenges and problems are the central part of the process. Common Pitfalls in Brand Publishing and How to Avoid Them Only learn what works by trying hard, testing, experimenting, and failing many times while creating content. "If you can't measure it, you can't improve it." - Peter Drucker. The most common pitfalls include the following:

• lack of consistency
• creating generic content
• weak inspiration
• boring.

Users seek valuable, attractive, and inspirational content that decides their problems and provides solutions. Conclusion: Future Trends: Staying Ahead in Brand Publishing "The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt (Former First Lady of the United States). The future is yours, and others can't impact your results. Just love what you do, enjoy each moment, and outwork others by helping your customers more than anybody else. [yt-video vid="4g02mnjhca4" title="The Power of Authentic Brand Publishing: How to Win Customer Trust" img="https://unmiss.com/wp-content/uploads/2024/03/power-of-brand-publishing.png" desc=" Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric : 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. " upload="2024-03-21" duration="PT00H53M59S" shadow="1" lazy="1"] Learn more about Chelsea Alves on the following resources: Website: https://www.rioseo.com/ LinkedIn: https://www.linkedin.com/in/chelsea-alves Twitter: https://twitter.com/Rio_SEO