Let’s talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events.
Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure.
But what if combining the two could do more than just double your results—what if it could multiply them? According to a Demand Gen Report, 68% of B2B marketers say that live events help generate the most qualified leads, and when paired with consistent content marketing, the brand lift and pipeline growth can be exponential.
So how do you integrate content and event marketing effectively? And how do you turn both into powerful engines for lead gen and long-term brand awareness?
That’s exactly what today’s guest is here to break down.
I’m your host, Chelsea Alves, and I’m excited to welcome David Dulany to the podcast!
Interview Questions
Chelsea: David, welcome! Can you start by telling us a bit about your background and how Tenbound came to focus so heavily on both content and event strategy?
Chelsea: Many marketers think of content and events as totally separate channels. What’s the benefit of integrating the two—and where should companies start?
Chelsea: Events can be expensive and time-consuming. What advice do you have for making sure they drive real ROI, not just brand buzz?
Chelsea: On the content side—what types of content tend to pair best with events before, during, and after?
Chelsea: What are some common mistakes companies make when trying to connect their content and event strategies?
Chelsea: How do you measure success when it comes to blending content and event marketing? What metrics really matter?
Chelsea: You’ve worked with a lot of B2B companies—can you share a success story where this integrated approach really paid off?
Chelsea: What’s your take on turning event recordings or keynotes into evergreen content? How can companies best repurpose their event assets?
Chelsea: Should content be tailored to different stages of the funnel when connected to event promotion and follow-up? If so, how?
Chelsea: With in-person events coming back strong in 2025, how should marketers think differently about hybrid or digital-first experiences?
Chelsea: For brands just getting started, what’s one easy win they can aim for when planning their next event or content campaign?
Chelsea: Looking ahead, how do you see the relationship between content and events evolving—especially as AI and automation keep shifting how we engage audiences?
Wrapping Up
Chelsea: David, this has been such a tactical and inspiring conversation. Where can our listeners connect with you and learn more about Tenbound’s work?
Chelsea: Thanks again for joining us and sharing your insights—it’s been a pleasure!
And for our listeners, if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget to check out Unmiss.com’s free Website Audit tool—your secret weapon for spotting SEO gaps and boosting your brand’s visibility in search.
This has been the Unmiss Podcast. See you next time!
Integrating Content and Event Marketing (#788)
Chelsea Alves, David Dulany
Apr 21, 2025
Apr 11, 2025
Why Is Technical SEO Important for Your Digital Strategy?
Did you know that nearly every website (95.2%) has 3XX redirect issues and nearly three-quarters (72.3%) of websites 72.3% have slow pages?
The opportunity to improve technical search engine optimization is massive, as evidenced by the aforementioned figures.
Yet, this begs the question, why are so few websites technically sound and optimized for higher search engine rankings?
Let’s talk about one of the biggest shifts happening in digital marketing right now—Google’s evolving search algorithm.
While many marketers are still playing by the old SEO rulebook, Google is rewriting the playbook entirely in 2025. One of the biggest changes? The diversity update.
This new approach is shaking up the SERPs by prioritizing a broader range of sources and perspectives—pushing brands to focus less on keyword stuffing and more on real value, expertise, and differentiation. In fact, recent industry data shows that over 45% of previously top-ranking pages have seen a decline in visibility due to these algorithm changes—a clear sign that what worked last year won’t work now.
So, what does this mean for your search strategy? And how do you stay ahead of the curve when the rules keep changing?
That’s exactly what today’s guest is here to unpack.
I’m your host, Chelsea Alves, and I’m excited to welcome Taylor Michael Kurtz to the podcast!
Interview Questions
Chelsea: Taylor, welcome! Before we dig into the search updates, tell us a little about your background. What led you to start Crush the Rankings and focus on SEO?
Chelsea: Let’s start with the big one—the diversity update. Can you explain what this is, and how it’s changing what we see on the first page of Google?
Chelsea: A lot of marketers are wondering: does this mean traditional SEO tactics are out the window? What still matters, and what’s losing relevance?
Chelsea: How should businesses rethink their content strategy in light of these changes? Is it about quantity, quality, originality—something else?
Chelsea: One of the major themes we’re seeing is this shift toward surfacing a “diversity of viewpoints.” How can brands ensure their content stands out without getting penalized or buried?
Chelsea: Are there certain industries or types of content that are being hit harder by these updates—or benefiting more?
Chelsea: Measurement is always a hot topic. How can marketers know if their current SEO strategy is still working post-update? What metrics or signals should they be paying close attention to?
Chelsea: For brands that may have lost rankings this year, where should they start in rebuilding or adapting?
Chelsea: Looking ahead, do you think we’ll continue to see search become more fragmented—with AI answers, social content, and other sources competing for attention? How can brands prepare for that future?
Wrapping Up
Chelsea: Taylor, this has been incredibly insightful. Where can our listeners go to connect with you and learn more about your work?
Chelsea: Thanks again for joining us and helping us navigate the ever-changing world of Google Search.
For our listeners, if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave a review. And if you’re ready to make sure your website is optimized for the latest updates, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s a fast, easy way to spot opportunities and elevate your SEO game.
This has been the Unmiss Podcast. See you next time!
Сhanges to Google’s search in 2025 (#787)
Chelsea Alves, Taylor Kurtz
Apr 14, 2025
SEO for Personal Branding: Strategies to Empower Entrepreneurs and Facilitate Business Growth
Standing out in a competitive entrepreneurial landscape requires more than just a great product; it demands a strong personal brand.
By leveraging SEO strategies, entrepreneurs can enhance their online visibility, build trust, and differentiate themselves from others.
This article explores how to use SEO for personal branding, helping entrepreneurs become the top choice in their industry.
UNmiss offers free SEO tools and courses to help businesses scale and improve their online presence.
Today, we’re diving into a topic that separates top-performing sales professionals from the rest—sales coaching.
Today, we have the pleasure of hosting Howard Wolpoff, a seasoned Sales and Leadership Coach with over 30 years of experience across diverse industries, including sports, event management, national and local radio, and marketing/branding.
At Southwestern Consulting, Howard specializes in empowering sales professionals and leaders to achieve exceptional results through personalized coaching and strategic development.
Before we dive in, consider this: In today's competitive market, effective sales coaching has become a critical component for success. Studies show that organizations with a strong coaching culture experience 21% higher revenue growth compared to those without.
By focusing on skill enhancement, mindset shifts, and strategic execution, sales coaching bridges the gap between potential and performance. Howard is here to share his insights on how sales coaching can transform sales leaders and professionals, leading to sustained success.
I’m your host, Chelsea Alves, and I’m excited to welcome Howard Wolpoff to the podcast!
Interview Questions
Chelsea: Howard, welcome! To start, could you share a bit about your background and what led you to specialize in sales coaching?
Chelsea: In your experience, what’s the biggest mistake you see salespeople make when trying to close deals, and how can they avoid it?
Chelsea: Role-playing is often cited as a valuable tool in sales training. How does role-playing improve sales performance, and how can teams implement it effectively?
Chelsea: Top-performing salespeople often have daily habits or routines that contribute to their success. What are some of these practices that you recommend?
Chelsea: Mindset plays a crucial role in sales. What are some common mindset blocks that hold salespeople back, and how can they break through them?
Chelsea: You've written about transforming weaknesses into strengths through coaching. Can you elaborate on how sales coaching facilitates this transformation?
Chelsea: Prospecting is a vital part of sales success. What strategies do you suggest for sales professionals to unlock the power of prospecting and maintain a robust pipeline?
Chelsea: Mid-month can be a challenging time for sales teams aiming to hit their targets. What advice do you have for refocusing and achieving sales numbers during the mid-month crunch?
Chelsea: For sales leaders looking to foster a culture of continuous improvement, what role does ongoing coaching play, and how can they implement it effectively within their teams?
Wrapping Up
Chelsea: Howard, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your coaching services?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review.
And if you’re looking to enhance your sales strategies and leadership skills, consider reaching out to Howard for personalized coaching that can elevate your performance.
This has been the Unmiss Podcast. See you next time!
Benefits of sales coaching for sales leaders and professionals (#786)
Chelsea Alves, Howard Wolpoff
Apr 11, 2025
Apr 04, 2025
Using Data in Marketing: The Power of Data-Driven Insights
Data-driven insights transcend raw numbers, enabling marketers to turn their wealth of customer information into actionable efforts to connect with consumers in a more meaningful way.
Rather than relying on making decisions based on instinct or gut feelings, marketers can use their data for more informed, evidence-based information.
Marketing leaders can more clearly show the impact their team is having on the organization as well.
Chelsea: Let’s talk about one of the most underrated marketing strategies—your employees.
While brands invest heavily in advertising and influencer partnerships, they often overlook one of their most powerful assets: their own people. In fact, according to a LinkedIn study, content shared by employees receives 8 times more engagement than content shared by brands.
Imagine turning your employees into brand advocates who amplify your message, build trust with your audience, and drive real business results.
That’s exactly what today’s guest specializes in. Gordon Glenister is a thought leader in influencer marketing, membership, and brand advocacy. He’s the author of Influencer Marketing Strategy and has helped countless organizations harness the power of social advocacy to strengthen their culture and expand their reach.
So how do you build a successful employee advocacy program? And what are the key steps to empowering your team to share your brand story authentically? Gordon is here to break it all down.
I’m your host, Chelsea Alves, and I’m excited to welcome Gordon Glenister to the podcast!
Interview Questions
Chelsea: Gordon, great to have you here! To start, can you share a bit about your background and what led you to focus on influencer marketing and employee advocacy?
Chelsea: Many companies struggle to engage their employees as brand advocates. What’s the first step in creating a culture of social advocacy within an organization?
Chelsea: Some leaders worry that encouraging employees to be active online could backfire. How do you address concerns about brand safety and message control?
Chelsea: What are some common mistakes companies make when trying to implement an employee advocacy program?
Chelsea: How can businesses measure the impact of employee advocacy on brand awareness, engagement, and even revenue?
Chelsea: You’ve worked with organizations across different industries. Can you share a success story where employee advocacy made a measurable difference?
Chelsea: For companies just getting started, what are some simple ways to encourage employees to share content and represent the brand online?
Chelsea: With AI and automation playing a bigger role in content creation, how do you see the future of influencer and employee advocacy evolving?
Wrapping Up
Chelsea: Gordon, this has been such a valuable discussion! Where can our listeners connect with you and learn more about your work?
Chelsea: Thank you so much for joining us and sharing your insights!
For our listeners, if you found this episode helpful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your brand is maximizing its digital presence, check out Unmiss.com’s free Website Audit tool—a quick and easy way to uncover SEO opportunities and boost your online visibility.
This has been the Unmiss Podcast. See you next time!
How building social advocacy in your organisatio (#785)
Chelsea Alves, Gordon Glenister
Apr 09, 2025
Google Business Profile (GBP) Optimization Tips: Smart Strategies You Should Implement Now!
Consider your process for finding the right local business for your needs.
You likely evaluate multiple choices, read reviews, scan Google Business Profiles, and then consider the best option in your near vicinity.
Chelsea: Hi everyone! Welcome to the Unmiss Podcast!
Today, we have a special guest, Robb Fahrion, co-founder of Flying V Group, a leading digital marketing and advertising agency. Robb brings a wealth of knowledge in SEO, keyword research, and revenue operations, having worked with over 300 companies ranging from small businesses to Fortune 500s.
Before we dive in, consider this: In today's digital landscape, aligning marketing strategies with revenue goals is more critical than ever. A recent study found that 73% of executives believe that poor alignment between marketing and revenue operations can negatively impact growth.
By effectively utilizing keyword research to validate topic selection and tying traffic to revenue, businesses can create more targeted content and achieve measurable results. Robb is here to share his insights on these strategies and how they can drive business success.
I’m your host, Chelsea Alves, and I’m excited to welcome Robb Fahrion to the podcast!
Interview Questions
Chelsea: Robb, welcome! To start, could you share a bit about your background and what led you to co-found Flying V Group?
Chelsea: Keyword research is fundamental to effective SEO. How can businesses utilize keyword research to validate their topic selection and ensure they're meeting their audience's needs?
Chelsea: Tying website traffic to revenue is crucial for demonstrating marketing ROI. What strategies do you recommend for connecting these dots and working backward from revenue goals to inform marketing efforts?
Chelsea: Revenue operations (RevOps) has become a buzzword in recent years. How do you see the integration of RevOps transforming the way businesses approach their marketing and sales strategies?
Chelsea: With the digital landscape constantly evolving, how can businesses stay ahead of SEO trends and ensure their keyword strategies remain effective?
Chelsea: Content quality and relevance are paramount. How can businesses leverage keyword research to enhance their content creation processes and meet user expectations?
Chelsea: Data analytics plays a crucial role in refining marketing strategies. What key metrics should businesses monitor to assess the effectiveness of their SEO and content efforts?
Chelsea: As AI continues to evolve, what ethical considerations should marketers keep in mind when implementing AI-driven strategies?
Chelsea: For businesses feeling overwhelmed by the rapid changes in digital marketing, what initial steps would you suggest they take to adapt and thrive?
Wrapping Up
Chelsea: Robb, this has been an enlightening conversation! Where can our listeners connect with you and learn more about Flying V Group?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to identify opportunities and stay ahead in the ever-evolving marketing landscape.
This has been the Unmiss Podcast. See you next time!
SEO and utilizing keyword research to validate topic selection (#784)
Chelsea Alves, Robb Fahrion
Apr 07, 2025
Mar 25, 2025
The Future of AI Technology: Latest Transformative Trends and What to Expect
AI enables airlines to predict weather, doctors to foresee illnesses, and businesses to deliver personalized content at the perfect moment.
Once impossible, these advancements are now within reach thanks to artificial intelligence (AI).
Today’s guest is Emanuel Petrescu, a seasoned SEO consultant and digital marketer based in Toronto. With over a decade of experience, Emanuel specializes in SEO audits, AI integration, and content creation strategies that drive organic growth. He's passionate about helping businesses enhance their online presence and achieve their goals.
Before we dive in, here’s something to ponder: The digital marketing landscape is rapidly evolving, with AI playing an increasingly pivotal role. A recent study indicates that 85% of marketers believe AI will significantly transform content creation in the next five years.
As search engines become more sophisticated and user expectations rise, businesses face the challenge of adapting their SEO and content strategies to stay competitive.
Emanuel is here to shed light on these developments and share actionable insights for navigating this dynamic environment.
I’m your host, Chelsea Alves, and I’m thrilled to welcome Emanuel Petrescu to the podcast!
Interview Questions
Chelsea: Emanuel, welcome! To start, could you share a bit about your professional background?
Chelsea: The integration of AI into digital marketing is accelerating. How do you see AI reshaping SEO strategies and content creation in the coming years?
Chelsea: With search algorithms continually evolving, what are the most critical SEO practices businesses should focus on to maintain and improve their rankings?
Chelsea: Content quality and relevance are paramount. How can businesses leverage AI to enhance their content creation processes and meet user expectations?
Chelsea: The recent decline in organic traffic for major platforms like HubSpot has sparked discussions in the SEO community. What lessons can businesses learn from such instances to safeguard their own search performance?
Chelsea: Local SEO has gained prominence, especially for small to medium-sized businesses. What strategies would you recommend for companies aiming to improve their local search visibility?
Chelsea: Data analytics plays a crucial role in refining marketing strategies. What key metrics should businesses monitor to assess the effectiveness of their SEO and content efforts?
Chelsea: As AI continues to evolve, what ethical considerations should marketers keep in mind when implementing AI-driven strategies?
Chelsea: For businesses feeling overwhelmed by the rapid changes in digital marketing, what initial steps would you suggest they take to adapt and thrive?
Wrapping Up
Chelsea: Emanuel, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your services?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to identify opportunities and stay ahead in the ever-evolving marketing landscape.
This has been the Unmiss Podcast. See you next time!
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SEO, AI and content creation in 2025 (#783)
Chelsea Alves, Emanuel Petrescu
Mar 26, 2025
Mar 21, 2025
3 Advanced Strategies for Content Marketing for E-commerce Websites to Maximize Impact
Imagine your website content as a bright, welcoming store with eye-catching displays and helpful staff.
In e-commerce, your content must drive consumer purchases, making it crucial for your business's success.
Today’s guest is Firuze Gokce, the founder of Growify Marketing. With a deep background in digital marketing strategy, Firuze helps businesses navigate the ever-changing marketing landscape through effective SEO, social media, paid advertising, and branding.
At Growify Marketing, Firuze and his team specialize in building data-driven strategies that drive growth and create lasting brand impact.
Before we dive in, here’s something to think about: The marketing world is evolving faster than ever. With algorithms changing, ad costs rising, and consumer behavior shifting, businesses are faced with tough questions—where should they invest their time and resources?
Is the answer in SEO, social media, Google Ads, or building a powerful brand? According to a recent report, 76% of marketers say marketing has changed more in the past three years than in the previous 50, making it more crucial than ever to stay adaptable.
Firuze is here to help us unpack these challenges and share actionable insights to stay ahead.
I’m your host, Chelsea Alves, and I’m excited to welcome Firuze Gokce to the podcast!
Interview Questions
Chelsea: Firuze, welcome! To kick things off, can you share a bit about your background and what inspired you to launch Growify Marketing?
Chelsea: The marketing world feels more unpredictable than ever. With so many moving parts, where do you think businesses should focus their efforts to survive and thrive?
Chelsea: SEO, social media, Google Ads, and branding each play a key role in marketing. How can businesses identify the right mix for their specific goals?
Chelsea: With search algorithms constantly changing, what are the most important SEO strategies businesses should prioritize today?
Chelsea: Social media is evolving rapidly—with new platforms emerging and algorithms shifting. How can brands build a sustainable social media presence in this dynamic environment?
Chelsea: Paid advertising can be a powerful growth lever, but rising costs are a challenge. What are some ways businesses can maximize ROI on Google Ads and other paid channels?
Chelsea: Branding often gets overlooked in performance-driven strategies. Why do you believe brand-building is more important than ever, and how can businesses strike the right balance?
Chelsea: Data is everywhere, but it can be overwhelming. What key metrics should businesses track across SEO, social media, and paid campaigns to measure success?
Chelsea: With AI reshaping digital marketing, how do you see automation and machine learning influencing strategies in the near future?
Chelsea: If a business is feeling stuck or overwhelmed by the constant changes in marketing, what’s the first step they should take to regain momentum?
-Wrapping Up
Chelsea: Firuze, this has been such an insightful conversation! Where can our listeners connect with you and learn more about Growify Marketing?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to sharpen your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to uncover opportunities and stay ahead in the fast-changing marketing world.
This has been the Unmiss Podcast. See you next time!
Mastering Digital Growth: SEO, Ads & Branding (#782)
Chelsea Alves, Firuze Gokce
Mar 24, 2025
Psychology Behind User Interface Design: A Journey Through Time, Tools, and Technology
Imagine trying to navigate around a busy city with no signs, directions, or popular landmarks to get to a popular restaurant where you have reservations.
You’d likely feel a mix of emotions ranging from frustration to anxiety, wondering if you’ll make it on time or even at all.
A poorly designed user interface (UI) can elicit the same feelings.
Today’s guest is Laurent Bourrelly, an expert in Semantic SEO and the founder of Topical Mesh. With a career stretching back to 2004, Laurent has a unique perspective on the evolution of search engines. From his early days as a "search engine hacker" uncovering flaws in Google’s algorithm to pioneering advanced SEO strategies, Laurent helps businesses boost their online visibility through cutting-edge semantic search techniques.
Before we dive in, here’s something to think about: Search engine optimization has come a long way since the early 2000s. Today, Google processes over 8.5 billion searches per day, and with AI-driven algorithms becoming more sophisticated, traditional SEO tactics are no longer enough.
Semantic SEO—focusing on meaning and context rather than just keywords—is becoming essential for long-term success. Laurent is here to share how businesses can harness the power of Semantic SEO to stay competitive.
I’m your host, Chelsea Alves, and I’m excited to welcome Laurent Bourrelly to the podcast!
Interview Questions
Chelsea: Laurent, welcome! To start, can you tell us about your journey from being a "search engine hacker" in 2004 to becoming a leader in Semantic SEO?
Chelsea: SEO has changed dramatically over the years. What do you see as the most significant shifts in how search engines operate today?
Chelsea: For those unfamiliar with the concept, can you explain what Semantic SEO is and why it’s so important in today’s search landscape?
Chelsea: Many businesses still focus heavily on keywords. How does Semantic SEO differ from traditional keyword-based strategies?
Chelsea: You’ve developed the Topical Mesh framework. Could you walk us through how it works and how businesses can apply it to their SEO strategy?
Chelsea: Google’s algorithm updates can be challenging to keep up with. What practical steps can businesses take to future-proof their SEO efforts?
Chelsea: How do you see AI and machine learning shaping the future of search, and what should marketers be doing to adapt?
Chelsea: Content is still king—but not all content is created equal. What makes content optimized for semantic search stand out?
Chelsea: For a business just starting with Semantic SEO, what’s the first step they should take to get on the right track?
-Wrapping Up
Chelsea: Laurent, this has been an incredibly insightful discussion! Where can our listeners connect with you and learn more about your work at Topical Mesh?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review.
And if you want to enhance your SEO strategy, check out Unmiss.com’s free Website Audit tool—it’s a fast and easy way to identify areas for improvement and stay ahead in the ever-evolving world of search.
This has been the Unmiss Podcast. See you next time!
The Future of SEO – Mastering Semantic Search (#781)
Chelsea Alves, Laurent Bourrelly
Mar 21, 2025
AI for SEO Optimization: Innovative Paths for Digital Marketing Success in 2024
Nearly one in five (18%) of SEO specialists say that artificial intelligence (AI) will lead to the biggest shifts and industry changes of all time in SEO.
Marketers are seeing the benefit of this seismic shift already. 79% of companies that use AI have improved their content quality.
It’s become evident that AI technology is more than just a trend, but rather a tool myriad industries trust and rely on to enhance their efforts.
AI users are seeing worthwhile results to prove its efficacy.
Today’s guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers.
Before we dive in, here’s something to think about: Digital advertising is evolving rapidly. Studies show that businesses spend over $600 billion annually on digital ads, yet many struggle to turn those investments into actual revenue.
With increasing competition and rising ad costs, mastering ad strategy and lead generation is critical to success. RJ is here to break down how businesses can create high-performing ad campaigns that drive real results.
I’m your host, Chelsea Alves, and I’m excited to welcome RJ Huebert to the podcast!
Chelsea: RJ, welcome! To start, can you share a bit about your background and what led you to specialize in digital advertising and lead generation?
Chelsea: Many businesses run Google or Meta Ads but don’t see great results. -What are some of the biggest mistakes companies make when setting up their campaigns?
Chelsea: What role do marketing funnels play in a successful ad strategy, and how can businesses optimize them to improve conversions?
Chelsea: With so many businesses competing for attention online, how can brands craft compelling ad offers that actually convert?
Chelsea: Let’s talk about tracking and analytics. What are the key metrics businesses should focus on when measuring ad performance?
Chelsea: Google Ads and Meta Ads both offer powerful targeting options. How should businesses decide which platform is best for their goals?
Chelsea: Retargeting is often overlooked. How can businesses use retargeting effectively to increase conversions?
Chelsea: As ad costs continue to rise, what strategies can businesses use to improve their return on ad spend (ROAS)?
Chelsea: AI is becoming more integrated into digital advertising. How do you see automation and AI-driven targeting shaping the future of online ads?
Chelsea: If a business is just getting started with paid advertising, what’s the first step they should take to set themselves up for success?
-Wrapping Up
Chelsea: RJ, this has been an incredibly valuable discussion! Where can our listeners connect with you and learn more about your work?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this conversation insightful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to improve your website’s visibility and ad performance, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover actionable insights and boost your digital strategy!
This has been the Unmiss Podcast. See you next time!
Online advertising lead generation (#780)
Chelsea Alves, RJ Huebert
Mar 19, 2025
Mar 13, 2025
Marketing and Sales Alignment Strategies: 4 Proven Tactics to Boost Revenue
Aligning marketing and sales teams can drive over 200% revenue growth, with 38% higher sales win rates and 36% higher customer retention.
This synergy reduces customer acquisition costs and boosts customer lifetime value by 20%. Discover how to effectively align your teams for maximum impact.
Today’s guest is Jordan Koene, a seasoned SEO strategist and co-founder of Previsible.io. With years of experience guiding brands through the evolving search landscape, Jordan has worked with some of the biggest companies to refine their SEO strategies and adapt to Google’s ever-changing algorithms.
Before we dive in, here’s something to think about: AI is transforming SEO at an unprecedented pace. With Google’s Search Generative Experience (SGE), AI-driven answers are reshaping how users find information, reducing reliance on traditional rankings.
A recent report found that 65% of marketers are rethinking their SEO strategies in response to AI’s growing influence. So, what does this mean for businesses trying to stay visible? Jordan is here to break it all down.
I’m your host, Chelsea Alves, and I’m excited to welcome Jordan Koene to the podcast!
Chelsea: Jordan, welcome! To start, can you share a bit about your background and what led you to specialize in SEO strategy?
Chelsea: AI is fundamentally shifting how search engines process and display information. What are the biggest changes you’re seeing in SEO right now?
Chelsea: Many businesses still focus on traditional ranking factors like keywords and backlinks. How should brands be adapting their SEO strategies to align with AI-driven search?
Chelsea: With AI-generated search results summarizing content directly in SERPs, some businesses worry about declining website traffic. What strategies can they use to maintain engagement?
Chelsea: You work closely with brands on SEO strategy—what are some common mistakes businesses make when trying to optimize for AI-driven search?
Chelsea: AI-powered search also raises concerns about content credibility. How can businesses establish authority and ensure their content remains a trusted source?
Chelsea: Google’s updates continue to evolve at a rapid pace. What should brands be doing today to future-proof their SEO efforts?
Chelsea: Looking ahead, what do you see as the biggest opportunities for businesses that embrace AI-driven SEO early?
-Wrapping Up
Chelsea: Jordan, this has been such a great discussion! Where can our listeners connect with you and learn more about your work?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your website is optimized for the future of AI-driven search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover insights that can help boost your search performance!
This has been the Unmiss Podcast. See you next time!
How AI is changing the landscape (#779)
Chelsea Alves, Jordan Koene
Mar 17, 2025
Mar 08, 2025
Effective SEO Leadership Strategies: Steps to Guide your Team to Success in Digital Marketing
A mere 1% increase in effective leadership can lead to a staggering 54% increase in organizational performance.
The impact of good leadership is massive on an organization.
Exceptional leaders pave a clear path toward company growth, employee retention, and customer acquisition.
Effective SEO leadership strategies are a must to ensure the success of every organizational leader, their team, and the entirety of the organization.