Chelsea Alves

Did you know that 68% of online experiences begin with a search engine, yet most companies still treat SEO like a standalone tactic—not a journey? The truth is, SEO isn’t just about rankings or keywords—it’s about meeting your customer at every stage of their decision-making process. Today’s guest is an expert at blending SEO with customer journey mapping to create smarter strategies that actually move the needle. I’m your host, Chelsea Alves, and I’m excited to welcome Christopher Hofman to the podcast! Foundations + Personal Journey: Chelsea: Christopher, welcome! You’ve had such a unique career path—what first sparked your interest in combining SEO with customer journey mapping? Chelsea: Many brands see SEO as a technical function. How did you come to see it as a strategic tool for understanding and guiding customer behavior? Customer Journey Mapping in SEO: Chelsea: For those new to the idea—what is customer journey mapping in the context of SEO, and why is it such a powerful framework? Chelsea: How do you go about identifying the key stages of the customer journey—and how does that influence your keyword and content strategy? Chelsea: Can you share an example of a business that transformed their SEO performance by better aligning with the customer journey? Chelsea: A lot of companies are strong at top-of-funnel content but drop the ball further down. How do you approach creating SEO content for mid- and bottom-funnel stages? Chelsea: What tools or data sources do you use to map search intent across the different journey phases? Practical SEO Strategy: Chelsea: When you kick off a new SEO project, what are the first 2–3 things you look at to assess where a business stands? Chelsea: For brands with limited resources, where’s the best place to start when implementing a journey-driven SEO strategy? Chelsea: Internal collaboration is often a blocker. How do you get buy-in from marketing, product, and sales teams to align around a journey-first approach? Chelsea: What are some common pitfalls you see when brands try to implement SEO without a clear understanding of their customer journey? Chelsea: From a measurement standpoint—how do you track whether your journey-driven SEO strategy is actually working? Trends + Future Outlook: Chelsea: You’ve spoken internationally about sustainable SEO. What trends or shifts are you seeing that marketers should pay attention to heading into next year? Chelsea: AI is changing search behavior. How do you see that impacting customer journey mapping or SEO strategy as a whole? Chelsea: What’s next for you, Christopher? Any upcoming projects or frameworks you’re developing? Chelsea: Christopher, this has been such a practical and insightful conversation. Where can our listeners connect with you and learn more about your work? Chelsea: Thank you again for joining us today! And to our listeners—if this episode sparked some ideas for your SEO strategy, be sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget—if you’re looking to optimize your SEO with the actual customer journey in mind, check out Unmiss.com’s free Website Audit tool to get started. This has been the Unmiss Podcast. See you next time!

According to Stanford research, stories are up to 22 times more memorable than facts alone. Let’s talk about something that sits at the heart of every successful brand—but often gets overlooked: storytelling. Whether you’re a founder trying to articulate your vision, a marketer struggling to define messaging, or an executive searching for clarity in your career—the stories we tell can shape everything from brand identity to personal fulfillment. Today’s guest knows this better than most. As a messaging strategist, storyteller, and certified executive coach, he helps companies craft narratives that connect—and individuals find balance through the stories they tell themselves. I’m your host, Chelsea Alves, and I’m thrilled to welcome Inbar Yagur to the podcast! Interview Questions: Chelsea: Inbar, welcome! Let’s start with your story. You’ve worn many hats—journalist, screenwriter, head of marketing, executive coach. How did storytelling become the throughline in your career? Chelsea: You work with companies on defining their messaging. What do you think makes that process so challenging—and where do most companies go wrong? Chelsea: Let’s zoom in on that process a bit. When you’re brought in to help a company refine its message, where do you start? Chelsea: You’ve mentioned before that storytelling isn’t just for marketing—it’s for leadership, too. Can you talk about how founders and executives can use story to lead more effectively? Chelsea: On the flip side, you’re also an executive coach. How do the stories people tell themselves affect their ability to grow, lead, and find balance? Chelsea: In your coaching work, do you find there’s a “default narrative” many leaders fall into that holds them back? Chelsea: You’ve worked with startups, scale-ups, and established brands. How do you tailor storytelling strategies across such different environments? Chelsea: With so much noise out there—especially in tech and SaaS—how can companies ensure their story actually cuts through and feels authentic? Chelsea: Let’s talk balance. Between storytelling, strategy, coaching, and your own life—how do you personally manage the balance between being productive and being present? Chelsea: What’s lighting you up right now? Any upcoming projects or trends in brand storytelling or coaching that you’re especially excited about? Wrapping Up: Chelsea: Inbar, this has been such a powerful conversation—both practical and deeply human. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your insight and passion! And to our listeners—if this episode helped you see storytelling in a new light, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to refine your own brand message or personal narrative, check out Unmiss.com for resources to help you start that journey. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can make or break a business’s success online: having the right processes, SEO strategy, and link-building systems in place. The truth? Scaling an eCommerce brand—or any brand—doesn’t just come down to great products or flashy marketing. It’s about having streamlined operations, a smart SEO game plan, and the discipline to build authority over time. In fact, studies show that companies with documented processes are 313% more likely to achieve success—and that’s exactly the kind of advantage today’s guest is helping businesses unlock. I’m your host, Chelsea Alves, and I’m excited to welcome Umar Faizan to the podcast! Interview Questions: Chelsea: Umar, welcome! Let’s start with your journey—how did you get into the world of SEO, SOPs, and process-driven scaling? Chelsea: In your experience, what’s the biggest mistake businesses make when it comes to setting up their SOPs and internal processes? Chelsea: Let’s talk eCommerce SEO for a minute. It’s a huge topic, but what would you say are the first few things every online store needs to get right when it comes to SEO? Chelsea: Link building has evolved so much over the years. How do you approach it today—and what separates a high-quality backlink strategy from one that could actually hurt a brand? Chelsea: You’ve spoken a lot about how strong internal processes fuel SEO and marketing success. Can you break down how better SOPs actually impact a company’s marketing performance? Chelsea: For someone just getting started with SEO, it can feel overwhelming. Where do you suggest people focus first to start seeing real results? Chelsea: Content plays a huge role in SEO success. From an operations perspective, how do you recommend teams structure their content creation and optimization processes for maximum impact? Chelsea: What trends are you seeing right now in eCommerce SEO that brands need to pay attention to if they want to stay competitive? Chelsea: Many brands struggle with scaling link-building efforts without sacrificing quality. What are some tips or systems that can help automate or streamline ethical, effective link building? Chelsea: Scaling a business means scaling its operations too. What advice would you give to someone who’s hitting a ceiling because their processes aren’t built for growth? Chelsea: You've worked across different industries—eCommerce, services, SaaS. How do you adapt your SEO and process strategies depending on the type of business? Chelsea: What’s next for you, Umar? Are there any new projects, courses, or trends you’re excited about and working on right now? Wrapping Up: Chelsea: Umar, this has been such an informative conversation—practical, strategic, and inspiring. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your expertise! And to our listeners—if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you're ready to maximize your online impact, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step toward smarter SEO and stronger visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can feel overwhelming for many organizations today: hiring the right people and staying competitive in a rapidly changing world. The truth? It doesn’t have to be. With the right mindset and strategies, companies can build resilient teams that not only adapt but thrive—even in the most unpredictable environments. In fact, according to a recent report, 77% of CEOs say finding and retaining the right talent is one of their biggest challenges—and that’s exactly what today’s guest is helping businesses solve. I’m your host, Chelsea Alves, and I’m thrilled to welcome Amanda Rader to the podcast! Interview Questions: Chelsea: Amanda, welcome! Let’s start with your story—what led you to the world of talent solutions, and how did Normine Lombard’s approach evolve over time? Chelsea: Hiring has changed a lot in the past few years—remote work, new technologies, shifting candidate expectations. From your perspective, what are the biggest shifts leaders need to be aware of right now? Chelsea: I know Normine Lombard emphasizes long-term success over quick hires. Can you share what that looks like in practice and why it’s so important today? Chelsea: Let’s talk skills versus roles. Many industries are moving toward skill-based hiring rather than traditional job titles. How can companies stay relevant by rethinking what they look for in a candidate? Chelsea: AI and automation are making their way into recruiting too. What’s your take on using AI tools in the hiring process—and where should the "human touch" still lead? Chelsea: Company culture has become a major factor for candidates. What advice do you give leaders who want to make sure they’re showcasing an authentic and attractive culture during hiring? Chelsea: For companies struggling with retention, what are some proactive strategies they can use today to keep their top talent engaged and motivated? Chelsea: There’s a lot of talk about “future-proofing” a workforce. What does that really mean, and what steps should organizations be taking now to prepare for the future? Chelsea: On the candidate side, what advice would you give to job seekers who want to stay current and attractive to employers in a fast-changing job market? Chelsea: What's next for Normine Lombard? Are there any exciting initiatives, trends, or services you’re particularly excited about right now? Wrapping Up: Chelsea: Amanda, this has been such a valuable conversation—full of practical insights for both employers and job seekers. Where can our listeners go to learn more about Normine Lombard and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re looking for more ways to future-proof your brand, check out Unmiss.com’s free Website Audit tool—your first step to maximizing your online visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about two things that can feel intimidating to most people: starting a business and investing in the stock market. The truth? They don’t have to be. With the right tools and strategies, building a global SaaS business and making smart investment decisions are more accessible than ever. In fact, according to a Gallup poll, 61% of Americans say they find the stock market confusing—and that’s exactly the problem today’s guest is solving. Sean Tepper is the founder and CEO of Tykr, a B2C SaaS platform that helps people make smarter, more confident investment decisions. I’m your host, Chelsea Alves, and I’m thrilled to welcome Sean Tepper to the podcast! Interview Questions Chelsea: Sean, welcome! Let’s kick things off with your story—how did Tykr come to be, and what inspired you to merge SaaS and investing? Chelsea: Growing a global SaaS product with thousands of customers is no small feat. What were some of the most effective lead-gen strategies that worked for you? Chelsea: You’ve mentioned YouTube, affiliates, and SEO. Can you break down how each of those channels contributed to Tykr’s growth? Chelsea: Let’s shift gears to investing. One of the biggest hurdles for beginners is just getting started. What advice do you give to someone who feels overwhelmed? Chelsea: Timing the market is a big debate. How does Tykr help users decide when to buy or sell a stock? Chelsea: Risk is always top of mind for new investors. What are some of the most practical ways people can reduce the risk of losing money in the market? Chelsea: I love the idea that beginners can actually outperform the pros. Can you unpack that a bit? What does it really take? Chelsea: What are the biggest misconceptions you see around investing—and how does Tykr help correct those? Chelsea: On the SaaS side—what would you say to other founders looking to build a product for a global audience from day one? Chelsea: What’s next for Tykr? Are there any upcoming features, markets, or big goals you’re excited about? Wrapping Up Chelsea: Sean, this has been such a rich conversation—practical, inspiring, and super actionable. Where can our listeners go to learn more about Tykr and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to maximize your brand’s presence online, check out Unmiss.com’s free Website Audit tool—your first step to uncovering SEO opportunities and boosting visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about one of the most important—and rapidly evolving—areas in digital marketing today: the intersection of SEO and artificial intelligence. SEO has always been a mix of art and science. But with AI reshaping how search engines crawl, rank, and display results—not to mention how users search—the game is changing fast. And for brands trying to stay competitive in organic search, understanding how AI impacts content, rankings, and strategy is no longer optional—it’s essential. According to a recent study by BrightEdge, more than 80% of marketers believe AI will completely transform SEO within the next two years. So, what should businesses actually be doing now to evolve their SEO strategies in an AI-first world? That’s exactly what today’s guest is here to help us unpack. I’m your host, Chelsea Alves, and I’m excited to welcome Billy Wright, Founder and CEO of Direct Online Marketing—an award-winning agency helping global brands generate measurable results with search, social, and paid media. 🎙️ Interview Questions Chelsea: Billy, welcome! You’ve been leading DOM for over 15 years. Can you kick things off by sharing a bit about your background and what drew you into the world of search marketing? Chelsea: Let’s start big picture—how do you see AI changing the future of SEO, especially with how search engines are evolving? Chelsea: One of the biggest concerns out there is whether AI-generated content can still rank. What’s your take on using AI tools like ChatGPT for SEO writing? Chelsea: DOM works with both B2B and B2C companies—how should those strategies differ when layering in AI to support SEO goals? Chelsea: What are some smart ways marketers can use AI to enhance their SEO efforts without losing the human touch? Chelsea: We’re seeing a lot of shifts in SERP features—less blue links, more AI answers, zero-click searches. How should SEO pros adapt? Chelsea: You talk a lot about transparency and ROI. How can marketers use AI to actually improve measurement—not just execution? Chelsea: What do you think are some of the biggest SEO mistakes companies make when jumping into AI tools without a clear strategy? Chelsea: How is DOM approaching content audits or technical SEO now that AI can help automate parts of that process? Chelsea: From a talent perspective, what skill sets do you think modern SEO teams need to develop in 2025 and beyond? Chelsea: Let’s say a brand’s just getting started with AI in SEO—what’s one quick win they can focus on to build momentum? Chelsea: Looking ahead, what excites you most about the future of search and AI—and where do you think businesses should be paying closest attention? 🎙️ Wrapping Up Chelsea: Billy, this has been such a tactical and timely conversation—thank you for walking us through what’s real, what’s hype, and what’s next in AI and SEO. Chelsea: For our listeners who want to learn more or connect with your team at DOM, where should they go? Chelsea: Thanks again for joining us—it’s been a pleasure. And if you enjoyed this episode, be sure to subscribe to the Unmiss Podcast and drop us a quick review. Want to see how your website stacks up? Visit Unmiss.com and try our free Website Audit tool—it’s a quick way to uncover SEO issues and find your next big opportunity. This has been the Unmiss Podcast. Catch you next time!

Let’s talk about one of the most fast-moving, high-impact spaces in marketing today: marketing technology. The martech landscape has exploded in the last decade—from just 150 tools in 2011 to over 11,000 in 2024. And while many marketers feel overwhelmed by the sheer volume of options, there’s incredible potential when you align the right tools with the right strategy. According to a recent Gartner report, CMOs now spend over 25% of their budgets on marketing technology. But here’s the kicker: most companies are only scratching the surface of what their stack can do. So how do you cut through the noise and make smarter martech decisions? How do you ensure AI, automation, and analytics actually work in service of your brand goals? That’s exactly what today’s guest is here to unpack. I’m your host, Chelsea Alves, and I’m thrilled to welcome one of the most influential voices in marketing technology: Scott Brinker. Interview Questions Chelsea: Scott, welcome! You’ve been at the forefront of the martech evolution for years. Can you tell us a bit about how you got started and what inspired you to launch Chiefmartec.com? Chelsea: You’ve coined the term “martech is marketing.” For those newer to the space—what does that mean in practice? Chelsea: The martech landscape has become massive. With so many tools out there, how can companies avoid shiny object syndrome and build a stack that actually works for their goals? Chelsea: AI is everywhere in marketing right now—but not all AI is created equal. What are the most exciting, practical use cases you’re seeing emerge in 2025? Chelsea: Let’s talk about marketing ops. As marketing becomes more tech-driven, how important is the role of marketing operations in ensuring long-term success? Chelsea: One of the big challenges we hear from brands is around integration—tools that don’t talk to each other, or data that’s siloed. What’s your advice for building a more connected ecosystem? Chelsea: You’ve talked about the idea of “composability” in martech. Can you break that down for us and share how it’s changing the way companies approach their tech strategy? Chelsea: How should marketers think about balancing experimentation with stability? Especially as the pace of change accelerates. Chelsea: From your perspective at HubSpot, what innovations or platform trends do you think are reshaping how companies deliver customer experiences? Chelsea: Looking ahead, how do you think the role of the marketing technologist will evolve? Are we moving toward a more hybrid marketer-engineer skill set? Chelsea: For smaller teams or startups—where martech resources are limited—what’s one high-leverage move they can make today to future-proof their tech stack? Chelsea: Lastly, if you had to pick one metric that marketing leaders should obsess over when it comes to tech strategy—what would it be? Wrapping Up Chelsea: Scott, this has been such an energizing and insightful conversation. Where can our listeners connect with you or dive deeper into the work you're doing at Chiefmartec and HubSpot? Chelsea: Thanks again for being here and sharing your vision for the future of marketing technology—it’s been an absolute pleasure. And for our listeners, if you enjoyed today’s episode, don’t forget to subscribe to the Unmiss Podcast and leave us a review. And while you’re at it, head over to Unmiss.com to try our free Website Audit tool—it’s a fast, easy way to see how your site stacks up and where you can optimize for more visibility. This has been the Unmiss Podcast. Catch you next time!

Let’s talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events. Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure. But what if combining the two could do more than just double your results—what if it could multiply them? According to a Demand Gen Report, 68% of B2B marketers say that live events help generate the most qualified leads, and when paired with consistent content marketing, the brand lift and pipeline growth can be exponential. So how do you integrate content and event marketing effectively? And how do you turn both into powerful engines for lead gen and long-term brand awareness? That’s exactly what today’s guest is here to break down. I’m your host, Chelsea Alves, and I’m excited to welcome David Dulany to the podcast! Interview Questions Chelsea: David, welcome! Can you start by telling us a bit about your background and how Tenbound came to focus so heavily on both content and event strategy? Chelsea: Many marketers think of content and events as totally separate channels. What’s the benefit of integrating the two—and where should companies start? Chelsea: Events can be expensive and time-consuming. What advice do you have for making sure they drive real ROI, not just brand buzz? Chelsea: On the content side—what types of content tend to pair best with events before, during, and after? Chelsea: What are some common mistakes companies make when trying to connect their content and event strategies? Chelsea: How do you measure success when it comes to blending content and event marketing? What metrics really matter? Chelsea: You’ve worked with a lot of B2B companies—can you share a success story where this integrated approach really paid off? Chelsea: What’s your take on turning event recordings or keynotes into evergreen content? How can companies best repurpose their event assets? Chelsea: Should content be tailored to different stages of the funnel when connected to event promotion and follow-up? If so, how? Chelsea: With in-person events coming back strong in 2025, how should marketers think differently about hybrid or digital-first experiences? Chelsea: For brands just getting started, what’s one easy win they can aim for when planning their next event or content campaign? Chelsea: Looking ahead, how do you see the relationship between content and events evolving—especially as AI and automation keep shifting how we engage audiences? Wrapping Up Chelsea: David, this has been such a tactical and inspiring conversation. Where can our listeners connect with you and learn more about Tenbound’s work? Chelsea: Thanks again for joining us and sharing your insights—it’s been a pleasure! And for our listeners, if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget to check out Unmiss.com’s free Website Audit tool—your secret weapon for spotting SEO gaps and boosting your brand’s visibility in search. This has been the Unmiss Podcast. See you next time!

Let’s talk about one of the biggest shifts happening in digital marketing right now—Google’s evolving search algorithm. While many marketers are still playing by the old SEO rulebook, Google is rewriting the playbook entirely in 2025. One of the biggest changes? The diversity update. This new approach is shaking up the SERPs by prioritizing a broader range of sources and perspectives—pushing brands to focus less on keyword stuffing and more on real value, expertise, and differentiation. In fact, recent industry data shows that over 45% of previously top-ranking pages have seen a decline in visibility due to these algorithm changes—a clear sign that what worked last year won’t work now. So, what does this mean for your search strategy? And how do you stay ahead of the curve when the rules keep changing? That’s exactly what today’s guest is here to unpack. I’m your host, Chelsea Alves, and I’m excited to welcome Taylor Michael Kurtz to the podcast! Interview Questions Chelsea: Taylor, welcome! Before we dig into the search updates, tell us a little about your background. What led you to start Crush the Rankings and focus on SEO? Chelsea: Let’s start with the big one—the diversity update. Can you explain what this is, and how it’s changing what we see on the first page of Google? Chelsea: A lot of marketers are wondering: does this mean traditional SEO tactics are out the window? What still matters, and what’s losing relevance? Chelsea: How should businesses rethink their content strategy in light of these changes? Is it about quantity, quality, originality—something else? Chelsea: One of the major themes we’re seeing is this shift toward surfacing a “diversity of viewpoints.” How can brands ensure their content stands out without getting penalized or buried? Chelsea: Are there certain industries or types of content that are being hit harder by these updates—or benefiting more? Chelsea: Measurement is always a hot topic. How can marketers know if their current SEO strategy is still working post-update? What metrics or signals should they be paying close attention to? Chelsea: For brands that may have lost rankings this year, where should they start in rebuilding or adapting? Chelsea: Looking ahead, do you think we’ll continue to see search become more fragmented—with AI answers, social content, and other sources competing for attention? How can brands prepare for that future? Wrapping Up Chelsea: Taylor, this has been incredibly insightful. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thanks again for joining us and helping us navigate the ever-changing world of Google Search. For our listeners, if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave a review. And if you’re ready to make sure your website is optimized for the latest updates, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s a fast, easy way to spot opportunities and elevate your SEO game. This has been the Unmiss Podcast. See you next time!