Here’s a stat that sets the stage: More than 300 million people use dating apps worldwide—but less than 12% of those matches lead to real, meaningful connections.
Why? Because most dating platforms are built around swipes, looks, and luck—not compatibility, values, or behavioral science.
But what if your dating life worked more like your financial plan or your fitness tracker—personalized, strategic, and data-backed?
That’s exactly what today’s guest is building.
Eric McHugh is the President and Chief Growth Officer of Dataing.io, a groundbreaking app and platform that combines behavioral data, AI, and science-backed matching systems to rethink how we build relationships.
I’m your host, Chelsea Alves—and I’m excited to dive into today’s discussion.
Interview Questions:
Chelsea: Eric, welcome to the podcast! You’ve built tech for all kinds of industries. What inspired you to take on the dating space, and how did Dataing.io come to life?
Chelsea: You’re using AI to improve dating outcomes—but AI is often criticized for bias. How do you make sure the algorithms behind Dataing.io are fair and inclusive?
Chelsea: As AI becomes more embedded in consumer tech, how do you balance automation with the need for real, human decision-making in something as personal as relationships?
Chelsea: Beyond just matchmaking, how do you see AI helping people build and maintain healthy relationships once they’ve connected?
Chelsea: Let’s talk about data for a second. In a world where privacy concerns are high, how are you using data ethically while still delivering personalized matches?
Chelsea: You’ve been very transparent about the ups and downs of building in public. Why is sharing your journey important to you?
Chelsea: What’s your take on AI in relationships—can algorithms really help us make better emotional decisions?
Chelsea: Outside of dating, where else do you see this kind of personalized, data-first matchmaking model being applied?
Chelsea: Looking ahead—what’s next for Dataing.io, and what are you most excited to bring to users in the coming months?
Wrap-Up:
Chelsea: Eric, this was such a fascinating conversation. It’s rare to hear someone talk about both tech and trust in the same sentence when it comes to dating apps—thank you for your vision and transparency.
Where can our listeners go to learn more about Dataing.io, try out the app, or connect with you directly?
Chelsea: And for our audience—if you enjoyed this episode, be sure to subscribe, drop a review, and check out Unmiss.com’s free Website Audit Tool to uncover opportunities in your digital presence, no matter what industry you’re in.
This is the Unmiss Podcast. See you next time!
How Data and Science Are Transforming Connections (#807)
Chelsea Alves, Eric Mchugh
Jun 30, 2025
Apr 11, 2025
Why Is Technical SEO Important for Your Digital Strategy?
Did you know that nearly every website (95.2%) has 3XX redirect issues and nearly three-quarters (72.3%) of websites 72.3% have slow pages?
The opportunity to improve technical search engine optimization is massive, as evidenced by the aforementioned figures.
Yet, this begs the question, why are so few websites technically sound and optimized for higher search engine rankings?
Here’s something to consider: Companies that embrace AI are 50% more likely to exceed their business goals.
But let’s be real—most businesses are still stuck wondering where to even begin.
That’s where today’s guest comes in.
Ali Jaffar Zia is a tech entrepreneur, strategist, and AI advisor who helps companies unlock value by applying artificial intelligence in a practical, ethical, and results-focused way.
I’m your host, Chelsea Alves—and in today’s episode, we’re diving into what it really means to integrate AI into your business model, how to future-proof your career, and why the human side of innovation matters more than ever.
Interview Questions:
Chelsea: Ali, welcome to the show! You have a fascinating background in tech, policy, and entrepreneurship. What’s the throughline in your journey—and how did AI become such a key focus for you?
Chelsea: You help companies adopt AI without getting overwhelmed. What’s your framework for identifying where AI can make a meaningful impact?
Chelsea: There’s a lot of hype in the AI space right now. How can business leaders separate what’s possible from what’s actually useful?
Chelsea: You’ve written about the ethical use of AI. What responsibilities do founders and companies have when integrating these tools into their products and workflows?
Chelsea: What are some of the biggest challenges you’ve seen companies face when trying to implement AI—and how do you help them overcome those roadblocks?
Chelsea: For someone in a traditional industry—say, real estate or healthcare—what’s the first step they should take to explore using AI strategically?
Chelsea: You speak and write often about global innovation. How do regional differences affect how AI is being adopted or regulated?
Chelsea: Let’s talk entrepreneurship—what lessons have you learned from building and advising startups that are trying to integrate emerging technologies?
Chelsea: You’ve worked with government agencies and policymakers. What role do you think regulation will play in shaping the future of AI?
Chelsea: If you had to bet on one AI trend that will define the next 5 years, what would it be—and why?
Chelsea: You mentor founders and young professionals—what advice do you give to someone who wants to work in the AI space but doesn’t have a technical background?
Chelsea: You’ve worked with both early-stage startups and large-scale enterprises. How do you tailor your approach depending on the size and maturity of the organization?
Chelsea: You often share insights on LinkedIn—what kinds of conversations or questions are you hoping to spark there?
Chelsea: What inspires you outside of work? Are there books, thinkers, or experiences that have shaped how you approach tech and leadership?
Chelsea: Ali, this was such a grounded and insightful conversation—thank you for cutting through the noise and showing us how to think more clearly about AI and innovation.
Where can our listeners go to connect with you, read your work, or learn more about your projects?
Chelsea: And to our audience—if you’re enjoying these episodes, go ahead and hit that subscribe button. Leave us a review, and don’t forget to check out Unmiss.com’s free Website Audit Tool to uncover smart opportunities for digital growth.
This has been the Unmiss Podcast. See you next time!
What it really means to integrate AI into your business model (#806)
Chelsea Alves, Ali Jaffar Zia
Jun 27, 2025
SEO for Personal Branding: Strategies to Empower Entrepreneurs and Facilitate Business Growth
Standing out in a competitive entrepreneurial landscape requires more than just a great product; it demands a strong personal brand.
By leveraging SEO strategies, entrepreneurs can enhance their online visibility, build trust, and differentiate themselves from others.
This article explores how to use SEO for personal branding, helping entrepreneurs become the top choice in their industry.
UNmiss offers free SEO tools and courses to help businesses scale and improve their online presence.
Here’s a stat to kick things off:
Brands that build trust see up to 33% more customer loyalty and 2x higher lifetime value.
And in today’s noisy, AI-fueled marketing landscape, trust is no longer built through polished ads alone—
—it’s built through personal content, human connection, and smart systems that scale.
Today’s guest knows that better than anyone.
Dennis Yu is a globally recognized marketer, founder of BlitzMetrics, and a true pioneer in the world of performance-driven digital strategy. He’s helped scale the digital presence of brands like The Golden State Warriors, Ashley Furniture, and countless small businesses using a repeatable, proven framework: the Content Factory.
I’m your host, Chelsea Alves, and in today’s episode, we’re diving into how to create marketing that actually converts, how to build authority at scale, and why 15-second videos might just change your business forever.
🎤 Interview Questions:
Chelsea: Dennis, welcome to the show! You’ve been at the forefront of digital marketing since the early days. Can you tell us how your journey started—and what led to the creation of BlitzMetrics?
Chelsea: You talk a lot about systems and checklists. Why do you think most businesses fail when it comes to execution—and how can they fix it?
Chelsea: You’ve helped everyone from local service providers to NBA teams. How do you tailor your approach based on the size or type of business you’re working with?
Chelsea: One of your key strategies is boosting content for $1 a day. That sounds simple—can you walk us through how that actually works?
Chelsea: Let’s talk data. You’ve always pushed for data-backed decisions in marketing. How should brands think about metrics beyond vanity?
Chelsea: AI is changing the marketing game daily. How are you using AI to enhance your systems—or is there a risk in relying on it too heavily?
Chelsea: You’ve trained thousands of young marketers through your internship and mentorship programs. What’s the biggest mindset shift new marketers need to succeed today?
Chelsea: One of your mantras is “Learn, Do, Teach.” Can you explain why that cycle is so powerful—and how professionals at any level can apply it?
Chelsea: You’re a big advocate for documenting versus creating. What does that mean in practice, and how can small business owners apply it without overthinking?
Chelsea: You’ve seen digital marketing evolve over the past two decades. What do you think marketers are getting wrong right now—and what’s the biggest opportunity they're overlooking?
Chelsea: You travel constantly, speak all over the world, and still create a ton of content. What keeps you inspired and energized about this space?
Chelsea: Dennis, this was packed with insights. You make building a personal brand and scaling content feel approachable—and actionable. Thank you so much for sharing your frameworks and experience.
Where can our listeners go to learn more about BlitzMetrics, your checklists, or connect with you directly?
Chelsea: And to our listeners—if you enjoyed this episode, hit subscribe, leave us a review, and don’t forget to check out Unmiss.com’s free Website Audit Tool—your first step toward more visibility, smarter SEO, and better content systems.
This is the Unmiss Podcast, and we’ll see you next time!
How to create marketing that actually converts (#805)
Chelsea Alves, Dennis Yu
Jun 25, 2025
Apr 04, 2025
Using Data in Marketing: The Power of Data-Driven Insights
Data-driven insights transcend raw numbers, enabling marketers to turn their wealth of customer information into actionable efforts to connect with consumers in a more meaningful way.
Rather than relying on making decisions based on instinct or gut feelings, marketers can use their data for more informed, evidence-based information.
Marketing leaders can more clearly show the impact their team is having on the organization as well.
Let’s start with a stat that might surprise you: Over 90% of all pages on the internet get zero traffic from Google.
And while there are plenty of reasons for that, one of the biggest culprits? Weak or non-existent backlinks.
Today’s guest is someone who’s made it his mission to solve that problem—without relying on shady tactics or generic outreach.
I’m talking about Bart Magera, founder of Mojolinks, a relationship-first link building agency that helps brands earn high-quality backlinks by focusing on real human connections—not spam.
I’m your host, Chelsea Alves, and I’m thrilled to speak with Bart today.
Questions:
Chelsea: Bart, welcome to the show! Tell us a bit about your journey—how did you go from studying in Thailand to building an international link-building agency?
Chelsea: With Google’s algorithm updates getting stricter, how do you future-proof your clients’ backlink profiles to ensure long-term SEO value?
Chelsea: What’s a common misconception about link building you wish more marketers and business owners understood—and how do you debunk it?
Chelsea: You work with clients in a range of industries. How do you tailor a link-building strategy for, say, a SaaS company versus an eCommerce brand?
Chelsea: Outreach fatigue is real—editors get dozens of pitches every day. What’s your secret for standing out in crowded inboxes and building long-term connections?
Chelsea: Mojolinks has grown pretty quickly—what systems or mindsets have helped you scale without compromising quality?
Chelsea: As AI transforms content and search, how do you see the future of link building evolving over the next few years?
Chelsea: Bart, this was such a refreshing take on an often misunderstood part of SEO. Thank you for sharing your approach, your experience, and your global perspective.
Where can our listeners go to connect with you and learn more about working with Mojolinks?
Chelsea: And to everyone listening—if this episode gave you a few “aha” moments, do us a favor: subscribe, leave a review, and share it with someone who’s trying to get more visibility online.
This has been the Unmiss Podcast. Don’t forget to check out Unmiss.com’s free Website Audit Tool—a great way to uncover hidden opportunities to grow your organic traffic.
See you next time!
High-quality backlinks by focusing on real human connections (#804)
Chelsea Alves, Bart Magera
Jun 23, 2025
Google Business Profile (GBP) Optimization Tips: Smart Strategies You Should Implement Now!
Consider your process for finding the right local business for your needs.
You likely evaluate multiple choices, read reviews, scan Google Business Profiles, and then consider the best option in your near vicinity.
Here’s a wild stat to kick things off: According to HubSpot, 61% of marketers say generating traffic and leads is their number one challenge.
And yet—some marketers don’t just generate leads… they create systems that turn leads into raving fans, repeat buyers, and lifelong customers.
That’s where today’s guest comes in.
Seth Greene is a direct response marketing legend. He’s the founder of Market Domination LLC, a multi-time bestselling author, host of multiple podcasts, and he’s worked with everyone from Main Street businesses to celebrities like Kevin Harrington from Shark Tank.
I’m your host, Chelsea Alves, and I’m excited to welcome Seth to the podcast today.
Interview Questions:
Chelsea: Seth, welcome! You’ve been in the direct response world for decades now. How did you get started, and what led you to launch Market Domination LLC?
Chelsea: You've worked with Kevin Harrington from Shark Tank and other big names. What’s the biggest lesson you’ve learned from working alongside celebrity entrepreneurs?
Chelsea: You’re a big believer in multi-step marketing campaigns. Can you walk us through what a simple, effective campaign might look like for a service-based business?
Chelsea: In your experience, what separates businesses that get stuck in “feast or famine” mode from the ones that generate consistent, predictable growth?
Chelsea: You’ve said before that most businesses don’t have a “lead problem”—they have a follow-up and conversion problem. What do you mean by that?
Chelsea: One of the things you’re known for is turning podcasts into lead-generation machines. What’s your playbook for launching a podcast that actually drives ROI?
Chelsea: So many people think of podcasts as “just content.” But you approach them more like strategic networking. Can you explain how business owners can use them to get clients or partnerships?
Chelsea: You’ve written multiple books on marketing. What’s one outdated tactic you wish businesses would stop doing—and one underrated tactic more people should use?
Chelsea: Your firm works with financial advisors, lawyers, dentists—industries that aren’t always quick to adopt modern marketing. How do you tailor your strategies for “old-school” sectors?
Chelsea: You’re clearly a systems guy. What are a few of the core systems you believe every business should have in place to scale their marketing?
Chelsea: You’ve built an incredibly successful agency—what were some of the biggest growing pains you experienced, and how did you overcome them?
Chelsea: Podcasting, books, direct mail, email nurturing—how do you help a client decide which channel to focus on first?
Chelsea: What’s something you wish every business owner knew about building authority and trust in their market?
Chelsea: Seth, this has been such a powerful conversation. You’ve given us a masterclass in direct response and client acquisition—thank you!
Where can our listeners go to connect with you or explore how Market Domination LLC can help their business grow?
Chelsea: And to everyone listening—if you found this episode helpful, make sure to subscribe, drop us a review, and don’t forget to check out Unmiss.com’s free Website Audit tool. It’s a fast way to spot opportunities in your own marketing game.
Thanks for tuning in to the Unmiss Podcast. See you next time!
From Leads to Lifelong Fans: Mastering Marketing Systems (#803)
Chelsea Alves, Seth N. Greene
Jun 20, 2025
Mar 25, 2025
The Future of AI Technology: Latest Transformative Trends and What to Expect
AI enables airlines to predict weather, doctors to foresee illnesses, and businesses to deliver personalized content at the perfect moment.
Once impossible, these advancements are now within reach thanks to artificial intelligence (AI).
Chelsea Alves, Aquibur Rahman
Jun 18, 2025
Mar 21, 2025
3 Advanced Strategies for Content Marketing for E-commerce Websites to Maximize Impact
Imagine your website content as a bright, welcoming store with eye-catching displays and helpful staff.
In e-commerce, your content must drive consumer purchases, making it crucial for your business's success.
Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics.
Let that sink in.
We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today aren’t the ones with the most data… they’re the ones who know how to actually use it.
And that’s exactly why I’m excited for today’s guest.Jeff Sauer.
I’m your host, Chelsea Alves—and today, we’re diving deep into the truth about marketing data, how to teach it, and how to actually use it to drive smarter decisions.
Interview Questions:
Chelsea: Jeff, welcome! Can you tell us a little bit about your background?
Let’s start at the beginning—how did you first get hooked on marketing data and analytics? What was that “aha” moment for you?
Chelsea: You’ve taught hundreds of thousands of marketers how to use data to improve their work. What’s the biggest gap you see between how people think they’re using data and what they’re actually doing?
You've worked with everyone from small businesses to Fortune 500s—how does your approach to analytics change depending on the size or maturity of a business?
You often say that marketers should treat analytics like a GPS. Can you explain that metaphor and how it applies to setting—and actually reaching—real business goals?
For marketers who feel like they’re drowning in dashboards, what's the one metric or signal you think they should focus on to cut through the noise?
Chelsea: And now, with the rollout of GA4, that gap feels even wider. What’s your take on GA4—how should marketers approach it if they’re feeling overwhelmed?
Chelsea: A lot of your content calls out “bad advice” in the marketing world. Why do you think so much of the popular marketing advice out there is either outdated or misleading?
Chelsea: That ties into something you talk about often: building frameworks instead of chasing hacks. Can you share a bit about your approach to teaching marketing systems that scale?
Chelsea: On the paid media side—PPC has changed a lot, especially with automation and AI. How do you help businesses stay in control when so many ad platforms want to take the wheel?
Chelsea: I also want to touch on your entrepreneurial journey. You’ve built a successful online education business—what was the turning point where you realized, “this is working”?
Chelsea: Content has clearly been a huge part of that growth. What’s your process for deciding what to teach or share, and how do you make it resonate with both beginners and advanced marketers?
Chelsea: You’ve also worked remotely from all over the world. Has that lifestyle changed how you think about productivity, focus, or even what success looks like?
Chelsea: And looking ahead—what’s exciting you right now in the marketing or analytics space? Any trends or tools you think we should all be paying more attention to?
Wrap-Up:
Chelsea: Jeff, this has been such a tactical and thought-provoking conversation—thank you for breaking things down in such a clear way. Where can our listeners find you online or explore your courses at Data Driven U?
Chelsea: And to everyone listening—if you learned something new today (and I know I did), don’t forget to hit subscribe, leave us a review, and check out Unmiss.com’s free Website Audit tool to uncover insights about your own digital presence.
Thanks for tuning in to the Unmiss Podcast. See you next time!
Impact of AI on measurement strategy and execution (#801)
Chelsea Alves, Jeff Sauer
Jun 06, 2025
Psychology Behind User Interface Design: A Journey Through Time, Tools, and Technology
Imagine trying to navigate around a busy city with no signs, directions, or popular landmarks to get to a popular restaurant where you have reservations.
You’d likely feel a mix of emotions ranging from frustration to anxiety, wondering if you’ll make it on time or even at all.
A poorly designed user interface (UI) can elicit the same feelings.
Let’s talk about a topic that doesn’t get enough credit in the SEO and marketing world: building a successful agency by niching down and scaling smart—not wide.
The truth? Generalist agencies often burn out trying to do too much for too many. But the agencies that win long term are the ones that go deep, not broad—building systems, relationships, and real expertise within a single domain.
In fact, data shows that agencies with a specialized focus grow 2x faster than those without one. That’s the kind of intentional growth today’s guest knows inside and out.
I’m your host, Chelsea Alves, and I’m excited to welcome Saket Aggarwal, founder of Digital Gratified, to the podcast!
Interview Questions:
Chelsea: Saket, welcome! Let’s kick things off with your story—how did your journey in the SaaS SEO world begin, and what led you to build an agency focused solely on SaaS link building?
Chelsea: A lot of founders try to be everything to everyone. What inspired you to go all in on one niche—and how has that decision shaped your growth?
Chelsea: Conferences and networking are huge for agency growth. Can you share a few insights or surprising wins you’ve had from in-person events?
Chelsea: You’re hands-on with client acquisition and retention. What’s been the most effective strategy for bringing in and keeping the right clients?
Chelsea: Policies can make or break a team culture. How do you approach policy-making inside your agency—and what’s one that’s really worked for you?
Chelsea: Scaling any service business comes with challenges. What’s one major hiccup or lesson you’ve encountered while growing Digital Gratified?
Chelsea: You mentioned your CTO handles the technical side—what’s your process for dividing responsibilities, and how do you make that collaboration work?
Chelsea: For someone thinking of starting a niche agency today, especially in the SEO space, what advice would you give them?
Chelsea: What’s next for you and Digital Gratified? Any exciting projects or growth plans you’re working on?
Wrapping Up:
Chelsea: Saket, this has been such a transparent and motivating conversation. Where can our listeners go to connect with you or learn more about the work you’re doing?
Chelsea: Thanks again for being here and sharing your journey!
And to our listeners—if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review.
And if you’re looking to grow your online presence with smarter SEO, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step to stronger visibility and better results.
This has been the Unmiss Podcast. See you next time!
Business around one niche – link building, experience and leads (#800)
Chelsea Alves, Saket Aggarwal
Jun 02, 2025
AI for SEO Optimization: Innovative Paths for Digital Marketing Success in 2025
Nearly one in five (18%) of SEO specialists say that artificial intelligence (AI) will lead to the biggest shifts and industry changes of all time in SEO.
Marketers are seeing the benefit of this seismic shift already. 79% of companies that use AI have improved their content quality.
It’s become evident that AI technology is more than just a trend, but rather a tool myriad industries trust and rely on to enhance their efforts.
AI users are seeing worthwhile results to prove its efficacy.
Did you know that global merger and acquisition activity hit $3.1 trillion in 2023—and that number is only growing as more entrepreneurs look to scale, exit, or expand through acquisitions?
But what does it really take to thrive in this space—especially if you’re building teams across time zones and scaling a business while exploring 100+ countries?
That’s exactly what today’s guest has mastered.
Mike Swigunski is a bestselling author, TEDx speaker, and globe-trotting entrepreneur. He helped build one of the world’s fastest-growing companies—remotely—and has worked and traveled in over 100 countries.
I’m your host, Chelsea Alves, and I’m thrilled to welcome Mike to the podcast!
iThe Global Entrepreneurial Journey
Chelsea: Mike, welcome! You’ve had a wildly unique path—building businesses while working from 100+ countries. How did this journey begin?
Chelsea: How has traveling and living globally influenced your approach to business leadership and deal-making?
Chelsea: You’re proof that it’s possible to scale a business without ever setting foot in a traditional office. What’s your take on the future of remote work?
Mergers & Acquisitions & Business Buying
Chelsea: Let’s talk M&A. What should entrepreneurs understand before they even consider buying or selling a business?
Chelsea: What are some early red flags or green lights when evaluating an acquisition opportunity?
Chelsea: You’ve consulted on a lot of deals. What separates a smooth M&A process from one that turns into a nightmare?
Chelsea: What industries or business models do you think are most ripe for acquisition in today’s landscape?
Scaling & Leading Remote Teams
Chelsea: Building and scaling remote teams is a big challenge for growing companies. What are your top strategies for creating culture and accountability without a shared office?
Chelsea: What hiring mistakes do you see founders make most often when building distributed teams?
Chelsea: How do you balance time zones, communication rhythms, and productivity across such a global footprint?
Chelsea: You've worked in and adapted to so many cultures—how do you approach building trust and strong business relationships across borders, especially in remote settings where face-to-face time is limited?
Lessons from the Road & Strategic Advice
Chelsea: You’ve traveled to more than 100 countries while doing all this—any surprising business lessons you’ve learned from working around the world?
Chelsea: For someone listening who’s interested in remote entrepreneurship or buying their first business—what’s the smartest first move they can make?
Chelsea: Are there any tools or tech platforms you swear by when it comes to managing remote teams and operations efficiently?
Chelsea: What’s next for you, Mike? Any new deals, ventures, or travel destinations on your radar?
Chelsea: Mike, this has been such a fascinating conversation. From M&A strategy to global team building, you’ve shared advice that’s practical, inspirational, and very real-world.
Chelsea: Where can our listeners go to connect with you, grab your book, or learn more about your M&A and remote business expertise?
To everyone listening—if you’re thinking about buying a business, scaling globally, or rethinking your team structure, this episode is your roadmap.
Make sure to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool to help boost your visibility and growth online.
Until next time!
M&A, business acquisitions, working and traveling in 100+ countries (#799)
Chelsea Alves, Mike Swigunski
May 26, 2025
Mar 13, 2025
Marketing and Sales Alignment Strategies: 4 Proven Tactics to Boost Revenue
Aligning marketing and sales teams can drive over 200% revenue growth, with 38% higher sales win rates and 36% higher customer retention.
This synergy reduces customer acquisition costs and boosts customer lifetime value by 20%. Discover how to effectively align your teams for maximum impact.
Here’s a wild stat: 81% of people say they want to write a book, but fewer than 1% ever do.
Why? Because the traditional advice is outdated, overwhelming, and often just plain wrong.
Today’s guest is here to flip the script.
Ben Gioia is a three-time bestselling author, speaker, and creator of the Influence With A Heart® Method.
Ben’s here to share a new way to think about writing, publishing, and using a book to attract clients before it even launches—plus the powerful life experience that changed his entire approach to impact.
I’m your host, Chelsea Alves, and I’m thrilled to welcome Ben to the podcast!
Book Writing Mindset + Misconceptions
Chelsea: Ben, welcome! Let’s start with the big one: What’s the biggest misconception people have about writing a book today?
Chelsea: You help people write a high-quality book in just five weeks—that sounds impossible to most authors. How do you make that happen?
Chelsea: A lot of first-time authors worry about perfection or not being “ready.” What do you say to someone who’s stuck in that mindset?
Strategic Publishing + IP Control
Chelsea: Publishing has changed so much. What’s wrong with the traditional model—and what does a more strategic, empowering approach look like?
Chelsea: You emphasize retaining full control of your intellectual property. Why is that so important for authors, especially business owners?
Chelsea: What are some affordable publishing strategies you recommend that don’t require a huge upfront investment?
Pre-Launch Marketing + Business Integration
Chelsea: You talk about getting clients and partners before you even publish. How does that work—and how can authors use their book as a business tool?
Chelsea: What role does clarity play in writing the “right” book? How do you help clients figure out exactly what they should write?
Chelsea: Beyond the book launch, what are some smart ways authors can leverage their book for long-term growth or visibility?
Personal Journey + Deeper Wisdom
Chelsea: I know your journey includes a powerful story—you nearly died four times in India in just 72 hours. How did that experience reshape your perspective on writing, business, and life?
Chelsea: You say, “You don’t have to suffer.” How does that philosophy influence your work with writers?
Actionable Advice
Chelsea: For listeners who feel overwhelmed by the idea of writing a book—what’s the first step they should take?
Chelsea: Any quick daily habits or routines you recommend to help people write with more ease and flow?
Chelsea: What mistakes do you see most often when someone sets out to write and self-publish their first book?
Chelsea: What’s next for you, Ben? Any exciting projects, courses, or launches coming up?
Chelsea: Ben, this has been such a fresh, powerful take on book writing and impact. You’ve given our audience a blueprint that’s smart, strategic, and full of heart.
Chelsea: Where can our listeners go to connect with you and learn more about your coaching and book programs?
And for those of you listening—if you’ve ever dreamed of writing a book but didn’t know where to start, today’s episode just gave you the roadmap.
Don’t forget to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool—it’s your first step toward greater visibility and lasting authority.
See you next time!
Writing, publishing, and using a book to attract clients before it even launches (#798)
Chelsea Alves, Ben Gioia
May 23, 2025
Mar 08, 2025
Effective SEO Leadership Strategies: Steps to Guide your Team to Success in Digital Marketing
A mere 1% increase in effective leadership can lead to a staggering 54% increase in organizational performance.
The impact of good leadership is massive on an organization.
Exceptional leaders pave a clear path toward company growth, employee retention, and customer acquisition.
Effective SEO leadership strategies are a must to ensure the success of every organizational leader, their team, and the entirety of the organization.