Taylor Kurtz

Taylor Kurtz

Taylor Kurtz works to help businesses increase their revenue through digital marketing.

He focuses on Search Engine Optimization with an emphasis on penalty recovery, algorithm update recovery, and training/consultation.

Learn more about Taylor Kurtz on the following resources:

VEO: Navigating Virtual Horizons (#686)

Anatolii Ulitovskyi, Taylor Kurtz
VEO: Navigating Virtual Horizons (#686)

Virtual is the new frontier.

And it's being mapped as we speak.

When virtual reality met SEO, the digital landscape changed forever.

I witnessed a brand leap from unknown to trendsetting by optimizing for virtual environments.

It was more than a success—it was a revolution.

Enter the term I coined: VEO. 

It's not just about visibility. 

It's about creating a presence where digital and reality converge.

Apple's Vision Pro is stirring the market, promising to turn every pixel into a new opportunity. 

With each release, it's clear: the future is now.

And Google's Generative Search Experience? 

It's set to challenge our notions of what search engines can do. 

Imagine an algorithm that doesn't just understand your query but creates the content on the spot to answer it.

Today, we're joined by Taylor Kurtz, the mind behind VEO. 

He's here to shed light on these innovations and their massive implications for digital marketing.

We're covering everything from the technicalities of optimization in virtual spaces to the strategic foresight needed for the upcoming tech.

With Taylor's expertise, we'll decode how these technologies will shape how we interact, market, and sell in the digital age.

So, get your devices ready, and let's dive into the world of VEO, where every digital interaction explores potential.

Your session with Taylor is set to be a deep dive into the future of digital marketing and SEO. 

Don't miss this episode of the UNmiss podcast, where we look at the cutting-edge technology that will soon become part of our everyday marketing toolkit.

FAQ:

  1. What is VEO?

It's like SEO but for virtual reality, making your content shine in virtual spaces.

  1. How does VEO work?

It involves optimizing virtual environments, like web pages, to be more engaging and easy to navigate.

  1. What impact will Apple Vision Pro have on marketing?

It will change the game by making augmented reality content a big part of marketing strategies.

  1. What is Google's Generative Search Experience?

Think of it as Google creating specific content in response to search queries on the fly.

  1. How can I prepare my marketing for VEO?

Start by understanding AR and VR technologies and consider how your content can live in 3D spaces.

  1. Will VEO change SEO?

Yes, it'll expand SEO to include 3D modeling and user experience in virtual environments.

  1. Is the Apple Vision Pro already available?

It's a hot topic, and we're waiting to see when it will hit the market.

  1. What does Google's new search experience mean for content creators?

It means considering how an AI might interpret and present your content to searchers.

  1. How will these changes affect user experience?

They will likely make digital experiences more interactive, immersive, and personalized.

  1. How soon do we need to start optimizing for VEO?

Now's the time to learn and experiment, so you're ahead of the game when it takes off.

[yt-video vid="IHLHlCKVGkc" title="НАЗВАНИЕ ПОДКАСТА ИЗ ЮТУБА (СКРИН2)" img="https://unmiss.com/wp-content/uploads/2023/11/veo-navigating-virtual-horizons.png" desc=" Virtual is the new frontier. And it's being mapped as we speak. When virtual reality met SEO, the digital landscape changed forever. I witnessed a brand leap from unknown to trendsetting by optimizing for virtual environments. It was more than a success—it was a revolution. Enter the term I coined: VEO. It's not just about visibility. It's about creating a presence where digital and reality converge. Apple's Vision Pro is stirring the market, promising to turn every pixel into a new opportunity. With each release, it's clear: the future is now. And Google's Generative Search Experience? It's set to challenge our notions of what search engines can do. Imagine an algorithm that doesn't just understand your query but creates the content on the spot to answer it. Today, we're joined by Taylor Kurtz, the mind behind VEO. He's here to shed light on these innovations and their massive implications for digital marketing. We're covering everything from the technicalities of optimization in virtual spaces to the strategic foresight needed for the upcoming tech. With Taylor's expertise, we'll decode how these technologies will shape how we interact, market, and sell in the digital age. So, get your devices ready, and let's dive into the world of VEO, where every digital interaction explores potential. Your session with Taylor is set to be a deep dive into the future of digital marketing and SEO. Don't miss this episode of the UNmiss podcast, where we look at the cutting-edge technology that will soon become part of our everyday marketing toolkit. " upload="2023-11-23" duration="PT00H43M54S" (СКОЛЬКО ИДЕТ ПОДКАСТ(СКРИН6) shadow="1" lazy="1"] Learn more about Taylor Kurtz on the following resources: Website: https://www.crushtherankings.com/ Linkedin: https://www.linkedin.com/in/taylor-kurtz-560a35141/ Twitter: https://twitter.com/realtaylorkurtz

Keyword Research: Understanding Essential Metrics

Taylor Kurtz

Keyword research is the backbone of any effective content strategy.

Focusing on specific metrics while conducting keyword research allows us to choose the right keywords to target and achieve the goals identified for the website.

Mastering the processes of SEO keyword research and analysis will prove to be an invaluable asset for those working at any level of search engine optimization.

Why Quality Content and E-E-A-T Are Your Ticket to Success (#665)

Anatolii Ulitovskyi, Taylor Kurtz
Why Quality Content and E-E-A-T Are Your Ticket to Success (#665)
The Turning Point: Less Is More Years ago, I drowned in a sea of articles, blog posts, and social media updates. Traffic was excellent but stagnant. Nothing moved the needle. Until I took a deep dive into analytics, I discovered that 80% of the traffic came from just 20% of the content. It was a clear sign. Quality over quantity. Why Quality Matters More Than Quantity Remember the Pareto principle? Well, it's real. Studies show that 80% of your results in almost any activity will come from just 20% of your efforts. In terms of content, this means not just churning out article after article, but making each piece a masterpiece. Google's algorithms have become increasingly sophisticated. They reward valuable, well-researched, original content over quick, duplicated, and shallow pieces. The Crucial Element: E-E-A-T Google's E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) has emerged as a critical component. What does it mean? Simply, Google wants to serve its users the best possible content from trusted sources.
  1. Expertise: Does the content demonstrate a deep level of knowledge?
  2. Experience: How many years of experience does the author have?
  3. Authoritativeness: Is it cited and linked to by others in the field?
  4. Trustworthiness: Is it transparent, and does it have verified data and statistics?
The Numbers Don't Lie: Data on Quality Content According to a SEMrush study, high-quality content is 2.8x more likely to rank on the first page of Google. This translates into increased traffic, more engagement, and better conversion rates. Tips for Creating Quality Content
  1. In-depth Research: Take the time to understand the topic fully before you write.
  2. Originality: Don't rehash what's already out there. Provide a new angle or perspective.
  3. SEO: Use keywords wisely, but don't stuff them. Maintain readability.
  4. Cite Sources: Use verified data and studies to back your claims.
Implementing E-E-A-T in Your Strategy
  1. Show Expertise: Use verified data and real-world case studies.
  2. Gain Authority: Guest blog, get reviews, and gain inbound links.
  3. Build Trust: Be transparent about authorship, provide contact information, and update content regularly.
Wrap-Up The world of content has evolved. It's no longer about how much you can produce, but how valuable each piece is. Quality and E-E-A-T aren't just buzzwords; they're your roadmap to success. It's a marathon, not a sprint. So, take the time to invest in your content, and the results will follow. FAQ:
  1. What is E-E-A-T?
E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Google uses these criteria to evaluate the quality of web content.
  1. Why is Quality More Important Than Quantity in Content?
Quality content is more likely to rank higher on search engines, attract more engagement, and convert better. Essentially, it's more effective and yields a better ROI.
  1. How Can I Improve the Expertise Factor in My Content?
Include verifiable facts, cite credible sources, and showcase your or your brand's expertise on the subject matter.
  1. What Constitutes Authoritativeness?
Authoritativeness is earned through backlinks, cited references, and high engagement metrics like shares and comments.
  1. How Can I Make My Content More Trustworthy?
Be transparent. Clearly state the author's credentials, provide valid contact information, and update content regularly.
  1. How Do I Measure the Success of Quality Content?
You can measure success through KPIs like increased organic traffic, higher engagement rates, and better conversion rates.
  1. Is E-E-A-T a Ranking Factor?
While Google has not officially declared E-E-A-T as a ranking factor, it's a crucial aspect of their Quality Raters' Guidelines, indirectly affecting search ranking.
  1. How Often Should I Update My Content?
There's no hard and fast rule, but content should be updated whenever new, relevant information is available, especially for evergreen topics.
  1. Does the Length of Content Affect Quality?
Not necessarily. A well-written, shorter piece can be more impactful than a long, rambling one. What matters most is the value you offer to the reader.
  1. What's a Quick Way to Get Started with E-E-A-T?
Start by doing an audit of your existing content. See where you can add value, cite credible sources, and increase transparency. [yt-video vid="F0j7pzTetaI" title="Why Quality Content and E-E-A-T Are Your Ticket to Success" img="https://unmiss.com/wp-content/uploads/2023/10/why-quality-content-and-eeat-are-your-ticket-to-success.png" desc=" The Turning Point: Less Is More Years ago, I drowned in a sea of articles, blog posts, and social media updates. Traffic was excellent but stagnant. Nothing moved the needle. Until I took a deep dive into analytics, I discovered that 80% of the traffic came from just 20% of the content. It was a clear sign. Quality over quantity. Why Quality Matters More Than Quantity Remember the Pareto principle? Well, it's real. Studies show that 80% of your results in almost any activity will come from just 20% of your efforts. In terms of content, this means not just churning out article after article, but making each piece a masterpiece. Google's algorithms have become increasingly sophisticated. They reward valuable, well-researched, original content over quick, duplicated, and shallow pieces. The Crucial Element: E-E-A-T Google's E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) has emerged as a critical component. What does it mean? Simply, Google wants to serve its users the best possible content from trusted sources. 1. Expertise: Does the content demonstrate a deep level of knowledge? 2. Experience: How many years of experience does the author have? 3. Authoritativeness: Is it cited and linked to by others in the field? 4. Trustworthiness: Is it transparent, and does it have verified data and statistics? The Numbers Don't Lie: Data on Quality Content According to a SEMrush study, high-quality content is 2.8x more likely to rank on the first page of Google. This translates into increased traffic, more engagement, and better conversion rates. Tips for Creating Quality Content 1. In-depth Research: Take the time to understand the topic fully before you write. 2. Originality: Don't rehash what's already out there. Provide a new angle or perspective. 3. SEO: Use keywords wisely, but don't stuff them. Maintain readability. 4. Cite Sources: Use verified data and studies to back your claims. Implementing E-E-A-T in Your Strategy 1. Show Expertise: Use verified data and real-world case studies. 2. Gain Authority: Guest blog, get reviews, and gain inbound links. 3. Build Trust: Be transparent about authorship, provide contact information, and update content regularly. Wrap-Up The world of content has evolved. It's no longer about how much you can produce, but how valuable each piece is. Quality and E-E-A-T aren't just buzzwords; they're your roadmap to success. It's a marathon, not a sprint. So, take the time to invest in your content, and the results will follow. " upload="2023-10-12" duration="PT00H45M01S" shadow="1" lazy="1"] Learn more about Taylor Kurtz on the following resources: Website: https://www.crushtherankings.com/ Linkedin: https://www.linkedin.com/in/taylor-kurtz-560a35141/ Twitter: https://twitter.com/realtaylorkurtz

How Important is the #1 Spot in Google in 2023? [Research Study]

Taylor Kurtz
122 views

In the dynamic landscape of online visibility, Google has long been the primary gateway for businesses to connect with their target audiences.

The digital realm's reliance on search engines has made securing a coveted spot on the first page of Google search results a paramount objective for enterprises seeking online success.

Demystifying Core Updates: The Impact on SEO with Taylor Kurtz (#582)

Anatolii Ulitovskyi, Taylor Kurtz
Demystifying Core Updates: The Impact on SEO with Taylor Kurtz (#582)
In this informative episode of the Unmiss Podcast, we're joined by SEO expert Taylor Kurtz to discuss the role of Core Updates in the SEO community and how they can impact your search rankings and strategy. Here are the key topics we'll cover with Taylor Kurtz:
  1. Understanding Core Updates and their purpose.
  2. How Core Updates can influence search rankings.
  3. Common misconceptions about Core Updates.
  4. Preparing for and adapting to Core Updates.
  5. Analyzing the impact of Core Updates on your website.
  6. Strategies to recover from ranking drops after a Core Update.
  7. The future of Core Updates and their role in the SEO landscape.
Don't miss this insightful conversation with Taylor Kurtz as he shares valuable insights and practical advice on navigating Core Updates in the SEO world. This episode is a must-listen for digital marketers, SEO professionals, and website owners aiming to stay ahead of the game in the ever-evolving world of search engine optimization. [yt-video vid="Kc3ui-VFXEg" title="Demystifying Core Updates: The Impact on SEO with Taylor Kurtz" img="https://unmiss.com/wp-content/uploads/2023/07/Demystifying-Core-Updates_-The-Impact-on-SEO.png" desc=" In this informative episode of the Unmiss Podcast, we're joined by SEO expert Taylor Kurtz to discuss the role of Core Updates in the SEO community and how they can impact your search rankings and strategy. Here are the key topics we'll cover with Taylor Kurtz: 1. Understanding Core Updates and their purpose. 2. How Core Updates can influence search rankings. 3. Common misconceptions about Core Updates. 4. Preparing for and adapting to Core Updates. 5. Analyzing the impact of Core Updates on your website. 6. Strategies to recover from ranking drops after a Core Update. 7. The future of Core Updates and their role in the SEO landscape. Don't miss this insightful conversation with Taylor Kurtz as he shares valuable insights and practical advice on navigating Core Updates in the SEO world. This episode is a must-listen for digital marketers, SEO professionals, and website owners aiming to stay ahead of the game in the ever-evolving world of search engine optimization. " upload="2023-06-22" duration="PT00H60M42S" shadow="1" lazy="1"] Learn more about Taylor Kurtz the following resources: Website: https://www.crushtherankings.com/ Linkedin: https://www.linkedin.com/in/taylor-kurtz-560a35141/ Twitter: https://twitter.com/realtaylorkurtz

285. The Recent Changes by Google with Taylor Kurtz

Anatolii Ulitovskyi, Taylor Kurtz617Updated: 26.09.2022
285. The Recent Changes by Google with Taylor Kurtz
Google changes algorithms 500-600 times a year or almost twice daily. Early adopters can win this game. Taylor Kurtz shares the latest updates: Core Vitals, and ongoing algorithm updates. We also discuss the SEO role that may play in VR (VEO = Virtual Environment Optimization). Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group - https://www.linkedin.com/groups/12416146/. Wanna get more traffic? Submit your request on my website - https://unmiss.com/. Our sponsor - SE Ranking, a top-rated all-in-one SEO platform. I like SE Ranking for their very accurate rank tracker tool, which shows you daily rankings for your website in 5 search engines, for any location, device, or language. You can monitor Google Maps results and 35 SERP features for every keyword, and much more! Just google “SE Ranking Rank tracker” and explore 14-days of the software for free - https://bit.ly/3q0tmRa [yt-video vid="qSkMBcUJ4uM" title="The Recent Changes by Google with Taylor Kurtz" img="https://unmiss.com/wp-content/uploads/2022/09/the-recent-changes-by-google.png" desc=" Google changes algorithms 500-600 times a year or almost twice daily. Early adopters can win this game. Taylor Kurtz shares the latest updates: Core Vitals, and ongoing algorithm updates. We also discuss the SEO role that may play in VR (VEO = Virtual Environment Optimization). Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group - https://www.linkedin.com/groups/12416146/. Wanna get more traffic? Submit your request on my website - https://unmiss.com/. Our sponsor - SE Ranking, a top-rated all-in-one SEO platform. I like SE Ranking for their very accurate rank tracker tool, which shows you daily rankings for your website in 5 search engines, for any location, device, or language. You can monitor Google Maps results and 35 SERP features for every keyword, and much more! Just google “SE Ranking Rank tracker” and explore 14-days of the software for free - https://bit.ly/3q0tmRa " upload="2022-09-20" duration="PT00H45M30S" shadow="1" lazy="1"] Learn more about Taylor Kurtz on the following resources: Website: https://www.crushtherankings.com/ Linkedin: https://www.linkedin.com/in/taylor-kurtz-560a35141/ Twitter: https://twitter.com/realtaylorkurtz
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