
Anatolii Ulitovskyi
Anatolii Ulitovskyi is a founder at SEOquick and UNmiss.com.
He contributes educational marketing content on YouTube, LinkedIn, and marketing blogs.
The main topics of his content cover organic reach with SEO and SMM with the following elements:
– Sharing value as maximum as possible
– Bringing breaking news
– Mixing theory and practice
– Learning 20% of the time, acting 80%
– Covering topics with a lack of quality content
– Never using rewriting – only creating new content.
Learn more about Anatolii Ulitovskyi on the following resources:
Reem Abouemera: How is AI changing the way of content marketing? (#459)

Click-Through Rate (CTR): What does it mean?
Click through rate (CTR) is one of the quintessential measures of determining a marketing campaign's success. It measures the number of clicks an ad or link receives per the number of impressions.
Aruna Copra: How to create good SEO articles for different purposes (#458)

Google fired my team of copywriters. Ok, Google couldn’t. I did it. Because they wrote about everything that didn’t work anymore. Users only need content from experts with deep experience, authority and trust. This content has a high chance of ranking well. Is it enough? No. Webmasters still consider keywords and SEO best practices. Websites get massive traffic by creating content for a human first and optimizing for search engines second. Today, I’m excited to discuss this topic with our guest, Aruna Copra, an experienced content writer and SEO specialist. Aruna will share her insights and experiences on creating SEO-friendly content that can serve various purposes, such as driving traffic to a website, engaging the audience, or promoting a product or service. She will explain the importance of understanding the target audience, conducting keyword research, and optimizing the content for search engines. In this episode, Aruna will also share how she helped clients increase their website traffic by creating SEO articles that resonated with their audience and improved search engine rankings. Here are five questions that we will discuss in this episode: - What is the process of creating SEO articles for different purposes, and how does it differ from traditional content writing? - How important is keyword research in creating SEO-friendly content, and what are some tools or techniques you use for it? - How do you ensure that your SEO articles provide value to the readers and are not just stuffed with keywords? - Can you share how you helped clients improve their website traffic through SEO articles? - How do you measure the success of SEO articles, and what metrics should you track to evaluate their performance? Tune in to this episode to learn more about creating practical SEO articles and optimizing them for different purposes. Subscribe for the latest marketing tips - https://unmiss.com/blog
" upload="2023-03-15" duration="PT00H43M10S" shadow="1" lazy="1"] Learn more about Aruna Copra on the following resources: Website: https://trustedcontentsolutions.com/63 Top Content Creation Tools Marketers Can't Live Without
"Content is king" is a famous quote by Bill Gates from 1996, which is more relevant today than ever. High-quality content is the foundation of organic reach in SEO, social media, and content marketing.
Stephen Jeske: How to create a content strategy using AI (#457)

- What is AI, and how can it be used to develop a content strategy?
- Find out how to use AI to generate new ideas for content creation.
- Understand how to integrate AI into your existing workflow
- Understand the limitations of AI in content creation
- Learn about the latest developments in AI for content creation and curation
I frequently have conversations with clients who have been struggling to see results for a number of years. The primary reason for this is having the wrong strategy in place. Many of them fall into the trap of analyzing their competitors and simply mimicking their approach. However, copying your competitors can be counterproductive as they are likely succeeding based on their own strengths. Instead, it's important to find a distinct strategy that takes into account your own unique selling proposition and areas of expertise. By doing so, you can implement the right strategy and see the results you've been hoping for. Today we speak about crafting the right strategy with Stephen Jeske, who explores how to create a content strategy using AI. In this episode, we will discuss the latest tips and trends in using AI to develop a content strategy that resonates with your target audience. Here are five popular questions we'll cover in this episode: 1. What is AI, and how can it be used to develop a content strategy? - Understand the basics of AI and how it can help in creating a content strategy - Learn how to leverage AI tools to analyze your target audience and competitor's content - Discover how to use AI to optimize your content for search engines and social media platforms - How can AI improve the quality of your content? 2. Find out how to use AI to generate new ideas for content creation. - Discover how to use AI tools to create personalized content for your target audience - Learn how to use AI to analyze user behavior and optimize content to increase engagement - How can you integrate AI into your existing content strategy? 3. Understand how to integrate AI into your existing workflow - Learn how to use AI to automate content creation and curation - Discover how to use AI to create a data-driven content strategy - What are the potential downsides of using AI in content creation? 4. Understand the limitations of AI in content creation - Learn how to avoid potential pitfalls of using AI in content creation - Discover how to maintain authenticity and human touch in your content strategy - What are the latest trends in AI-powered content strategy? 5. Learn about the latest developments in AI for content creation and curation - Understand the role of AI in creating conversational content - Discover how to use AI to create content that resonates with the Gen Z audience Join us as we explore the exciting world of AI-powered content strategy and learn how to create content that engages your audience and drives business growth. Don't miss this informative episode on the Unmiss Podcast with Stephen Jeske. Subscribe for the latest marketing tips - https://unmiss.com/blog
" upload="2023-03-14" duration="PT00H44M25S" shadow="1" lazy="1"] Learn more about Stephen Jeske on the following resources: Website: https://www.marketmuse.com/ Linkedin: https://www.linkedin.com/in/stephenjeske/ Twitter: https://twitter.com/stephenjeskeMarketing Agency VS Marketing Firm (What Do They Actually Do?)
When considering the difference between the words "agency" and "firm", at first it can seem as though it's just semantics. The terms "agency" and "firm" may seem interchangeable to most, however, they are, in fact, much different.
Dennis Yu: How to master short-form videos to build influence and sales (#456)

I have tried various marketing channels to find the ones that bring in more sales while minimizing expenses. After experimenting with different methods, I have found that video marketing is the most effective. By spending less on video content, I have earned a lot more. Typically, I invest $10,000 in website content to achieve similar results by investing only $2,000 in video content. The difference is five times, but short video formats can cost almost nothing. A 40-year-old woman helped her a father's dream come true with a short video on TikTok that went viral and received over 50 million views. Lloyd Devereux Richards published a book in 2012, which didn't get many sales for over ten years. However, this short video changed the sales trajectory, becoming a bestseller on Amazon. His daughter spent nothing on marketing, and the video design was basic. Yet, it was creative, simple, and sparked curiosity among viewers. Let's compare why video content is better than other types of web content. Google only ranks high-quality content, which is challenging to create today. Ten years ago, copywriters wrote for search engines, added stock pictures, and submitted them on WordPress. One specialist did the entire process because the competition was low. Nowadays, seven people are required to do the same job: strategist, manager, copywriter, editor, content manager, designer, and web developer. Compared to website content, video content production is not expensive, and a large team is not required to achieve millions of views on platforms such as TikTok, YouTube shorts, Instagram, and Facebook Reels. Modern smartphones have better quality and resolution than expensive camcorders from five years ago. TikTok and Snapchat have unique features to edit videos for most viral videos. If the professional design is needed, video designers can be hired to create something unique to keep the audience engaged for longer. When it comes to promotion, short videos are even better. Only 7% of new pages rank in the top 10 Google in the first year after hard promotion through sending many emails, social media sharing, link building, and PR, which can be expensive if we are talking about quality. Short videos often have high engagement rates, even for accounts with zero followers, because there are not enough short videos on social media to satisfy users' intent. Google has to choose from over 2 billion online websites with trillions of pages for 5.16 billion users. There is a website for only 2-3 people, and YouTube only has 51 million channels for 2 billion users or 40 users per channel. Short videos also have a long-term strategy for winning over a young audience that prefers video content. For example, my 12-year-old son uses TikTok for searches. You cannot ignore this format if you want to grow your business for 5-10 years. Today, I am lucky to have a special guest, Dennis Yu, on our podcast. He will be discussing the following questions: - What are the best platforms for creating and sharing short-form videos to build influence and drive sales? - How can I create engaging short-form videos to capture my audience's attention and keep them interested? - What strategies can I use to grow my following and increase my reach with short-form videos? - How can I measure the effectiveness of my short-form video content and optimize it for better results? - What are some common mistakes to avoid when creating and sharing short-form videos for business purposes? Short videos continue to grow, and there is still no high competition. Now is the best time to use this format before your competitors do. If you want to learn more, listen to our previous podcast episodes that will guide you in the right direction - https://unmiss.com/audio
" upload="2023-03-13" duration="PT00H32M04S" shadow="1" lazy="1"] Learn more about Dennis Yu on the following resources: Website: https://dennis-yu.com/ Linkedin: https://www.linkedin.com/in/dennisyu/ Twitter: https://twitter.com/dennisyuWhat Does a Marketing Consultant Actually Do?
A marketing consultant is an independent and extremely profitable job.
Companies benefit by collaborating with a marketing consultant.
Implementing the most effective marketing strategy helps businesses significantly increase their revenue.
How to do that? Keep on reading.
Ari Applbaum: How to scale startups globally through brand and marketing (#455)

Welcome to Unmiss, the podcast that helps you stay up-to-date with the latest trends and best practices in marketing. In this episode, we have a special guest, Ari Applbaum, a seasoned marketing and branding expert with extensive experience scaling startups globally. Ari shares his expert tips and insights on how startups can effectively leverage branding and marketing strategies to achieve global growth and success. He covers a range of topics, including: - The importance of branding and marketing for startups - Key trends in global marketing and branding - Effective strategies for targeting global markets - Building a solid brand identity - Developing a global marketing strategy - Leveraging social media and other digital channels for global reach - Measuring success and adapting strategies for continued growth. Here are ten popular questions we'll be addressing with Ari: - What are the key challenges startups face when scaling globally? - How can startups build a strong brand identity? - What are the key components of a successful global marketing strategy? - How can startups effectively target global markets? - What are some effective marketing channels for reaching a global audience? - How can startups effectively use social media to build a global brand? - What metrics should startups track to measure global marketing success? - How can startups adapt their marketing strategies for different cultures and regions? - What are some common mistakes startups make when scaling globally? - What advice would you give to startups looking to scale globally? Whether you're a startup founder or a marketer looking to take your skills to the next level, this episode of Unmiss with Ari Applbaum is a must-listen. Tune in to learn how to scale your startup globally through effective branding and marketing strategies. Subscribe for the latest marketing tips - https://unmiss.com/blog
" upload="2023-03-09" duration="PT00H49M06S" shadow="1" lazy="1"] Learn more about Ari Applbaum on the following resources: Website: https://www.ariapplbaum.com/ Linkedin: https://il.linkedin.com/in/applbaum/ Twitter: https://twitter.com/ariapplbaumHow To Rank High On Google Crypto Websites In 2023
Google is suspicious of crypto websites because of YMYL (Your money, your life).
Things changed in August 2018 when Google launched a new algorithm - E-A-T (Expertise, Authority, Trust).
These algorithms concern all niches, but the impact on health and finance is more serious.
Simon Severino: Strategy Sprints Or 12 Ways to Accelerate Growth (#454)

I present a discussion on strategy sprints or 12 ways to accelerate growth for an agile business with a special guest, Simon Severino. Simon is a renowned business strategist and entrepreneur with a proven track record of success. He will share his expertise in creating and implementing a strategic plan that drives growth and success for businesses of all sizes. In this episode, Simon will cover topics such as: - The 12 essential steps to accelerating growth - How to create a strategy sprint - The benefits of a strategy sprint - Tips for creating and executing a successful strategy sprint "The best strategy is the one that works." - Michael Porter. With this in mind, Simon will provide practical advice and insights on creating and executing a successful strategy sprint. Join us for a comprehensive discussion and learn how to drive growth and success for your business. In conclusion, the Unmiss podcast is the perfect platform to stay up-to-date with the latest trends and insights in the business world. Tune in to learn from experts like Simon Severino and get the tools and knowledge you need to drive growth and success for your business. Subscribe for the latest marketing tips - https://unmiss.com/blog
" upload="2023-03-08" duration="PT00H37M30S" shadow="1" lazy="1"] Learn more about Simon Severino on the following resources: Website: https://www.strategysprints.com/ Linkedin: https://www.linkedin.com/in/simonseverino/ Twitter: https://twitter.com/simonseverinoI Got +20,000 Subscribers With A Simple Article On LinkedIn
It takes time to get real followers.
I am not talking about any fake: bots or inactive.
People subscribe because of getting value.
I share my straightforward way of getting 26,761 subscribers with one simple article.
Vakis Rigas: How to market products in overwhelming trade (#453)

In this episode of the Unmiss podcast, we're joined by Vakis Rigas, an expert in marketing and trade. Throughout the conversation, Vakis shares valuable tips and insights on how to effectively market products in an overwhelming trade environment. Some of the topics covered in this episode include: - The challenges of marketing in a crowded and competitive trade environment, and how to stand out in a sea of similar products. - The importance of understanding your target audience and tailoring your marketing efforts to their needs and preferences. - Tips for developing a strong brand identity that resonates with your customers and sets you apart from the competition. - The role of data and analytics in tracking the success of your marketing efforts and making informed decisions. - The impact of emerging technologies on trade and marketing, and how to leverage these tools to gain a competitive advantage. Throughout the conversation, Vakis shares his years of experience in the industry, providing practical advice and best practices for marketers looking to succeed in a challenging trade environment. Whether you're launching a new product or trying to revitalize an existing brand, this episode offers valuable insights and inspiration to help you achieve your marketing goals. Subscribe for the latest marketing tips - https://unmiss.com/blog
" upload="2023-03-02" duration="PT00H53M27S" shadow="1" lazy="1"] Learn more about Vakis Rigas on the following resources: Linkedin: https://www.linkedin.com/in/vakisr/ Twitter: https://twitter.com/vakisrFilming Videos Is A Must-Have
I film videos.
Because my main goal is to become a leader in SEO.
The biggest challenge was to start for a shy boy like me.
Let me share my story.
Shaun Tomson: How to activate purpose and hope for a better life (#452)

In this episode of the Unmiss podcast, we welcome special guest Shaun Tomson, a world-champion surfer, best-selling author, and inspirational speaker. Throughout the episode, Shaun shares insights and tips on activating purpose and hope for a better life, drawing from his experiences and perspectives.
Some of the topics covered in this episode include:
- The importance of identifying and pursuing your purpose in life, and how this can help guide your actions and decisions.
- The role of hope in creating a positive outlook and driving personal growth and development.
- Tips for overcoming adversity and staying motivated in the face of challenges and setbacks.
- The power of storytelling in inspiring others and creating meaningful connections.
- The impact of technology on our ability to connect with others and find meaning in our lives.
Throughout the conversation, Shaun offers a wealth of knowledge and inspiration, sharing personal stories and practical advice for listeners looking to activate their own sense of purpose and hope. Whether you're facing a difficult situation or simply looking to find more meaning and fulfillment in your life, this episode offers valuable insights and tools to help you move forward with confidence and optimism.
Subscribe for the latest marketing tips - https://unmiss.com/blog
[yt-video vid="8XxEDdG8IXQ" title="Shaun Tomson: How to activate purpose and hope for a better life" img="https://unmiss.com/wp-content/uploads/2023/03/how-to-activate-purpose-and-hope-for-a-better-life.png" desc="In this episode of the Unmiss podcast, our guest Tristan Pelligrino, co-founder of Motion Agency, explores the power of podcasts in driving content marketing strategy. Throughout the episode, Tristan shares tips and insights on leveraging podcasts to create engaging and effective content that resonates with your target audience. Some of the topics covered in this episode include: - The growing popularity of podcasts as a content format and why they're such an effective tool for marketers. - The role of podcasts in building brand awareness and trust, and how they can help position you as a thought leader in your industry. - Tips for creating engaging podcast content, including how to choose the right guests and topics, and how to structure your episodes for maximum impact. - The importance of promoting your podcast effectively and leveraging other channels to amplify your content. - The role of data and analytics in tracking the success of your podcast and using those insights to inform your overall content marketing strategy. Throughout the conversation, Tristan offers valuable insights and practical advice for marketers looking to harness the power of podcasting in their content marketing efforts. Whether you're just starting out or looking to take your podcast to the next level, this episode is packed with actionable tips and best practices to help you succeed. Subscribe for the latest marketing tips - https://unmiss.com/blog
" upload="2023-03-01" duration="PT00H52M40S" shadow="1" lazy="1"] Learn more about Shaun Tomson on the following resources: Website: https://shauntomson.com/ Linkedin: https://www.linkedin.com/in/shaun-tomson-42a57213/ Twitter: https://twitter.com/shauntomsonWhat Is Marketing Research in 2023? (Examples & Full Guide)
Marketing research leads you in the right direction.
99,7% of all online projects fail.
They use generic (non-working) methods.
Do you want to succeed?
Then read the whole article.
Tristan Pelligrino: How podcasts can power the entire content marketing strategy (#451)

In this episode of the Unmiss podcast, our guest Tristan Pelligrino, co-founder of Motion Agency, explores the power of podcasts in driving content marketing strategy. Throughout the episode, Tristan shares tips and insights on leveraging podcasts to create engaging and effective content that resonates with your target audience. Some of the topics covered in this episode include: - The growing popularity of podcasts as a content format and why they're such an effective tool for marketers. - The role of podcasts in building brand awareness and trust, and how they can help position you as a thought leader in your industry. - Tips for creating engaging podcast content, including how to choose the right guests and topics, and how to structure your episodes for maximum impact. - The importance of promoting your podcast effectively and leveraging other channels to amplify your content. - The role of data and analytics in tracking the success of your podcast and using those insights to inform your overall content marketing strategy. Throughout the conversation, Tristan offers valuable insights and practical advice for marketers looking to harness the power of podcasting in their content marketing efforts. Whether you're just starting out or looking to take your podcast to the next level, this episode is packed with actionable tips and best practices to help you succeed. Subscribe for the latest marketing tips - https://unmiss.com/blog
" upload="2023-03-01" duration="PT00H42M08S" shadow="1" lazy="1"] Learn more about Tristan Pelligrino on the following resources: Website: https://motionagency.io/ Linkedin: https://www.linkedin.com/in/tristanpelligrino/ Twitter: https://twitter.com/tpelligrino5 Tips How to Create a Social Media Portfolio 2023 (Full Guide)
A strong social media presence is important.
There are two main reasons:
- 70% of customers don’t buy from brands if they don’t engage with them on social media.
- Over three billion people are on social media.
In this article, I’ll share practical advice on how to build a portfolio on social media.
Stacey Danheiser: How to be a more confident and impactful marketer (#450)

What Is Copywriting: Definition & 3 Tips of Writing (Tutorial 2023)
I hated copywriting.
In school, university, my first jobs.
Today I love copywriting.
What’s happened?
Let me share my story.