Anatolii Ulitovskyi

I’ll be honest with you—I created a great product. It had unique features, solved real problems, and offered insights no one else in the market could touch. I thought it would sell itself. It didn’t. We put in the effort. We shared value. We explained everything in detail. And yet… professionals still chose other products. I kept asking myself: “Why are they ignoring us when we’re clearly better?” That’s when I realized I had to stop selling like everyone else. I ditched the standard pitch. I focused instead on extended free limits, transparent insights, and making it easy for people to test the value before they paid. And guess what? That non-standard approach worked. We acquired over 1,000 users fast, and sales finally followed. That’s why I’m excited about today’s guest: Wes Schaeffer, also known as The Sales Whisperer®. Wes teaches exactly what I learned the hard way—sales today isn’t about pushing deals. It’s about opening relationships. In this conversation, Wes shares his signature framework: The Five Proven Steps to Make Every Sale. But don’t expect tired tactics or sleazy closing techniques. This is about adapting to today’s world—where the internet, social media, AI, and even COVID have completely reshaped how people buy. You’ll learn: Why the role of a modern salesperson is no longer about “closing deals” How to sell with less pressure, higher margins, and more predictability What the new ABCs of selling are (hint: it’s not Always Be Closing anymore) Why “close first, then present” flips the traditional sales pitch upside down The biggest marketing sin you’re probably committing without realizing it Wes also answers rapid-fire questions like: What’s the #1 job of a business owner? Why do sales and marketing teams clash? What does it really mean to “make every sale”? If you’re tired of doing everything “right” and still not getting results—this episode is for you. Join me, Anatolii Ulitovskyi, as I sit down with Wes Schaeffer to rethink what it means to actually sell in 2025. Because the best salespeople today? They don’t close people. They attract them. Let me know if you want a short version for Spotify description, teaser tweets, or LinkedIn post text too.

I learned this lesson the hard way… twice. In my 16 years of building websites, I’ve been hacked not once, but two times. The first attack took down my entire business during the worst possible moment—the peak holiday season, right before Christmas and New Year’s. Our website went offline for 10 days. We lost our best traffic, our best sales window, and ultimately, the business itself. The second time? Even worse. Hackers didn’t just knock us offline—they buried our Google rankings, injected malware, and silently broke plugin settings across the site. It took us three months to clean everything up. And while we were busy fixing code, we were bleeding revenue. That’s why I invited Scott Alldridge to this conversation. Scott is not your typical cybersecurity guy. He’s the CEO of IP Services, an Amazon bestselling author, and a Certified Chief Information Security Officer (CCISO) with over 30 years of experience protecting companies from the kind of chaos I went through. He’s worked with businesses of all sizes—from startups to enterprise giants—and has one simple message: Cybersecurity isn’t just IT’s job anymore—it’s a boardroom issue. In this episode, we break down: The real reason founders and business leaders can’t afford to ignore security Common blind spots that leave websites, apps, and customer data exposed Why security isn't just about preventing attacks—it’s about ensuring business survival Actionable tips to prevent attacks before they destroy your brand, revenue, and reputation Scott also shares insights from his book VisibleOps Cybersecurity, where he walks through real-world examples of businesses that got it right—and others that didn't make it out. Whether you’re running a SaaS startup, e-commerce site, blog, or digital agency, this episode is your wake-up call. Cyber threats aren’t futuristic—they’re already here. And if you wait until you’re hacked to act, it’s already too late. Grab your coffee, sit down, and join me, Anatolii Ulitovskyi, for this eye-opening chat with Scott Alldridge. You’ll walk away with more than just scary stories—you’ll get a checklist to start protecting your business today

Take the viral cartoon channel Orange Cat Daily on TikTok. It posts funny, sarcastic skits starring a fully AI-generated cat with millions of followers. No human face. No voiceovers. Just clever scripts, fast edits, and relentless consistency—entirely automated. And it works. But on the other end of the spectrum, creators like Alix Earle are building loyal communities by being as real as it gets. She talks to the camera like a best friend, sharing unfiltered struggles, messy routines, and vulnerable moments. It’s messy. It’s emotional. And people love it. Both styles are winning. Because in 2025, high organic reach isn’t about choosing AI or human—it’s about understanding what your audience needs and delivering it with intention. In this episode of the UNmiss Podcast, I sit down with Keenya Kelly, a content strategist and short-form video expert, to break down how you can thrive on TikTok and Instagram—whether you lean into AI tools, personal storytelling, or both. We explore what’s working now for organic growth, how to stand out in crowded feeds, and how creators can find their voice (or even automate it) without losing impact. 💡 What You’ll Learn: -What TikTok and Instagram audiences crave in 2025—human or AI -The smart way to blend AI tools with your unique style -How to grow a loyal audience with short-form content that feels real -Keenya’s proven 3C Method: Clarity, Confidence, Consistency -Content formats that go viral—and those that build trust -How to avoid burnout while staying relevant in fast-moving trends 🎯 Key Questions We Discuss: -What makes AI-generated channels succeed—and when do they fall flat? -Why does vulnerability outperform polish on some accounts, but not others? -How can new creators confidently show up—on camera or behind the scenes? -What’s the right way to use AI for content creation without losing authenticity? -What’s the biggest mistake people make when trying to “go viral” in 2025? Whether you're a creator trying to build a brand or a business looking to grow without ad spend—this episode gives you a clear path to reach more people, more organically, by being strategic and intentional with how you show up.

In a world where AI voices sound charming and algorithms create endless content, what makes you unique? Rob Greenlee, a host of Hall of Famer and Spoken Human—to talk about something that machines can’t fake: real humanity. We explore the superpower of human voice, the art of emotional storytelling, and why vulnerability might just be your greatest competitive edge in a synthetic world. This conversation isn’t anti-AI—it’s about knowing when to use it, and when to boldly step forward as a real person with a story only you can tell. Whether you're a creator, marketer, brand-builder, or just tired of robotic content, Rob shares timeless strategies for standing out—not by doing more, but by being more you. 🔥 What You’ll Take Away: - Why embracing your flaws, quirks, and voice cracks is a strategy—not a weakness - How trust is built through emotion, not automation - When AI helps... and when it harms the connection with your audience - Simple practices to reconnect with your authentic voice - Why the future of storytelling belongs to the deeply human 🎯 Questions We’ll Dive Into: - Can you tell on how AI sounds are quality now? - In a sea of perfect-sounding AI voices, why do imperfect human voices actually win hearts? - How can creators avoid becoming “content machines” and focus on meaningful storytelling? - What role does trust play in voice-based content—and how can you earn it? - When should creators say yes to AI tools, and when should they double down on humanity? - What has Spoken Human revealed about identity, presence, and being real in digital spaces?

I start my working day by checking emails. Unfortunately, many of these emails are spam, wasting time and potentially threatening my digital security. While it's a persistent annoyance, I can take control by being vigilant and adopting effective strategies. These emails steal 5 minutes of my time to remove or put them in the spam box. I'm not likely to be caught with such emails, but that doesn't stop spammers from sending them at scale because it works for inexperienced people who can check them out. Their audience might be a few people from a thousand on the target list. This automation process requires registering many new emails, catching small fish, getting low payments, etc., and only works for some businesses. Recipients are picky with the emails they are willing to open, read, and consider because of a personalized experience and value that satisfies their intent. These emails bring sales and brand recognition. The rest is useless and obsolete for medium and big projects. Let's divide what works and what doesn't. Recipients Only Care About Themselves Dale Carnegie wrote a few great books before the digital era, but all his insights related to human psychology work in any environment. People are still people. It's our nature to think about our problems first. For example, I had a significant and intelligent cat who loved playing with my kids and spending time with the family. When the war in Ukraine happened, I took my family, two dogs, and this cat to the US because we're a big family and can't be separated. My cat hunted all small animals, reptiles, and birds around the home, including lizards, pigeons, squirrels, and rabbits. That was a terrible experience because I loved them alive, but that was something to stop proceeding because of the hunting instinct. His name was Oscar. I tried to keep him at home and close all the doors and windows, but he was too bright to hide in some places and ran fast to the open door when the suitable moment came. Oscar once hid under the car in my garage. I closed the automatic garage door, and he tried to escape outside at the last moment, but this door killed him. That was an immense tragedy for our family. We loved Oscar so much and couldn't believe that a healthy, strong cat could die in such a tragic accident. Do I care when I read breaking news about the war in Ukraine when thousands are dying, and millions are suffering? Yes, I do. I donate and help. Let's be honest: our problems, like the death of a loving cat, teeth treatment, faucet leak, or inadequate sleep, can impact our well-being more than bad breaking news about much more tragedy in other places. It's our nature, and we can do nothing about it. So, to win your recipients' attention, remember one golden rule that Dale Carnegie taught us many years ago: Nobody cares about you; everyone cares about themselves. Learn Recipients Before Sending Emails I know some outreach specialists learn recipients for 5 minutes! They have great success. It works with the experience, but I recommend learning more deeply. The simplest thing is to open all social media accounts and learn about a job or business on LinkedIn, a family on Facebook and Instagram, thoughts on X, and publishing content on YouTube and TikTok. If you can do it fast and personalize existing templates, then go ahead, but I recommend this rush with real experience and testing. I know a great tattoo master in the top 10 of the best in the world. For six hours, he draws a masterpiece on the entire back in different colors. He has been crafting these skills for a few decades for speed and quality. Most tattoo masters need a few days to draw simple pictures far from the masterpiece. If you learn from case studies that someone can reach out to 30-50 recipients daily with highly personalized emails, you should understand that crafting these skills takes time. Increase the speed step-by-step to improve quality, test results, and win customers. How to learn customers? There are three best ways:

• Check their social media profiles: bio, experience, education, thoughts
• Analyze what they post online
• Check publications on various blogs by searching their names.

Create a list of your customers' pain points, interests, and wishes to create the message that hooks their attention. Warm Connections Before Reaching Out I invited Neil Patel to speak on my podcast by emailing him. He is a big influencer in digital marketing and SEO, with millions of followers, big businesses, well-known tools, many rewards, and Fortune 500 clients. Did I have any connection with him at events, from friends, or any other places? No, I didn't, but he knew me because of my comments on his YouTube channel. All great content creators learn comments on their content to create something ten times better. So, he didn't get the invitation from a stranger; he got it from an active user who is interested in his content and helps to win more engagement. Most recipients open emails from colleagues, clients, friends, and family; the rest depend on the time left. Influencers like Neil Patel are busy and mostly ignore new emails from strangers, but you can fill their lists of friends or close to them by commenting on their content. You can do it if you don't write generic or AI comments. Bring new value to the content, which can help you kill two birds with one stone—get attention from the audience who reads comments, too, and make them your loyal audience. Do you feel that the recipient knows you? Go to the next step. Nobody Knows the Message Before Reading the Headline You can spend a lot of time personalizing the message as much as possible, considering all your recipients' interests, but if your headline is nothing special or smells promotional, there's a big chance that recipients will ignore your pitch. I pay extra attention to headlines with the following:

• Uniqueness. Writing something new in a few words is tough, but it's possible.
• Curiosity. Provide the feeling that your email is valuable and vital.
• Numbers, symbols, and emojis might hook attention, but they sometimes work vice versa, too. Each recipient is different.
• Brackets also get extra attention.

Writing headlines is art. I created a Headline Checker that can score your headline, provide tips on improving it, and generate AI variations to improve the open rate. Use this tool as an example, but we still need a human touch even when writing headlines. If I write myself, I spend 3-5 times more time, but this tool provides a bunch of variants with a better score to help me with the best possible headline. Writing The Best Pitch Ever If you reach this stage, you have done an excellent job collecting data about recipients, warmed connections, crafted a catchy headline, and are ready to make a great pitch. I love learning case studies with the best pitches but never use them that don't work anymore. You're not alone who can learn from similar case studies; a thousand others use the same pitch to fill the spam inboxes of prominent influencers. Outreaches are excellent with one thing - to destroy all templates that worked for a while and never will work again. Your pitch should be:

• concise
• simple to read
• sharing value
• provide benefits
• personalized.

Link building, PR, sales, or anything else only works with fresh insights, something new, and relevant information to the recipient. Conclusion People might open all emails for newly registered accounts that were not used before, but they choose carefully after years of work which email should be opened or removed. If you need their attention, learn recipients' warm connections and craft headlines and emails that share value. Remember, nobody cares about you - everyone cares about themselves. Forget what you want; bring something new to the recipients' tables. Listen more on an audio podcast with Ian Naylor. [yt-video vid="r0oH-4U1a8E" title="Why Your Email Pitch Is Not Working" img="https://unmiss.com/wp-content/uploads/2024/06/email-pitch-is-not-working-youtube.jpg" desc=" I start my working day by checking emails. Unfortunately, many of these emails are spam, wasting time and potentially threatening my digital security. While it's a persistent annoyance, I can take control by being vigilant and adopting effective strategies. These emails steal 5 minutes of my time to remove or put them in the spam box. I'm not likely to be caught with such emails, but that doesn't stop spammers from sending them at scale because it works for inexperienced people who can check them out. Their audience might be a few people from a thousand on the target list. This automation process requires registering many new emails, catching small fish, getting low payments, etc., and only works for some businesses. Recipients are picky with the emails they are willing to open, read, and consider because of a personalized experience and value that satisfies their intent. These emails bring sales and brand recognition. The rest is useless and obsolete for medium and big projects. Let's divide what works and what doesn't. Recipients Only Care About Themselves Dale Carnegie wrote a few great books before the digital era, but all his insights related to human psychology work in any environment. People are still people. It's our nature to think about our problems first. For example, I had a significant and intelligent cat who loved playing with my kids and spending time with the family. When the war in Ukraine happened, I took my family, two dogs, and this cat to the US because we're a big family and can't be separated. My cat hunted all small animals, reptiles, and birds around the home, including lizards, pigeons, squirrels, and rabbits. That was a terrible experience because I loved them alive, but that was something to stop proceeding because of the hunting instinct. His name was Oscar. I tried to keep him at home and close all the doors and windows, but he was too bright to hide in some places and ran fast to the open door when the suitable moment came. Oscar once hid under the car in my garage. I closed the automatic garage door, and he tried to escape outside at the last moment, but this door killed him. That was an immense tragedy for our family. We loved Oscar so much and couldn't believe that a healthy, strong cat could die in such a tragic accident. Do I care when I read breaking news about the war in Ukraine when thousands are dying, and millions are suffering? Yes, I do. I donate and help. Let's be honest: our problems, like the death of a loving cat, teeth treatment, faucet leak, or inadequate sleep, can impact our well-being more than bad breaking news about much more tragedy in other places. It's our nature, and we can do nothing about it. So, to win your recipients' attention, remember one golden rule that Dale Carnegie taught us many years ago: Nobody cares about you; everyone cares about themselves. Listen more on an audio podcast with Ian Naylor. " upload="2024-05-30" duration="PT00H53M10S" shadow="1" lazy="1"] Learn more about Ian Naylor on the following resources: Website: https://hyperise.com/ Linkedin: https://www.linkedin.com/in/iannaylor1/

Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric: 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. Brand Publishing Foundation "Content is king" - Bill Gates (Founder, Microsoft) Brand publishing is the process of creating a lot of educational content with an individual style and solid call-to-action in various channels:

• blogs
• guest posts
• audio podcasts
• videos
• webinars
• social media posts
• PR.

These channels win attention, including views, likes, comments, and traffic, to show customers how products can solve their problems in seven or more touches. Brands should have unique content with valuable insights that stand out because generic content has low engagement and hurts more CX. Before posting any content, you should create a buying persona. Understanding Your Audience: The First Step to Engagement "The goal of all marketing is to know and understand the customer so well the product or service fits them and sells itself." - Peter Drucker (Management Consultant) Learn your customers:

• demographic data
• interests
• problems
• occupations
• religion
• anything else.

Content works if it's non-boring and your target audience gets value. There are a few ways of collecting data:

• Talk with customers
• Get data from salespeople
• Use tools, studies, polls, etc.

When you learn the audience, bring them a quality that search engines and social media only recommend. Content Creation: Quality Over Quantity "Don't just create content; create content that adds value. Content that educates, inspires and solves problems." - Neil Patel (Entrepreneur & Digital Marketer) The era of lazy marketers is dead. Creating high-quality content demands collecting data, having extended experience, become an expert in a specific niche. For example, I cannot create good content about weight loss and cars with limited experience and lack of passion. In digital marketing, I can and do it every single day. Quality means sharing something better than existing content that educates your audience that experts can bring through years of hard work, if not decades. Quality takes time. That is why quantity hurts quality. Multi-Channel Strategy: Choosing the Right Channels for Your Message Your audience can be everywhere, but they spend more time on specific channels: blogs, social media, audio podcasts, events, etc. The main goal is to find the most popular channels for your customers. Sparktoro is a great tool that shows what your target users consume more. Learn these channels and brainstorm your ideas on how to do it better than existing content. Then, create a content plan for what you'll do first, second, third, etc., according to choosing priorities. A study by the Content Marketing Institute found that companies with solid content marketing strategies experience 30% higher customer retention rates. Creating much content at scale is only possible by repurposing similar content in different formats. For example, you can write a blog post and convert it to guest posts and social media posts. You don't need to collect data about this topic for videos, audio podcasts, and live streams. HubSpot research shows that businesses that publish 16+ blog posts per month get almost four times as much traffic as those who publish 0-4 posts. Authenticity in Brand Messaging Most content creators give up creating content consistently fast. It's not a lack of discipline. The main reason is they dislike what they do and only replicate what competitors provide to their audience. For example, if you don't enjoy writing, film more or record audio podcasts like GaryVee, MrBeast, and Joe Rogan. Be yourself and enjoy each moment. Authenticity helps you stick with the game for a long when results are low or absent, but you enjoy it like other hobbies: watching TV, walking with dogs, and spending time with your family. Don't build high expectations of getting fast results that stop most content creators. Your goal is to be better than others. Challenges and problems are the central part of the process. Common Pitfalls in Brand Publishing and How to Avoid Them Only learn what works by trying hard, testing, experimenting, and failing many times while creating content. "If you can't measure it, you can't improve it." - Peter Drucker. The most common pitfalls include the following:

• lack of consistency
• creating generic content
• weak inspiration
• boring.

Users seek valuable, attractive, and inspirational content that decides their problems and provides solutions. Conclusion: Future Trends: Staying Ahead in Brand Publishing "The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt (Former First Lady of the United States). The future is yours, and others can't impact your results. Just love what you do, enjoy each moment, and outwork others by helping your customers more than anybody else. [yt-video vid="4g02mnjhca4" title="The Power of Authentic Brand Publishing: How to Win Customer Trust" img="https://unmiss.com/wp-content/uploads/2024/03/power-of-brand-publishing.png" desc=" Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric : 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. " upload="2024-03-21" duration="PT00H53M59S" shadow="1" lazy="1"] Learn more about Chelsea Alves on the following resources: Website: https://www.rioseo.com/ LinkedIn: https://www.linkedin.com/in/chelsea-alves Twitter: https://twitter.com/Rio_SEO

Ever heard of the blogger who turned a hobby into a six-figure income? This isn't a fairy tale; it's the power of content marketing monetization in action. Our guest today, Paul Mortimer, is here to guide us through the maze of making money from your content. Let's start with a splash of data to set the stage. Did you know that, according to a 2023 Content Marketing Institute study, 47% of top-performing content marketers prioritize sales over other metrics? And here's another nugget: businesses that excel in content marketing see 7.8 times more site traffic than those that don't. These numbers don't lie; they scream opportunity. The Journey from Content to Cash Monetizing content is an art and a science. Paul shares insights on transforming articles, videos, and podcasts into revenue streams. Understand Your Audience It all begins with knowing who you're talking to. A recent study found that content tailored to specific audience segments can increase engagement rates by up to 73%. Diversify Your Monetization Strategies Don't put all your eggs in one basket. From affiliate marketing to sponsored content and beyond, Paul discusses the myriad ways to monetize. The Power of Consistency Consistency isn't just about frequency; it's about quality, too. Data shows that brands that maintain a high level of quality in their content production can see a 33% increase in engagement. Leverage SEO and Social Media SEO and social media are your best friends in the content monetization journey. An interesting stat to consider: content with high social shares gets 22% more engagement than content that focuses solely on SEO. The Role of Analytics Understanding what works (and what doesn't) is key. In conclusion, monetizing your content isn't a walk in the park, but it's far from impossible. With Paul Mortimer's expert advice, the path becomes clearer. Remember, the essence of content marketing monetization lies in understanding your audience, diversifying your strategies, and committing to quality and consistency. It's a long game, but the rewards can be life-changing. Stay tuned for more insights on turning your passion for content creation into a profitable venture. [yt-video vid="vxNmFTBi4mQ" title="Unlocking Wealth in Words: Content Marketing Monetization" img="https://unmiss.com/wp-content/uploads/2024/03/content-marketing-monetization.png" desc=" Ever heard of the blogger who turned a hobby into a six-figure income? This isn't a fairy tale; it's the power of content marketing monetization in action. Our guest today, Paul Mortimer, is here to guide us through the maze of making money from your content. Let's start with a splash of data to set the stage. Did you know that, according to a 2023 Content Marketing Institute study, 47% of top-performing content marketers prioritize sales over other metrics? And here's another nugget: businesses that excel in content marketing see 7.8 times more site traffic than those that don't. These numbers don't lie; they scream opportunity. The Journey from Content to Cash Monetizing content is an art and a science. Paul shares insights on transforming articles, videos, and podcasts into revenue streams. Understand Your Audience It all begins with knowing who you're talking to. A recent study found that content tailored to specific audience segments can increase engagement rates by up to 73%. Diversify Your Monetization Strategies Don't put all your eggs in one basket. From affiliate marketing to sponsored content and beyond, Paul discusses the myriad ways to monetize. The Power of Consistency Consistency isn't just about frequency; it's about quality, too. Data shows that brands that maintain a high level of quality in their content production can see a 33% increase in engagement. Leverage SEO and Social Media SEO and social media are your best friends in the content monetization journey. An interesting stat to consider: content with high social shares gets 22% more engagement than content that focuses solely on SEO. The Role of Analytics Understanding what works (and what doesn't) is key. In conclusion, monetizing your content isn't a walk in the park, but it's far from impossible. With Paul Mortimer's expert advice, the path becomes clearer. Remember, the essence of content marketing monetization lies in understanding your audience, diversifying your strategies, and committing to quality and consistency. It's a long game, but the rewards can be life-changing. Stay tuned for more insights on turning your passion for content creation into a profitable venture. " upload="2024-03-15" duration="PT00H54M40S" shadow="1" lazy="1"] Learn more about Paul Mortimer on the following resources: Website: https://www.avidlyagency.com/hubspot LinkedIn: https://www.linkedin.com/in/d-p-mortimer

Ever wondered what sets apart thriving businesses? It's all about the experience. Picture this: a small coffee shop in your neighborhood suddenly becomes the talk of the town. Their secret? They remembered every regular's favorite order. Sales soared by 75% in just six months. This isn't just luck; it's strategic Customer Experience (CX) at its best. Let's dive into some compelling data to understand why CX is your golden ticket. A 2023 study found that companies focusing on CX outperform their competitors by nearly 80% in revenue. And here's another eye-opener: 86% of buyers are willing to pay more for a great customer experience. The message is clear: CX isn't just a buzzword; it's a business lifeline. Today, we're joined by Steven Van Belleghem, a titan in the CX realm. He's here to unfold the strategies and tactics that can transform any business from good to unforgettable. Understanding Your Customers First off, knowing your customers is not just about their buying habits. It's about understanding their needs, emotions, and experiences at every touchpoint. Steven shares invaluable insights on leveraging data analytics to gain a deeper understanding of customer behavior. Personalization is Key In a world of endless choices, personalization has become the cornerstone of an effective CX strategy. A recent survey highlighted that personalized experiences can boost sales by up to 20%. Steven discusses how businesses can use technology to create highly personalized customer interactions. Seamless Omnichannel Experiences Customers no longer interact with businesses through a single channel. They expect a seamless experience, whether they're shopping online, in-store, or through social media. Companies that deliver consistent omnichannel experiences retain on average 89% of their customers. Steven explores how integrating all channels can create a cohesive customer journey. Embrace Technology, But Don't Lose the Human Touch Automation and AI are revolutionizing customer interactions. But remember, technology should enhance, not replace, the human element of customer service. Steven emphasizes the balance between technology and genuine human connection. Feedback Loops are Your Friend Feedback is the breakfast of champions. Regularly soliciting and acting on customer feedback can lead to continuous improvement and customer satisfaction. Steven highlights the best practices for creating effective feedback loops. In conclusion, excelling in CX is not about grand gestures but the subtle, thoughtful ones. It's about making every interaction count and ensuring your customers feel valued and understood. With Steven Van Belleghem's expert insights, we've journeyed through the landscape of CX strategies and tactics. Remember, in the world of business, the customer's experience is the ultimate battleground. Your mission, should you choose to accept it, is to make that experience as memorable as possible. The future of your business depends on it. Join us next time as we continue to explore the dynamics of successful business strategies. Until then, keep striving to elevate your customer experience game. [yt-video vid="3lDlG0dpnh4" title="Elevate Your Game: CX Strategies Unveiled" img="https://unmiss.com/wp-content/uploads/2024/03/elevate-your-game-cx-strategies.png" desc=" Ever wondered what sets apart thriving businesses? It's all about the experience. Picture this: a small coffee shop in your neighborhood suddenly becomes the talk of the town. Their secret? They remembered every regular's favorite order. Sales soared by 75% in just six months. This isn't just luck; it's strategic Customer Experience (CX) at its best. Let's dive into some compelling data to understand why CX is your golden ticket. A 2023 study found that companies focusing on CX outperform their competitors by nearly 80% in revenue. And here's another eye-opener: 86% of buyers are willing to pay more for a great customer experience. The message is clear: CX isn't just a buzzword; it's a business lifeline. Today, we're joined by Steven Van Belleghem, a titan in the CX realm. He's here to unfold the strategies and tactics that can transform any business from good to unforgettable. Understanding Your Customers First off, knowing your customers is not just about their buying habits. It's about understanding their needs, emotions, and experiences at every touchpoint. Steven shares invaluable insights on leveraging data analytics to gain a deeper understanding of customer behavior. " upload="2024-03-13" duration="PT00H41M41S" shadow="1" lazy="1"] Learn more about Steven Van Belleghem on the following resources: Website: https://www.stevenvanbelleghem.com/ LinkedIn: https://www.linkedin.com/in/stevenvanbelleghem/

Stuck in a rut? You're not alone. Transformation is within reach. Real-world success stories prove it. Today, we delve into the essence of change and growth. Drawing from a broad spectrum of industries, we've witnessed remarkable turnarounds. Joseph Jaffe brings this conversation to life, offering his seasoned perspective. The Power of Adaptation Adapting isn't just about survival; it's about thriving. Learn insights on navigating through turbulent times with agility. Strategies for Sustainable Growth Understanding the foundation of growth is crucial. We explore methodologies that have propelled companies from stagnancy to success. Cultivating a Culture of Innovation Innovation isn't just a buzzword; it's a necessity. Learn how fostering an innovative environment can drive lasting change. Joseph Jaffe enriches our discussion with his expertise, highlighting these pivotal themes. Embrace the transformation journey and learn invaluable lessons on adapting, innovating, and thriving. Dive into this episode to uncover the secrets to unlocking your potential and setting a course for sustained growth. Join us as we embark on this enlightening journey with Joseph Jaffe and discover how to turn challenges into opportunities for growth. FAQ:

1. What is the key to unlocking growth for stagnant businesses?

The secret lies in recognizing the need for change and being willing to adapt. Businesses that stay curious and open to new strategies find their way out of stagnation.

2. How important is innovation in today's business environment?

Innovation is not just important; it's essential. It's about staying relevant and competitive. Companies that innovate create new value for their customers and themselves.

3. Can you share an example of a company that successfully pivoted its strategy?

Sure, consider the transformation of Netflix from DVD rentals to streaming. They saw where the market was heading and adapted, which led to unprecedented growth.

4. What role does customer feedback play in business growth?

Customer feedback is invaluable. It provides insights into what's working and what's not, allowing businesses to tailor their offerings and improve customer satisfaction.

5. Is digital transformation necessary for all businesses?

While it varies by industry, digital transformation offers significant advantages for efficiency, customer engagement, and data analysis. Being digitally savvy can set you apart.

6. How can small businesses compete with large corporations?

Small businesses can compete by leveraging agility, personalizing customer service, and focusing on niche markets. It's about playing to your strengths.

7. What's one common mistake businesses make when trying to grow?

Many businesses try to expand too quickly without a solid foundation or clear strategy. Sustainable growth requires patience, planning, and execution.

8. How does leadership impact a company's ability to grow?

Effective leadership inspires and motivates the team, sets a clear vision, and navigates challenges. Strong leaders are crucial for driving growth and managing change.

9. What's the future of marketing in driving business growth?

The future of marketing is increasingly personalized, data-driven, and integrated across digital platforms. Understanding and engaging your audience is critical.

10. Any advice for entrepreneurs struggling to grow their business?

Stay persistent and flexible. Learn from failures, listen to your customers, and always be on the lookout for opportunities to innovate and improve. [yt-video vid="OqVOdBhbR0Q" title="How To Grow: Insights from Joseph Jaffe" img="https://unmiss.com/wp-content/uploads/2024/03/how-to-grow-joseph-jaffe-youtube.png" desc=" Stuck in a rut? You're not alone. Transformation is within reach. Real-world success stories prove it. Today, we delve into the essence of change and growth. Drawing from a broad spectrum of industries, we've witnessed remarkable turnarounds. Joseph Jaffe brings this conversation to life, offering his seasoned perspective. The Power of Adaptation Adapting isn't just about survival; it's about thriving. Learn insights on navigating through turbulent times with agility. Strategies for Sustainable Growth Understanding the foundation of growth is crucial. We explore methodologies that have propelled companies from stagnancy to success. Cultivating a Culture of Innovation Innovation isn't just a buzzword; it's a necessity. Learn how fostering an innovative environment can drive lasting change. Joseph Jaffe enriches our discussion with his expertise, highlighting these pivotal themes. Embrace the transformation journey and learn invaluable lessons on adapting, innovating, and thriving. Dive into this episode to uncover the secrets to unlocking your potential and setting a course for sustained growth. Join us as we embark on this enlightening journey with Joseph Jaffe and discover how to turn challenges into opportunities for growth. " upload="2024-03-06" duration="PT01H08M28S" shadow="1" lazy="1"] Learn more about Joseph Jaffe on the following resources: Website: https://josephjaffe.com/ LinkedIn: https://www.linkedin.com/in/jaffejuice/ Twitter: https://twitter.com/jaffejuice YouTube: https://www.youtube.com/josephjaffeisnotfamous