Anatolii Ulitovskyi

Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on unmiss.com, the goal wasn’t just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and extension, we grew an email list of over 2,000 people and attracted thousands of Chrome extension subscribers. This wasn’t about spending big on ads; it was about creating something valuable and making it easy for people to stay connected. In this episode of Unmiss, host Anatolii Ulitovskyi talks with John Ainsworth about how to make more money from your existing audience through great funnels. John explains how to turn a growing list and engaged subscribers into consistent revenue for courses, memberships, and other digital products. We discuss: -How to grow an email list from your existing audience -Running email marketing campaigns that sell without feeling spammy -Building funnels that naturally lead to conversions -Turning free tool users or subscribers into paying customers John also shares actionable tips: -Use valuable lead magnets that align with what your audience already wants -Segment your email list to deliver the most relevant offers -Design your funnel so each step builds trust and interest If you already have people engaging with your content, tools, or products, this episode will show you how to build the kind of funnel that converts attention into long-term revenue.

Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month, and a whopping $3,744,000 annually. Major outlets like CNN, Forbes, Business Insider, Yahoo Finance, and MarketWatch began linking to and mentioning our content regularly, and my trading project soared from zero to over 100,000 visitors a month – source: https://unmiss.com/digital-pr-case-study. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Suzanne Wentley about authenticity in business and life, why genuine leadership matters more than hacks, and how to build brands – and careers – that last. We discuss: -The qualities that define authentic brands and people -Why authenticity outperforms “magic pill” hacks in SEO, AI, and marketing trends -How genuine values elevate service, products, messaging, and life itself -The danger of chasing short-term gains through faking it Suzanne also offers practical tips for building authenticity: -Start by brainstorming and honoring your own values, style, and background -Get outside perspective to fact-check and refine your approach -Stay real – because fake growth rarely lasts in the market This conversation is for anyone tired of quick fixes and looking to build a sustainable, values-driven career or business. Listen in to learn how authenticity can be your most powerful strategy in a world full of shortcuts.

When BMW launched its “Joy is Timeless” campaign, they weren’t just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power – https://www.aarp.org/research/topics/economics/info-2019/consumer-spending.html. Yet, paradoxically, many companies still overlook older professionals in their hiring—missing out on the very people who understand this audience best. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Marcelo Salup about ageism in marketing and advertising, and why it’s time for companies—including fast-paced startups—to rethink how they value seasoned professionals. Marcelo’s perspective is not about nostalgia—it’s about hard business logic and ROI. Why older professionals are a marketing superpower: They’re office-ready – Many are more than happy to work in an office, with fewer location constraints Soft skills mastery – Decades of managing people, clients, and crises make them communication powerhouses Well-rounded expertise – From market shifts to campaign pivots, they’ve seen—and solved—it all We’ll explore: -How ignoring experienced professionals can hurt campaign performance and market insights -Why startups, often obsessed with “young and disruptive” culture, could grow faster by mixing in seasoned talent -Real examples of teams that skyrocketed results after blending youthful energy with veteran wisdom -How companies can attract and integrate older professionals without tokenism Marcelo will challenge some uncomfortable truths about age bias in creative industries. This isn’t just a diversity or HR issue—it’s a profitability issue. Hiring older professionals doesn’t mean slowing down; it often means avoiding costly mistakes, speeding up execution, and making smarter strategic calls. If you’re in marketing, advertising, or leadership, this conversation might make you rethink who you want in your next strategy meeting. Listen in and discover why the most valuable resource your team could be missing is sitting right outside your recruiting filters.

Local SEO in the Age of AI: What’s Changing and What’s Not It all began when a small suburban bakery—“Mom’s Morning Breads”—noticed their Google Business Profile wasn’t leading any foot traffic, despite being beloved in the neighborhood. Frustrated, they teamed up with a local marketing agency that introduced AI‑powered local SEO tools: everything from intelligent Google Business Profile optimization to AI‑driven review responses and hyper‑local keyword strategies. Within just weeks, their listing saw a 70% increase in local traffic, turning casual scrollers into early‑morning bread buyers - https://profiletree.com/ai-for-local-seo-how-to-dominate-your-citys-search-results/ On this episode, Anatolii Ulitovskyi chats with Daniel Thompson to explore how AI is transforming local SEO—and also what remains rooted in traditional strategy. They’ll discuss: - What’s truly new: AI‑powered automation for tasks like G‑Business optimization, sentiment‑aware review replies, and smart keyword targeting. - What hasn’t changed: The continued importance of accurate listings, high‑quality content, and user trust—even as AI surfaces summaries that bypass traditional websites. - Why it matters now: Recent findings show AI‑optimized listings deliver up to 70 % more local traffic, and over 80 % of local searchers visit a business within 24 hours. In a friendly conversation, Daniel will unpack the balance: - When AI brings scalable efficiency—like generating FAQs or managing messaging—without sacrificing authenticity or relevance. - And why certain fundamentals—like local citations, humanized content, and review integrity—still anchor successful campaigns. Expect real-world examples, proven studies, and practical tips you can apply—whether you're running a local bakery, a multi-location storefront, or launching with a brand-new neighborhood presence. Here’s what you’ll walk away with: - AI for automation, not replacement: Smarter management of Google Business Profiles and faster responses to reviews. - Still human-first: Accuracy, authenticity, and user-friendly content remain crucial—even when AI powers the engine. - Fast traction: AI-optimized local listings can deliver significantly higher foot traffic and impressions—sometimes in mere weeks. - Balanced strategy: Pair new AI tools with timeless best practices (citations, reviews, engaging content) for sustainable wins. Join Anatolii and Daniel for a thoughtful, upbeat dive into how AI is changing local SEO—and the timeless truths we still rely on. Whether you’re curious about automation, local search, or just want to hear inspiring success stories, this episode will be as warm and satisfying as Mom’s fresh-baked croissants.

I’ve never been against AI—in fact, I love using it. It’s not just about doing things faster; it’s about doing them better. That’s why every writer on my team uses AI tools. I never disallow it—because when used with the right prompts and human editing, AI delivers outstanding quality. Today, success isn’t about resisting AI—it’s about mastering it. That mindset helped us grow to over 1,000 users on our platform and reach more than 40,000 newsletter subscribers on LinkedIn. That’s exactly why I invited Kate Starr to this episode. Kate is a go-to expert for founders and marketers navigating the changing SEO content landscape in the age of AI. She helps businesses stay visible, relevant, and human—even when algorithms and automation dominate the game. In this episode, we explore how content creation has shifted—and how to keep up without burning out. We dig into questions like: Does writing content still make sense with so many AI tools out there? How can you stand out in a world of mass-produced AI content? What does high-quality, human-first content look like today? And how do you balance speed and authenticity without sounding like a robot? We also talk practical strategies: How to prompt AI the right way to get original, valuable content When to bring in human editing and storytelling How to repurpose AI content across formats—blogs, newsletters, social, video And how to avoid the fluff and keyword stuffing that kills trust (and rankings) Kate doesn’t just teach this—she lives it. Whether you're running a startup, building a personal brand, or scaling an agency, this conversation will give you tools you can use right now to future-proof your SEO and content marketing. Join me, Anatolii Ulitovskyi, as I chat with Kate Starr about what’s changing, what’s working, and how to stay ahead in the content game—without sacrificing quality or creativity. Because in 2025, it’s not about man vs. machine. It’s about creating smarter, together

In 2025, global organizations are racing to adopt Generative AI—but success doesn’t always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI fluency doesn’t require complexity to have impact. That contrasts with Johnson & Johnson, which rolled out mandatory generative AI training to over 56,000 employees using internal platforms like GPTeal—saving time, boosting productivity, and reshaping their learning culture. On the UNmiss Podcast, I sit down with Andrea Paternostro, a corporate training strategist guiding companies through the tension between speed and governance. Because when introducing AI, too much haste brings risk—but moving too slow invites irreversible delay. Together, we unpack Andrea’s Discover → Design → Deliver framework: an agile roadmap that balances rapid experimentation with compliance guardrails, measurable ROI, and team alignment. We also explore real-world hurdles—fragmented processes, vague ownership, and siloed departments—and how cross‑functional teams (HR, Legal, IT, Marketing) can collaborate smoothly to scale AI safely and strategically. 🎯 What You’ll Learn: -How to launch Gen AI training safely in risk‑averse or regulated environments -The Discover → Design → Deliver framework in action—and why it works -How to choose models or solutions (or off‑the‑shelf tools) that match your company stage -Best practices to align legal, HR, IT, and marketing without internal friction -How to measure success, from ROI metrics to adoption and trust -Why early “quick wins” can make compliance a strategic enabler, not a blocker Sample Interview Questions: -How do you recommend organizations start implementing Gen AI training from zero? -What tools or models—GPT‑4, in‑house platforms, or SaaS—work best for corporate learning? How do you apply the Discover → Design → Deliver stages in real case studies? What common obstacles (fragmented process, unclear ownership, vague policy) do companies face—and how do they overcome them? How do you ensure Legal, IT, and HR work with innovation instead of slowing it down? -What metrics should leaders monitor—beyond ROI—to evaluate a training program’s success? If you’re responsible for AI upskilling or guiding AI adoption in your organization, this episode equips you to move fast, but not recklessly. Let me know if you'd like a shorter cut for promo, email teasers, or platform blurbs!

I’ll be honest with you—I created a great product. It had unique features, solved real problems, and offered insights no one else in the market could touch. I thought it would sell itself. It didn’t. We put in the effort. We shared value. We explained everything in detail. And yet… professionals still chose other products. I kept asking myself: “Why are they ignoring us when we’re clearly better?” That’s when I realized I had to stop selling like everyone else. I ditched the standard pitch. I focused instead on extended free limits, transparent insights, and making it easy for people to test the value before they paid. And guess what? That non-standard approach worked. We acquired over 1,000 users fast, and sales finally followed. That’s why I’m excited about today’s guest: Wes Schaeffer, also known as The Sales Whisperer®. Wes teaches exactly what I learned the hard way—sales today isn’t about pushing deals. It’s about opening relationships. In this conversation, Wes shares his signature framework: The Five Proven Steps to Make Every Sale. But don’t expect tired tactics or sleazy closing techniques. This is about adapting to today’s world—where the internet, social media, AI, and even COVID have completely reshaped how people buy. You’ll learn: Why the role of a modern salesperson is no longer about “closing deals” How to sell with less pressure, higher margins, and more predictability What the new ABCs of selling are (hint: it’s not Always Be Closing anymore) Why “close first, then present” flips the traditional sales pitch upside down The biggest marketing sin you’re probably committing without realizing it Wes also answers rapid-fire questions like: What’s the #1 job of a business owner? Why do sales and marketing teams clash? What does it really mean to “make every sale”? If you’re tired of doing everything “right” and still not getting results—this episode is for you. Join me, Anatolii Ulitovskyi, as I sit down with Wes Schaeffer to rethink what it means to actually sell in 2025. Because the best salespeople today? They don’t close people. They attract them. Let me know if you want a short version for Spotify description, teaser tweets, or LinkedIn post text too.

I learned this lesson the hard way… twice. In my 16 years of building websites, I’ve been hacked not once, but two times. The first attack took down my entire business during the worst possible moment—the peak holiday season, right before Christmas and New Year’s. Our website went offline for 10 days. We lost our best traffic, our best sales window, and ultimately, the business itself. The second time? Even worse. Hackers didn’t just knock us offline—they buried our Google rankings, injected malware, and silently broke plugin settings across the site. It took us three months to clean everything up. And while we were busy fixing code, we were bleeding revenue. That’s why I invited Scott Alldridge to this conversation. Scott is not your typical cybersecurity guy. He’s the CEO of IP Services, an Amazon bestselling author, and a Certified Chief Information Security Officer (CCISO) with over 30 years of experience protecting companies from the kind of chaos I went through. He’s worked with businesses of all sizes—from startups to enterprise giants—and has one simple message: Cybersecurity isn’t just IT’s job anymore—it’s a boardroom issue. In this episode, we break down: The real reason founders and business leaders can’t afford to ignore security Common blind spots that leave websites, apps, and customer data exposed Why security isn't just about preventing attacks—it’s about ensuring business survival Actionable tips to prevent attacks before they destroy your brand, revenue, and reputation Scott also shares insights from his book VisibleOps Cybersecurity, where he walks through real-world examples of businesses that got it right—and others that didn't make it out. Whether you’re running a SaaS startup, e-commerce site, blog, or digital agency, this episode is your wake-up call. Cyber threats aren’t futuristic—they’re already here. And if you wait until you’re hacked to act, it’s already too late. Grab your coffee, sit down, and join me, Anatolii Ulitovskyi, for this eye-opening chat with Scott Alldridge. You’ll walk away with more than just scary stories—you’ll get a checklist to start protecting your business today

Take the viral cartoon channel Orange Cat Daily on TikTok. It posts funny, sarcastic skits starring a fully AI-generated cat with millions of followers. No human face. No voiceovers. Just clever scripts, fast edits, and relentless consistency—entirely automated. And it works. But on the other end of the spectrum, creators like Alix Earle are building loyal communities by being as real as it gets. She talks to the camera like a best friend, sharing unfiltered struggles, messy routines, and vulnerable moments. It’s messy. It’s emotional. And people love it. Both styles are winning. Because in 2025, high organic reach isn’t about choosing AI or human—it’s about understanding what your audience needs and delivering it with intention. In this episode of the UNmiss Podcast, I sit down with Keenya Kelly, a content strategist and short-form video expert, to break down how you can thrive on TikTok and Instagram—whether you lean into AI tools, personal storytelling, or both. We explore what’s working now for organic growth, how to stand out in crowded feeds, and how creators can find their voice (or even automate it) without losing impact. 💡 What You’ll Learn: -What TikTok and Instagram audiences crave in 2025—human or AI -The smart way to blend AI tools with your unique style -How to grow a loyal audience with short-form content that feels real -Keenya’s proven 3C Method: Clarity, Confidence, Consistency -Content formats that go viral—and those that build trust -How to avoid burnout while staying relevant in fast-moving trends 🎯 Key Questions We Discuss: -What makes AI-generated channels succeed—and when do they fall flat? -Why does vulnerability outperform polish on some accounts, but not others? -How can new creators confidently show up—on camera or behind the scenes? -What’s the right way to use AI for content creation without losing authenticity? -What’s the biggest mistake people make when trying to “go viral” in 2025? Whether you're a creator trying to build a brand or a business looking to grow without ad spend—this episode gives you a clear path to reach more people, more organically, by being strategic and intentional with how you show up.

In a world where AI voices sound charming and algorithms create endless content, what makes you unique? Rob Greenlee, a host of Hall of Famer and Spoken Human—to talk about something that machines can’t fake: real humanity. We explore the superpower of human voice, the art of emotional storytelling, and why vulnerability might just be your greatest competitive edge in a synthetic world. This conversation isn’t anti-AI—it’s about knowing when to use it, and when to boldly step forward as a real person with a story only you can tell. Whether you're a creator, marketer, brand-builder, or just tired of robotic content, Rob shares timeless strategies for standing out—not by doing more, but by being more you. 🔥 What You’ll Take Away: - Why embracing your flaws, quirks, and voice cracks is a strategy—not a weakness - How trust is built through emotion, not automation - When AI helps... and when it harms the connection with your audience - Simple practices to reconnect with your authentic voice - Why the future of storytelling belongs to the deeply human 🎯 Questions We’ll Dive Into: - Can you tell on how AI sounds are quality now? - In a sea of perfect-sounding AI voices, why do imperfect human voices actually win hearts? - How can creators avoid becoming “content machines” and focus on meaningful storytelling? - What role does trust play in voice-based content—and how can you earn it? - When should creators say yes to AI tools, and when should they double down on humanity? - What has Spoken Human revealed about identity, presence, and being real in digital spaces?