How I Save $3,744,000 a Year with Digital PR
Imagine paying $6,000 for just one press release. That was me — until I found a better way. Now, I write and pitch 12 press releases a week, saving $72,000 weekly, $288,000 monthly, or an incredible $3,744,000 annually.
Sounds impressive? It is! But the best part? You can do it too.
In this article, I’ll share my journey, from seeing the first results in six months to growing exponentially today. Major outlets like CNN, Forbes, Business Insider, Yahoo Finance, and MarketWatch now link and mention our content regularly.
The results? My trading project skyrocketed from zero to over 100,000 visitors a month. Keep reading because the most valuable insights are coming your way.
Why Are Backlinks Still Key in SEO?
As a website owner, you already know SEO is critical, and backlinks play a huge role in it. While Google might claim links are no longer in the top five ranking factors, multiple studies (Ahrefs, Moz, Semrush) tell a different story: websites with higher Domain Authority (DA) consistently attract more traffic.
Backlinks remain one of the hardest parts of SEO. Over 15 years in the game, I’ve found that earning high-quality links still requires substantial effort.
Here’s where PR comes in. It’s not just marketing or SEO—it’s a powerful way to build backlinks while earning credibility and visibility. And guess what? Google loves PR, too! Even John Mueller from Google has emphasized the value of PR in technical optimization.
How I Learned and Adapted
I started with research—Google guides, tutorials, case studies, and expert advice. One key influence was Fery Kaszoni, who appeared on my podcast and shared invaluable insights about digital PR.
The process involved a lot of trial and error. My first press releases didn’t perform well, but each “failure” taught me something new. I discovered two main approaches:
- Contribution:
Affordable but often ineffective, as most press releases end up as orphaned pages with no interlinking authority. - Distribution:
A stronger option, where journalists use your content to link or mention your brand. However, results vary depending on your pitch quality and outreach efforts.
Choosing the Right Tools
After reviewing platforms like Cision, Meltwater, MuckRack, and Prowly, I opted for Prowly. It was cost-effective initially, but the additional features brought the price to over $10,000 annually. Still, it’s a fraction of the $3 million I’m saving each year.
Using these tools effectively took time, but I found the sweet spot: creating press releases with:
- 400-600 words
- Trending topics
- Bullet points
- Expert opinions (including our links).
One press release earned over 55 links and mentions, while even the least successful ones generated 5-10 backlinks each.
This strategy thrives when you collaborate with authors who can add real value to trending topics. Wondering how to find them? Keep reading—the best insights are just ahead!
Outsource Great Authors
Journalists aren’t just looking for breaking news—they want value. Instead of competing with prominent publications, focus on offering unique insights or short studies that enhance the story.
To achieve this, I collaborate with bloggers who have a proven track record of achieving high organic reach. Here’s my step-by-step process for finding the right authors:
- Identify Top Blogs and Publications:
Start by searching Google for terms like “best trading blogs,” “best health blogs,” or “best [your keyword] blogs” to find the leading sites in your niche. - Compile a List of Authors:
Note down the profiles of authors who contribute to these blogs. Aim to gather around 100 names. - Analyze Author Publications:
Create a list of URLs featuring their published articles. - Evaluate SEO Traffic:
Use tools like Ahrefs to run a batch analysis of their articles and identify which ones drive significant traffic. - Filter Out Low-Traffic Authors:
Remove authors whose content generates little to no SEO traffic. - Find Contact Information:
Locate the emails of authors who have proven traffic success. - Reach Out and Propose Collaboration:
Contact these authors with a proposal for collaboration.
Pro Tip: High-performing authors aren’t usually found on platforms like Upwork; instead, they’re professionals willing to earn extra income. While many writers excel at crafting evergreen blog posts, press releases require a different skill set focused on trending topics.
It’s crucial to guide new authors to ensure they deliver value. Initial attempts may not yield backlinks or mentions, but perseverance and iterative improvement will lead to impressive results over time.
Conclusion
Digital PR isn’t just about earning backlinks—it’s about building brand awareness, trust, and authority. If you’re not leveraging PR for your website, you’re missing out on a huge opportunity.
Have questions or tips to share? Let’s discuss in the comments below and refine your PR strategy together.
