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Hey there! Yes, you. You're probably here because you're curious about LinkedIn Ads, right? And why not? Advertising is a big deal, and LinkedIn is an even bigger one. Enter LinkedIn: Not Your Average Social Platform You see, LinkedIn is not just another Facebook or X (Twitter). According to a HubSpot report, LinkedIn is 277% more effective for lead generation than other social media networks. Yep, 277%. Makes you think, doesn't it? So, Who's AJ Wilcox? Now that you're leaning in let's talk about AJ Wilcox. This guy is a LinkedIn Ads pro. No, he’s trained teams at LinkedIn on how to use their ad platform. If that doesn’t scream expertise, I don't know what does. The Nitty-Gritty of LinkedIn Ads What makes LinkedIn Ads different? In a nutshell: Precision. LinkedIn Ads lets you target by job title, industry, and even skills. We're talking laser-focused advertising here. ROI Anyone? Okay, we all want to know about the ROI (return on investment). A study by eMarketer found that 42% of B2B marketers using LinkedIn saw an ROI of over 5x. But here's the kicker: AJ says you can aim for an even better ROI with the right strategies! Making the Most of Your Budget Sure, LinkedIn Ads aren't the cheapest. But AJ offers insights on getting bang for your buck. He suggests starting with Sponsored Content and then moving on to InMail campaigns for more personalized engagement. Conversions, Conversions Now, what about conversions? AJ breaks it down. LinkedIn Ads offer a higher average conversion rate of about 9%, according to LinkedIn’s own data. That’s right, nearly 1 in 10 clicks converts. You won’t find those numbers just anywhere. Get Ready for FAQs! Alright, I can sense your questions bubbling up. Don't worry, we’re heading into an FAQ session in the next segment. And trust me, AJ has some eye-opening answers to your burning questions. So, that's a wrap. You're about to learn about LinkedIn Ads from someone who knows it inside out. Get comfy, press play, and prepare to be enlightened. 🎧 FAQ:

1. Why Should I Choose LinkedIn Ads Over Other Social Media Platforms?

Great question! LinkedIn isn't your typical social media platform. It's a space where professionals hang out. So, if you're in B2B marketing, this is your playground. LinkedIn allows you to target by industry, job title, and specific skills. HubSpot says it's 277% more effective at lead generation than Facebook or Twitter. So, you're not just casting a wide net; you're fishing with spears!

2. Are LinkedIn Ads Expensive?

Well, "expensive" can be relative. Indeed, LinkedIn Ads generally cost more than those on other platforms, but the ROI can also be much higher. We're talking about quality leads here, not just random clicks. A study by eMarketer shows 42% of B2B marketers saw an ROI of over 5x on LinkedIn. So, it’s really about what you make out of it.

3. What Type of Content Works Best for LinkedIn Ads?

I recommend starting with Sponsored Content because it's native to the user's feed and doesn't scream "ad" immediately. After that, you can experiment with InMail for a more personalized touch. Remember, LinkedIn is a platform for professionals. So, aim for content that solves problems, educates, or offers a unique viewpoint.

4. What About Ad Creatives?

Graphics or visuals should be professional but eye-catching. LinkedIn is more formal than other social platforms, but that doesn't mean your ads should be dull. Use colors that match your brand and include images that resonate with your target audience.

5. Can I Target Ads Based on Company Size?

Absolutely, yes! One of the cool things about LinkedIn Ads is the ability to target ads based on the company's size. This is super useful if your product or service is tailored to businesses of a specific size.

6. Is A/B Testing Possible with LinkedIn Ads?

You bet! A/B testing is a marketer’s best friend, and LinkedIn delivers on this front. You can test different aspects like headlines, images, or the ad format to see what resonates most with your audience.

7. How Do I Track ROI Effectively?

LinkedIn offers its own set of analytics, and you should make use of them. However, don’t stop there. Use UTM parameters for even more in-depth tracking and integrate with your CRM to see how those leads convert down the funnel.

8. Can I Run Video Ads?

Yes, and AJ suggests you should! Video content can be a great way to engage your audience and stand out in the feed.

9. How Often Should I Update My Ad Campaigns?

Good question! AJ advises not to set it and forget it. LinkedIn Ads require optimization. Monitor your metrics and be ready to tweak your campaigns to ensure they deliver the desired results.

10. Any Tips for Writing a Good Ad Copy?

Keep it professional but relatable. Remember, you’re talking to business folks who appreciate clear, concise, and jargon-free language. Address a problem, offer a solution, and always include a call to action. And there you have it! A quick FAQ rundown for anyone looking to dive into LinkedIn Ads. Got more questions? Don’t hesitate to ask! [yt-video vid="qEE2Dr_HOI4" title="Unpacking LinkedIn Ads with AJ Wilcox" img="https://unmiss.com/wp-content/uploads/2023/09/Unpacking-LinkedIn-Ads.png" desc=" Hey there! Yes, you. You're probably here because you're curious about LinkedIn Ads, right? And why not? Advertising is a big deal, and LinkedIn is an even bigger one. Enter LinkedIn: Not Your Average Social Platform You see, LinkedIn is not just another Facebook or X (Twitter). According to a HubSpot report, LinkedIn is 277% more effective for lead generation than other social media networks. Yep, 277%. Makes you think, doesn't it? So, Who's AJ Wilcox? Now that you're leaning in let's talk about AJ Wilcox. This guy is a LinkedIn Ads pro. No, he’s trained teams at LinkedIn on how to use their ad platform. If that doesn’t scream expertise, I don't know what does. The Nitty-Gritty of LinkedIn Ads What makes LinkedIn Ads different? In a nutshell: Precision. LinkedIn Ads lets you target by job title, industry, and even skills. We're talking laser-focused advertising here. ROI Anyone? Okay, we all want to know about the ROI (return on investment). A study by eMarketer found that 42% of B2B marketers using LinkedIn saw an ROI of over 5x. But here's the kicker: AJ says you can aim for an even better ROI with the right strategies! Making the Most of Your Budget Sure, LinkedIn Ads aren't the cheapest. But AJ offers insights on getting bang for your buck. He suggests starting with Sponsored Content and then moving on to InMail campaigns for more personalized engagement. Conversions, Conversions Now, what about conversions? AJ breaks it down. LinkedIn Ads offer a higher average conversion rate of about 9%, according to LinkedIn’s own data. That’s right, nearly 1 in 10 clicks converts. You won’t find those numbers just anywhere. Get Ready for FAQs! Alright, I can sense your questions bubbling up. Don't worry, we’re heading into an FAQ session in the next segment. And trust me, AJ has some eye-opening answers to your burning questions. So, that's a wrap. You're about to learn about LinkedIn Ads from someone who knows it inside out. Get comfy, press play, and prepare to be enlightened. 🎧 " upload="2023-09-12" duration="PT00H44M33S" shadow="1" lazy="1"] Learn more about AJ Wilcox following resources: LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Twitter: https://twitter.com/wilcoxaj

Listen up. Seriously. Because if you’re in content creation or editorial, you'll want to hear this. I'm about to drop some knowledge that could change the game. Real Talk: AI in Journalism Ever heard of The Washington Post’s AI technology, Heliograf? In 2016, it generated around 300 reports on the Rio Olympics. The kicker? According to an internal study, these automated reports brought in more than 500,000 additional readers! That's the power of AI in editorial. Who's Jeffrey Coyle? Now that you're hooked, meet our guest, Jeffrey Coyle. He's a guru combining AI with editorial strategies and is here to share some golden nuggets. Why You Should Care About AI Still skeptical? A McKinsey report revealed that companies that integrate AI into their workflows see an average 10-15% increase in productivity. Yes, it's real, and yes, it's revolutionary. The Pillars of AI-Driven Editorial Excellence Jeffrey breaks it down for us: - Quality Over Quantity: AI helps you figure out what content works. - Automated Proofreading: Tools like Grammarly are becoming more advanced, offering suggestions that almost feel like they’re from a human editor. - Personalization: AI can analyze user behavior and offer real-time editorial adjustments, like suggesting related articles that users will likely click on. FAQs - How does AI fit into the editorial world? Think of it as your ultra-efficient assistant. It helps you churn out high-quality work quickly. - Is AI going to replace editors? No way! AI is about assistance, not replacement. You’re the boss; AI is just the tool. - What’s the most significant benefit of using AI? Efficiency and personalization, hands down. Imagine reaching your target audience in a more impactful way than ever before. - Are there any drawbacks? Sure, like anything, AI isn’t perfect. It can make errors that a human editor wouldn't, but it’s improving daily. - How do I start incorporating AI? Start small. Experiment with automated proofreading or content suggestions, then gradually scale up. - Is AI expensive? Costs vary, but there are budget-friendly options out there. - How will AI impact freelance writers and editors? If anything, it makes you more valuable. You’ll be able to focus on the creative aspects of content while AI handles the grunt work. - What's the future of AI in editorial? AI is poised to become more intuitive and personalized, offering actionable insights and suggestions tailored to individual writing styles and preferences. - Where can I learn more? You're lucky because Jeffrey goes deep into these topics in today’s episode. So there it is. A sneak peek into the future of editorial, courtesy of Jeffrey Coyle. And trust me, you won’t want to miss this. Hit that play button, and let’s dive in! [yt-video vid="JtbFAzrLwGQ" title="Mastering Editorial Excellence in an AI World with Jeffrey Coyle" img="https://unmiss.com/wp-content/uploads/2023/09/Mastering-Editorial-Excellence-in-an-AI-World.png" desc=" Real Talk: AI in Journalism Ever heard of The Washington Post’s AI technology, Heliograf? In 2016, it generated around 300 reports on the Rio Olympics. The kicker? According to an internal study, these automated reports brought in more than 500,000 additional readers! That's the power of AI in editorial. Who's Jeffrey Coyle? Now that you're hooked, meet our guest, Jeffrey Coyle. He's a guru combining AI with editorial strategies and is here to share some golden nuggets. Why You Should Care About AI Still skeptical? A McKinsey report revealed that companies that integrate AI into their workflows see an average 10-15% increase in productivity. Yes, it's real, and yes, it's revolutionary. The Pillars of AI-Driven Editorial Excellence Jeffrey breaks it down for us: - Quality Over Quantity: AI helps you figure out what content works. - Automated Proofreading: Tools like Grammarly are becoming more advanced, offering suggestions that almost feel like they’re from a human editor. - Personalization: AI can analyze user behavior and offer real-time editorial adjustments, like suggesting related articles that users will likely click on. - How does AI fit into the editorial world? Think of it as your ultra-efficient assistant. It helps you churn out high-quality work quickly. - Is AI going to replace editors? No way! AI is about assistance, not replacement. You’re the boss; AI is just the tool. - What’s the most significant benefit of using AI? Efficiency and personalization, hands down. Imagine reaching your target audience in a more impactful way than ever before. - Are there any drawbacks? Sure, like anything, AI isn’t perfect. It can make errors that a human editor wouldn't, but it’s improving daily. - How do I start incorporating AI? Start small. Experiment with automated proofreading or content suggestions, then gradually scale up. - Is AI expensive? Costs vary, but there are budget-friendly options out there. - How will AI impact freelance writers and editors? If anything, it makes you more valuable. You’ll be able to focus on the creative aspects of content while AI handles the grunt work. - What's the future of AI in editorial? AI is poised to become more intuitive and personalized, offering actionable insights and suggestions tailored to individual writing styles and preferences. - Where can I learn more? You're lucky because Jeffrey goes deep into these topics in today’s episode. So there it is. A sneak peek into the future of editorial, courtesy of Jeffrey Coyle. And trust me, you won’t want to miss this. Hit that play button, and let’s dive in! " upload="2023-09-12" duration="PT00H55M02S" shadow="1" lazy="1"] Learn more about Jeffrey Coyle following resources: Website: https://www.marketmuse.com/ LinkedIn: https://www.linkedin.com/in/jeffcoyle/ Twitter: https://twitter.com/jeffrey_coyle

Hey there! Listen up. Why? Because what's coming next could redefine your local SEO game. Yep, you read that right. The Real Story Let me kick things off with a quick story. Ever heard of Mom's Organic Cafe? They were just another local cafe until they decided to go all-in with AI-powered local SEO. The result? A staggering 40% increase in foot traffic within just three months, backed by data from a BrightLocal study. Meet Joseph Kahn Now, I know you're curious about how they did it. And that's precisely why we have Joseph Kahn on the podcast today. He's an expert in using AI to supercharge local SEO strategies and is here to share his insights. Why AI is the Future of Local SEO So, why are we even talking about AI? According to a Capgemini study, businesses using AI for SEO have seen a 30% increase in customer satisfaction rates. That's not all. The study also showed an average revenue increase of 22% for those daring enough to implement AI. AI Strategies to Power Your Local SEO Joseph breaks it down into easy-to-digest chunks: - Choosing the Right Keywords: AI can analyze millions of keywords and find the perfect ones for your business in seconds. - Local Reviews and Ratings: Algorithms can now predict the reviews and ratings that engage local communities the most. - Optimized Content Creation: Think of an AI as your co-writer. It can generate content that perfectly aligns with local search queries. The Do's and Don'ts Joseph also clears up some misconceptions. For instance, AI isn't here to replace your job but to make it easier. It's not foolproof, but the results can be game-changing when done right. Next Steps Ready for your quick wins in local SEO? Start by checking out the tools Joseph recommends. They're easy to use and incredibly effective. FAQs - How can AI really improve my local SEO? Well, think of AI as your 24/7 analyst. It constantly scans data and offers real-time solutions, from keyword choices to user engagement strategies. - Is AI difficult to implement? Not at all. There are plenty of tools out there that are user-friendly and designed for non-techies. - Can AI tackle negative reviews? Indeed, AI can help you manage and even turn around negative reviews by prioritizing them and suggesting how to respond. - Will AI replace human SEO experts? Nope! AI is a tool, not a replacement. It's here to aid you, not to take your job. - How quickly can I see results? Well, Mom's Organic Cafe saw significant changes in just three months. However, the speed of results can vary based on multiple factors. So there you have it! A complete rundown of why and how to use AI for quick wins in local SEO, straight from the expert Joseph Kahn. Trust me, you won't want to miss this episode. Click the play button and get ready to transform your local SEO strategy! [yt-video vid="CsM985Wan4E" title="Quick Wins in Local SEO with AI & Joseph Kahn" img="https://unmiss.com/wp-content/uploads/2023/09/Quick-Wins-in-Local-SEO-with-AI.png" desc=" The Real Story Let me kick things off with a quick story. Ever heard of Mom's Organic Cafe? They were just another local cafe until they decided to go all-in with AI-powered local SEO. The result? A staggering 40% increase in foot traffic within just three months, backed by data from a BrightLocal study. Meet Joseph Kahn Now, I know you're curious about how they did it. And that's precisely why we have Joseph Kahn on the podcast today. He's an expert in using AI to supercharge local SEO strategies and is here to share his insights. Why AI is the Future of Local SEO So, why are we even talking about AI? According to a Capgemini study, businesses using AI for SEO have seen a 30% increase in customer satisfaction rates. That's not all. The study also showed an average revenue increase of 22% for those daring enough to implement AI. AI Strategies to Power Your Local SEO Joseph breaks it down into easy-to-digest chunks: - Choosing the Right Keywords: AI can analyze millions of keywords and find the perfect ones for your business in seconds. - Local Reviews and Ratings: Algorithms can now predict the reviews and ratings that engage local communities the most. - Optimized Content Creation: Think of an AI as your co-writer. It can generate content that perfectly aligns with local search queries. The Do's and Don'ts Joseph also clears up some misconceptions. For instance, AI isn't here to replace your job but to make it easier. It's not foolproof, but the results can be game-changing when done right. Next Steps Ready for your quick wins in local SEO? Start by checking out the tools Joseph recommends. They're easy to use and incredibly effective. " upload="2023-09-12" duration="PT00H48M39S" shadow="1" lazy="1"] Learn more about Joseph Kahn following resources: Website: https://humjam.com LinkedIn: https://www.linkedin.com/in/josephskahn/  Facebook: https://www.facebook.com/josephskahn/ Twitter: https://twitter.com/josephskahn

First, a Quick Story! Have you ever walked into a local shop because Google Maps said it was terrific, and it actually was? That’s local SEO magic, and today, I've got Amanda Jordan to help you sprinkle some of that fairy dust on your own business. Why Local SEO is Your New Best Friend You might be thinking, "SEO is SEO, right?" Well, not exactly. According to a GoGulf study, 46% of all Google searches seek local information. So, if you're a local business, tapping into this could be like finding a gold mine in your backyard. Your Local SEO Blueprint with Amanda Jordan Amanda's got the deets, from Google My Business to local keywords. Let's dive in! Google My Business: More Than Just a Listing Amanda points out that Google My Business isn't just a directory; it's your new front door. She recommends posting updates regularly and responding to reviews to engage with your local audience. Local Keywords: Not Just What, but Where Did BrightLocal find that 33% of consumers look for local businesses daily? Amanda suggests using keywords that not only describe your service but also your location. Instead of "best coffee," go for "best coffee in Boston." Reviews: The Good, the Bad, the Ugly According to a Local Consumer Review Survey, 82% of consumers read online reviews for local businesses. Amanda's tip? Don’t shy away from reviews. Instead, make them work for you. Action Steps from Amanda So what's next? Amanda suggests running a local SEO audit, engaging more with your community online and offline, and setting up a local referral program. Got questions? Amanda's got answers, and so do I! Check out the FAQs below to better grasp what local SEO can do for you. FAQ:

1. What is local SEO?

Ah, local SEO is like the hometown hero of search engine optimization. It helps your local business appear in geographically related searches on Google and other search engines.

2. How does Google My Business impact local SEO?

Oh, Google My Business is like your online storefront. It's what people see when they Google your business. A well-optimized profile can make you the go-to option in your area.

3. How critical are reviews for local SEO?

Super important! Think about it: Do you ever try a new spot without checking the reviews? A Local Consumer Review Survey found that 82% of consumers do the same.

4. Should I focus on local keywords?

Absolutely! Local keywords are your golden ticket. They help you appear in searches that include your location, like "best coffee in Boston," and who doesn't want that?

5. How can I optimize my website for local SEO?

Good question! Start with local keywords in your metadata and content. Also, ensure your NAP (Name, Address, Phone number) is consistent everywhere.

6. Can social media help in local SEO?

You bet! Social signals like likes and shares can contribute to your local search ranking. Plus, they get the community talking about you.

7. What are local backlinks, and are they important?

Local backlinks are when local businesses or publications link to your site. And yes, they're super important, like the community vouching for you.

8. How do online and offline efforts integrate into local SEO?

They go hand in hand! Your offline efforts can build your brand, leading to online reviews, social mentions, and backlinks. It's a virtuous cycle.

9. What should I avoid in local SEO?

Avoid any "black hat" tactics like keyword stuffing or fake reviews. Google's more intelligent than that won't end well for you.

10. How often should I update my Google My Business?

Regular updates are critical! Think of it as your online storefront window. You wouldn't leave a Christmas display up in July, right? I hope these FAQs clarify any burning questions about local SEO. For more deep dives, don't forget to check out the full podcast episode with Amanda Jordan! [yt-video vid="wkIPqCWL-W0" title="Unlock Local SEO: Amanda Jordan Spills the Beans" img="https://unmiss.com/wp-content/uploads/2023/09/Unlock-Local-SEO.png" desc=" First, a Quick Story! Have you ever walked into a local shop because Google Maps said it was terrific, and it actually was? That’s local SEO magic, and today, I've got Amanda Jordan to help you sprinkle some of that fairy dust on your own business. Why Local SEO is Your New Best Friend You might be thinking, "SEO is SEO, right?" Well, not exactly. According to a GoGulf study, 46% of all Google searches seek local information. So, if you're a local business, tapping into this could be like finding a gold mine in your backyard. Your Local SEO Blueprint with Amanda Jordan Amanda's got the deets, from Google My Business to local keywords. Let's dive in! Google My Business: More Than Just a Listing Amanda points out that Google My Business isn't just a directory; it's your new front door. She recommends posting updates regularly and responding to reviews to engage with your local audience. Local Keywords: Not Just What, but Where Did BrightLocal find that 33% of consumers look for local businesses daily? Amanda suggests using keywords that not only describe your service but also your location. Instead of "best coffee," go for "best coffee in Boston." Reviews: The Good, the Bad, the Ugly According to a Local Consumer Review Survey, 82% of consumers read online reviews for local businesses. Amanda's tip? Don’t shy away from reviews. Instead, make them work for you. Action Steps from Amanda So what's next? Amanda suggests running a local SEO audit, engaging more with your community online and offline, and setting up a local referral program. Got questions? Amanda's got answers, and so do I! Check out the FAQs below to better grasp what local SEO can do for you. " upload="2023-09-08" duration="PT00H54M46S" shadow="1" lazy="1"] Learn more about Amanda Jordan following resources: Website: https://ricketyroo.com/ Twitter: https://twitter.com/amandatjordan

AI. It's everywhere. In your phone, in your car, and now it's taking over how we work with data. But how do we navigate this new landscape? Tim Cakir knows, and he's here to spill the secrets. A Quick Story: How AI and Prompts Revolutionized Project Alpha Let me share a quick story. Project Alpha, a tech initiative by a leading company, was struggling with user engagement. They turned to AI operators and prompts. Guess what? Within months, they saw a 40% spike in user interactions. The power of AI is accurate, and it's here to stay. Breaking Down AI Operators  AI operators are like the backbone of modern data workflows. According to a study by MIT, businesses that employed AI operators saw a 35% increase in operational efficiency. Tim will walk you through why they're essential and how to integrate them effectively. The Art of Crafting Prompts Prompts aren't just questions you throw into the AI void, hoping for a helpful answer. Crafting them right can make a huge difference. Tim will share his recipe for creating prompts that get you the data you want and fast. Some Numbers You Can't Ignore Data speaks volumes. In a recent study, 85% of businesses reported that integrating prompts and AI operators in their workflow markedly improved data quality. Tim's Top Tips for AI Success Finally, Tim will give us actionable tips to succeed in this ever-changing AI landscape. Simple steps that can make a big difference. Don't miss this episode. Tim's insights are gold if you want to get ahead with AI. 🎧 FAQ:

1. What are AI operators?

They're like the magic wands for data workflows. They help you manipulate and sort data to get the insights you need. Pretty cool, huh?

2. How do prompts work in AI?

Think of prompts as questions you ask the AI to get specific information. The trick is asking the right way so the AI knows exactly what you're looking for.

3. Can AI operators improve my business?

Absolutely, and the numbers back it up. Studies show that businesses using AI operators can boost operational efficiency by up to 35%.

4. Is crafting a good prompt difficult?

It's more about being apparent than being a wordsmith. Once you know what data you want, framing the right question becomes more accessible.

5. What industries can benefit from using AI and prompts?

You'd be surprised, it's not just tech companies. Healthcare, finance, retail—virtually any industry can reap the benefits.

6. How do I integrate AI operators into my existing system?

It's not a one-size-fits-all answer, but there are software and platforms designed to make integration smooth. Tim Cakir will go into this in our podcast!

7. Are there any downsides to using AI operators?

Like any tool, they're not foolproof. There's a learning curve; sometimes, human oversight is needed for the best results.

8. Can AI prompt help in data analysis?

Oh, for sure! A well-crafted prompt can dig up insights from your data that you might not have even thought to look for.

9. Is there a limit to what AI operators can do?

They're powerful but not all-knowing. They work best when used for specific tasks and when the data they handle is well-organized.

10. How do I keep up with changes in AI technology?

It's a fast-moving field, but staying updated is crucial. Reading studies, attending webinars, and tuning in to podcasts like ours with experts like Tim Cakir can help you stay in the loop. [yt-video vid="wetgw1T6JwE" title="Unlocking AI: Tim Cakir on Operators and Prompts" img="https://unmiss.com/wp-content/uploads/2023/09/Unlocking-AI_-on-Operators-and-Prompts.png" desc=" A Quick Story: How AI and Prompts Revolutionized Project Alpha Let me share a quick story. Project Alpha, a tech initiative by a leading company, was struggling with user engagement. They turned to AI operators and prompts. Guess what? Within months, they saw a 40% spike in user interactions. The power of AI is accurate, and it's here to stay. Breaking Down AI Operators AI operators are like the backbone of modern data workflows. According to a study by MIT, businesses that employed AI operators saw a 35% increase in operational efficiency. Tim will walk you through why they're essential and how to integrate them effectively. The Art of Crafting Prompts Prompts aren't just questions you throw into the AI void, hoping for a helpful answer. Crafting them right can make a huge difference. Tim will share his recipe for creating prompts that get you the data you want and fast. Some Numbers You Can't Ignore Data speaks volumes. In a recent study, 85% of businesses reported that integrating prompts and AI operators in their workflow markedly improved data quality. Tim's Top Tips for AI Success Finally, Tim will give us actionable tips to succeed in this ever-changing AI landscape. Simple steps that can make a big difference. Don't miss this episode. Tim's insights are gold if you want to get ahead with AI. 🎧 FAQ: 1. What are AI operators? They're like the magic wands for data workflows. They help you manipulate and sort data to get the insights you need. Pretty cool, huh? 2. How do prompts work in AI? Think of prompts as questions you ask the AI to get specific information. The trick is asking the right way so the AI knows exactly what you're looking for. 3. Can AI operators improve my business? Absolutely, and the numbers back it up. Studies show that businesses using AI operators can boost operational efficiency by up to 35%. 4. Is crafting a good prompt difficult? It's more about being apparent than being a wordsmith. Once you know what data you want, framing the right question becomes more accessible. 5. What industries can benefit from using AI and prompts? You'd be surprised, it's not just tech companies. Healthcare, finance, retail—virtually any industry can reap the benefits. 6. How do I integrate AI operators into my existing system? It's not a one-size-fits-all answer, but there are software and platforms designed to make integration smooth. Tim Cakir will go into this in our podcast! 7. Are there any downsides to using AI operators? Like any tool, they're not foolproof. There's a learning curve; sometimes, human oversight is needed for the best results. 8. Can AI prompt help in data analysis? Oh, for sure! A well-crafted prompt can dig up insights from your data that you might not have even thought to look for. 9. Is there a limit to what AI operators can do? They're powerful but not all-knowing. They work best when used for specific tasks and when the data they handle is well-organized. 10. How do I keep up with changes in AI technology? It's a fast-moving field, but staying updated is crucial. Reading studies, attending webinars, and tuning in to podcasts like ours with experts like Tim Cakir can help you stay in the loop. " upload="2023-09-07" duration="PT00H52M39S" shadow="1" lazy="1"] Learn more about Tim Cakir following resources: Website: https://taskdrive.com/ LinkedIn: https://www.linkedin.com/in/timcakir/ Twitter: https://twitter.com/CakirTim

Feeling stuck in the marketing maze? I was, too. Struggling to balance between SEO and creating meaningful connections with potential customers? Yep, I get it. I've brought Tamika Carlton on board to shed some light and make your life a bit easier. Why This Episode is a Must-Listen Tamika Carlton isn't just another marketer. She's a powerhouse of insights, bridging the often-overlooked gap between SEO and relationship marketing. What does that mean for you and me? A more innovative approach to gaining quality leads, that's what! What We'll Cover In this conversation, we're going to explore: - The changing face of SEO and what it means for your marketing strategies - How relationship marketing is no longer optional but essential - Effective ways to marry SEO with relationship marketing for stellar outcomes The Ever-Changing World of SEO SEO isn't static; it's an ever-changing landscape. Just when you think you've got it, a new update rolls out, and you're back to figuring it all out. Tamika opens up about how the frequent technological changes affect how we should do SEO and how we connect with our audience. The Power of Relationship Marketing Forget the hard sell. It's not just about luring people in anymore; it's about keeping them engaged and loyal to your brand. Tamika dives deep into the importance of relationship building in today's digital climate and offers some tricks to keep your audience close, even in an increasingly crowded marketplace. Where SEO Meets Relationship Marketing What's better than being good at SEO or relationship marketing? Being good at both! Tamika shares actionable tips on combining these two strategies to create a marketing powerhouse. Your Action Plan By the end of this episode, you'll walk away with a treasure trove of ideas to revamp your marketing strategy. You'll know how to effectively use SEO to attract and connect meaningfully with your leads. In short, you'll be a better marketer, and who doesn't want that? So what are you waiting for? Press play and join Tamika Carlton and me in untangling the intricate web of SEO and relationship marketing. Trust me, you won't regret it! 🎧 FAQs from the Episode on SEO and Relationship Marketing

1. How can I improve my SEO strategy for 2023?

Staying updated with Google's ever-changing algorithms is vital. But hey, let's not forget the essentials—solid keyword research, high-quality content, and a mobile-friendly site are still your bread and butter.

2. What's the big deal with relationship marketing?

Relationship marketing isn't just a buzzword; it's the future. It focuses on building long-term customer loyalty rather than chasing one-time sales, which is a sustainable approach for any business.

3. Can SEO and relationship marketing work together?

Absolutely, they can and should! Use SEO to attract potential customers and relationship marketing strategies to keep them engaged and returning for more.

4. What's the first step in combining these two strategies?

Kick-off by pinpointing the needs and wants of your target audience. Once you have that down, you can attract them with tailored SEO techniques and keep them hooked with personalized content.

5. I've heard of Customer Relationship Management (CRM) systems. Are they part of this?

Yes, CRMs are like your marketing Swiss Army knife. They can track customer interactions, helping you refine both your SEO and relationship-building efforts.

6. How do I keep up with all the technological changes affecting SEO?

Well, it's essential to stay informed. Subscribe to reputable SEO and digital marketing newsletters, follow industry experts on social media, and never stop learning.

7. Is social media part of relationship marketing?

You bet! Social media platforms are fertile ground for engaging with your audience and building long-lasting relationships. So yes, make the most of them!

8. How much time should I invest in relationship marketing versus SEO?

It's not so much about the time you invest but the quality of your engagement. Whether you're optimizing a page or crafting a personalized email, make each effort count.

9. Do I need a big budget to succeed at these marketing strategies?

A bigger budget can help, but it's not a make-or-break factor. You need an innovative, well-thought-out strategy that can work even with limited resources.

10. What's the biggest takeaway from the podcast episode?

The real magic happens when SEO and relationship marketing come together. SEO will get people in the door, but relationship marketing is what will turn them into loyal customers. Ready to dive deeper into these topics? Hit that play button, and let's get this learning journey started! 🎧 [yt-video vid="kt_1pZZSHi0" title="Tamika Carlton: Quality Leads Through SEO & Relationship Marketing" img="https://unmiss.com/wp-content/uploads/2023/09/Quality-Leads-Through-SEO-Relationship-Marketing.png" desc=" Feeling stuck in the marketing maze? I was, too. Struggling to balance between SEO and creating meaningful connections with potential customers? Yep, I get it. I've brought Tamika Carlton on board to shed some light and make your life a bit easier. Why This Episode is a Must-Listen Tamika Carlton isn't just another marketer. She's a powerhouse of insights, bridging the often-overlooked gap between SEO and relationship marketing. What does that mean for you and me? A more innovative approach to gaining quality leads, that's what! What We'll Cover In this conversation, we're going to explore: - The changing face of SEO and what it means for your marketing strategies - How relationship marketing is no longer optional but essential - Effective ways to marry SEO with relationship marketing for stellar outcomes The Ever-Changing World of SEO SEO isn't static; it's an ever-changing landscape. Just when you think you've got it, a new update rolls out, and you're back to figuring it all out. Tamika opens up about how the frequent technological changes affect how we should do SEO and how we connect with our audience. The Power of Relationship Marketing Forget the hard sell. It's not just about luring people in anymore; it's about keeping them engaged and loyal to your brand. Tamika dives deep into the importance of relationship building in today's digital climate and offers some tricks to keep your audience close, even in an increasingly crowded marketplace. Where SEO Meets Relationship Marketing What's better than being good at SEO or relationship marketing? Being good at both! Tamika shares actionable tips on combining these two strategies to create a marketing powerhouse. Your Action Plan By the end of this episode, you'll walk away with a treasure trove of ideas to revamp your marketing strategy. You'll know how to effectively use SEO to attract and connect meaningfully with your leads. In short, you'll be a better marketer, and who doesn't want that? So what are you waiting for? Press play and join Tamika Carlton and me in untangling the intricate web of SEO and relationship marketing. Trust me, you won't regret it! 🎧 FAQs from the Episode on SEO and Relationship Marketing 1. How can I improve my SEO strategy for 2023? Staying updated with Google's ever-changing algorithms is vital. But hey, let's not forget the essentials—solid keyword research, high-quality content, and a mobile-friendly site are still your bread and butter. 2. What's the big deal with relationship marketing? Relationship marketing isn't just a buzzword; it's the future. It focuses on building long-term customer loyalty rather than chasing one-time sales, which is a sustainable approach for any business. 3. Can SEO and relationship marketing work together? Absolutely, they can and should! Use SEO to attract potential customers and relationship marketing strategies to keep them engaged and returning for more. 4. What's the first step in combining these two strategies? Kick-off by pinpointing the needs and wants of your target audience. Once you have that down, you can attract them with tailored SEO techniques and keep them hooked with personalized content. 5. I've heard of Customer Relationship Management (CRM) systems. Are they part of this? Yes, CRMs are like your marketing Swiss Army knife. They can track customer interactions, helping you refine both your SEO and relationship-building efforts. " upload="2023-09-06" duration="PT00H42M41S" shadow="1" lazy="1"] Learn more about Tamika Carlton following resources: Website: https://bottlerocketmedia.net/ LinkedIn: https://www.linkedin.com/in/tamika-carlton/

Ever wonder why the world of SEO feels like shifting sands beneath your feet? One moment, you think you've cracked the code, and the next, you're back to square one. That's precisely where I often find myself. Staring at my screen, bewildered by fluctuating website rankings, I usually think: "There has to be more to this. What am I missing?" That's why I reached out to Mike Grehan, who graciously agreed to come on the podcast and help me and you, our fantastic audience, unlock the mysteries of modern SEO. Why You Should Tune In Mike Grehan isn't just any guest; he's an industry titan with deep insights into search engine algorithms and Information Retrieval (IR) principles. What is IR, you ask? Well, the secret sauce makes or breaks your content's visibility on the web. And guess what? Mike is here to give us a crash course. Topics We Cover In this engaging episode, we'll dive into: - The evolution of search engine technology and how it's affecting user experiences - The nitty-gritty of Information Retrieval and why SEOs can't afford to ignore it - How IR and UX (User Experience) are becoming increasingly intertwined Why Understanding IR is a Game-Changer Mike brings a fresh perspective on why keeping up with the foundational science—Information Retrieval—can dramatically alter your SEO results for the better. Algorithms are changing. Technology is advancing. And if you don't evolve along with it, you're essentially playing a losing game. Real Insights for Real Results Armed with insights from Mike Grehan, you won't just be keeping up; you'll be ahead of the curve. Understanding the ins and outs of Information Retrieval doesn't just make you a more knowledgeable SEO professional—it makes you a strategist equipped for the future of search. So plug in those earbuds, tap that play button, and prepare for a transformative conversation. Let's decode the future of SEO together. Click play now to become the SEO expert of tomorrow, today! Frequently Asked Questions (FAQs)

1. What's Information Retrieval (IR), and why should I care about it for SEO?

Ah, great question! Think of Information Retrieval as the science behind how Google or any search engine digs up the webpage you're looking for. Get the hang of this, and you're learning Google's native language. How cool is that for optimizing your website?

2. Okay, IR is critical, but isn't SEO more than just this science stuff?

You're spot on! SEO isn't just one thing; it's like a puzzle with many pieces. But here’s the deal—understanding IR is like finding the corners and edge pieces. It gives you the framework to understand the whole picture better.

3. Has IR been around long? Is it some new trend?

Nope, it's not a fad! IR has been around for decades, but what's new is how it's evolving to adapt to things like voice search, mobile browsing, and even how it understands images and videos. The more it changes, the more we need to keep up!

4. How do I even start learning about Information Retrieval?

Start simple! There are academic papers and courses, but you could also listen to podcasts—like our episode with Mike Grehan!—to get a friendly intro without all the jargon. Baby steps, you know?

5. Can learning about IR make my site more user-friendly?

Absolutely, yes! If you understand how search engines find and rank your content, you can tweak your site so it’s not just Google-friendly but also more helpful and intuitive for your visitors. Win-win!

6. Google's always talking about other ranking factors. Do they go beyond IR?

Oh, totally! Google considers many things, like how fast your site loads, whether it works well on smartphones, and more. But IR is foundational. Imagine building a house without a solid base. Not a good idea.

7. How does IR play into local searches? I have a small business.

Good news for you! Search engines are getting smarter about local searches, incorporating location data into their IR algorithms. If you get the basics right, you can make your business shine in local search results.

8. I'm not a techie. Can I still get my head around IR?

You don’t need to be a rocket scientist to get the basics. You'll get the hang of it with some easy-to-digest resources and expert insights (like from our podcast). Promise!

9. I'm a content creator, not an SEO guru. Is IR relevant to me?

For sure! Understanding even a little about IR can guide you in creating content that’s not only amazing but also more likely to be found and loved by people (and search engines).

10. If I'm strapped for time, what's the one thing I should take away from your podcast episode with Mike Grehan?

Ah, the golden nugget! If you listen to just one thing, make it this: The rules of the SEO game are changing fast. Learning about Information Retrieval is like getting a sneak peek into the rulebook. So don’t miss out! Ready to dive in? Just hit that play button, and let's start this learning party! 🎉 [yt-video vid="gFI_MQn8A9E" title="Elevate Your SEO Strategy with Mike Grehan: Demystifying Information Retrieval" img="https://unmiss.com/wp-content/uploads/2023/09/Elevate-Your-SEO-Strategy-with-Mike-Grehan-Demystifying-Information-Retrieval.png" desc=" Ever wonder why the world of SEO feels like shifting sands beneath your feet? One moment, you think you've cracked the code, and the next, you're back to square one. That's precisely where I often find myself. Staring at my screen, bewildered by fluctuating website rankings, I usually think: "There has to be more to this. What am I missing?" That's why I reached out to Mike Grehan, who graciously agreed to come on the podcast and help me and you, our fantastic audience, unlock the mysteries of modern SEO. Why You Should Tune In Mike Grehan isn't just any guest; he's an industry titan with deep insights into search engine algorithms and Information Retrieval (IR) principles. What is IR, you ask? Well, the secret sauce makes or breaks your content's visibility on the web. And guess what? Mike is here to give us a crash course. Topics We Cover In this engaging episode, we'll dive into: - The evolution of search engine technology and how it's affecting user experiences - The nitty-gritty of Information Retrieval and why SEOs can't afford to ignore it - How IR and UX (User Experience) are becoming increasingly intertwined Why Understanding IR is a Game-Changer Mike brings a fresh perspective on why keeping up with the foundational science—Information Retrieval—can dramatically alter your SEO results for the better. Algorithms are changing. Technology is advancing. And if you don't evolve along with it, you're essentially playing a losing game. Real Insights for Real Results Armed with insights from Mike Grehan, you won't just be keeping up; you'll be ahead of the curve. Understanding the ins and outs of Information Retrieval doesn't just make you a more knowledgeable SEO professional—it makes you a strategist equipped for the future of search. So plug in those earbuds, tap that play button, and prepare for a transformative conversation. Let's decode the future of SEO together. Click play now to become the SEO expert of tomorrow, today! Frequently Asked Questions (FAQs) 1. What's Information Retrieval (IR), and why should I care about it for SEO? Ah, great question! Think of Information Retrieval as the science behind how Google or any search engine digs up the webpage you're looking for. Get the hang of this, and you're learning Google's native language. How cool is that for optimizing your website? 2. Okay, IR is critical, but isn't SEO more than just this science stuff? You're spot on! SEO isn't just one thing; it's like a puzzle with many pieces. But here’s the deal—understanding IR is like finding the corners and edge pieces. It gives you the framework to understand the whole picture better. 3. Has IR been around long? Is it some new trend? Nope, it's not a fad! IR has been around for decades, but what's new is how it's evolving to adapt to things like voice search, mobile browsing, and even how it understands images and videos. The more it changes, the more we need to keep up! 4. How do I even start learning about Information Retrieval? Start simple! There are academic papers and courses, but you could also listen to podcasts���like our episode with Mike Grehan!—to get a friendly intro without all the jargon. Baby steps, you know? 5. Can learning about IR make my site more user-friendly? Absolutely, yes! If you understand how search engines find and rank your content, you can tweak your site so it’s not just Google-friendly but also more helpful and intuitive for your visitors. Win-win! 6. Google's always talking about other ranking factors. Do they go beyond IR? Oh, totally! Google considers many things, like how fast your site loads, whether it works well on smartphones, and more. But IR is foundational. Imagine building a house without a solid base. Not a good idea. 7. How does IR play into local searches? I have a small business. Good news for you! Search engines are getting smarter about local searches, incorporating location data into their IR algorithms. If you get the basics right, you can make your business shine in local search results. 8. I'm not a techie. Can I still get my head around IR? You don’t need to be a rocket scientist to get the basics. You'll get the hang of it with some easy-to-digest resources and expert insights (like from our podcast). Promise! 9. I'm a content creator, not an SEO guru. Is IR relevant to me? For sure! Understanding even a little about IR can guide you in creating content that’s not only amazing but also more likely to be found and loved by people (and search engines). 10. If I'm strapped for time, what's the one thing I should take away from your podcast episode with Mike Grehan? Ah, the golden nugget! If you listen to just one thing, make it this: The rules of the SEO game are changing fast. Learning about Information Retrieval is like getting a sneak peek into the rulebook. So don’t miss out! Ready to dive in? Just hit that play button, and let's start this learning party! 🎉 " upload="2023-09-05" duration="PT00H48M17S" shadow="1" lazy="1"] Learn more about Mike Grehan following resources: Website: http://searchenginestuff.com/ LinkedIn: https://www.linkedin.com/in/mikegrehan/ Twitter: https://twitter.com/mikegrehan

Keywords. SEO. Conversions. Visibility. Meet Ashley Ashbee, your trusted guide in the labyrinth of keyword research, an essential tool for optimal search engine optimization. In this episode, Ashley will take us on a journey where: - She shares her journey and expertise in keyword research. - We unravel the mystery behind identifying the 'right' keywords. - We discuss actionable strategies to utilize keywords for maximum impact. - Ashley walks us through real-life instances of successful keyword usage. Ashley's narrative is an enlightening saga of the significance of keyword research in SEO, and how strategically chosen keywords can propel a business's visibility and conversions. It's not just about identifying the right keywords; it's also about using them effectively. This podcast episode is a goldmine for digital marketers, content creators, and anyone looking to optimize their online presence through intelligent keyword use. With Ashley as our mentor, we will understand how to sift through the plethora of keywords and choose the ones that will lead us to SEO success. So, gear up to decipher the keyword conundrum with Ashley Ashbee. Venture into the intricate maze of keyword research and master the skill of effective keyword utilization. Ready? Let's get started! [yt-video vid="rKC1dg85ezU" title="Mastering the Keyword Conundrum: In-depth Research Tips with Ashley Ashbee" img="https://unmiss.com/wp-content/uploads/2023/09/Mastering-the-Keyword-Conundrum_-In-depth-Research-Tips.png" desc=" Keywords. SEO. Conversions. Visibility. Meet Ashley Ashbee, your trusted guide in the labyrinth of keyword research, an essential tool for optimal search engine optimization. In this episode, Ashley will take us on a journey where: - She shares her journey and expertise in keyword research. - We unravel the mystery behind identifying the 'right' keywords. - We discuss actionable strategies to utilize keywords for maximum impact. - Ashley walks us through real-life instances of successful keyword usage. Ashley's narrative is an enlightening saga of the significance of keyword research in SEO, and how strategically chosen keywords can propel a business's visibility and conversions. It's not just about identifying the right keywords; it's also about using them effectively. This podcast episode is a goldmine for digital marketers, content creators, and anyone looking to optimize their online presence through intelligent keyword use. With Ashley as our mentor, we will understand how to sift through the plethora of keywords and choose the ones that will lead us to SEO success. So, gear up to decipher the keyword conundrum with Ashley Ashbee. Venture into the intricate maze of keyword research and master the skill of effective keyword utilization. Ready? Let's get started! " upload="2023-08-31" duration="PT00H43M47S" shadow="1" lazy="1"] Learn more about Ashley Ashbee following resources: Website: https://www.ashleyashbee.com/ LinkedIn: https://www.linkedin.com/in/ashleyashbee/ Twitter: https://twitter.com/ashley_ashbee

Cookies crumbling? Marketing world trembling? Ready for the 'cookie collapse'? Renowned attribution expert, Jeff Greenfield is here to ease your worries and arm you with the insights to navigate through this shift. In this episode, Jeff will share: - His in-depth understanding of attribution and the role of cookies. - Insights into the imminent 'cookie collapse' and its impact. - Strategies for marketers to adapt and thrive in the post-cookie world. - Real-life examples of brands navigating this shift successfully. Jeff's journey is a testament to the power of staying adaptable in the rapidly changing digital landscape. Having foreseen the 'cookie collapse', he tailored his approach to attribution, helping brands maintain their marketing momentum even in the face of significant shifts. For marketers, brand managers, or anyone intrigued by the evolving digital marketing landscape, this episode is an invaluable resource. With Jeff's insights, we'll understand the 'cookie collapse', the strategies to survive and thrive, and real stories of resilience and adaptability. So, buckle up for a journey into the future of marketing with Jeff Greenfield. It's time to embrace the cookie collapse and turn it into an opportunity for growth. Let's dive in! [yt-video vid="R_yS_FcUV3Q" title="Navigating the Upcoming 'Cookie Collapse': Insights on Attribution with Jeff Greenfield" img="https://unmiss.com/wp-content/uploads/2023/09/Navigating-the-Upcoming-Cookie-Collapse_-Insights-on-Attribution.png" desc=" Cookies crumbling? Marketing world trembling? Ready for the 'cookie collapse'? Renowned attribution expert, Jeff Greenfield is here to ease your worries and arm you with the insights to navigate through this shift. In this episode, Jeff will share: - His in-depth understanding of attribution and the role of cookies. - Insights into the imminent 'cookie collapse' and its impact. - Strategies for marketers to adapt and thrive in the post-cookie world. - Real-life examples of brands navigating this shift successfully. Jeff's journey is a testament to the power of staying adaptable in the rapidly changing digital landscape. Having foreseen the 'cookie collapse', he tailored his approach to attribution, helping brands maintain their marketing momentum even in the face of significant shifts. For marketers, brand managers, or anyone intrigued by the evolving digital marketing landscape, this episode is an invaluable resource. With Jeff's insights, we'll understand the 'cookie collapse', the strategies to survive and thrive, and real stories of resilience and adaptability. So, buckle up for a journey into the future of marketing with Jeff Greenfield. It's time to embrace the cookie collapse and turn it into an opportunity for growth. Let's dive in! " upload="2023-08-30" duration="PT00H52M49S" shadow="1" lazy="1"] Learn more about Jeff Greenfield following resources: Website: https://provalytics.com/ LinkedIn: https://www.linkedin.com/in/jeffgreenfield/ Twitter:https://twitter.com/jeffgreenfield

Can data be your SEO game-changer? Can you propel your website from the back pages of search results to the front using data-driven strategies? Andreas Voniatis, the master of data-driven SEO, believes it can. And he's here to share his story, successes, and invaluable insights. In our stimulating chat with Andreas, we'll dive into: - The transformative power of a data-driven approach to SEO. - The correlation between data-centric strategies and business success. - Overcoming the hurdles in the journey of data-driven SEO. - Actionable steps for businesses seeking to enhance their SEO game. With his compelling journey, Andreas illustrates the transformative power of data in SEO. He recognized early the immense potential of data-driven strategies and harnessed it to catapult businesses to new heights. So whether you're keen on refining your SEO strategies or intrigued by the business growth potential of data, this episode with Andreas Voniatis offers a wealth of information. We'll explore his experiences, discuss his proven strategies, and equip you with practical advice to kick-start your own data-driven SEO journey. Ready to transform your SEO strategy with data? Let's dive in! [yt-video vid="WIC1j61wGnw" title="Unleashing the Power of Data in SEO with Andreas Voniatis" img="https://unmiss.com/wp-content/uploads/2023/09/Unleashing-the-Power-of-Data-in-SEO.png" desc=" Can data be your SEO game-changer? Can you propel your website from the back pages of search results to the front using data-driven strategies? Andreas Voniatis, the master of data-driven SEO, believes it can. And he's here to share his story, successes, and invaluable insights. In our stimulating chat with Andreas, we'll dive into: - The transformative power of a data-driven approach to SEO. - The correlation between data-centric strategies and business success. - Overcoming the hurdles in the journey of data-driven SEO. - Actionable steps for businesses seeking to enhance their SEO game. With his compelling journey, Andreas illustrates the transformative power of data in SEO. He recognized early the immense potential of data-driven strategies and harnessed it to catapult businesses to new heights. So whether you're keen on refining your SEO strategies or intrigued by the business growth potential of data, this episode with Andreas Voniatis offers a wealth of information. We'll explore his experiences, discuss his proven strategies, and equip you with practical advice to kick-start your own data-driven SEO journey. Ready to transform your SEO strategy with data? Let's dive in! " upload="2023-08-30" duration="PT00H43M50S" shadow="1" lazy="1"] Learn more about Andreas Voniatis following resources: Website: https://artios.io/ LinkedIn: https://www.linkedin.com/in/andreas-artios/