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Anatolii Anatolii
1092 premium videos, podcasts and articles at your fingertips
42 posts
781 podcasts
236 videos
33 webinars

Beyond Google: Why I Finally Started SEO for Other Search Engines

Google hit one of my projects hard for the third time since 2008. I lost a lot of traffic again. I worked with a few hundred websites throughout my career, so the ratio is around 1%. The first time was the most painful when I used old methods of buying backlinks with a simple strategy…

Anatolii Ulitovskyi
Mastering Digital Growth: SEO, Ads & Branding (#782)
Today’s guest is Firuze Gokce, the founder of Growify Marketing. With a deep background in digital marketing strategy, Firuze helps businesses navigate the ever-changing marketing landscape through effective SEO, social media, paid advertising, and branding. At Growify Marketing, Firuze and his team specialize in building data-driven strategies that drive growth and create lasting brand impact. Before we dive in, here’s something to think about: The marketing world is evolving faster than ever. With algorithms changing, ad costs rising, and consumer behavior shifting, businesses are faced with tough questions—where should they invest their time and resources? Is the answer in SEO, social media, Google Ads, or building a powerful brand? According to a recent report, 76% of marketers say marketing has changed more in the past three years than in the previous 50, making it more crucial than ever to stay adaptable. Firuze is here to help us unpack these challenges and share actionable insights to stay ahead. I’m your host, Chelsea Alves, and I’m excited to welcome Firuze Gokce to the podcast! Interview Questions Chelsea: Firuze, welcome! To kick things off, can you share a bit about your background and what inspired you to launch Growify Marketing? Chelsea: The marketing world feels more unpredictable than ever. With so many moving parts, where do you think businesses should focus their efforts to survive and thrive? Chelsea: SEO, social media, Google Ads, and branding each play a key role in marketing. How can businesses identify the right mix for their specific goals? Chelsea: With search algorithms constantly changing, what are the most important SEO strategies businesses should prioritize today? Chelsea: Social media is evolving rapidly—with new platforms emerging and algorithms shifting. How can brands build a sustainable social media presence in this dynamic environment? Chelsea: Paid advertising can be a powerful growth lever, but rising costs are a challenge. What are some ways businesses can maximize ROI on Google Ads and other paid channels? Chelsea: Branding often gets overlooked in performance-driven strategies. Why do you believe brand-building is more important than ever, and how can businesses strike the right balance? Chelsea: Data is everywhere, but it can be overwhelming. What key metrics should businesses track across SEO, social media, and paid campaigns to measure success? Chelsea: With AI reshaping digital marketing, how do you see automation and machine learning influencing strategies in the near future? Chelsea: If a business is feeling stuck or overwhelmed by the constant changes in marketing, what’s the first step they should take to regain momentum? -Wrapping Up Chelsea: Firuze, this has been such an insightful conversation! Where can our listeners connect with you and learn more about Growify Marketing? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to sharpen your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to uncover opportunities and stay ahead in the fast-changing marketing world. This has been the Unmiss Podcast. See you next time!

Mastering Digital Growth: SEO, Ads & Branding (#782)

Stop Writing Endless Blog Posts for SEO Traffic (Do It Instead 2025)

Blogging was thriving between 2000 and 2010.

Back then, I churned out low-quality content just to drive traffic.

No research, no real value—just basic, generic information.

I did it because I had little writing experience, and honestly, there was no real need to focus on quality.

Anatolii Ulitovskyi

Mastering Digital Growth: SEO, Ads & Branding

The Future of SEO – Mastering Semantic Search (#781)
Today’s guest is Laurent Bourrelly, an expert in Semantic SEO and the founder of Topical Mesh. With a career stretching back to 2004, Laurent has a unique perspective on the evolution of search engines. From his early days as a "search engine hacker" uncovering flaws in Google’s algorithm to pioneering advanced SEO strategies, Laurent helps businesses boost their online visibility through cutting-edge semantic search techniques. Before we dive in, here’s something to think about: Search engine optimization has come a long way since the early 2000s. Today, Google processes over 8.5 billion searches per day, and with AI-driven algorithms becoming more sophisticated, traditional SEO tactics are no longer enough. Semantic SEO—focusing on meaning and context rather than just keywords—is becoming essential for long-term success. Laurent is here to share how businesses can harness the power of Semantic SEO to stay competitive. I’m your host, Chelsea Alves, and I’m excited to welcome Laurent Bourrelly to the podcast! Interview Questions Chelsea: Laurent, welcome! To start, can you tell us about your journey from being a "search engine hacker" in 2004 to becoming a leader in Semantic SEO? Chelsea: SEO has changed dramatically over the years. What do you see as the most significant shifts in how search engines operate today? Chelsea: For those unfamiliar with the concept, can you explain what Semantic SEO is and why it’s so important in today’s search landscape? Chelsea: Many businesses still focus heavily on keywords. How does Semantic SEO differ from traditional keyword-based strategies? Chelsea: You’ve developed the Topical Mesh framework. Could you walk us through how it works and how businesses can apply it to their SEO strategy? Chelsea: Google’s algorithm updates can be challenging to keep up with. What practical steps can businesses take to future-proof their SEO efforts? Chelsea: How do you see AI and machine learning shaping the future of search, and what should marketers be doing to adapt? Chelsea: Content is still king—but not all content is created equal. What makes content optimized for semantic search stand out? Chelsea: For a business just starting with Semantic SEO, what’s the first step they should take to get on the right track? -Wrapping Up Chelsea: Laurent, this has been an incredibly insightful discussion! Where can our listeners connect with you and learn more about your work at Topical Mesh? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to enhance your SEO strategy, check out Unmiss.com’s free Website Audit tool—it’s a fast and easy way to identify areas for improvement and stay ahead in the ever-evolving world of search. This has been the Unmiss Podcast. See you next time!

The Future of SEO – Mastering Semantic Search (#781)

How To Create a Video Marketing Strategy for New Trading Projects

Video marketing drives sales! Learn how to grow your trading project fast with social media, short videos, and expert insights.

Anatolii Ulitovskyi
101 views
Online advertising lead generation (#780)
Today’s guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers. Before we dive in, here’s something to think about: Digital advertising is evolving rapidly. Studies show that businesses spend over $600 billion annually on digital ads, yet many struggle to turn those investments into actual revenue. With increasing competition and rising ad costs, mastering ad strategy and lead generation is critical to success. RJ is here to break down how businesses can create high-performing ad campaigns that drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome RJ Huebert to the podcast! Chelsea: RJ, welcome! To start, can you share a bit about your background and what led you to specialize in digital advertising and lead generation? Chelsea: Many businesses run Google or Meta Ads but don’t see great results. -What are some of the biggest mistakes companies make when setting up their campaigns? Chelsea: What role do marketing funnels play in a successful ad strategy, and how can businesses optimize them to improve conversions? Chelsea: With so many businesses competing for attention online, how can brands craft compelling ad offers that actually convert? Chelsea: Let’s talk about tracking and analytics. What are the key metrics businesses should focus on when measuring ad performance? Chelsea: Google Ads and Meta Ads both offer powerful targeting options. How should businesses decide which platform is best for their goals? Chelsea: Retargeting is often overlooked. How can businesses use retargeting effectively to increase conversions? Chelsea: As ad costs continue to rise, what strategies can businesses use to improve their return on ad spend (ROAS)? Chelsea: AI is becoming more integrated into digital advertising. How do you see automation and AI-driven targeting shaping the future of online ads? Chelsea: If a business is just getting started with paid advertising, what’s the first step they should take to set themselves up for success? -Wrapping Up Chelsea: RJ, this has been an incredibly valuable discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation insightful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to improve your website’s visibility and ad performance, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover actionable insights and boost your digital strategy! This has been the Unmiss Podcast. See you next time!

Online advertising lead generation (#780)

From Zero to Viral: How We Grew Our Crypto Audience to a Million Views

Learn how to leverage video content, social media algorithms, and strategic testing to grow views and sales organically in competitive niches.

Anatolii Ulitovskyi

The Future of SEO – Mastering Semantic Search

How AI is changing the landscape (#779)
Today’s guest is Jordan Koene, a seasoned SEO strategist and co-founder of Previsible.io. With years of experience guiding brands through the evolving search landscape, Jordan has worked with some of the biggest companies to refine their SEO strategies and adapt to Google’s ever-changing algorithms. Before we dive in, here’s something to think about: AI is transforming SEO at an unprecedented pace. With Google’s Search Generative Experience (SGE), AI-driven answers are reshaping how users find information, reducing reliance on traditional rankings. A recent report found that 65% of marketers are rethinking their SEO strategies in response to AI’s growing influence. So, what does this mean for businesses trying to stay visible? Jordan is here to break it all down. I’m your host, Chelsea Alves, and I’m excited to welcome Jordan Koene to the podcast! Chelsea: Jordan, welcome! To start, can you share a bit about your background and what led you to specialize in SEO strategy? Chelsea: AI is fundamentally shifting how search engines process and display information. What are the biggest changes you’re seeing in SEO right now? Chelsea: Many businesses still focus on traditional ranking factors like keywords and backlinks. How should brands be adapting their SEO strategies to align with AI-driven search? Chelsea: With AI-generated search results summarizing content directly in SERPs, some businesses worry about declining website traffic. What strategies can they use to maintain engagement? Chelsea: You work closely with brands on SEO strategy—what are some common mistakes businesses make when trying to optimize for AI-driven search? Chelsea: AI-powered search also raises concerns about content credibility. How can businesses establish authority and ensure their content remains a trusted source? Chelsea: Google’s updates continue to evolve at a rapid pace. What should brands be doing today to future-proof their SEO efforts? Chelsea: Looking ahead, what do you see as the biggest opportunities for businesses that embrace AI-driven SEO early? -Wrapping Up Chelsea: Jordan, this has been such a great discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your website is optimized for the future of AI-driven search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover insights that can help boost your search performance! This has been the Unmiss Podcast. See you next time!

How AI is changing the landscape (#779)

How I Save $3,744,000 a Year with Digital PR

Discover how I save $3.7M annually with digital PR, writing and pitching 12 press releases weekly. Learn step-by-step strategies, tools, and expert tips for backlinks and SEO success.

Anatolii Ulitovskyi
216 views

Online advertising lead generation

Why brand love is the holy grail of marketing (#778)
Today’s guest is Aaron Ahuvia, a pioneering expert in the field of consumer behavior and brand management. As a professor, keynote speaker, and author, Aaron has dedicated his career to understanding the emotional connections between consumers and brands. His groundbreaking research has significantly shaped how we comprehend brand love and its impact on marketing strategies. Before we dive in, consider this: Studies have shown that brands that cultivate strong emotional connections with consumers can see a 306% higher customer lifetime value compared to those that don't. This underscores the profound impact of brand love on a company's bottom line. Aaron’s extensive research offers invaluable insights into how businesses can foster these deep connections. I’m your host, Chelsea Alves, and I’m excited to welcome Aaron Ahuvia to the podcast! -Understanding Brand Love Chelsea: Aaron, welcome! To start, could you share a bit about your background and what led you to focus your research on the concept of brand love? Chelsea: You've been instrumental in defining and popularizing the term "brand love" in marketing. How would you describe brand love, and why is it considered the holy grail of marketing? Chelsea: In your research, you've identified several dimensions that underlie brand love, such as passion, self-congruity, and long-term relationships. Could you elaborate on these dimensions and their significance? Chelsea: Cultivating brand love can lead to increased customer loyalty and positive word-of-mouth. However, are there potential downsides or risks associated with brand love for companies? Chelsea: How can brands balance the desire to foster deep emotional connections with consumers while ensuring they meet practical needs and expectations? -Strategies for Building Brand Love Chelsea: For businesses aiming to build brand love, what strategies or practices have you found to be most effective? Chelsea: In today's digital age, how can brands leverage technology and social media to enhance their emotional bonds with consumers? Chelsea: Could you share examples of brands that have successfully cultivated brand love and what lessons can be learned from their approaches? -The Future of Brand Love in Marketing Chelsea: As consumer behavior continues to evolve, how do you see the concept of brand love adapting in the future? Chelsea: What role do you believe authenticity and corporate social responsibility play in fostering brand love among modern consumers? -Wrapping Up Chelsea: Aaron, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your brand's emotional connection with customers, check out Unmiss.com’s free Website Audit tool—it provides actionable insights to improve your digital presence. This has been the Unmiss Podcast. See you next time!

Why brand love is the holy grail of marketing (#778)

51 Insightful Statistics About Video Marketing in 2025

Find the latest stats about video marketing, YouTube vs. TikTok, and how video marketers use AI, VR, and AR technology.

Mathieu Roy
104 views
From Entrepreneurship to Venture Capital (#777)
Today’s guest is Ben Narasin, a seasoned entrepreneur turned venture capitalist with over 25 years of entrepreneurial experience and a decade in early-stage investing. Ben is the Founder and General Partner of Tenacity Venture Capital, a firm dedicated to high-conviction investments in early-stage technology companies. His portfolio boasts early investments in notable companies like Dropcam, Lending Club, and Kabbage. Before we dive in, consider this: Startups that secure early VC funding have a nearly 50% higher chance of scaling successfully, according to a Harvard Business Review study. Navigating this dynamic environment requires not just capital but also strategic insight and adaptability. Ben's extensive experience as both an entrepreneur and investor provides a unique perspective on identifying and nurturing groundbreaking startups." I’m your host, Chelsea Alves, and I’m thrilled to welcome Ben Narasin to the podcast! From Entrepreneurship to Venture Capital Chelsea: Ben, welcome! To start, can you share a bit about your journey from being a 25-year entrepreneur to becoming a venture capitalist? Chelsea: Your entrepreneurial background includes founding Fashionmall.com in 1993, one of the first e-commerce companies, which you led to a successful IPO in 1999. How did this experience influence your approach to investing? Identifying Promising Startups Chelsea: You've been the lead partner on numerous deals, with your latest involving Kapital, a financial software company, in August 2023. What key factors do you look for when evaluating early-stage startups? Chelsea: With a diverse portfolio spanning fintech, digital marketplaces, mobile, and connected devices, how do you stay ahead of emerging trends and technologies? The Role of Tenacity Venture Capital Chelsea: Tenacity Venture Capital focuses on high-conviction investments in early-stage technology companies. Can you elaborate on what sets Tenacity apart from other venture capital firms? Chelsea: The firm invests across various technology sectors, including AI, fintech, hardware, logistics, marketplaces, mobile gaming, robotics, and SaaS. How do you decide which sectors to focus on, and what excites you about these industries? -Supporting Founders Beyond Capital Chelsea: Beyond providing capital, how does Tenacity support its portfolio companies in achieving their growth objectives? Chelsea: You've emphasized the importance of matching portfolio companies with top investors for follow-on rounds. Can you share some insights into this process and its impact on a startup's success? The Future of Venture Capital and Entrepreneurship Chelsea: As the venture capital landscape continues to evolve, what do you see as the biggest opportunities and challenges for both investors and entrepreneurs? Chelsea: For aspiring entrepreneurs looking to secure venture capital, what advice would you offer to help them stand out and succeed? -Wrapping Up Chelsea: Ben, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your work with Tenacity Venture Capital? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your startup’s visibility and performance, check out Unmiss.com’s free Website Audit tool—it provides actionable insights to improve your digital presence. This has been the Unmiss Podcast. See you next time!

From Entrepreneurship to Venture Capital (#777)

The Key to Successful SEO in 2025: Strong Brand Recognition

When I started my SEO journey back in 2008, it felt like stepping into a whirlwind. Over the years, I’ve seen it all—ups, downs, sudden drops, recoveries, and even complete disappearances. Google’s algorithm updates can either brighten your day or leave you scrambling to keep up.

Anatolii Ulitovskyi
100 views

How AI is changing the landscape

Digital Brand Optimisation for Generative Search (#776)
Today’s guest is Sara Moccand-Sayegh, a digital brand strategist specializing in optimizing brands for generative search. With extensive experience in SEO, digital marketing, and brand positioning, Sara helps businesses adapt to the rapidly evolving search landscape—where AI-driven results are reshaping how brands appear online. Before we dive in, here’s something to think about: Traditional SEO is no longer enough. A recent study found that nearly 40% of Gen Z users prefer AI-powered search tools like ChatGPT and Google’s SGE over traditional search engines. With AI-generated answers reducing click-through rates, businesses need to rethink their digital strategies to stay visible and relevant. Sara is here to help us understand how to navigate this shift and ensure brands are optimized for the future of search. I’m your host, Chelsea Alves, and I’m excited to welcome Sara Moccand-Sayegh to the podcast! Chelsea: Sara, welcome! To start, can you share a bit about your background and how you became an expert in digital brand optimization? Chelsea: Generative search is changing the way people discover brands online. How would you define generative search, and what makes it different from traditional search? Chelsea: Many businesses still rely on classic SEO tactics like keyword optimization and backlinks. What key shifts do brands need to make to stay competitive in this AI-driven search landscape? Chelsea: You talk a lot about brand optimization beyond just ranking for keywords. What are some of the most important elements businesses should focus on now? Chelsea: AI-generated search results often pull content from multiple sources to create summaries. How can businesses ensure their brand is included in these responses? Chelsea: With AI summarizing content, some worry about decreased website traffic. What strategies can businesses use to capture audience engagement despite this shift? Chelsea: Beyond SEO, how does brand authority and trustworthiness impact visibility in generative search? Chelsea: Content creation is evolving alongside search. What role do structured data, expertise signals, and brand storytelling play in helping brands stand out? Chelsea: Social proof and credibility seem to be growing in importance. What are some practical ways businesses can build digital trust and authority? Chelsea: As AI continues to shape search, what do you see as the biggest opportunities for brands willing to adapt early? Chelsea: What are some common mistakes businesses make when trying to optimize for AI-driven search, and how can they avoid them? Chelsea: If a business wants to start optimizing for generative search today, what’s the first step they should take? -Wrapping Up Chelsea: Sara, this has been such an insightful conversation! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to improve your website’s visibility in this new era of search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to get actionable insights to enhance your brand’s digital presence. This has been the Unmiss Podcast. See you next time!

Digital Brand Optimisation for Generative Search (#776)

How to Get Fast Results with Digital Marketing in 2025

I started doing digital marketing in 2008. It was an exciting time because most companies were still ignoring the online space. That meant there were vast, untapped opportunities.

And with the right keywords, we could take them all.

Things are very different now.

Anatolii Ulitovskyi
303 views
The importance of storytelling in your content strategy (#775)
Today’s guest is Shari Berg, a content strategist, storyteller, and the founder of The Write Reflection. Shari specializes in helping businesses harness the power of storytelling to build authority, foster genuine engagement, and connect with their ideal audience across all communication channels—not just blogs and articles. Before we dive in, here’s something to think about: Studies show that stories are 22 times more memorable than facts alone, yet many brands still overlook the power of storytelling in their content strategy. From social media posts to customer interactions, using compelling narratives can turn passive audiences into engaged communities. Shari helps businesses tap into this potential, creating authentic stories that resonate and drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome Shari Berg to the podcast! Getting Started with Storytelling Chelsea: Shari, welcome! To kick things off, can you share a bit about your professional background and how you became passionate about storytelling in content strategy? Chelsea: Many people associate storytelling with long-form content like blogs or articles, but you emphasize that it’s valuable in every communication. Why do you think businesses often overlook this? Chelsea: What are some of the biggest misconceptions about storytelling in marketing, and how can brands move past them? -Applying Storytelling Across Platforms Chelsea: You talk about using storytelling in social media posts, comments, and everyday customer interactions. Can you share some practical ways brands can incorporate storytelling into these shorter formats? Chelsea: Authenticity is crucial, especially on platforms like social media. How can businesses craft stories that genuinely connect with their audience without sounding forced or overly polished? Chelsea: What are some common storytelling mistakes you see businesses make, and how can they avoid them? -Building Authority and Engagement Through Stories Chelsea: You emphasize that storytelling isn’t just about engagement—it’s also about building authority. How can brands use stories to position themselves as industry leaders? Chelsea: Engagement can be tricky, especially with so much content competing for attention. What are some storytelling techniques that have proven to increase audience interaction and loyalty? Chelsea: Metrics are often focused on numbers, but storytelling’s impact isn’t always obvious in data. How can businesses measure the success of their storytelling efforts? -Looking Ahead: The Future of Storytelling in Content Strategy Chelsea: With the rise of AI-generated content, how do you see the role of human-driven storytelling evolving in the coming years? Chelsea: For brands just starting to embrace storytelling, what’s the first actionable step they should take today? Chelsea: If there’s one mindset shift you’d recommend for businesses to fully leverage storytelling, what would it be? -Wrapping Up Chelsea: Shari, this has been such an insightful conversation! Where can our listeners connect with you, learn more about The Write Reflection, and explore your storytelling resources? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to boost your website’s performance, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to get actionable insights that can improve your SEO, enhance user experience, and increase traffic.

The importance of storytelling in your content strategy (#775)

48 Fascinating Statistics About Remote Work in 2025

What Is Remote Work? First, let’s clarify what we mean by defining remote work and other related terms: Remote Work: A work arrangement in which an employee works from home (or some other location of their choosing) instead of an office or other traditional workplace. Hybrid Work: A partially remote arrangement in which an employee…

Mathieu Roy
251 views
How to AI-ready Google Ads and Microsoft Ads (#774)
Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready. Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses navigate the ever-changing landscape of PPC advertising. Before we dive in, here’s something to think about: Google Ads alone processes over 8.5 billion searches per day, yet many advertisers fail to fully leverage the platform’s automation features. These tools can save time, improve performance, and uncover growth opportunities—but only if used strategically. Lisa helps businesses cut through the complexity, implement smart automation tactics, and achieve real results without sacrificing control. I’m your host, Chelsea Alves, and I’m thrilled to welcome Lisa Raehsler to the podcast! Chelsea: Lisa, welcome! To start, can you share a bit about your background and how you became so passionate about PPC automation? Chelsea: We’ve seen an explosion of new automation features in both Google Ads and Microsoft Ads. Why do you think so many advertisers struggle to use these tools successfully? Chelsea: Automation is supposed to make things easier, but some advertisers worry about losing control over their campaigns. How can they strike the right balance between manual oversight and automated efficiency? Chelsea: You’ve worked with countless clients on transitioning to AI-powered campaigns. What are the biggest mistakes people make when trying to “AI-ready” their ads? Chelsea: Let’s talk strategy. With all these new features—like Performance Max, automated bidding, and responsive search ads—where should advertisers start if they want to see better results? Chelsea: Performance Max campaigns have been a hot topic lately. Some people love them, others are skeptical. How can businesses ensure they’re using Performance Max effectively? Chelsea: Data quality is a huge piece of the automation puzzle. What should advertisers focus on to feed the right data into these platforms? Chelsea: Microsoft Ads often gets overshadowed by Google Ads, but it has powerful automation tools too. Are there any Microsoft-specific features you think more advertisers should be taking advantage of? Chelsea: AI in advertising is evolving fast. What trends should marketers be watching as we head into the next year? Chelsea: For someone just starting to incorporate automation into their PPC strategy, what’s the one thing they should prioritize today? Chelsea: What’s a common misconception about AI in paid advertising that you wish more people understood? Chelsea: Lisa, this has been such a valuable conversation! Where can our listeners connect with you and learn more about your work? Thank you so much for joining us today and sharing your expertise!

How to AI-ready Google Ads and Microsoft Ads (#774)

Why Is Technical SEO Important for Your Digital Strategy?

Did you know that nearly every website (95.2%) has 3XX redirect issues and nearly three-quarters (72.3%) of websites 72.3% have slow pages?

The opportunity to improve technical search engine optimization is massive, as evidenced by the aforementioned figures.

Yet, this begs the question, why are so few websites technically sound and optimized for higher search engine rankings?

Chelsea Alves
224 views

Why brand love is the holy grail of marketing

Grow on Linkedin using AI (#773)
Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Mike Weiss, a LinkedIn growth expert, AI strategist, and the founder of Clout Selling. Mike has helped countless professionals and businesses leverage AI to build authority, attract leads, and grow their brand on LinkedIn. Before we dive in, here’s something to think about: LinkedIn has over 1 billion users, yet only a small percentage truly maximize its potential for business growth. With AI revolutionizing content creation and engagement, the strategies that worked a year ago may already be outdated. Mike has built a system that helps professionals stand out in the noise, connect with their ideal audience, and drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome Mike Weiss to the podcast! Chelsea: Mike, welcome! To start, can you share a bit about your professional background and experience? Chelsea: You emphasize that LinkedIn is one of the most underutilized platforms for personal branding and business growth. Why do you think so many people struggle to see results on LinkedIn? Chelsea: AI has changed the game for content marketing, but many people still hesitate to use it. How can AI help professionals create more engaging and effective LinkedIn content? Chelsea: Many people fear that AI-generated content lacks authenticity. How can professionals strike the right balance between AI efficiency and personal voice? -Strategies for Growing on LinkedIn with AI Chelsea: You talk about the importance of building an authority brand. What are the key steps someone should take to establish themselves as a thought leader on LinkedIn? Chelsea: Engagement is key on LinkedIn, but many people struggle to get meaningful interactions. What are some proven strategies to increase engagement and visibility? Chelsea: LinkedIn’s algorithm can be tricky. What are some mistakes people make that limit their reach, and how can they optimize their posts for better results? -AI and Sales: Converting Connections into Clients Chelsea: Growing a network is great, but turning connections into clients is the real goal. How can AI help professionals turn LinkedIn connections into actual business opportunities? Chelsea: You developed the Clout Selling system to help people accelerate their success on LinkedIn. Can you break down how it works and why it’s so effective? -The Future of LinkedIn and AI-Driven Growth Chelsea: With AI evolving so rapidly, what trends do you see shaping the future of LinkedIn and social selling? Chelsea: For someone just starting to leverage LinkedIn for growth, what’s the first action step they should take today? Chelsea: If someone wants to stay ahead and fully maximize LinkedIn, what’s the one mindset shift they need to make? -Wrapping Up Chelsea: Mike, this has been an eye-opening conversation! Where can our listeners connect with you, learn more about Clout Selling, and get access to your strategies? Chelsea: Thank you so much for joining us today and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. Lastly, if you want to optimize your website for better search rankings and performance, check out Unmiss.com’s free Website Audit tool. In just a few clicks, you'll get actionable insights to improve your SEO, boost traffic, and stay ahead of the competition—visit Unmiss.com/website-audit to get started! And be sure to connect with Mike on LinkedIn and visit CloutSelling.com to take your LinkedIn growth to the next level! This has been the Unmiss Podcast. See you next time!

Grow on Linkedin using AI (#773)

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