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The Power of Brand Publishing: How to Win Customers (#764)

Anatolii Ulitovskyi, Chelsea Alves158
The Power of Brand Publishing: How to Win Customers (#764)
Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric: 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. Brand Publishing Foundation "Content is king" - Bill Gates (Founder, Microsoft) Brand publishing is the process of creating a lot of educational content with an individual style and solid call-to-action in various channels:
  • blogs
  • guest posts
  • audio podcasts
  • videos
  • webinars
  • social media posts
  • PR.
These channels win attention, including views, likes, comments, and traffic, to show customers how products can solve their problems in seven or more touches. Brands should have unique content with valuable insights that stand out because generic content has low engagement and hurts more CX. Before posting any content, you should create a buying persona. Understanding Your Audience: The First Step to Engagement "The goal of all marketing is to know and understand the customer so well the product or service fits them and sells itself." - Peter Drucker (Management Consultant) Learn your customers:
  • demographic data
  • interests
  • problems
  • occupations
  • religion
  • anything else.
Content works if it's non-boring and your target audience gets value. There are a few ways of collecting data:
  • Talk with customers
  • Get data from salespeople
  • Use tools, studies, polls, etc.
When you learn the audience, bring them a quality that search engines and social media only recommend. Content Creation: Quality Over Quantity "Don't just create content; create content that adds value. Content that educates, inspires and solves problems." - Neil Patel (Entrepreneur & Digital Marketer) The era of lazy marketers is dead. Creating high-quality content demands collecting data, having extended experience, become an expert in a specific niche. For example, I cannot create good content about weight loss and cars with limited experience and lack of passion. In digital marketing, I can and do it every single day. Quality means sharing something better than existing content that educates your audience that experts can bring through years of hard work, if not decades. Quality takes time. That is why quantity hurts quality. Multi-Channel Strategy: Choosing the Right Channels for Your Message Your audience can be everywhere, but they spend more time on specific channels: blogs, social media, audio podcasts, events, etc. The main goal is to find the most popular channels for your customers. Sparktoro is a great tool that shows what your target users consume more. Learn these channels and brainstorm your ideas on how to do it better than existing content. Then, create a content plan for what you'll do first, second, third, etc., according to choosing priorities. A study by the Content Marketing Institute found that companies with solid content marketing strategies experience 30% higher customer retention rates. Creating much content at scale is only possible by repurposing similar content in different formats. For example, you can write a blog post and convert it to guest posts and social media posts. You don't need to collect data about this topic for videos, audio podcasts, and live streams. HubSpot research shows that businesses that publish 16+ blog posts per month get almost four times as much traffic as those who publish 0-4 posts. Authenticity in Brand Messaging Most content creators give up creating content consistently fast. It's not a lack of discipline. The main reason is they dislike what they do and only replicate what competitors provide to their audience. For example, if you don't enjoy writing, film more or record audio podcasts like GaryVee, MrBeast, and Joe Rogan. Be yourself and enjoy each moment. Authenticity helps you stick with the game for a long when results are low or absent, but you enjoy it like other hobbies: watching TV, walking with dogs, and spending time with your family. Don't build high expectations of getting fast results that stop most content creators. Your goal is to be better than others. Challenges and problems are the central part of the process. Common Pitfalls in Brand Publishing and How to Avoid Them Only learn what works by trying hard, testing, experimenting, and failing many times while creating content. "If you can't measure it, you can't improve it." - Peter Drucker. The most common pitfalls include the following:
  • lack of consistency
  • creating generic content
  • weak inspiration
  • boring.
Users seek valuable, attractive, and inspirational content that decides their problems and provides solutions. Conclusion: Future Trends: Staying Ahead in Brand Publishing "The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt (Former First Lady of the United States). The future is yours, and others can't impact your results. Just love what you do, enjoy each moment, and outwork others by helping your customers more than anybody else. [yt-video vid="4g02mnjhca4" title="The Power of Authentic Brand Publishing: How to Win Customer Trust" img="https://unmiss.com/wp-content/uploads/2024/03/power-of-brand-publishing.png" desc=" Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers' journeys. It builds trust and creates the feeling of guilt to give something back. So, when the buying time comes, customers know exactly where to buy products. Today, building a big business without marketing attribution is almost impossible because customers only buy recognizable brands. Here is the main problem. How can we compete with big brands by posting high-quality content at a scale that requires a lot of resources? Anything is possible. I start all my projects with zero money. It's not a good idea to invest when most competitors have years of experience. Acquire experience first and then invest resources. In that way, I've built a few businesses globally. My goal is to keep growing more and more. But why do 95% of businesses fail? They are selfish and don't care about customers. Content marketing offers a high return on investment (ROI) and costs 62% less per lead than traditional outbound marketing. According to one of the best marketers in history, Seth Godin, content marketing is one marketing left. According to Demand Metric : 78% of consumers prefer to learn about products from a company's content rather than traditional advertising. The best way to build strong brand recognition is to land your marketing message more than seven times in various channels: articles, video, audio, live streams, etc. It's a lot of work for small brands with limited resources. Small brands and new startups cannot afford significant content creation expenses if they create content similar to big brands, but they can work smarter, not harder. Statista found that content marketing influences 90% of buyers' decisions and plays a role in all stages of the buyer's journey. Read this guide until the end; you will know exactly what to do. " upload="2024-03-21" duration="PT00H53M59S" shadow="1" lazy="1"] Learn more about Chelsea Alves on the following resources: Website: https://www.rioseo.com/ LinkedIn: https://www.linkedin.com/in/chelsea-alves Twitter: https://twitter.com/Rio_SEO

Success Made Simple: Business Growth Strategy Insights Straight from the Experts

Chelsea Alves

Business success doesn’t come easy, but it can be a more streamlined process with the right strategies in place.

Unlocking Wealth in Words: Content Marketing Monetization (#763)

Anatolii Ulitovskyi, Paul Mortimer
Unlocking Wealth in Words: Content Marketing Monetization (#763)
Ever heard of the blogger who turned a hobby into a six-figure income? This isn't a fairy tale; it's the power of content marketing monetization in action. Our guest today, Paul Mortimer, is here to guide us through the maze of making money from your content. Let's start with a splash of data to set the stage. Did you know that, according to a 2023 Content Marketing Institute study, 47% of top-performing content marketers prioritize sales over other metrics? And here's another nugget: businesses that excel in content marketing see 7.8 times more site traffic than those that don't. These numbers don't lie; they scream opportunity. The Journey from Content to Cash Monetizing content is an art and a science. Paul shares insights on transforming articles, videos, and podcasts into revenue streams. Understand Your Audience It all begins with knowing who you're talking to. A recent study found that content tailored to specific audience segments can increase engagement rates by up to 73%. Diversify Your Monetization Strategies Don't put all your eggs in one basket. From affiliate marketing to sponsored content and beyond, Paul discusses the myriad ways to monetize. The Power of Consistency Consistency isn't just about frequency; it's about quality, too. Data shows that brands that maintain a high level of quality in their content production can see a 33% increase in engagement. Leverage SEO and Social Media SEO and social media are your best friends in the content monetization journey. An interesting stat to consider: content with high social shares gets 22% more engagement than content that focuses solely on SEO. The Role of Analytics Understanding what works (and what doesn't) is key. In conclusion, monetizing your content isn't a walk in the park, but it's far from impossible. With Paul Mortimer's expert advice, the path becomes clearer. Remember, the essence of content marketing monetization lies in understanding your audience, diversifying your strategies, and committing to quality and consistency. It's a long game, but the rewards can be life-changing. Stay tuned for more insights on turning your passion for content creation into a profitable venture. [yt-video vid="vxNmFTBi4mQ" title="Unlocking Wealth in Words: Content Marketing Monetization" img="https://unmiss.com/wp-content/uploads/2024/03/content-marketing-monetization.png" desc=" Ever heard of the blogger who turned a hobby into a six-figure income? This isn't a fairy tale; it's the power of content marketing monetization in action. Our guest today, Paul Mortimer, is here to guide us through the maze of making money from your content. Let's start with a splash of data to set the stage. Did you know that, according to a 2023 Content Marketing Institute study, 47% of top-performing content marketers prioritize sales over other metrics? And here's another nugget: businesses that excel in content marketing see 7.8 times more site traffic than those that don't. These numbers don't lie; they scream opportunity. The Journey from Content to Cash Monetizing content is an art and a science. Paul shares insights on transforming articles, videos, and podcasts into revenue streams. Understand Your Audience It all begins with knowing who you're talking to. A recent study found that content tailored to specific audience segments can increase engagement rates by up to 73%. Diversify Your Monetization Strategies Don't put all your eggs in one basket. From affiliate marketing to sponsored content and beyond, Paul discusses the myriad ways to monetize. The Power of Consistency Consistency isn't just about frequency; it's about quality, too. Data shows that brands that maintain a high level of quality in their content production can see a 33% increase in engagement. Leverage SEO and Social Media SEO and social media are your best friends in the content monetization journey. An interesting stat to consider: content with high social shares gets 22% more engagement than content that focuses solely on SEO. The Role of Analytics Understanding what works (and what doesn't) is key. In conclusion, monetizing your content isn't a walk in the park, but it's far from impossible. With Paul Mortimer's expert advice, the path becomes clearer. Remember, the essence of content marketing monetization lies in understanding your audience, diversifying your strategies, and committing to quality and consistency. It's a long game, but the rewards can be life-changing. Stay tuned for more insights on turning your passion for content creation into a profitable venture. " upload="2024-03-15" duration="PT00H54M40S" shadow="1" lazy="1"] Learn more about Paul Mortimer on the following resources: Website: https://www.avidlyagency.com/hubspot LinkedIn: https://www.linkedin.com/in/d-p-mortimer

35 Free SEO Tools Unveiled: Expert Reviews 2023

Anatolii Ulitovskyi
1437 views
Updated: 13.05.2024

I use SEO tools daily.

I’m blending them with manual tasks for optimal results.

Some projects bring millions and keep growing.

Check FREE tools that lead your projects to a new level.

Elevate Your Game: CX Strategies Unveiled (#762)

Anatolii Ulitovskyi, Steven Van Belleghem
Elevate Your Game: CX Strategies Unveiled (#762)
Ever wondered what sets apart thriving businesses? It's all about the experience. Picture this: a small coffee shop in your neighborhood suddenly becomes the talk of the town. Their secret? They remembered every regular's favorite order. Sales soared by 75% in just six months. This isn't just luck; it's strategic Customer Experience (CX) at its best. Let's dive into some compelling data to understand why CX is your golden ticket. A 2023 study found that companies focusing on CX outperform their competitors by nearly 80% in revenue. And here's another eye-opener: 86% of buyers are willing to pay more for a great customer experience. The message is clear: CX isn't just a buzzword; it's a business lifeline. Today, we're joined by Steven Van Belleghem, a titan in the CX realm. He's here to unfold the strategies and tactics that can transform any business from good to unforgettable. Understanding Your Customers First off, knowing your customers is not just about their buying habits. It's about understanding their needs, emotions, and experiences at every touchpoint. Steven shares invaluable insights on leveraging data analytics to gain a deeper understanding of customer behavior. Personalization is Key In a world of endless choices, personalization has become the cornerstone of an effective CX strategy. A recent survey highlighted that personalized experiences can boost sales by up to 20%. Steven discusses how businesses can use technology to create highly personalized customer interactions. Seamless Omnichannel Experiences Customers no longer interact with businesses through a single channel. They expect a seamless experience, whether they're shopping online, in-store, or through social media. Companies that deliver consistent omnichannel experiences retain on average 89% of their customers. Steven explores how integrating all channels can create a cohesive customer journey. Embrace Technology, But Don't Lose the Human Touch Automation and AI are revolutionizing customer interactions. But remember, technology should enhance, not replace, the human element of customer service. Steven emphasizes the balance between technology and genuine human connection. Feedback Loops are Your Friend Feedback is the breakfast of champions. Regularly soliciting and acting on customer feedback can lead to continuous improvement and customer satisfaction. Steven highlights the best practices for creating effective feedback loops. In conclusion, excelling in CX is not about grand gestures but the subtle, thoughtful ones. It's about making every interaction count and ensuring your customers feel valued and understood. With Steven Van Belleghem's expert insights, we've journeyed through the landscape of CX strategies and tactics. Remember, in the world of business, the customer's experience is the ultimate battleground. Your mission, should you choose to accept it, is to make that experience as memorable as possible. The future of your business depends on it. Join us next time as we continue to explore the dynamics of successful business strategies. Until then, keep striving to elevate your customer experience game. [yt-video vid="3lDlG0dpnh4" title="Elevate Your Game: CX Strategies Unveiled" img="https://unmiss.com/wp-content/uploads/2024/03/elevate-your-game-cx-strategies.png" desc=" Ever wondered what sets apart thriving businesses? It's all about the experience. Picture this: a small coffee shop in your neighborhood suddenly becomes the talk of the town. Their secret? They remembered every regular's favorite order. Sales soared by 75% in just six months. This isn't just luck; it's strategic Customer Experience (CX) at its best. Let's dive into some compelling data to understand why CX is your golden ticket. A 2023 study found that companies focusing on CX outperform their competitors by nearly 80% in revenue. And here's another eye-opener: 86% of buyers are willing to pay more for a great customer experience. The message is clear: CX isn't just a buzzword; it's a business lifeline. Today, we're joined by Steven Van Belleghem, a titan in the CX realm. He's here to unfold the strategies and tactics that can transform any business from good to unforgettable. Understanding Your Customers First off, knowing your customers is not just about their buying habits. It's about understanding their needs, emotions, and experiences at every touchpoint. Steven shares invaluable insights on leveraging data analytics to gain a deeper understanding of customer behavior. " upload="2024-03-13" duration="PT00H41M41S" shadow="1" lazy="1"] Learn more about Steven Van Belleghem on the following resources: Website: https://www.stevenvanbelleghem.com/ LinkedIn: https://www.linkedin.com/in/stevenvanbelleghem/

The Top Digital Marketing Technology Trends for Strategic Success

Chelsea Alves

I drove 40,000 website visitors in a month with a $1,500 PPC budget.

These visitors were qualified, highly motivated consumers ready to take action.

How did I do it? 

I'll answer this question and many others you likely have in this article

How To Grow: Insights from Joseph Jaffe (#761)

Anatolii Ulitovskyi, Joseph Jaffe
How To Grow: Insights from Joseph Jaffe (#761)
Stuck in a rut? You're not alone. Transformation is within reach. Real-world success stories prove it. Today, we delve into the essence of change and growth. Drawing from a broad spectrum of industries, we've witnessed remarkable turnarounds. Joseph Jaffe brings this conversation to life, offering his seasoned perspective. The Power of Adaptation Adapting isn't just about survival; it's about thriving. Learn insights on navigating through turbulent times with agility. Strategies for Sustainable Growth Understanding the foundation of growth is crucial. We explore methodologies that have propelled companies from stagnancy to success. Cultivating a Culture of Innovation Innovation isn't just a buzzword; it's a necessity. Learn how fostering an innovative environment can drive lasting change. Joseph Jaffe enriches our discussion with his expertise, highlighting these pivotal themes. Embrace the transformation journey and learn invaluable lessons on adapting, innovating, and thriving. Dive into this episode to uncover the secrets to unlocking your potential and setting a course for sustained growth. Join us as we embark on this enlightening journey with Joseph Jaffe and discover how to turn challenges into opportunities for growth. FAQ:
  1. What is the key to unlocking growth for stagnant businesses?
The secret lies in recognizing the need for change and being willing to adapt. Businesses that stay curious and open to new strategies find their way out of stagnation.
  1. How important is innovation in today's business environment?
Innovation is not just important; it's essential. It's about staying relevant and competitive. Companies that innovate create new value for their customers and themselves.
  1. Can you share an example of a company that successfully pivoted its strategy?
Sure, consider the transformation of Netflix from DVD rentals to streaming. They saw where the market was heading and adapted, which led to unprecedented growth.
  1. What role does customer feedback play in business growth?
Customer feedback is invaluable. It provides insights into what's working and what's not, allowing businesses to tailor their offerings and improve customer satisfaction.
  1. Is digital transformation necessary for all businesses?
While it varies by industry, digital transformation offers significant advantages for efficiency, customer engagement, and data analysis. Being digitally savvy can set you apart.
  1. How can small businesses compete with large corporations?
Small businesses can compete by leveraging agility, personalizing customer service, and focusing on niche markets. It's about playing to your strengths.
  1. What's one common mistake businesses make when trying to grow?
Many businesses try to expand too quickly without a solid foundation or clear strategy. Sustainable growth requires patience, planning, and execution.
  1. How does leadership impact a company's ability to grow?
Effective leadership inspires and motivates the team, sets a clear vision, and navigates challenges. Strong leaders are crucial for driving growth and managing change.
  1. What's the future of marketing in driving business growth?
The future of marketing is increasingly personalized, data-driven, and integrated across digital platforms. Understanding and engaging your audience is critical.
  1. Any advice for entrepreneurs struggling to grow their business?
Stay persistent and flexible. Learn from failures, listen to your customers, and always be on the lookout for opportunities to innovate and improve. [yt-video vid="OqVOdBhbR0Q" title="How To Grow: Insights from Joseph Jaffe" img="https://unmiss.com/wp-content/uploads/2024/03/how-to-grow-joseph-jaffe-youtube.png" desc=" Stuck in a rut? You're not alone. Transformation is within reach. Real-world success stories prove it. Today, we delve into the essence of change and growth. Drawing from a broad spectrum of industries, we've witnessed remarkable turnarounds. Joseph Jaffe brings this conversation to life, offering his seasoned perspective. The Power of Adaptation Adapting isn't just about survival; it's about thriving. Learn insights on navigating through turbulent times with agility. Strategies for Sustainable Growth Understanding the foundation of growth is crucial. We explore methodologies that have propelled companies from stagnancy to success. Cultivating a Culture of Innovation Innovation isn't just a buzzword; it's a necessity. Learn how fostering an innovative environment can drive lasting change. Joseph Jaffe enriches our discussion with his expertise, highlighting these pivotal themes. Embrace the transformation journey and learn invaluable lessons on adapting, innovating, and thriving. Dive into this episode to uncover the secrets to unlocking your potential and setting a course for sustained growth. Join us as we embark on this enlightening journey with Joseph Jaffe and discover how to turn challenges into opportunities for growth. " upload="2024-03-06" duration="PT01H08M28S" shadow="1" lazy="1"] Learn more about Joseph Jaffe on the following resources: Website: https://josephjaffe.com/ LinkedIn: https://www.linkedin.com/in/jaffejuice/ Twitter: https://twitter.com/jaffejuice YouTube: https://www.youtube.com/josephjaffeisnotfamous

Cutting-Edge SEO Strategies for Online Visibility: AI, Best Tools, and More

Chelsea Alves

SEO is a top priority for many businesses across myriad verticals for numerous reasons.

Today’s pay-to-play landscape dominates search engine results pages (SERPs), making it difficult for SEOs targeting organic search terms.

Harmony in the Workplace: Blueprint for Success (#760)

Anatolii Ulitovskyi, Erika Putinsky
Harmony in the Workplace: Blueprint for Success (#760)
Every team has its rhythm. Google's Project Aristotle revealed the secret sauce to team effectiveness isn't just about who is on the team but how they work together. This insight opens our discussion today on the UNmiss podcast. We're exploring the art of balancing business outcomes with an inclusive working environment with our guest, Erika Putinsky. Building Bridges Erika believes in the power of cross-functional collaborations. A study by Deloitte highlights that companies promoting collaborative working are 5 times more likely to be high-performing. She shares how fostering teamwork across different departments leads to innovative solutions. Crafting Inclusive Spaces Inclusion isn't just good ethics; it's good business. According to McKinsey, companies in the top quartile for ethnic and cultural diversity outperform their peers by 36% in profitability. Erika discusses strategies for creating a work environment that welcomes diverse perspectives and ideas. Identifying and Overcoming Challenges Every challenge is an opportunity for growth. Erika shares her approach to identifying and transforming roadblocks into stepping stones for success. Driving Positive Change Positive outcomes require positive actions. Erika's knack for producing exceptional results has consistently driven positive organizational change. She elaborates on her methodology for aligning business objectives with employee well-being for optimal performance. Conclusion Join us for an insightful conversation with Erika Putinsky on the UNmiss podcast. Discover the balance between achieving business goals and nurturing a supportive, inclusive workplace. Learn from Erika's experience streamlining collaborations and partnerships to benefit customers and employees. FAQ:
  1. What does balancing business outcomes with an inclusive working environment mean?
It's about achieving your business goals while ensuring every team member feels valued and included. This balance fosters a positive culture that drives employee satisfaction and business success.
  1. How can cross-functional collaborations benefit a company?
Cross-functional collaborations break down silos, encourage diverse perspectives, and lead to innovative solutions. When different departments work together, it enhances problem-solving and creates a more cohesive business strategy.
  1. Why is inclusivity important in the workplace?
Inclusivity ensures that all employees feel respected and valued regardless of background. This improves team morale and attracts a diverse talent pool, which is essential for creativity and innovation.
  1. Can inclusivity impact a company’s bottom line?
Absolutely. Studies have shown that companies with diverse and inclusive cultures are more likely to outperform their competitors in profitability. Diversity brings varied perspectives, leading to better decision-making and innovative products or services.
  1. What are some strategies for creating an inclusive work environment?
Strategies include promoting diversity in hiring, offering bias training, establishing inclusive policies, and creating forums for open dialogue. It’s also important to recognize and celebrate the diverse cultures within your company.
  1. How does one identify challenges in workplace harmony?
Challenges often surface as communication breakdowns, decreased productivity, or increased employee turnover. Regular feedback sessions and surveys can help identify issues early on.
  1. What role does leadership play in fostering workplace harmony?
Leadership sets the tone. Leaders must actively promote and participate in inclusive practices, encourage collaboration, and address issues that disrupt harmony. Leading by example is key.
  1. How can a company measure the success of its inclusivity and collaboration efforts?
Success can be measured through employee engagement surveys, turnover rates, productivity metrics, and by tracking the diversity of teams. Another indicator is how well the company attracts and retains talent from diverse backgrounds.
  1. What is the biggest challenge in creating a balanced and inclusive work environment?
The biggest challenge is often changing the existing company culture, especially in established companies. It requires a sustained effort from all levels of the organization to embrace inclusivity and collaboration.
  1. Can small companies or startups also implement these strategies effectively?
Small companies and startups have the advantage of shaping their culture from the ground up. Implementing these early on can help set a strong foundation for growth and success. [yt-video vid="7x1s5WTigtQ" title="Harmony in the Workplace: Blueprint for Success" img="https://unmiss.com/wp-content/uploads/2024/03/harmony-in-the-workplace.png" desc=" Every team has its rhythm. Google's Project Aristotle revealed the secret sauce to team effectiveness isn't just about who is on the team but how they work together. This insight opens our discussion today on the UNmiss podcast. We're exploring the art of balancing business outcomes with an inclusive working environment with our guest, Erika Putinsky. Building Bridges Erika believes in the power of cross-functional collaborations. A study by Deloitte highlights that companies promoting collaborative working are 5 times more likely to be high-performing. She shares how fostering teamwork across different departments leads to innovative solutions. Crafting Inclusive Spaces Inclusion isn't just good ethics; it's good business. According to McKinsey, companies in the top quartile for ethnic and cultural diversity outperform their peers by 36% in profitability. Erika discusses strategies for creating a work environment that welcomes diverse perspectives and ideas. Identifying and Overcoming Challenges Every challenge is an opportunity for growth. Erika shares her approach to identifying and transforming roadblocks into stepping stones for success. Driving Positive Change Positive outcomes require positive actions. Erika's knack for producing exceptional results has consistently driven positive organizational change. She elaborates on her methodology for aligning business objectives with employee well-being for optimal performance. Conclusion Join us for an insightful conversation with Erika Putinsky on the UNmiss podcast. Discover the balance between achieving business goals and nurturing a supportive, inclusive workplace. Learn from Erika's experience streamlining collaborations and partnerships to benefit customers and employees. " upload="2024-02-04" duration="PT00H40M51S" shadow="1" lazy="1"] Learn more about Erika Putinsky on the following resources: Linkedin: https://www.linkedin.com/in/erikaputinsky/

Mastering Traditional and AI-Driven Content Marketing Strategies

Chelsea Alves

AI is more than a buzz-worthy tool.

It’s a time-saving machine.

Here’s how I cut my time spent drafting an article in half with the help of artificial intelligence (AI).

Striking the Balance: SEO and UX Unveiled (#759)

Anatolii Ulitovskyi, Ammar Badr
Striking the Balance: SEO and UX Unveiled (#759)
Have you ever wondered how some brands seem to attract and keep attention online effortlessly? I have a story that will change your thoughts about digital marketing. Imagine a small e-commerce site, barely visible on Google's fifth page. They skyrocketed to the top in just a year and doubled their sales. How? They mastered the art of blending SEO with stellar user experience. Studies show websites optimizing for both see a 30% jump in traffic and a 25% increase in engagement. In this episode, Ammar Badr takes us deep into the harmony of SEO and UX. Ammar believes in a holistic approach, treating every digital interaction as a chance to engage and rank better. It's about knowing your audience inside out. SEO gets them to your door; UX invites them in for coffee. Content isn't just king; it's the bridge between visibility and connection. Technical finesse means fast loads, smooth navigation, and seamless mobile experiences. But true mastery? It's in the constant cycle of feedback, analysis, and refinement. Ammar shares that balancing SEO and UX is about leading, not following. This isn't just a conversation. It's a masterclass in making your online presence both seen and felt. Dive in as we explore how to drive traffic and engage and convert with purpose. Join us. Uncover the strategies that make digital marketing a powerful tool for connection and conversion. FAQ:
  1. What is SEO, and why is it important?
SEO stands for Search Engine Optimization. It's crucial because it makes your website more visible, which means more traffic and opportunities to convert prospects into customers.
  1. How does user experience (UX) impact SEO?
UX directly impacts SEO because search engines, like Google, prioritize websites that provide a good user experience. This includes fast loading times, mobile-friendliness, and easy navigation.
  1. Can you do SEO independently, or do you need to hire a professional?
You can start with SEO using online guides and tools. However, hiring a professional might be more effective for more complex strategies or competitive industries.
  1. How long does it take to see results from SEO?
SEO is a long-term strategy. It can take several months to a year to see significant changes in search rankings and traffic, depending on factors like competition and the current state of your website.
  1. Is social media important for SEO?
Yes, social media can impact your SEO efforts indirectly. It helps increase your online presence and drive traffic to your website, which search engines consider a positive signal.
  1. What’s the difference between on-page and off-page SEO?
On-page SEO involves optimizing elements on your website, like content and meta tags, to improve rankings. Off-page SEO involves actions outside your site, like link building and social media marketing, to boost credibility.
  1. How often should I update my website’s content for SEO?
Regular updates are vital to keeping your content fresh and relevant. Aim for at least once a month, but the more frequently you post quality content, the better for your SEO efforts.
  1. What are keywords, and how do I use them?
Keywords are words or phrases people use to search for information online. Use them naturally in your website’s content and meta tags to help your pages rank for those terms.
  1. Do I need to worry about SEO if my business is local?
Absolutely. Local SEO helps your business appear in local search results, which is vital for attracting customers in your area. Optimize your site for local keywords and claim your Google My Business listing.
  1. What’s one common SEO myth?
A common myth is that SEO is a "set it and forget it" task. SEO requires ongoing effort and adjustments as search algorithms and online competition continue to evolve. [yt-video vid="MJI2Ox7vqIo" title="Striking the Balance: SEO and UX Unveiled" img="https://unmiss.com/wp-content/uploads/2024/03/balance-seo-and-ux.png" desc=" Have you ever wondered how some brands seem to attract and keep attention online effortlessly? I have a story that will change your thoughts about digital marketing. Imagine a small e-commerce site, barely visible on Google's fifth page. They skyrocketed to the top in just a year and doubled their sales. How? They mastered the art of blending SEO with stellar user experience. Studies show websites optimizing for both see a 30% jump in traffic and a 25% increase in engagement. In this episode, Ammar Badr takes us deep into the harmony of SEO and UX. Ammar believes in a holistic approach, treating every digital interaction as a chance to engage and rank better. It's about knowing your audience inside out. SEO gets them to your door; UX invites them in for coffee. Content isn't just king; it's the bridge between visibility and connection. Technical finesse means fast loads, smooth navigation, and seamless mobile experiences. But true mastery? It's in the constant cycle of feedback, analysis, and refinement. Ammar shares that balancing SEO and UX is about leading, not following. This isn't just a conversation. It's a masterclass in making your online presence both seen and felt. Dive in as we explore how to drive traffic and engage and convert with purpose. Join us. Uncover the strategies that make digital marketing a powerful tool for connection and conversion. " upload="2024-02-28" duration="PT00H59M18S" shadow="1" lazy="1"] Learn more about Ammar Badr on the following resources: Instagram: https://www.instagram.com/ammarbadr89 LinkedIn: https://www.linkedin.com/in/ammar-badr-seo-manager Twitter: https://twitter.com/ammarbadr1

Priority Setting with Strength: Leveraging Your Strong Side for SEO Success

Anatolii Ulitovskyi

Google constantly updates old algorithms, so obsessing over every algorithm detail is not a good idea because our minds can only consume a tiny percent of this information.

It's our nature, and nothing is wrong with that.

So how can we become successful in SEO without getting bogged down in the details?

SEO Experts: Decoding Search Engines in the Age of AI (#758)

Anatolii Ulitovskyi, Jalali Hartman
SEO Experts: Decoding Search Engines in the Age of AI (#758)
Remember the early days of SEO? It was a wild west, full of guesswork and trial-and-error. But then, something changed. Enter the SEO experts. I'll never forget the first time I truly understood the power of SEO. I was working on a client's website, and their traffic was stagnant. I spent weeks pouring over data trying different tactics, but nothing worked. Finally, I reached out to an SEO expert, and within a few weeks, our traffic had skyrocketed. It was a revelation! But here's the thing: those SEO experts we all rely on? They're the original AI algorithm tuners. Think about it. They spend years studying search engine algorithms, understanding how they work, and adjusting websites to improve their ranking. That's precisely what AI algorithms do, too! And it's not just a hunch. Studies show that SEO experts can have a significant impact on website traffic. For example, a recent study by Search Engine Journal found that companies that hire SEO experts see an average increase in organic traffic of 47%. That's a massive difference! And it highlights the vital role that SEO experts play in the digital landscape. But here's the thing: the world of SEO is constantly evolving. Search engine algorithms are becoming more complex, and new challenges are always emerging. So, how do SEO experts stay ahead of the curve? Well, the best ones are constantly learning and adapting. They're voracious readers, always looking for new information and insights. They're also active members of the SEO community, collaborating with other experts and sharing their knowledge. And that's where today's guest, Jalali Hartman, comes in. Jalali is a renowned SEO expert with a deep understanding of the field. In our conversation, he'll share valuable insights on how SEO experts are adapting to the changing landscape and how they're continuing to play a vital role in the success of businesses online. So, whether you're a seasoned SEO pro or just starting, this episode is for you. Tune in and learn from one of the best in the business! Popular Questions & Conversational Answers:
  1. What exactly do SEO experts do?
They're like detectives, figuring out what search engines want and optimizing websites to appear higher in search results.
  1. Isn't SEO all about keywords?
Keywords are essential, but it goes beyond that. SEO experts consider user experience, technical aspects, and constantly evolving algorithms.
  1. With AI, do I even need an SEO expert?
AI is powerful, but it can't replace human expertise. SEO experts understand the nuances of search intent and user behavior, which are vital for success.
  1. Can SEO guarantee my website will be #1 on Google?
Unfortunately, there's no guarantee, but SEO significantly increases your chances of ranking higher and getting discovered online.
  1. How long does it take to see results from SEO?
It depends on competition and other factors, but typically, it takes several months to see consistent improvement.
  1. Is SEO expensive?
Costs vary, but the return on investment can be significant. Think of it as an investment in your long-term online success.
  1. What are some red flags to watch out for when hiring an SEO expert?
Be wary of anyone promising guaranteed top rankings or using unethical black-hat techniques. Look for experts who prioritize user experience and long-term strategies.
  1. Can I learn SEO myself?
Absolutely! There are plenty of resources available online and in libraries. But if you're short on time or need expert guidance, an SEO professional can accelerate your progress.
  1. What's one piece of advice for someone starting with SEO?
Focus on creating high-quality content relevant to your target audience and providing value. This is the foundation for any successful SEO strategy.
  1. Where can I learn more about SEO?
This podcast episode is a great starting point! Additionally, numerous blogs, websites, and online courses are dedicated to SEO education. [yt-video vid="ofQkfgXi29s" title="SEO Experts: Decoding Search Engines in the Age of AI" img="https://unmiss.com/wp-content/uploads/2024/03/search-engines-age-of-ai.png" desc=" Remember the early days of SEO? It was a wild west, full of guesswork and trial-and-error. But then, something changed. Enter the SEO experts. I'll never forget the first time I truly understood the power of SEO. I was working on a client's website, and their traffic was stagnant. I spent weeks pouring over data trying different tactics, but nothing worked. Finally, I reached out to an SEO expert, and within a few weeks, our traffic had skyrocketed. It was a revelation! But here's the thing: those SEO experts we all rely on? They're the original AI algorithm tuners. Think about it. They spend years studying search engine algorithms, understanding how they work, and adjusting websites to improve their ranking. That's precisely what AI algorithms do, too! And it's not just a hunch. Studies show that SEO experts can have a significant impact on website traffic. For example, a recent study by Search Engine Journal found that companies that hire SEO experts see an average increase in organic traffic of 47%. That's a massive difference! And it highlights the vital role that SEO experts play in the digital landscape. But here's the thing: the world of SEO is constantly evolving. Search engine algorithms are becoming more complex, and new challenges are always emerging. So, how do SEO experts stay ahead of the curve? Well, the best ones are constantly learning and adapting. They're voracious readers, always looking for new information and insights. They're also active members of the SEO community, collaborating with other experts and sharing their knowledge. And that's where today's guest, Jalali Hartman, comes in. Jalali is a renowned SEO expert with a deep understanding of the field. In our conversation, he'll share valuable insights on how SEO experts are adapting to the changing landscape and how they're continuing to play a vital role in the success of businesses online. So, whether you're a seasoned SEO pro or just starting, this episode is for you. Tune in and learn from one of the best in the business! " upload="2024-02-27" duration="PT00H45M15S" shadow="1" lazy="1"] Learn more about Jalali Hartman on the following resources: Website: https://robauto.ai/ LinkedIn: https://www.linkedin.com/in/jalali/ Twitter: https://twitter.com/jalali_hartman

Practice Makes a Miracle: Tips for Achieving Results through Doing

Anatolii Ulitovskyi

Many SEOs over-learn and waste their time in doing so.

Over-learning only hinders your opportunities to gain experience.

Knowledge is essential, but it's not enough. It's only through consistent practice that we can achieve the results we desire.

Navigating the Future: Generative Search in Small Markets (#757)

Anatolii Ulitovskyi, Thomas Bogh Rasmussen
Navigating the Future: Generative Search in Small Markets (#757)
Search is evolving. And with it, our strategies must, too. Remember when a simple keyword could catapult your content to the top of search results? Thanks to the advent of generative search experiences, those days are becoming a memory. Thomas Bogh joins us to shed light on this seismic shift, focusing on smaller markets where every click counts. In a world where 63% of shopping journeys start online (according to a recent study by Salesforce), understanding this evolution is not just beneficial; it's crucial. Primarily, when Google processes over 3.5 billion searches daily, a significant portion of these are now influenced by AI and machine learning algorithms. But what does this mean for businesses operating in smaller markets? It means opportunity. Opportunity to leapfrog the competition by adapting early to these changes. Opportunity to connect with your audience in a way that's more intuitive, more relevant, and ultimately, more effective. Thomas Bogh has witnessed firsthand the power of generative search. He shares stories of businesses that have successfully navigated this shift, transforming their online presence to be more dynamic and responsive to user intent. The key? Understanding that modern search behavior leans heavily on context and user intent rather than mere keywords. This shift necessitates a deeper dive into semantic search optimization, ensuring content matches keywords and aligns with the searcher's questions and needs. And in smaller markets, where the competition might be less aware of these nuances, the advantage of adopting such strategies early cannot be overstated. Generative AI tools are also changing the game, offering new ways to create engaging and optimized content for these evolving search landscapes. But with great power comes great responsibility. Navigating the ethical and practical aspects of AI-generated content is a delicate balance that Thomas Bogh explores with insightful clarity. He emphasizes the importance of maintaining authenticity and value in content, regardless of the tools used to create it. In conclusion, the future of search is here, and it's more dynamic and intelligent than ever. This presents a unique set of challenges and opportunities for businesses in smaller markets. Adapting to generative search experiences and optimizing for modern search behavior isn't just a strategy for growth; it's a necessity for survival. Thomas Bogh's expertise in this field offers a beacon for those looking to navigate these waters successfully. Are you ready to adapt and thrive in the new era of search? Join us on this journey with Thomas Bogh and discover how your business can adapt and excel in the ever-evolving world of search. The future is now. Let's embrace it together. FAQ:
  1. What is generative search?
Think of generative search as an intelligent assistant that doesn't just find answers; it creates them. Instead of simply matching keywords, it understands your query's intent and generates more conversational responses tailored to your needs. It's like chatting with a friend who knows a lot about everything!
  1. How is AI changing search engine optimization?
AI is like the new brain behind search engines, making them more intelligent and intuitive. It's shifting the focus from traditional keyword stuffing to understanding the context and intent behind searches. Creating content that answers questions and solves problems is more important than ever.
  1. Why is optimizing for modern search behavior necessary in smaller markets?
In smaller markets, every visitor counts, and being able to connect with your audience in a meaningful way can set you apart from the competition. By understanding and optimizing how people are searching today, you can ensure your content reaches the right people at the right time.
  1. Can small businesses compete with larger ones in search results with these new AI changes?
Absolutely! The shift towards generative search levels the playing field because it's not about who has the most keywords; it's about who provides the most value. Small businesses can compete by creating high-quality, relevant content that resonates with their audience.
  1. How do I optimize my content for generative search?
Start by focusing on the intent behind the searches related to your business. Create content that answers questions, provides solutions, and is genuinely helpful. Also, keep your content conversational and engaging, as if you're talking directly to your audience.
  1. What tools can help me understand modern search behaviors?
Several tools, like Google Analytics, SEMrush, and Ahrefs, can give you insights into how people find your website and what they're looking for. These tools can help you tailor your content strategy to better meet your audience's needs.
  1. How often should I update my content to stay relevant in search results?
It's not just about frequency; it's about relevance. Keep an eye on trends in your industry and update your content when new information becomes available or when you can add more value to your existing content. This shows search engines and your audience that you're an authority in your field.
  1. What's the biggest mistake businesses make with their SEO strategy in light of AI changes?
The biggest mistake is sticking to old SEO tactics and ignoring the shift towards intent-based search. Focusing solely on keywords rather than the quality and relevance of the content can harm your visibility in search results.
  1. How can I measure the success of my optimization efforts for modern search behavior?
Look at metrics like organic traffic, search rankings, engagement rates (like time on page and bounce rate), and conversion rates. These indicators will help you understand whether your content resonates with your audience and whether your SEO strategy is effective.
  1. Any advice for businesses just starting to optimize for generative search and modern search behaviors?
Start with your audience. Understand their questions, concerns, and what they're searching for related to your business. Then, create content that addresses those needs authentically and helpfully. Remember, it's about providing value and building trust, not just chasing search engine algorithms. [yt-video vid="_oYxeARTdjQ" title="Navigating the Future: Generative Search in Small Markets" img="https://unmiss.com/wp-content/uploads/2024/03/generative-search-in-small-markets.png" desc=" Search is evolving. And with it, our strategies must, too. Remember when a simple keyword could catapult your content to the top of search results? Thanks to the advent of generative search experiences, those days are becoming a memory. Thomas Bogh joins us to shed light on this seismic shift, focusing on smaller markets where every click counts. In a world where 63% of shopping journeys start online (according to a recent study by Salesforce), understanding this evolution is not just beneficial; it's crucial. Primarily, when Google processes over 3.5 billion searches daily, a significant portion of these are now influenced by AI and machine learning algorithms. But what does this mean for businesses operating in smaller markets? It means opportunity. Opportunity to leapfrog the competition by adapting early to these changes. Opportunity to connect with your audience in a way that's more intuitive, more relevant, and ultimately, more effective. Thomas Bogh has witnessed firsthand the power of generative search. He shares stories of businesses that have successfully navigated this shift, transforming their online presence to be more dynamic and responsive to user intent. The key? Understanding that modern search behavior leans heavily on context and user intent rather than mere keywords. This shift necessitates a deeper dive into semantic search optimization, ensuring content matches keywords and aligns with the searcher's questions and needs. And in smaller markets, where the competition might be less aware of these nuances, the advantage of adopting such strategies early cannot be overstated. Generative AI tools are also changing the game, offering new ways to create engaging and optimized content for these evolving search landscapes. But with great power comes great responsibility. Navigating the ethical and practical aspects of AI-generated content is a delicate balance that Thomas Bogh explores with insightful clarity. He emphasizes the importance of maintaining authenticity and value in content, regardless of the tools used to create it. In conclusion, the future of search is here, and it's more dynamic and intelligent than ever. This presents a unique set of challenges and opportunities for businesses in smaller markets. Adapting to generative search experiences and optimizing for modern search behavior isn't just a strategy for growth; it's a necessity for survival. Thomas Bogh's expertise in this field offers a beacon for those looking to navigate these waters successfully. Are you ready to adapt and thrive in the new era of search? Join us on this journey with Thomas Bogh and discover how your business can adapt and excel in the ever-evolving world of search. The future is now. Let's embrace it together. " upload="2024-02-23" duration="PT00H57M32S" shadow="1" lazy="1"] Learn more about Thomas Bogh Rasmussen on the following resources: Website: https://bonzer.io/ LinkedIn: https://www.linkedin.com/in/thomas-bogh-rasmussen-a46606126 Twitter: https://mobile.twitter.com/boghthomas

Updating SEO Skills: Strategies for Staying Current and Relevant

Anatolii Ulitovskyi

Learning is essential, but only for finding the door that you should open with practice.

You can test various methods and fail before finding the one or two things that work for you.

In addition, SEOs often adapt and change generic methods according to the specific preferences of each project.

Grow Your Brand: The Storytelling Secret (#756)

Anatolii Ulitovskyi, Adam Rodricks
Grow Your Brand: The Storytelling Secret (#756)
Imagine a world where your story unlocks doors you never thought possible. That's not just a dream. It's a reality for many, including a well-known figure in the digital marketing space, Gary Vaynerchuk. Gary's ascent from wine critic to a social media mogul is a testament to the power of personal branding through storytelling. His authentic, raw storytelling approach transformed his family's wine business from a $3M to a $60M empire, proving the incredible potential of personal branding when done right. Now, let's talk numbers. According to a Nielsen study, 92% of consumers trust organic, user-generated content more than traditional advertising. This statistic alone underscores the importance of personal branding in today’s digital landscape. But how do you begin? Enter Adam Rodricks, our guest for today’s podcast episode on "Personal Branding Through Storytelling." Adam shares invaluable insights into leveraging social media trends to build a stand-out personal brand. Building a personal brand isn't just about being seen. It's about being remembered. In an era where the average consumer's attention span is just 8 seconds, according to a Microsoft study, capturing and maintaining your audience's attention through storytelling is crucial. Storytelling isn't just an art. It's a strategic tool. A LinkedIn study found that posts with compelling stories or personal insight achieve much higher engagement rates. This data is a clear signal: integrating personal stories into your brand narrative isn't just beneficial; it's essential. So, where do you start? First, understand your unique value proposition. What makes your story different? Then, craft your narrative around that uniqueness. Remember, authenticity wins. People can spot inauthenticity a mile away. Engage with your audience. Social media isn't a one-way street. It's a dialogue. Finally, be consistent. Your brand is a promise to your audience. Deliver that promise with every post, every story, every interaction. Adam Rodricks emphasizes the importance of these principles in not just building a brand but in sustaining it. In conclusion, your personal brand is the most potent tool in your arsenal. It's the story of you, told by you. And your story could be the silence breaker in a world cluttered with noise. So, what’s your story? And how will you use it to turn your personal brand into your most tremendous success? Tune into our latest podcast episode with Adam Rodricks for more on leveraging personal branding and storytelling to navigate and dominate the digital space. Your story is waiting to be told. And the world is waiting to hear it. FAQ:
  1. What is personal branding?
Oh, think of personal branding as your own personal signature. It's how you present yourself online and offline to potential clients, employers, and your network. It's all about crafting and controlling your own narrative to highlight what makes you unique.
  1. Why is storytelling important in personal branding?
Storytelling is like the secret sauce that makes your brand memorable. It transforms your experiences and values into compelling narratives that resonate with your audience. It's not just about listing achievements; it's about connecting on a human level.
  1. Can anyone create a solid personal brand?
Absolutely! Whether you're a student, a professional, or an entrepreneur, you have unique stories and insights that can form the basis of a solid personal brand. It's all about identifying your unique qualities and sharing them authentically.
  1. How often should I post on social media to build my personal brand?
Consistency is vital, but there's no one-size-fits-all answer. It depends on your audience and platform. For some, posting daily works wonders. For others, a few times a week is enough. The important part is to keep engaging with your audience regularly.
  1. What content should I share to build my brand?
Share content that reflects your expertise, values, and personality. This includes industry insights, personal achievements, challenges you've overcome, and hobbies or interests. The goal is to show the multifaceted aspects of your personality and professional life.
  1. How do I find my unique storytelling angle?
Start by reflecting on your experiences, values, and passions. What lessons have you learned? What obstacles have you overcome? Your unique angle lies where your personal journey intersects with what your audience finds valuable and inspiring.
  1. Is personal branding only for people in creative industries?
Not at all! Personal branding is crucial for everyone, regardless of industry. It helps you stand out in a crowded job market, attract opportunities, and build professional relationships. Every field has its stories, and sharing yours can set you apart.
  1. How important are visuals in personal branding?
Very important! Visuals like photographs, videos, and graphics grab attention and can convey your brand's vibe more quickly than text alone. They're tools to make your brand more memorable and engaging.
  1. How do I handle negative feedback or criticism online?
See it as an opportunity for growth. Listen to the feedback, thank the person for their input, and if it's constructive, consider how you can use it to improve. Always respond professionally, and remember, you can't please everyone.
  1. Can personal branding lead to real opportunities?
Definitely! A solid personal brand can attract job offers, speaking engagements, collaborations, and more. It's all about making your skills, expertise, and personality visible to the right people. When you share your story effectively, opportunities come knocking. [yt-video vid="QVgNgsD4hjE" title="Grow Your Brand: The Storytelling Secret" img="https://unmiss.com/wp-content/uploads/2024/03/grow-your-brand-storytelling-secret.png" desc=" Imagine a world where your story unlocks doors you never thought possible. That's not just a dream. It's a reality for many, including a well-known figure in the digital marketing space, Gary Vaynerchuk. Gary's ascent from wine critic to a social media mogul is a testament to the power of personal branding through storytelling. His authentic, raw storytelling approach transformed his family's wine business from a $3M to a $60M empire, proving the incredible potential of personal branding when done right. Now, let's talk numbers. According to a Nielsen study, 92% of consumers trust organic, user-generated content more than traditional advertising. This statistic alone underscores the importance of personal branding in today’s digital landscape. But how do you begin? Enter Adam Rodricks, our guest for today’s podcast episode on "Personal Branding Through Storytelling." Adam shares invaluable insights into leveraging social media trends to build a stand-out personal brand. Building a personal brand isn't just about being seen. It's about being remembered. In an era where the average consumer's attention span is just 8 seconds, according to a Microsoft study, capturing and maintaining your audience's attention through storytelling is crucial. Storytelling isn't just an art. It's a strategic tool. A LinkedIn study found that posts with compelling stories or personal insight achieve much higher engagement rates. This data is a clear signal: integrating personal stories into your brand narrative isn't just beneficial; it's essential. So, where do you start? First, understand your unique value proposition. What makes your story different? Then, craft your narrative around that uniqueness. Remember, authenticity wins. People can spot inauthenticity a mile away. Engage with your audience. Social media isn't a one-way street. It's a dialogue. Finally, be consistent. Your brand is a promise to your audience. Deliver that promise with every post, every story, every interaction. Adam Rodricks emphasizes the importance of these principles in not just building a brand but in sustaining it. In conclusion, your personal brand is the most potent tool in your arsenal. It's the story of you, told by you. And your story could be the silence breaker in a world cluttered with noise. So, what’s your story? And how will you use it to turn your personal brand into your most tremendous success? Tune into our latest podcast episode with Adam Rodricks for more on leveraging personal branding and storytelling to navigate and dominate the digital space. Your story is waiting to be told. And the world is waiting to hear it. " upload="2024-02-21" duration="PT00H48M10S" shadow="1" lazy="1"] Learn more about Adam Rodricks on the following resources: Website: https://www.adamrodricks.com/ Instagram: https://www.instagram.com/adamrodricks LinkedIn: https://www.linkedin.com/in/adamrodricks/ Twitter: https://twitter.com/adamrodricks

Finding SEO Customers: Strategies for Acquiring New Clients

Lee Gaul

Finding new clients as a salesperson in the world of SEO can be challenging, especially with the constant changes and updates to s earch engine algorithms.

However, by leveraging social media effectively, being present at events as an attendee or speaker, and using email marketing, you can connect with potential clients and offer your expertise to help them navigate the dynamic landscape of SEO.

B2B Growth with Storytelling (#755)

Anatolii Ulitovskyi, Devin E Bramhall
B2B Growth with Storytelling (#755)
A compelling story can make or break a B2B brand in a digital age bombarded with data. I found a narrative that changed everything I knew about growth marketing. Once lost in the competitive shuffle, a small tech company turned its fortunes around by sharing its story. Their journey from obscurity to prominence wasn't just luck but strategic storytelling. Real-world data supports this shift towards narrative-driven marketing. According to the Content Marketing Institute, 70% of B2B marketers have embraced content marketing, with storytelling at its helm. Another study reveals that stories in presentations can increase persuasion by up to 30%. In our next UNmiss podcast episode, Devin E. Bramhall joins us to explore the magic behind storytelling in B2B growth. Devin shares insights on how B2B narratives can humanize brands, forge deep connections, and drive substantial growth. We discuss how to unearth your brand's unique story and integrate it seamlessly into your marketing efforts. Devin emphasizes that storytelling is not just for B2C; every B2B company has a story waiting to be told. She offers practical advice for making your story resonate with your target audience. Our conversation explores the psychology behind storytelling and its unique application in B2B contexts. Examples of successful storytelling in the B2B sector bring Devin's concepts to life. This episode is a must-listen for marketers leveraging their brand's narrative for growth and engagement. Join us for an enlightening discussion with Devin E. Bramhall on harnessing the untapped potential of storytelling in B2B marketing. FAQ:
  1. What makes storytelling so effective in B2B marketing?
Storytelling transcends traditional marketing by creating emotional connections making complex solutions relatable and memorable. It's about humanizing your brand and showing the real impact of your solutions on businesses and people.
  1. Can you give an example of a successful B2B storytelling campaign?
One standout example is IBM's "Smarter Planet" initiative. They showcased how their technologies solve real-world problems, from reducing traffic jams to improving healthcare, making their high-tech offerings relatable and impactful.
  1. How do I start incorporating storytelling into my B2B marketing strategy?
Begin with understanding your audience's challenges and aspirations. Craft stories that show your solutions in action, solving those problems. Use customer testimonials and case studies as the backbone of your narrative.
  1. Is there a difference between B2C and B2B storytelling?
While both aim to connect emotionally, B2B storytelling often involves more complexity, focusing on the logic and benefits behind solutions while still engaging the audience personally.
  1. How important is authenticity in B2B storytelling?
Authenticity is crucial. It builds trust and credibility. Your stories should be genuine representations of your brand values and the real experiences of your customers.
  1. Can storytelling be measured? How do I know it's working?
Yes, through engagement metrics, lead quality, and conversion rates. Effective storytelling often leads to increased engagement on content, more qualified leads, and higher conversion rates as audiences resonate with your message.
  1. What role does social media play in B2B storytelling?
Social media is a powerful channel for sharing your stories, allowing for direct engagement with your audience. It's great for amplifying your message and fostering community around your brand.
  1. How can I ensure my stories stand out in a crowded market?
Focus on what makes your brand unique. Dive deep into your unique value proposition and customer success stories. The more specific and relatable your stories are, the more they will stand out.
  1. Do I need a big budget for compelling storytelling?
Not necessarily. While high production value can help, the essence of storytelling is the message, not the medium. Authentic, well-crafted stories can be told through blog posts, social media, or email.
  1. How can I start storytelling if I'm not a natural writer?
Start by collecting stories from within your organization and your customers. Work with your team or consider hiring a content writer skilled in storytelling. Remember, the key is to be genuine and focus on the message. [yt-video vid="5v28m7bwo14" title="B2B Growth with Storytelling" img="https://unmiss.com/wp-content/uploads/2024/03/b2b-growth-with-storytelling.png" desc=" A compelling story can make or break a B2B brand in a digital age bombarded with data. I found a narrative that changed everything I knew about growth marketing. Once lost in the competitive shuffle, a small tech company turned its fortunes around by sharing its story. Their journey from obscurity to prominence wasn't just luck but strategic storytelling. Real-world data supports this shift towards narrative-driven marketing. According to the Content Marketing Institute, 70% of B2B marketers have embraced content marketing, with storytelling at its helm. Another study reveals that stories in presentations can increase persuasion by up to 30%. In our next UNmiss podcast episode, Devin E. Bramhall joins us to explore the magic behind storytelling in B2B growth. Devin shares insights on how B2B narratives can humanize brands, forge deep connections, and drive substantial growth. We discuss how to unearth your brand's unique story and integrate it seamlessly into your marketing efforts. Devin emphasizes that storytelling is not just for B2C; every B2B company has a story waiting to be told. She offers practical advice for making your story resonate with your target audience. Our conversation explores the psychology behind storytelling and its unique application in B2B contexts. Examples of successful storytelling in the B2B sector bring Devin's concepts to life. This episode is a must-listen for marketers leveraging their brand's narrative for growth and engagement. Join us for an enlightening discussion with Devin E. Bramhall on harnessing the untapped potential of storytelling in B2B marketing. " upload="2024-02-20" duration="PT01H02M19S" shadow="1" lazy="1"] Learn more about Devin E Bramhall on the following resources: Website: https://dontsaycontent.substack.com/ LinkedIn: https://www.linkedin.com/in/devinbramhall/ Twitter: https://twitter.com/devinemily

The Best Tips for Selling SEO

Lee Gaul

One morning, I awoke to see the news that Google had implemented a major update to their search algorithm.

With a quick review of the biggest traffic losers online, I found my target client and sold the m a full technical and content audit. After implementing some recommendations, the client began to not only rebound, but to increase their ranking and visibility.

The results were fantastic and it was all achieved with access to publicly available data — and that is when I realized that SEO is unique because you can diagnose your prospective client’s problems before you even pick up the phone or jump on a Zoom.

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