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Did you know that global merger and acquisition activity hit $3.1 trillion in 2023—and that number is only growing as more entrepreneurs look to scale, exit, or expand through acquisitions? But what does it really take to thrive in this space—especially if you’re building teams across time zones and scaling a business while exploring 100+ countries? That’s exactly what today’s guest has mastered. Mike Swigunski is a bestselling author, TEDx speaker, and globe-trotting entrepreneur. He helped build one of the world’s fastest-growing companies—remotely—and has worked and traveled in over 100 countries. I’m your host, Chelsea Alves, and I’m thrilled to welcome Mike to the podcast! iThe Global Entrepreneurial Journey Chelsea: Mike, welcome! You’ve had a wildly unique path—building businesses while working from 100+ countries. How did this journey begin? Chelsea: How has traveling and living globally influenced your approach to business leadership and deal-making? Chelsea: You’re proof that it’s possible to scale a business without ever setting foot in a traditional office. What’s your take on the future of remote work? Mergers & Acquisitions & Business Buying Chelsea: Let’s talk M&A. What should entrepreneurs understand before they even consider buying or selling a business? Chelsea: What are some early red flags or green lights when evaluating an acquisition opportunity? Chelsea: You’ve consulted on a lot of deals. What separates a smooth M&A process from one that turns into a nightmare? Chelsea: What industries or business models do you think are most ripe for acquisition in today’s landscape? Scaling & Leading Remote Teams Chelsea: Building and scaling remote teams is a big challenge for growing companies. What are your top strategies for creating culture and accountability without a shared office? Chelsea: What hiring mistakes do you see founders make most often when building distributed teams? Chelsea: How do you balance time zones, communication rhythms, and productivity across such a global footprint? Chelsea: You've worked in and adapted to so many cultures—how do you approach building trust and strong business relationships across borders, especially in remote settings where face-to-face time is limited? Lessons from the Road & Strategic Advice Chelsea: You’ve traveled to more than 100 countries while doing all this—any surprising business lessons you’ve learned from working around the world? Chelsea: For someone listening who’s interested in remote entrepreneurship or buying their first business—what’s the smartest first move they can make? Chelsea: Are there any tools or tech platforms you swear by when it comes to managing remote teams and operations efficiently? Chelsea: What’s next for you, Mike? Any new deals, ventures, or travel destinations on your radar? Chelsea: Mike, this has been such a fascinating conversation. From M&A strategy to global team building, you’ve shared advice that’s practical, inspirational, and very real-world. Chelsea: Where can our listeners go to connect with you, grab your book, or learn more about your M&A and remote business expertise? To everyone listening—if you’re thinking about buying a business, scaling globally, or rethinking your team structure, this episode is your roadmap. Make sure to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool to help boost your visibility and growth online. Until next time!

Here’s a wild stat: 81% of people say they want to write a book, but fewer than 1% ever do. Why? Because the traditional advice is outdated, overwhelming, and often just plain wrong. Today’s guest is here to flip the script. Ben Gioia is a three-time bestselling author, speaker, and creator of the Influence With A Heart® Method. Ben’s here to share a new way to think about writing, publishing, and using a book to attract clients before it even launches—plus the powerful life experience that changed his entire approach to impact. I’m your host, Chelsea Alves, and I’m thrilled to welcome Ben to the podcast! Book Writing Mindset + Misconceptions Chelsea: Ben, welcome! Let’s start with the big one: What’s the biggest misconception people have about writing a book today? Chelsea: You help people write a high-quality book in just five weeks—that sounds impossible to most authors. How do you make that happen? Chelsea: A lot of first-time authors worry about perfection or not being “ready.” What do you say to someone who’s stuck in that mindset? Strategic Publishing + IP Control Chelsea: Publishing has changed so much. What’s wrong with the traditional model—and what does a more strategic, empowering approach look like? Chelsea: You emphasize retaining full control of your intellectual property. Why is that so important for authors, especially business owners? Chelsea: What are some affordable publishing strategies you recommend that don’t require a huge upfront investment? Pre-Launch Marketing + Business Integration Chelsea: You talk about getting clients and partners before you even publish. How does that work—and how can authors use their book as a business tool? Chelsea: What role does clarity play in writing the “right” book? How do you help clients figure out exactly what they should write? Chelsea: Beyond the book launch, what are some smart ways authors can leverage their book for long-term growth or visibility? Personal Journey + Deeper Wisdom Chelsea: I know your journey includes a powerful story—you nearly died four times in India in just 72 hours. How did that experience reshape your perspective on writing, business, and life? Chelsea: You say, “You don’t have to suffer.” How does that philosophy influence your work with writers? Actionable Advice Chelsea: For listeners who feel overwhelmed by the idea of writing a book—what’s the first step they should take? Chelsea: Any quick daily habits or routines you recommend to help people write with more ease and flow? Chelsea: What mistakes do you see most often when someone sets out to write and self-publish their first book? Chelsea: What’s next for you, Ben? Any exciting projects, courses, or launches coming up? Chelsea: Ben, this has been such a fresh, powerful take on book writing and impact. You’ve given our audience a blueprint that’s smart, strategic, and full of heart. Chelsea: Where can our listeners go to connect with you and learn more about your coaching and book programs? And for those of you listening—if you’ve ever dreamed of writing a book but didn’t know where to start, today’s episode just gave you the roadmap. Don’t forget to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool—it’s your first step toward greater visibility and lasting authority. See you next time!

Here’s a stat that might surprise you: Over 60% of mid-sized businesses say limited budget is the biggest barrier to growing their online presence. But the truth? You don’t need Fortune 500 resources to compete online—you just need the right strategy. Today’s guest knows exactly how to help companies punch above their weight digitally. With deep experience across SEO, paid media, website optimization, and B2B marketing, Raoul Didisheim helps mid-market brands grow efficiently—with smart, scalable tactics that don’t break the bank. I’m your host, Chelsea Alves, and I’m thrilled to welcome Raoul to the podcast! Foundations + Journey Chelsea: Raoul, welcome! You’ve worked with companies of all sizes—but mid-market seems to be your sweet spot. What drew you to helping this segment grow online? Chelsea: Can you tell us about a time you helped a mid-market company achieve strong digital results with a limited budget? Cost-Effective Digital Growth Chelsea: Let’s get into it—what are the lowest-effort, highest-impact things mid-market companies can do today to improve their online visibility? Chelsea: When budgets are tight, how do you help companies prioritize between SEO, paid ads, and content? Chelsea: A lot of mid-sized businesses hesitate to invest in their websites. What are some simple, affordable website improvements that can drive results? Chelsea: What role does organic social play for mid-market brands? Is it still worth the time investment? Chelsea: You’re a big believer in data. What’s your go-to tech stack or toolkit for cost-conscious teams looking to track performance? Strategy vs. Tactics Chelsea: There are a lot of “growth hacks” floating around—but what’s the difference between a tactic and a long-term growth strategy? Chelsea: How can marketing leaders at mid-sized companies align with their CEOs or CFOs when pitching digital investments? Chelsea: Mid-market companies often try to do everything at once. How do you help clients stay focused and avoid digital overwhelm? Sustainable Growth + Trends Chelsea: What’s one digital channel you think mid-sized companies consistently underutilize—and how should they start leveraging it? Chelsea: Are there any trends or changes in search or paid media that you think mid-market brands should be paying close attention to? Chelsea: How can companies make sure their marketing scales with their growth, instead of becoming a bottleneck? Chelsea: You’ve worked across different sectors—from tech to retail to B2B services. Do your digital strategies shift depending on the industry, or do the fundamentals stay the same? Future Outlook Chelsea: What’s next for you, Raoul? Any exciting projects, frameworks, or resources you’re working on that our audience should check out? Chelsea: Raoul, this has been such a practical and inspiring conversation—especially for the marketers and founders out there working with lean budgets. Where can our listeners go to connect with you or learn more? Chelsea: Thank you again for joining us! And to our listeners—if you’re trying to grow your company’s online presence without overspending, be sure to check out Unmiss.com’s free Website Audit tool. It’s a great way to spot quick wins and long-term growth opportunities. This has been the Unmiss Podcast. See you next time!

Did you know that 68% of online experiences begin with a search engine, yet most companies still treat SEO like a standalone tactic—not a journey? The truth is, SEO isn’t just about rankings or keywords—it’s about meeting your customer at every stage of their decision-making process. Today’s guest is an expert at blending SEO with customer journey mapping to create smarter strategies that actually move the needle. I’m your host, Chelsea Alves, and I’m excited to welcome Christopher Hofman to the podcast! Foundations + Personal Journey: Chelsea: Christopher, welcome! You’ve had such a unique career path—what first sparked your interest in combining SEO with customer journey mapping? Chelsea: Many brands see SEO as a technical function. How did you come to see it as a strategic tool for understanding and guiding customer behavior? Customer Journey Mapping in SEO: Chelsea: For those new to the idea—what is customer journey mapping in the context of SEO, and why is it such a powerful framework? Chelsea: How do you go about identifying the key stages of the customer journey—and how does that influence your keyword and content strategy? Chelsea: Can you share an example of a business that transformed their SEO performance by better aligning with the customer journey? Chelsea: A lot of companies are strong at top-of-funnel content but drop the ball further down. How do you approach creating SEO content for mid- and bottom-funnel stages? Chelsea: What tools or data sources do you use to map search intent across the different journey phases? Practical SEO Strategy: Chelsea: When you kick off a new SEO project, what are the first 2–3 things you look at to assess where a business stands? Chelsea: For brands with limited resources, where’s the best place to start when implementing a journey-driven SEO strategy? Chelsea: Internal collaboration is often a blocker. How do you get buy-in from marketing, product, and sales teams to align around a journey-first approach? Chelsea: What are some common pitfalls you see when brands try to implement SEO without a clear understanding of their customer journey? Chelsea: From a measurement standpoint—how do you track whether your journey-driven SEO strategy is actually working? Trends + Future Outlook: Chelsea: You’ve spoken internationally about sustainable SEO. What trends or shifts are you seeing that marketers should pay attention to heading into next year? Chelsea: AI is changing search behavior. How do you see that impacting customer journey mapping or SEO strategy as a whole? Chelsea: What’s next for you, Christopher? Any upcoming projects or frameworks you’re developing? Chelsea: Christopher, this has been such a practical and insightful conversation. Where can our listeners connect with you and learn more about your work? Chelsea: Thank you again for joining us today! And to our listeners—if this episode sparked some ideas for your SEO strategy, be sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget—if you’re looking to optimize your SEO with the actual customer journey in mind, check out Unmiss.com’s free Website Audit tool to get started. This has been the Unmiss Podcast. See you next time!

According to Stanford research, stories are up to 22 times more memorable than facts alone. Let’s talk about something that sits at the heart of every successful brand—but often gets overlooked: storytelling. Whether you’re a founder trying to articulate your vision, a marketer struggling to define messaging, or an executive searching for clarity in your career—the stories we tell can shape everything from brand identity to personal fulfillment. Today’s guest knows this better than most. As a messaging strategist, storyteller, and certified executive coach, he helps companies craft narratives that connect—and individuals find balance through the stories they tell themselves. I’m your host, Chelsea Alves, and I’m thrilled to welcome Inbar Yagur to the podcast! Interview Questions: Chelsea: Inbar, welcome! Let’s start with your story. You’ve worn many hats—journalist, screenwriter, head of marketing, executive coach. How did storytelling become the throughline in your career? Chelsea: You work with companies on defining their messaging. What do you think makes that process so challenging—and where do most companies go wrong? Chelsea: Let’s zoom in on that process a bit. When you’re brought in to help a company refine its message, where do you start? Chelsea: You’ve mentioned before that storytelling isn’t just for marketing—it’s for leadership, too. Can you talk about how founders and executives can use story to lead more effectively? Chelsea: On the flip side, you’re also an executive coach. How do the stories people tell themselves affect their ability to grow, lead, and find balance? Chelsea: In your coaching work, do you find there’s a “default narrative” many leaders fall into that holds them back? Chelsea: You’ve worked with startups, scale-ups, and established brands. How do you tailor storytelling strategies across such different environments? Chelsea: With so much noise out there—especially in tech and SaaS—how can companies ensure their story actually cuts through and feels authentic? Chelsea: Let’s talk balance. Between storytelling, strategy, coaching, and your own life—how do you personally manage the balance between being productive and being present? Chelsea: What’s lighting you up right now? Any upcoming projects or trends in brand storytelling or coaching that you’re especially excited about? Wrapping Up: Chelsea: Inbar, this has been such a powerful conversation—both practical and deeply human. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your insight and passion! And to our listeners—if this episode helped you see storytelling in a new light, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to refine your own brand message or personal narrative, check out Unmiss.com for resources to help you start that journey. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can make or break a business’s success online: having the right processes, SEO strategy, and link-building systems in place. The truth? Scaling an eCommerce brand—or any brand—doesn’t just come down to great products or flashy marketing. It’s about having streamlined operations, a smart SEO game plan, and the discipline to build authority over time. In fact, studies show that companies with documented processes are 313% more likely to achieve success—and that’s exactly the kind of advantage today’s guest is helping businesses unlock. I’m your host, Chelsea Alves, and I’m excited to welcome Umar Faizan to the podcast! Interview Questions: Chelsea: Umar, welcome! Let’s start with your journey—how did you get into the world of SEO, SOPs, and process-driven scaling? Chelsea: In your experience, what’s the biggest mistake businesses make when it comes to setting up their SOPs and internal processes? Chelsea: Let’s talk eCommerce SEO for a minute. It’s a huge topic, but what would you say are the first few things every online store needs to get right when it comes to SEO? Chelsea: Link building has evolved so much over the years. How do you approach it today—and what separates a high-quality backlink strategy from one that could actually hurt a brand? Chelsea: You’ve spoken a lot about how strong internal processes fuel SEO and marketing success. Can you break down how better SOPs actually impact a company’s marketing performance? Chelsea: For someone just getting started with SEO, it can feel overwhelming. Where do you suggest people focus first to start seeing real results? Chelsea: Content plays a huge role in SEO success. From an operations perspective, how do you recommend teams structure their content creation and optimization processes for maximum impact? Chelsea: What trends are you seeing right now in eCommerce SEO that brands need to pay attention to if they want to stay competitive? Chelsea: Many brands struggle with scaling link-building efforts without sacrificing quality. What are some tips or systems that can help automate or streamline ethical, effective link building? Chelsea: Scaling a business means scaling its operations too. What advice would you give to someone who’s hitting a ceiling because their processes aren’t built for growth? Chelsea: You've worked across different industries—eCommerce, services, SaaS. How do you adapt your SEO and process strategies depending on the type of business? Chelsea: What’s next for you, Umar? Are there any new projects, courses, or trends you’re excited about and working on right now? Wrapping Up: Chelsea: Umar, this has been such an informative conversation—practical, strategic, and inspiring. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your expertise! And to our listeners—if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you're ready to maximize your online impact, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step toward smarter SEO and stronger visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can feel overwhelming for many organizations today: hiring the right people and staying competitive in a rapidly changing world. The truth? It doesn’t have to be. With the right mindset and strategies, companies can build resilient teams that not only adapt but thrive—even in the most unpredictable environments. In fact, according to a recent report, 77% of CEOs say finding and retaining the right talent is one of their biggest challenges—and that’s exactly what today’s guest is helping businesses solve. I’m your host, Chelsea Alves, and I’m thrilled to welcome Amanda Rader to the podcast! Interview Questions: Chelsea: Amanda, welcome! Let’s start with your story—what led you to the world of talent solutions, and how did Normine Lombard’s approach evolve over time? Chelsea: Hiring has changed a lot in the past few years—remote work, new technologies, shifting candidate expectations. From your perspective, what are the biggest shifts leaders need to be aware of right now? Chelsea: I know Normine Lombard emphasizes long-term success over quick hires. Can you share what that looks like in practice and why it’s so important today? Chelsea: Let’s talk skills versus roles. Many industries are moving toward skill-based hiring rather than traditional job titles. How can companies stay relevant by rethinking what they look for in a candidate? Chelsea: AI and automation are making their way into recruiting too. What’s your take on using AI tools in the hiring process—and where should the "human touch" still lead? Chelsea: Company culture has become a major factor for candidates. What advice do you give leaders who want to make sure they’re showcasing an authentic and attractive culture during hiring? Chelsea: For companies struggling with retention, what are some proactive strategies they can use today to keep their top talent engaged and motivated? Chelsea: There’s a lot of talk about “future-proofing” a workforce. What does that really mean, and what steps should organizations be taking now to prepare for the future? Chelsea: On the candidate side, what advice would you give to job seekers who want to stay current and attractive to employers in a fast-changing job market? Chelsea: What's next for Normine Lombard? Are there any exciting initiatives, trends, or services you’re particularly excited about right now? Wrapping Up: Chelsea: Amanda, this has been such a valuable conversation—full of practical insights for both employers and job seekers. Where can our listeners go to learn more about Normine Lombard and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re looking for more ways to future-proof your brand, check out Unmiss.com’s free Website Audit tool—your first step to maximizing your online visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about two things that can feel intimidating to most people: starting a business and investing in the stock market. The truth? They don’t have to be. With the right tools and strategies, building a global SaaS business and making smart investment decisions are more accessible than ever. In fact, according to a Gallup poll, 61% of Americans say they find the stock market confusing—and that’s exactly the problem today’s guest is solving. Sean Tepper is the founder and CEO of Tykr, a B2C SaaS platform that helps people make smarter, more confident investment decisions. I’m your host, Chelsea Alves, and I’m thrilled to welcome Sean Tepper to the podcast! Interview Questions Chelsea: Sean, welcome! Let’s kick things off with your story—how did Tykr come to be, and what inspired you to merge SaaS and investing? Chelsea: Growing a global SaaS product with thousands of customers is no small feat. What were some of the most effective lead-gen strategies that worked for you? Chelsea: You’ve mentioned YouTube, affiliates, and SEO. Can you break down how each of those channels contributed to Tykr’s growth? Chelsea: Let’s shift gears to investing. One of the biggest hurdles for beginners is just getting started. What advice do you give to someone who feels overwhelmed? Chelsea: Timing the market is a big debate. How does Tykr help users decide when to buy or sell a stock? Chelsea: Risk is always top of mind for new investors. What are some of the most practical ways people can reduce the risk of losing money in the market? Chelsea: I love the idea that beginners can actually outperform the pros. Can you unpack that a bit? What does it really take? Chelsea: What are the biggest misconceptions you see around investing—and how does Tykr help correct those? Chelsea: On the SaaS side—what would you say to other founders looking to build a product for a global audience from day one? Chelsea: What’s next for Tykr? Are there any upcoming features, markets, or big goals you’re excited about? Wrapping Up Chelsea: Sean, this has been such a rich conversation—practical, inspiring, and super actionable. Where can our listeners go to learn more about Tykr and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to maximize your brand’s presence online, check out Unmiss.com’s free Website Audit tool—your first step to uncovering SEO opportunities and boosting visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about one of the most important—and rapidly evolving—areas in digital marketing today: the intersection of SEO and artificial intelligence. SEO has always been a mix of art and science. But with AI reshaping how search engines crawl, rank, and display results—not to mention how users search—the game is changing fast. And for brands trying to stay competitive in organic search, understanding how AI impacts content, rankings, and strategy is no longer optional—it’s essential. According to a recent study by BrightEdge, more than 80% of marketers believe AI will completely transform SEO within the next two years. So, what should businesses actually be doing now to evolve their SEO strategies in an AI-first world? That’s exactly what today’s guest is here to help us unpack. I’m your host, Chelsea Alves, and I’m excited to welcome Billy Wright, Founder and CEO of Direct Online Marketing—an award-winning agency helping global brands generate measurable results with search, social, and paid media. 🎙️ Interview Questions Chelsea: Billy, welcome! You’ve been leading DOM for over 15 years. Can you kick things off by sharing a bit about your background and what drew you into the world of search marketing? Chelsea: Let’s start big picture—how do you see AI changing the future of SEO, especially with how search engines are evolving? Chelsea: One of the biggest concerns out there is whether AI-generated content can still rank. What’s your take on using AI tools like ChatGPT for SEO writing? Chelsea: DOM works with both B2B and B2C companies—how should those strategies differ when layering in AI to support SEO goals? Chelsea: What are some smart ways marketers can use AI to enhance their SEO efforts without losing the human touch? Chelsea: We’re seeing a lot of shifts in SERP features—less blue links, more AI answers, zero-click searches. How should SEO pros adapt? Chelsea: You talk a lot about transparency and ROI. How can marketers use AI to actually improve measurement—not just execution? Chelsea: What do you think are some of the biggest SEO mistakes companies make when jumping into AI tools without a clear strategy? Chelsea: How is DOM approaching content audits or technical SEO now that AI can help automate parts of that process? Chelsea: From a talent perspective, what skill sets do you think modern SEO teams need to develop in 2025 and beyond? Chelsea: Let’s say a brand’s just getting started with AI in SEO—what’s one quick win they can focus on to build momentum? Chelsea: Looking ahead, what excites you most about the future of search and AI—and where do you think businesses should be paying closest attention? 🎙️ Wrapping Up Chelsea: Billy, this has been such a tactical and timely conversation—thank you for walking us through what’s real, what’s hype, and what’s next in AI and SEO. Chelsea: For our listeners who want to learn more or connect with your team at DOM, where should they go? Chelsea: Thanks again for joining us—it’s been a pleasure. And if you enjoyed this episode, be sure to subscribe to the Unmiss Podcast and drop us a quick review. Want to see how your website stacks up? Visit Unmiss.com and try our free Website Audit tool—it’s a quick way to uncover SEO issues and find your next big opportunity. This has been the Unmiss Podcast. Catch you next time!