How To Create a Video Marketing Strategy for New Trading Projects
Marketing crypto projects isn’t like marketing in other industries—it’s all about building authority and trust. If you stick to the usual strategies, it can take years of hard work and tons of resources before you see meaningful results. But here’s the good news: with the right approach, you can find high-engagement, low-competition channels in just 2-3 months.
I’ve done it myself. In that timeframe, I grew three accounts to over a million views, built a loyal audience, and boosted sales. Want to know how? Let me walk you through it.
Why Social Media?
PPC ads are often off-limits, and SEO is heavily saturated. What’s left? Social media. Platforms like YouTube, Instagram, and TikTok offer incredible engagement for new trading projects—if your content stands out and keeps people watching.
Your goal is simple: create content people want to watch—better than the competition. High engagement (likes, comments, shares, and viewers returning for more) is the key. Trust me, it’s not as hard as it sounds. Let’s break it down step by step.
If you have no time for creating and growing your social media accounts – give this job to my team. Focus on your business – leave generating sales to a team of professionals.
Step 1: Brainstorm All Your Ideas—The Good, the Bad, and the Ugly
Ever heard how MrBeast mastered YouTube? He spent hours daily watching videos, analyzing engagement, and figuring out what people loved. You can do the same.
Start by diving into your niche. Use search bars and explore feeds to find popular videos with lots of views. Add them to your initial content plan. I like to explore trending topics, both niche-specific and broader categories, to get a mix of ideas.
This first draft of your content plan will be a mess—and that’s okay! The goal is to analyze everything, whether it feels relevant or not.
Once you have a long list, it’s time to clean up. Be ruthless:
- Don’t like a topic? Remove it.
- Have doubts about an idea? Remove it.
- Think something is irrelevant? Remove it.
After narrowing things down, organize your topics into stages of the sales funnel: top, middle, and bottom.
Step 2: Focus on Shorts and Reels for Faster Growth
Some marketers swear by long-form videos because they tend to convert better. But here’s the catch—long videos alone won’t help you grow a loyal audience. Even the best content needs people to watch it first.
That’s why short videos are so powerful, especially for new channels. They’re perfect for reaching a broader audience, bringing in subscribers, and creating brand awareness—often with millions of views.
I usually split my resources 50/50 between short and long videos. However, when starting out, I recommend dedicating at least 80% of your efforts to short content. Adjust the balance as you see results.
Step 3: Use Templates to Speed Up Production
Creating a lot of content can get expensive unless you simplify the process with templates.
Take MrBeast, for example. In some of his short videos, he uses the same concept repeatedly—like running with his chocolate bar or other items. It’s the same template, but with slight variations. He can film a bunch of videos in one day, stay consistent, and save time.
For trading content, you can apply a similar approach. For instance, I post daily videos that repurpose the same format across YouTube, TikTok, and Instagram. Simple content like crypto price predictions or market updates can grab attention and keep viewers engaged.
Here’s a quick example of what I’ve done:
- TikTok: 611K views – Watch here
- YouTube Shorts: 27K views – Watch here
- Instagram Reels: 20K views – Watch here
These videos are simple to create but effective because they provide value—teaching the audience about crypto price predictions while holding their attention longer.
Other ideas include sharing daily prices of popular coins, market caps, or curated lists. Once you find a format that works, stick to it. Post consistently with updated information to keep your audience coming back.
Repurpose Content From Forums
People trust experts who share insights on forums. Many of these experts excel at writing detailed posts and creating technical analyses but often struggle with video content. That’s where you can step in. Take their ideas and repurpose them into engaging video formats tailored to your audience.
And no, you don’t need to steal their work. Simply credit the source by linking to it in your video description. Here are a few examples of how I’ve done this:
While these videos may not attract massive audiences, they reach the right audience—those eager to dive into more complex topics.
Get Creative With Shorts and Reels
Experiment with different formats for your short videos. Try speaking directly to the camera, incorporating background music, using memes, featuring comedians, or focusing on educational content. Remember, the primary goal of shorts and reels isn’t to sell—it’s to build a loyal audience that keeps coming back for more.
That said, you can incorporate soft sales tactics. Add calls to action at the end of your videos or display promo codes, discounts, or irresistible offers on the screen.
Once you’ve built a solid base of followers and subscribers, you can shift your focus to longer videos that drive sales.
Create a Bottom Funnel With Long Videos
Sales are the lifeblood of any business, and long-form videos are an excellent tool to convert viewers into customers. But the way you approach these videos matters. A few small tweaks can make a big difference.
- Start With a Catchy Headline
Numbers in headlines perform exceptionally well. They provoke curiosity and set clear expectations for the value viewers will gain. For example:
Use tools like UNmiss Headline Analyzer to score your headlines and generate fresh ideas.
- Create Professional Thumbnails
A strong thumbnail can make or break your video’s performance. Include a clear photo of the speaker and bold, simple text summarizing the video’s topic. Adobe Photoshop and other AI-powered tools can help you design eye-catching thumbnails quickly. - Get Straight to the Point
Skip lengthy introductions and greetings. Dive right into the content, giving viewers a compelling reason to watch until the end. - Add a Natural Call to Action
Avoid being overly pushy. Instead, seamlessly integrate your call to action into the video. Focus on solving your audience’s problems, letting your product or service naturally become the solution.
Boost Your Video Content
New channels often struggle with visibility because platforms prioritize showing videos to loyal audiences first. Here’s how to overcome that:
- Promote in Relevant Groups
Share your videos in social media groups and channels where your target audience hangs out. Platforms like Facebook, Reddit, and LinkedIn are great places to start. - Engage With Comments
Comment on related content from your account, but make it valuable. Instead of generic compliments like “Great content,” share thoughtful insights or additional tips. The goal is to spark curiosity and drive people to your account.
Fun fact: My personal record was writing 400 meaningful comments in a single day. It worked wonders for building a loyal audience!
Bonus Tips
- Use AI Avatars
If you’re camera-shy, don’t let that stop you. AI avatars can confidently deliver your message and keep your audience engaged. - Focus on Value Over Design
Don’t stress too much about flashy designs. Simple screen-sharing videos with valuable content can perform just as well—if not better. Prioritize value, and don’t procrastinate just because you can’t match the production quality of top creators.
Conclusion
Video marketing is no longer optional in today’s competitive landscape. It’s a proven channel for driving sales, and many projects now use other marketing channels as a complement—not the main focus.
If you need help with video marketing, feel free to contact me. Let’s work together to generate sales and take your finance project to the next level!
