Why Your Email Pitch Is Not Working (#765)

Anatolii Ulitovskyi, Ian Naylor
Why Your Email Pitch Is Not Working (#765)
1X
Duration: 53:06
Believe you can because you can!
Believe you can because you can!
Why Your Email Pitch Is Not Working (#765)
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I start my working day by checking emails.

Unfortunately, many of these emails are spam, wasting time and potentially threatening my digital security.

While it’s a persistent annoyance, I can take control by being vigilant and adopting effective strategies.

These emails steal 5 minutes of my time to remove or put them in the spam box.

I’m not likely to be caught with such emails, but that doesn’t stop spammers from sending them at scale because it works for inexperienced people who can check them out.

Their audience might be a few people from a thousand on the target list.

This automation process requires registering many new emails, catching small fish, getting low payments, etc., and only works for some businesses.

Recipients are picky with the emails they are willing to open, read, and consider because of a personalized experience and value that satisfies their intent.

These emails bring sales and brand recognition.

The rest is useless and obsolete for medium and big projects.

Let’s divide what works and what doesn’t.

Recipients Only Care About Themselves

Dale Carnegie wrote a few great books before the digital era, but all his insights related to human psychology work in any environment.

People are still people.

It’s our nature to think about our problems first.

For example, I had a significant and intelligent cat who loved playing with my kids and spending time with the family.

When the war in Ukraine happened, I took my family, two dogs, and this cat to the US because we’re a big family and can’t be separated.

My cat hunted all small animals, reptiles, and birds around the home, including lizards, pigeons, squirrels, and rabbits.

That was a terrible experience because I loved them alive, but that was something to stop proceeding because of the hunting instinct.

His name was Oscar.

I tried to keep him at home and close all the doors and windows, but he was too bright to hide in some places and ran fast to the open door when the suitable moment came.

Oscar once hid under the car in my garage.

I closed the automatic garage door, and he tried to escape outside at the last moment, but this door killed him.

That was an immense tragedy for our family.

We loved Oscar so much and couldn’t believe that a healthy, strong cat could die in such a tragic accident.

Do I care when I read breaking news about the war in Ukraine when thousands are dying, and millions are suffering?

Yes, I do.

I donate and help.

Let’s be honest: our problems, like the death of a loving cat, teeth treatment, faucet leak, or inadequate sleep, can impact our well-being more than bad breaking news about much more tragedy in other places.

It’s our nature, and we can do nothing about it.

So, to win your recipients’ attention, remember one golden rule that Dale Carnegie taught us many years ago: Nobody cares about you; everyone cares about themselves.

Learn Recipients Before Sending Emails

I know some outreach specialists learn recipients for 5 minutes!

They have great success.

It works with the experience, but I recommend learning more deeply.

The simplest thing is to open all social media accounts and learn about a job or business on LinkedIn, a family on Facebook and Instagram, thoughts on X, and publishing content on YouTube and TikTok.

If you can do it fast and personalize existing templates, then go ahead, but I recommend this rush with real experience and testing.

I know a great tattoo master in the top 10 of the best in the world.

For six hours, he draws a masterpiece on the entire back in different colors.

He has been crafting these skills for a few decades for speed and quality.

Most tattoo masters need a few days to draw simple pictures far from the masterpiece.

If you learn from case studies that someone can reach out to 30-50 recipients daily with highly personalized emails, you should understand that crafting these skills takes time.

Increase the speed step-by-step to improve quality, test results, and win customers.

How to learn customers?

There are three best ways:

  • Check their social media profiles: bio, experience, education, thoughts
  • Analyze what they post online
  • Check publications on various blogs by searching their names.

Create a list of your customers’ pain points, interests, and wishes to create the message that hooks their attention.

Warm Connections Before Reaching Out

I invited Neil Patel to speak on my podcast by emailing him.

He is a big influencer in digital marketing and SEO, with millions of followers, big businesses, well-known tools, many rewards, and Fortune 500 clients.

Did I have any connection with him at events, from friends, or any other places?

No, I didn’t, but he knew me because of my comments on his YouTube channel.

All great content creators learn comments on their content to create something ten times better.

So, he didn’t get the invitation from a stranger; he got it from an active user who is interested in his content and helps to win more engagement.

Most recipients open emails from colleagues, clients, friends, and family; the rest depend on the time left.

Influencers like Neil Patel are busy and mostly ignore new emails from strangers, but you can fill their lists of friends or close to them by commenting on their content.

You can do it if you don’t write generic or AI comments.

Bring new value to the content, which can help you kill two birds with one stone—get attention from the audience who reads comments, too, and make them your loyal audience.

Do you feel that the recipient knows you?

Go to the next step.

Nobody Knows the Message Before Reading the Headline

You can spend a lot of time personalizing the message as much as possible, considering all your recipients’ interests, but if your headline is nothing special or smells promotional, there’s a big chance that recipients will ignore your pitch.

I pay extra attention to headlines with the following:

  • Uniqueness. Writing something new in a few words is tough, but it’s possible.
  • Curiosity. Provide the feeling that your email is valuable and vital.
  • Numbers, symbols, and emojis might hook attention, but they sometimes work vice versa, too. Each recipient is different.
  • Brackets also get extra attention.

Writing headlines is art.

I created a Headline Checker that can score your headline, provide tips on improving it, and generate AI variations to improve the open rate.

Use this tool as an example, but we still need a human touch even when writing headlines.

If I write myself, I spend 3-5 times more time, but this tool provides a bunch of variants with a better score to help me with the best possible headline.

Writing The Best Pitch Ever

If you reach this stage, you have done an excellent job collecting data about recipients, warmed connections, crafted a catchy headline, and are ready to make a great pitch.

I love learning case studies with the best pitches but never use them that don’t work anymore.

You’re not alone who can learn from similar case studies; a thousand others use the same pitch to fill the spam inboxes of prominent influencers.

Outreaches are excellent with one thing – to destroy all templates that worked for a while and never will work again.

Your pitch should be:

  • concise
  • simple to read
  • sharing value
  • provide benefits
  • personalized.

Link building, PR, sales, or anything else only works with fresh insights, something new, and relevant information to the recipient.

Conclusion

People might open all emails for newly registered accounts that were not used before, but they choose carefully after years of work which email should be opened or removed.

If you need their attention, learn recipients’ warm connections and craft headlines and emails that share value.

Remember, nobody cares about you – everyone cares about themselves.

Forget what you want; bring something new to the recipients’ tables.

Listen more on an audio podcast with Ian Naylor.


Learn more about Ian Naylor on the following resources:
Website: https://hyperise.com/
Linkedin: https://www.linkedin.com/in/iannaylor1/