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Did you know that 68% of online experiences begin with a search engine, yet most companies still treat SEO like a standalone tactic—not a journey? The truth is, SEO isn’t just about rankings or keywords—it’s about meeting your customer at every stage of their decision-making process. Today’s guest is an expert at blending SEO with customer journey mapping to create smarter strategies that actually move the needle. I’m your host, Chelsea Alves, and I’m excited to welcome Christopher Hofman to the podcast! Foundations + Personal Journey: Chelsea: Christopher, welcome! You’ve had such a unique career path—what first sparked your interest in combining SEO with customer journey mapping? Chelsea: Many brands see SEO as a technical function. How did you come to see it as a strategic tool for understanding and guiding customer behavior? Customer Journey Mapping in SEO: Chelsea: For those new to the idea—what is customer journey mapping in the context of SEO, and why is it such a powerful framework? Chelsea: How do you go about identifying the key stages of the customer journey—and how does that influence your keyword and content strategy? Chelsea: Can you share an example of a business that transformed their SEO performance by better aligning with the customer journey? Chelsea: A lot of companies are strong at top-of-funnel content but drop the ball further down. How do you approach creating SEO content for mid- and bottom-funnel stages? Chelsea: What tools or data sources do you use to map search intent across the different journey phases? Practical SEO Strategy: Chelsea: When you kick off a new SEO project, what are the first 2–3 things you look at to assess where a business stands? Chelsea: For brands with limited resources, where’s the best place to start when implementing a journey-driven SEO strategy? Chelsea: Internal collaboration is often a blocker. How do you get buy-in from marketing, product, and sales teams to align around a journey-first approach? Chelsea: What are some common pitfalls you see when brands try to implement SEO without a clear understanding of their customer journey? Chelsea: From a measurement standpoint—how do you track whether your journey-driven SEO strategy is actually working? Trends + Future Outlook: Chelsea: You’ve spoken internationally about sustainable SEO. What trends or shifts are you seeing that marketers should pay attention to heading into next year? Chelsea: AI is changing search behavior. How do you see that impacting customer journey mapping or SEO strategy as a whole? Chelsea: What’s next for you, Christopher? Any upcoming projects or frameworks you’re developing? Chelsea: Christopher, this has been such a practical and insightful conversation. Where can our listeners connect with you and learn more about your work? Chelsea: Thank you again for joining us today! And to our listeners—if this episode sparked some ideas for your SEO strategy, be sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget—if you’re looking to optimize your SEO with the actual customer journey in mind, check out Unmiss.com’s free Website Audit tool to get started. This has been the Unmiss Podcast. See you next time!

According to Stanford research, stories are up to 22 times more memorable than facts alone. Let’s talk about something that sits at the heart of every successful brand—but often gets overlooked: storytelling. Whether you’re a founder trying to articulate your vision, a marketer struggling to define messaging, or an executive searching for clarity in your career—the stories we tell can shape everything from brand identity to personal fulfillment. Today’s guest knows this better than most. As a messaging strategist, storyteller, and certified executive coach, he helps companies craft narratives that connect—and individuals find balance through the stories they tell themselves. I’m your host, Chelsea Alves, and I’m thrilled to welcome Inbar Yagur to the podcast! Interview Questions: Chelsea: Inbar, welcome! Let’s start with your story. You’ve worn many hats—journalist, screenwriter, head of marketing, executive coach. How did storytelling become the throughline in your career? Chelsea: You work with companies on defining their messaging. What do you think makes that process so challenging—and where do most companies go wrong? Chelsea: Let’s zoom in on that process a bit. When you’re brought in to help a company refine its message, where do you start? Chelsea: You’ve mentioned before that storytelling isn’t just for marketing—it’s for leadership, too. Can you talk about how founders and executives can use story to lead more effectively? Chelsea: On the flip side, you’re also an executive coach. How do the stories people tell themselves affect their ability to grow, lead, and find balance? Chelsea: In your coaching work, do you find there’s a “default narrative” many leaders fall into that holds them back? Chelsea: You’ve worked with startups, scale-ups, and established brands. How do you tailor storytelling strategies across such different environments? Chelsea: With so much noise out there—especially in tech and SaaS—how can companies ensure their story actually cuts through and feels authentic? Chelsea: Let’s talk balance. Between storytelling, strategy, coaching, and your own life—how do you personally manage the balance between being productive and being present? Chelsea: What’s lighting you up right now? Any upcoming projects or trends in brand storytelling or coaching that you’re especially excited about? Wrapping Up: Chelsea: Inbar, this has been such a powerful conversation—both practical and deeply human. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your insight and passion! And to our listeners—if this episode helped you see storytelling in a new light, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to refine your own brand message or personal narrative, check out Unmiss.com for resources to help you start that journey. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can make or break a business’s success online: having the right processes, SEO strategy, and link-building systems in place. The truth? Scaling an eCommerce brand—or any brand—doesn’t just come down to great products or flashy marketing. It’s about having streamlined operations, a smart SEO game plan, and the discipline to build authority over time. In fact, studies show that companies with documented processes are 313% more likely to achieve success—and that’s exactly the kind of advantage today’s guest is helping businesses unlock. I’m your host, Chelsea Alves, and I’m excited to welcome Umar Faizan to the podcast! Interview Questions: Chelsea: Umar, welcome! Let’s start with your journey—how did you get into the world of SEO, SOPs, and process-driven scaling? Chelsea: In your experience, what’s the biggest mistake businesses make when it comes to setting up their SOPs and internal processes? Chelsea: Let’s talk eCommerce SEO for a minute. It’s a huge topic, but what would you say are the first few things every online store needs to get right when it comes to SEO? Chelsea: Link building has evolved so much over the years. How do you approach it today—and what separates a high-quality backlink strategy from one that could actually hurt a brand? Chelsea: You’ve spoken a lot about how strong internal processes fuel SEO and marketing success. Can you break down how better SOPs actually impact a company’s marketing performance? Chelsea: For someone just getting started with SEO, it can feel overwhelming. Where do you suggest people focus first to start seeing real results? Chelsea: Content plays a huge role in SEO success. From an operations perspective, how do you recommend teams structure their content creation and optimization processes for maximum impact? Chelsea: What trends are you seeing right now in eCommerce SEO that brands need to pay attention to if they want to stay competitive? Chelsea: Many brands struggle with scaling link-building efforts without sacrificing quality. What are some tips or systems that can help automate or streamline ethical, effective link building? Chelsea: Scaling a business means scaling its operations too. What advice would you give to someone who’s hitting a ceiling because their processes aren’t built for growth? Chelsea: You've worked across different industries—eCommerce, services, SaaS. How do you adapt your SEO and process strategies depending on the type of business? Chelsea: What’s next for you, Umar? Are there any new projects, courses, or trends you’re excited about and working on right now? Wrapping Up: Chelsea: Umar, this has been such an informative conversation—practical, strategic, and inspiring. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your expertise! And to our listeners—if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you're ready to maximize your online impact, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step toward smarter SEO and stronger visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can feel overwhelming for many organizations today: hiring the right people and staying competitive in a rapidly changing world. The truth? It doesn’t have to be. With the right mindset and strategies, companies can build resilient teams that not only adapt but thrive—even in the most unpredictable environments. In fact, according to a recent report, 77% of CEOs say finding and retaining the right talent is one of their biggest challenges—and that’s exactly what today’s guest is helping businesses solve. I’m your host, Chelsea Alves, and I’m thrilled to welcome Amanda Rader to the podcast! Interview Questions: Chelsea: Amanda, welcome! Let’s start with your story—what led you to the world of talent solutions, and how did Normine Lombard’s approach evolve over time? Chelsea: Hiring has changed a lot in the past few years—remote work, new technologies, shifting candidate expectations. From your perspective, what are the biggest shifts leaders need to be aware of right now? Chelsea: I know Normine Lombard emphasizes long-term success over quick hires. Can you share what that looks like in practice and why it’s so important today? Chelsea: Let’s talk skills versus roles. Many industries are moving toward skill-based hiring rather than traditional job titles. How can companies stay relevant by rethinking what they look for in a candidate? Chelsea: AI and automation are making their way into recruiting too. What’s your take on using AI tools in the hiring process—and where should the "human touch" still lead? Chelsea: Company culture has become a major factor for candidates. What advice do you give leaders who want to make sure they’re showcasing an authentic and attractive culture during hiring? Chelsea: For companies struggling with retention, what are some proactive strategies they can use today to keep their top talent engaged and motivated? Chelsea: There’s a lot of talk about “future-proofing” a workforce. What does that really mean, and what steps should organizations be taking now to prepare for the future? Chelsea: On the candidate side, what advice would you give to job seekers who want to stay current and attractive to employers in a fast-changing job market? Chelsea: What's next for Normine Lombard? Are there any exciting initiatives, trends, or services you’re particularly excited about right now? Wrapping Up: Chelsea: Amanda, this has been such a valuable conversation—full of practical insights for both employers and job seekers. Where can our listeners go to learn more about Normine Lombard and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re looking for more ways to future-proof your brand, check out Unmiss.com’s free Website Audit tool—your first step to maximizing your online visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about two things that can feel intimidating to most people: starting a business and investing in the stock market. The truth? They don’t have to be. With the right tools and strategies, building a global SaaS business and making smart investment decisions are more accessible than ever. In fact, according to a Gallup poll, 61% of Americans say they find the stock market confusing—and that’s exactly the problem today’s guest is solving. Sean Tepper is the founder and CEO of Tykr, a B2C SaaS platform that helps people make smarter, more confident investment decisions. I’m your host, Chelsea Alves, and I’m thrilled to welcome Sean Tepper to the podcast! Interview Questions Chelsea: Sean, welcome! Let’s kick things off with your story—how did Tykr come to be, and what inspired you to merge SaaS and investing? Chelsea: Growing a global SaaS product with thousands of customers is no small feat. What were some of the most effective lead-gen strategies that worked for you? Chelsea: You’ve mentioned YouTube, affiliates, and SEO. Can you break down how each of those channels contributed to Tykr’s growth? Chelsea: Let’s shift gears to investing. One of the biggest hurdles for beginners is just getting started. What advice do you give to someone who feels overwhelmed? Chelsea: Timing the market is a big debate. How does Tykr help users decide when to buy or sell a stock? Chelsea: Risk is always top of mind for new investors. What are some of the most practical ways people can reduce the risk of losing money in the market? Chelsea: I love the idea that beginners can actually outperform the pros. Can you unpack that a bit? What does it really take? Chelsea: What are the biggest misconceptions you see around investing—and how does Tykr help correct those? Chelsea: On the SaaS side—what would you say to other founders looking to build a product for a global audience from day one? Chelsea: What’s next for Tykr? Are there any upcoming features, markets, or big goals you’re excited about? Wrapping Up Chelsea: Sean, this has been such a rich conversation—practical, inspiring, and super actionable. Where can our listeners go to learn more about Tykr and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to maximize your brand’s presence online, check out Unmiss.com’s free Website Audit tool—your first step to uncovering SEO opportunities and boosting visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about one of the most important—and rapidly evolving—areas in digital marketing today: the intersection of SEO and artificial intelligence. SEO has always been a mix of art and science. But with AI reshaping how search engines crawl, rank, and display results—not to mention how users search—the game is changing fast. And for brands trying to stay competitive in organic search, understanding how AI impacts content, rankings, and strategy is no longer optional—it’s essential. According to a recent study by BrightEdge, more than 80% of marketers believe AI will completely transform SEO within the next two years. So, what should businesses actually be doing now to evolve their SEO strategies in an AI-first world? That’s exactly what today’s guest is here to help us unpack. I’m your host, Chelsea Alves, and I’m excited to welcome Billy Wright, Founder and CEO of Direct Online Marketing—an award-winning agency helping global brands generate measurable results with search, social, and paid media. 🎙️ Interview Questions Chelsea: Billy, welcome! You’ve been leading DOM for over 15 years. Can you kick things off by sharing a bit about your background and what drew you into the world of search marketing? Chelsea: Let’s start big picture—how do you see AI changing the future of SEO, especially with how search engines are evolving? Chelsea: One of the biggest concerns out there is whether AI-generated content can still rank. What’s your take on using AI tools like ChatGPT for SEO writing? Chelsea: DOM works with both B2B and B2C companies—how should those strategies differ when layering in AI to support SEO goals? Chelsea: What are some smart ways marketers can use AI to enhance their SEO efforts without losing the human touch? Chelsea: We’re seeing a lot of shifts in SERP features—less blue links, more AI answers, zero-click searches. How should SEO pros adapt? Chelsea: You talk a lot about transparency and ROI. How can marketers use AI to actually improve measurement—not just execution? Chelsea: What do you think are some of the biggest SEO mistakes companies make when jumping into AI tools without a clear strategy? Chelsea: How is DOM approaching content audits or technical SEO now that AI can help automate parts of that process? Chelsea: From a talent perspective, what skill sets do you think modern SEO teams need to develop in 2025 and beyond? Chelsea: Let’s say a brand’s just getting started with AI in SEO—what’s one quick win they can focus on to build momentum? Chelsea: Looking ahead, what excites you most about the future of search and AI—and where do you think businesses should be paying closest attention? 🎙️ Wrapping Up Chelsea: Billy, this has been such a tactical and timely conversation—thank you for walking us through what’s real, what’s hype, and what’s next in AI and SEO. Chelsea: For our listeners who want to learn more or connect with your team at DOM, where should they go? Chelsea: Thanks again for joining us—it’s been a pleasure. And if you enjoyed this episode, be sure to subscribe to the Unmiss Podcast and drop us a quick review. Want to see how your website stacks up? Visit Unmiss.com and try our free Website Audit tool—it’s a quick way to uncover SEO issues and find your next big opportunity. This has been the Unmiss Podcast. Catch you next time!

Let’s talk about one of the most fast-moving, high-impact spaces in marketing today: marketing technology. The martech landscape has exploded in the last decade—from just 150 tools in 2011 to over 11,000 in 2024. And while many marketers feel overwhelmed by the sheer volume of options, there’s incredible potential when you align the right tools with the right strategy. According to a recent Gartner report, CMOs now spend over 25% of their budgets on marketing technology. But here’s the kicker: most companies are only scratching the surface of what their stack can do. So how do you cut through the noise and make smarter martech decisions? How do you ensure AI, automation, and analytics actually work in service of your brand goals? That’s exactly what today’s guest is here to unpack. I’m your host, Chelsea Alves, and I’m thrilled to welcome one of the most influential voices in marketing technology: Scott Brinker. Interview Questions Chelsea: Scott, welcome! You’ve been at the forefront of the martech evolution for years. Can you tell us a bit about how you got started and what inspired you to launch Chiefmartec.com? Chelsea: You’ve coined the term “martech is marketing.” For those newer to the space—what does that mean in practice? Chelsea: The martech landscape has become massive. With so many tools out there, how can companies avoid shiny object syndrome and build a stack that actually works for their goals? Chelsea: AI is everywhere in marketing right now—but not all AI is created equal. What are the most exciting, practical use cases you’re seeing emerge in 2025? Chelsea: Let’s talk about marketing ops. As marketing becomes more tech-driven, how important is the role of marketing operations in ensuring long-term success? Chelsea: One of the big challenges we hear from brands is around integration—tools that don’t talk to each other, or data that’s siloed. What’s your advice for building a more connected ecosystem? Chelsea: You’ve talked about the idea of “composability” in martech. Can you break that down for us and share how it’s changing the way companies approach their tech strategy? Chelsea: How should marketers think about balancing experimentation with stability? Especially as the pace of change accelerates. Chelsea: From your perspective at HubSpot, what innovations or platform trends do you think are reshaping how companies deliver customer experiences? Chelsea: Looking ahead, how do you think the role of the marketing technologist will evolve? Are we moving toward a more hybrid marketer-engineer skill set? Chelsea: For smaller teams or startups—where martech resources are limited—what’s one high-leverage move they can make today to future-proof their tech stack? Chelsea: Lastly, if you had to pick one metric that marketing leaders should obsess over when it comes to tech strategy—what would it be? Wrapping Up Chelsea: Scott, this has been such an energizing and insightful conversation. Where can our listeners connect with you or dive deeper into the work you're doing at Chiefmartec and HubSpot? Chelsea: Thanks again for being here and sharing your vision for the future of marketing technology—it’s been an absolute pleasure. And for our listeners, if you enjoyed today’s episode, don’t forget to subscribe to the Unmiss Podcast and leave us a review. And while you’re at it, head over to Unmiss.com to try our free Website Audit tool—it’s a fast, easy way to see how your site stacks up and where you can optimize for more visibility. This has been the Unmiss Podcast. Catch you next time!

Let’s talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events. Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure. But what if combining the two could do more than just double your results—what if it could multiply them? According to a Demand Gen Report, 68% of B2B marketers say that live events help generate the most qualified leads, and when paired with consistent content marketing, the brand lift and pipeline growth can be exponential. So how do you integrate content and event marketing effectively? And how do you turn both into powerful engines for lead gen and long-term brand awareness? That’s exactly what today’s guest is here to break down. I’m your host, Chelsea Alves, and I’m excited to welcome David Dulany to the podcast! Interview Questions Chelsea: David, welcome! Can you start by telling us a bit about your background and how Tenbound came to focus so heavily on both content and event strategy? Chelsea: Many marketers think of content and events as totally separate channels. What’s the benefit of integrating the two—and where should companies start? Chelsea: Events can be expensive and time-consuming. What advice do you have for making sure they drive real ROI, not just brand buzz? Chelsea: On the content side—what types of content tend to pair best with events before, during, and after? Chelsea: What are some common mistakes companies make when trying to connect their content and event strategies? Chelsea: How do you measure success when it comes to blending content and event marketing? What metrics really matter? Chelsea: You’ve worked with a lot of B2B companies—can you share a success story where this integrated approach really paid off? Chelsea: What’s your take on turning event recordings or keynotes into evergreen content? How can companies best repurpose their event assets? Chelsea: Should content be tailored to different stages of the funnel when connected to event promotion and follow-up? If so, how? Chelsea: With in-person events coming back strong in 2025, how should marketers think differently about hybrid or digital-first experiences? Chelsea: For brands just getting started, what’s one easy win they can aim for when planning their next event or content campaign? Chelsea: Looking ahead, how do you see the relationship between content and events evolving—especially as AI and automation keep shifting how we engage audiences? Wrapping Up Chelsea: David, this has been such a tactical and inspiring conversation. Where can our listeners connect with you and learn more about Tenbound’s work? Chelsea: Thanks again for joining us and sharing your insights—it’s been a pleasure! And for our listeners, if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget to check out Unmiss.com’s free Website Audit tool—your secret weapon for spotting SEO gaps and boosting your brand’s visibility in search. This has been the Unmiss Podcast. See you next time!

Let’s talk about one of the biggest shifts happening in digital marketing right now—Google’s evolving search algorithm. While many marketers are still playing by the old SEO rulebook, Google is rewriting the playbook entirely in 2025. One of the biggest changes? The diversity update. This new approach is shaking up the SERPs by prioritizing a broader range of sources and perspectives—pushing brands to focus less on keyword stuffing and more on real value, expertise, and differentiation. In fact, recent industry data shows that over 45% of previously top-ranking pages have seen a decline in visibility due to these algorithm changes—a clear sign that what worked last year won’t work now. So, what does this mean for your search strategy? And how do you stay ahead of the curve when the rules keep changing? That’s exactly what today’s guest is here to unpack. I’m your host, Chelsea Alves, and I’m excited to welcome Taylor Michael Kurtz to the podcast! Interview Questions Chelsea: Taylor, welcome! Before we dig into the search updates, tell us a little about your background. What led you to start Crush the Rankings and focus on SEO? Chelsea: Let’s start with the big one—the diversity update. Can you explain what this is, and how it’s changing what we see on the first page of Google? Chelsea: A lot of marketers are wondering: does this mean traditional SEO tactics are out the window? What still matters, and what’s losing relevance? Chelsea: How should businesses rethink their content strategy in light of these changes? Is it about quantity, quality, originality—something else? Chelsea: One of the major themes we’re seeing is this shift toward surfacing a “diversity of viewpoints.” How can brands ensure their content stands out without getting penalized or buried? Chelsea: Are there certain industries or types of content that are being hit harder by these updates—or benefiting more? Chelsea: Measurement is always a hot topic. How can marketers know if their current SEO strategy is still working post-update? What metrics or signals should they be paying close attention to? Chelsea: For brands that may have lost rankings this year, where should they start in rebuilding or adapting? Chelsea: Looking ahead, do you think we’ll continue to see search become more fragmented—with AI answers, social content, and other sources competing for attention? How can brands prepare for that future? Wrapping Up Chelsea: Taylor, this has been incredibly insightful. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thanks again for joining us and helping us navigate the ever-changing world of Google Search. For our listeners, if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave a review. And if you’re ready to make sure your website is optimized for the latest updates, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s a fast, easy way to spot opportunities and elevate your SEO game. This has been the Unmiss Podcast. See you next time!

Today, we’re diving into a topic that separates top-performing sales professionals from the rest—sales coaching. Today, we have the pleasure of hosting Howard Wolpoff, a seasoned Sales and Leadership Coach with over 30 years of experience across diverse industries, including sports, event management, national and local radio, and marketing/branding. At Southwestern Consulting, Howard specializes in empowering sales professionals and leaders to achieve exceptional results through personalized coaching and strategic development. ​ Before we dive in, consider this: In today's competitive market, effective sales coaching has become a critical component for success. Studies show that organizations with a strong coaching culture experience 21% higher revenue growth compared to those without. By focusing on skill enhancement, mindset shifts, and strategic execution, sales coaching bridges the gap between potential and performance. Howard is here to share his insights on how sales coaching can transform sales leaders and professionals, leading to sustained success.​ I’m your host, Chelsea Alves, and I’m excited to welcome Howard Wolpoff to the podcast! Interview Questions Chelsea: Howard, welcome! To start, could you share a bit about your background and what led you to specialize in sales coaching? Chelsea: In your experience, what’s the biggest mistake you see salespeople make when trying to close deals, and how can they avoid it? Chelsea: Role-playing is often cited as a valuable tool in sales training. How does role-playing improve sales performance, and how can teams implement it effectively? Chelsea: Top-performing salespeople often have daily habits or routines that contribute to their success. What are some of these practices that you recommend? Chelsea: Mindset plays a crucial role in sales. What are some common mindset blocks that hold salespeople back, and how can they break through them? Chelsea: You've written about transforming weaknesses into strengths through coaching. Can you elaborate on how sales coaching facilitates this transformation? Chelsea: Prospecting is a vital part of sales success. What strategies do you suggest for sales professionals to unlock the power of prospecting and maintain a robust pipeline? Chelsea: Mid-month can be a challenging time for sales teams aiming to hit their targets. What advice do you have for refocusing and achieving sales numbers during the mid-month crunch? Chelsea: For sales leaders looking to foster a culture of continuous improvement, what role does ongoing coaching play, and how can they implement it effectively within their teams? Wrapping Up Chelsea: Howard, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your coaching services? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your sales strategies and leadership skills, consider reaching out to Howard for personalized coaching that can elevate your performance.​ This has been the Unmiss Podcast. See you next time!

Chelsea: Let’s talk about one of the most underrated marketing strategies—your employees. While brands invest heavily in advertising and influencer partnerships, they often overlook one of their most powerful assets: their own people. In fact, according to a LinkedIn study, content shared by employees receives 8 times more engagement than content shared by brands. Imagine turning your employees into brand advocates who amplify your message, build trust with your audience, and drive real business results. That’s exactly what today’s guest specializes in. Gordon Glenister is a thought leader in influencer marketing, membership, and brand advocacy. He’s the author of Influencer Marketing Strategy and has helped countless organizations harness the power of social advocacy to strengthen their culture and expand their reach. So how do you build a successful employee advocacy program? And what are the key steps to empowering your team to share your brand story authentically? Gordon is here to break it all down. I’m your host, Chelsea Alves, and I’m excited to welcome Gordon Glenister to the podcast! Interview Questions Chelsea: Gordon, great to have you here! To start, can you share a bit about your background and what led you to focus on influencer marketing and employee advocacy? Chelsea: Many companies struggle to engage their employees as brand advocates. What’s the first step in creating a culture of social advocacy within an organization? Chelsea: Some leaders worry that encouraging employees to be active online could backfire. How do you address concerns about brand safety and message control? Chelsea: What are some common mistakes companies make when trying to implement an employee advocacy program? Chelsea: How can businesses measure the impact of employee advocacy on brand awareness, engagement, and even revenue? Chelsea: You’ve worked with organizations across different industries. Can you share a success story where employee advocacy made a measurable difference? Chelsea: For companies just getting started, what are some simple ways to encourage employees to share content and represent the brand online? Chelsea: With AI and automation playing a bigger role in content creation, how do you see the future of influencer and employee advocacy evolving? Wrapping Up Chelsea: Gordon, this has been such a valuable discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your insights! For our listeners, if you found this episode helpful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your brand is maximizing its digital presence, check out Unmiss.com’s free Website Audit tool—a quick and easy way to uncover SEO opportunities and boost your online visibility. This has been the Unmiss Podcast. See you next time!

Chelsea: Hi everyone! Welcome to the Unmiss Podcast! Today, we have a special guest, Robb Fahrion, co-founder of Flying V Group, a leading digital marketing and advertising agency. Robb brings a wealth of knowledge in SEO, keyword research, and revenue operations, having worked with over 300 companies ranging from small businesses to Fortune 500s. Before we dive in, consider this: In today's digital landscape, aligning marketing strategies with revenue goals is more critical than ever. A recent study found that 73% of executives believe that poor alignment between marketing and revenue operations can negatively impact growth. By effectively utilizing keyword research to validate topic selection and tying traffic to revenue, businesses can create more targeted content and achieve measurable results. Robb is here to share his insights on these strategies and how they can drive business success.​ I’m your host, Chelsea Alves, and I’m excited to welcome Robb Fahrion to the podcast! Interview Questions Chelsea: Robb, welcome! To start, could you share a bit about your background and what led you to co-found Flying V Group? Chelsea: Keyword research is fundamental to effective SEO. How can businesses utilize keyword research to validate their topic selection and ensure they're meeting their audience's needs? Chelsea: Tying website traffic to revenue is crucial for demonstrating marketing ROI. What strategies do you recommend for connecting these dots and working backward from revenue goals to inform marketing efforts? Chelsea: Revenue operations (RevOps) has become a buzzword in recent years. How do you see the integration of RevOps transforming the way businesses approach their marketing and sales strategies? Chelsea: With the digital landscape constantly evolving, how can businesses stay ahead of SEO trends and ensure their keyword strategies remain effective? Chelsea: Content quality and relevance are paramount. How can businesses leverage keyword research to enhance their content creation processes and meet user expectations? Chelsea: Data analytics plays a crucial role in refining marketing strategies. What key metrics should businesses monitor to assess the effectiveness of their SEO and content efforts? Chelsea: As AI continues to evolve, what ethical considerations should marketers keep in mind when implementing AI-driven strategies? Chelsea: For businesses feeling overwhelmed by the rapid changes in digital marketing, what initial steps would you suggest they take to adapt and thrive? Wrapping Up Chelsea: Robb, this has been an enlightening conversation! Where can our listeners connect with you and learn more about Flying V Group? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to identify opportunities and stay ahead in the ever-evolving marketing landscape.​ This has been the Unmiss Podcast. See you next time!

Today’s guest is Emanuel Petrescu, a seasoned SEO consultant and digital marketer based in Toronto. With over a decade of experience, Emanuel specializes in SEO audits, AI integration, and content creation strategies that drive organic growth. He's passionate about helping businesses enhance their online presence and achieve their goals. Before we dive in, here’s something to ponder: The digital marketing landscape is rapidly evolving, with AI playing an increasingly pivotal role. A recent study indicates that 85% of marketers believe AI will significantly transform content creation in the next five years. As search engines become more sophisticated and user expectations rise, businesses face the challenge of adapting their SEO and content strategies to stay competitive. Emanuel is here to shed light on these developments and share actionable insights for navigating this dynamic environment.​ I’m your host, Chelsea Alves, and I’m thrilled to welcome Emanuel Petrescu to the podcast! Interview Questions Chelsea: Emanuel, welcome! To start, could you share a bit about your professional background? Chelsea: The integration of AI into digital marketing is accelerating. How do you see AI reshaping SEO strategies and content creation in the coming years? Chelsea: With search algorithms continually evolving, what are the most critical SEO practices businesses should focus on to maintain and improve their rankings? Chelsea: Content quality and relevance are paramount. How can businesses leverage AI to enhance their content creation processes and meet user expectations? Chelsea: The recent decline in organic traffic for major platforms like HubSpot has sparked discussions in the SEO community. What lessons can businesses learn from such instances to safeguard their own search performance? Chelsea: Local SEO has gained prominence, especially for small to medium-sized businesses. What strategies would you recommend for companies aiming to improve their local search visibility? Chelsea: Data analytics plays a crucial role in refining marketing strategies. What key metrics should businesses monitor to assess the effectiveness of their SEO and content efforts? Chelsea: As AI continues to evolve, what ethical considerations should marketers keep in mind when implementing AI-driven strategies? Chelsea: For businesses feeling overwhelmed by the rapid changes in digital marketing, what initial steps would you suggest they take to adapt and thrive? Wrapping Up Chelsea: Emanuel, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your services? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to identify opportunities and stay ahead in the ever-evolving marketing landscape.​ This has been the Unmiss Podcast. See you next time!   🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5095206601883648

Today’s guest is Firuze Gokce, the founder of Growify Marketing. With a deep background in digital marketing strategy, Firuze helps businesses navigate the ever-changing marketing landscape through effective SEO, social media, paid advertising, and branding. At Growify Marketing, Firuze and his team specialize in building data-driven strategies that drive growth and create lasting brand impact. Before we dive in, here’s something to think about: The marketing world is evolving faster than ever. With algorithms changing, ad costs rising, and consumer behavior shifting, businesses are faced with tough questions—where should they invest their time and resources? Is the answer in SEO, social media, Google Ads, or building a powerful brand? According to a recent report, 76% of marketers say marketing has changed more in the past three years than in the previous 50, making it more crucial than ever to stay adaptable. Firuze is here to help us unpack these challenges and share actionable insights to stay ahead. I’m your host, Chelsea Alves, and I’m excited to welcome Firuze Gokce to the podcast! Interview Questions Chelsea: Firuze, welcome! To kick things off, can you share a bit about your background and what inspired you to launch Growify Marketing? Chelsea: The marketing world feels more unpredictable than ever. With so many moving parts, where do you think businesses should focus their efforts to survive and thrive? Chelsea: SEO, social media, Google Ads, and branding each play a key role in marketing. How can businesses identify the right mix for their specific goals? Chelsea: With search algorithms constantly changing, what are the most important SEO strategies businesses should prioritize today? Chelsea: Social media is evolving rapidly—with new platforms emerging and algorithms shifting. How can brands build a sustainable social media presence in this dynamic environment? Chelsea: Paid advertising can be a powerful growth lever, but rising costs are a challenge. What are some ways businesses can maximize ROI on Google Ads and other paid channels? Chelsea: Branding often gets overlooked in performance-driven strategies. Why do you believe brand-building is more important than ever, and how can businesses strike the right balance? Chelsea: Data is everywhere, but it can be overwhelming. What key metrics should businesses track across SEO, social media, and paid campaigns to measure success? Chelsea: With AI reshaping digital marketing, how do you see automation and machine learning influencing strategies in the near future? Chelsea: If a business is feeling stuck or overwhelmed by the constant changes in marketing, what’s the first step they should take to regain momentum? -Wrapping Up Chelsea: Firuze, this has been such an insightful conversation! Where can our listeners connect with you and learn more about Growify Marketing? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to sharpen your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to uncover opportunities and stay ahead in the fast-changing marketing world. This has been the Unmiss Podcast. See you next time!

Today’s guest is Laurent Bourrelly, an expert in Semantic SEO and the founder of Topical Mesh. With a career stretching back to 2004, Laurent has a unique perspective on the evolution of search engines. From his early days as a "search engine hacker" uncovering flaws in Google’s algorithm to pioneering advanced SEO strategies, Laurent helps businesses boost their online visibility through cutting-edge semantic search techniques. Before we dive in, here’s something to think about: Search engine optimization has come a long way since the early 2000s. Today, Google processes over 8.5 billion searches per day, and with AI-driven algorithms becoming more sophisticated, traditional SEO tactics are no longer enough. Semantic SEO—focusing on meaning and context rather than just keywords—is becoming essential for long-term success. Laurent is here to share how businesses can harness the power of Semantic SEO to stay competitive. I’m your host, Chelsea Alves, and I’m excited to welcome Laurent Bourrelly to the podcast! Interview Questions Chelsea: Laurent, welcome! To start, can you tell us about your journey from being a "search engine hacker" in 2004 to becoming a leader in Semantic SEO? Chelsea: SEO has changed dramatically over the years. What do you see as the most significant shifts in how search engines operate today? Chelsea: For those unfamiliar with the concept, can you explain what Semantic SEO is and why it’s so important in today’s search landscape? Chelsea: Many businesses still focus heavily on keywords. How does Semantic SEO differ from traditional keyword-based strategies? Chelsea: You’ve developed the Topical Mesh framework. Could you walk us through how it works and how businesses can apply it to their SEO strategy? Chelsea: Google’s algorithm updates can be challenging to keep up with. What practical steps can businesses take to future-proof their SEO efforts? Chelsea: How do you see AI and machine learning shaping the future of search, and what should marketers be doing to adapt? Chelsea: Content is still king—but not all content is created equal. What makes content optimized for semantic search stand out? Chelsea: For a business just starting with Semantic SEO, what’s the first step they should take to get on the right track? -Wrapping Up Chelsea: Laurent, this has been an incredibly insightful discussion! Where can our listeners connect with you and learn more about your work at Topical Mesh? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to enhance your SEO strategy, check out Unmiss.com’s free Website Audit tool—it’s a fast and easy way to identify areas for improvement and stay ahead in the ever-evolving world of search. This has been the Unmiss Podcast. See you next time!

Today’s guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers. Before we dive in, here’s something to think about: Digital advertising is evolving rapidly. Studies show that businesses spend over $600 billion annually on digital ads, yet many struggle to turn those investments into actual revenue. With increasing competition and rising ad costs, mastering ad strategy and lead generation is critical to success. RJ is here to break down how businesses can create high-performing ad campaigns that drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome RJ Huebert to the podcast! Chelsea: RJ, welcome! To start, can you share a bit about your background and what led you to specialize in digital advertising and lead generation? Chelsea: Many businesses run Google or Meta Ads but don’t see great results. -What are some of the biggest mistakes companies make when setting up their campaigns? Chelsea: What role do marketing funnels play in a successful ad strategy, and how can businesses optimize them to improve conversions? Chelsea: With so many businesses competing for attention online, how can brands craft compelling ad offers that actually convert? Chelsea: Let’s talk about tracking and analytics. What are the key metrics businesses should focus on when measuring ad performance? Chelsea: Google Ads and Meta Ads both offer powerful targeting options. How should businesses decide which platform is best for their goals? Chelsea: Retargeting is often overlooked. How can businesses use retargeting effectively to increase conversions? Chelsea: As ad costs continue to rise, what strategies can businesses use to improve their return on ad spend (ROAS)? Chelsea: AI is becoming more integrated into digital advertising. How do you see automation and AI-driven targeting shaping the future of online ads? Chelsea: If a business is just getting started with paid advertising, what’s the first step they should take to set themselves up for success? -Wrapping Up Chelsea: RJ, this has been an incredibly valuable discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation insightful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to improve your website’s visibility and ad performance, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover actionable insights and boost your digital strategy! This has been the Unmiss Podcast. See you next time!

Today’s guest is Jordan Koene, a seasoned SEO strategist and co-founder of Previsible.io. With years of experience guiding brands through the evolving search landscape, Jordan has worked with some of the biggest companies to refine their SEO strategies and adapt to Google’s ever-changing algorithms. Before we dive in, here’s something to think about: AI is transforming SEO at an unprecedented pace. With Google’s Search Generative Experience (SGE), AI-driven answers are reshaping how users find information, reducing reliance on traditional rankings. A recent report found that 65% of marketers are rethinking their SEO strategies in response to AI’s growing influence. So, what does this mean for businesses trying to stay visible? Jordan is here to break it all down. I’m your host, Chelsea Alves, and I’m excited to welcome Jordan Koene to the podcast! Chelsea: Jordan, welcome! To start, can you share a bit about your background and what led you to specialize in SEO strategy? Chelsea: AI is fundamentally shifting how search engines process and display information. What are the biggest changes you’re seeing in SEO right now? Chelsea: Many businesses still focus on traditional ranking factors like keywords and backlinks. How should brands be adapting their SEO strategies to align with AI-driven search? Chelsea: With AI-generated search results summarizing content directly in SERPs, some businesses worry about declining website traffic. What strategies can they use to maintain engagement? Chelsea: You work closely with brands on SEO strategy—what are some common mistakes businesses make when trying to optimize for AI-driven search? Chelsea: AI-powered search also raises concerns about content credibility. How can businesses establish authority and ensure their content remains a trusted source? Chelsea: Google’s updates continue to evolve at a rapid pace. What should brands be doing today to future-proof their SEO efforts? Chelsea: Looking ahead, what do you see as the biggest opportunities for businesses that embrace AI-driven SEO early? -Wrapping Up Chelsea: Jordan, this has been such a great discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your website is optimized for the future of AI-driven search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover insights that can help boost your search performance! This has been the Unmiss Podcast. See you next time!

Today’s guest is Aaron Ahuvia, a pioneering expert in the field of consumer behavior and brand management. As a professor, keynote speaker, and author, Aaron has dedicated his career to understanding the emotional connections between consumers and brands. His groundbreaking research has significantly shaped how we comprehend brand love and its impact on marketing strategies. Before we dive in, consider this: Studies have shown that brands that cultivate strong emotional connections with consumers can see a 306% higher customer lifetime value compared to those that don't. This underscores the profound impact of brand love on a company's bottom line. Aaron’s extensive research offers invaluable insights into how businesses can foster these deep connections. I’m your host, Chelsea Alves, and I’m excited to welcome Aaron Ahuvia to the podcast! -Understanding Brand Love Chelsea: Aaron, welcome! To start, could you share a bit about your background and what led you to focus your research on the concept of brand love? Chelsea: You've been instrumental in defining and popularizing the term "brand love" in marketing. How would you describe brand love, and why is it considered the holy grail of marketing? Chelsea: In your research, you've identified several dimensions that underlie brand love, such as passion, self-congruity, and long-term relationships. Could you elaborate on these dimensions and their significance? Chelsea: Cultivating brand love can lead to increased customer loyalty and positive word-of-mouth. However, are there potential downsides or risks associated with brand love for companies? Chelsea: How can brands balance the desire to foster deep emotional connections with consumers while ensuring they meet practical needs and expectations? -Strategies for Building Brand Love Chelsea: For businesses aiming to build brand love, what strategies or practices have you found to be most effective? Chelsea: In today's digital age, how can brands leverage technology and social media to enhance their emotional bonds with consumers? Chelsea: Could you share examples of brands that have successfully cultivated brand love and what lessons can be learned from their approaches? -The Future of Brand Love in Marketing Chelsea: As consumer behavior continues to evolve, how do you see the concept of brand love adapting in the future? Chelsea: What role do you believe authenticity and corporate social responsibility play in fostering brand love among modern consumers? -Wrapping Up Chelsea: Aaron, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your brand's emotional connection with customers, check out Unmiss.com’s free Website Audit tool—it provides actionable insights to improve your digital presence. This has been the Unmiss Podcast. See you next time!

Today’s guest is Ben Narasin, a seasoned entrepreneur turned venture capitalist with over 25 years of entrepreneurial experience and a decade in early-stage investing. Ben is the Founder and General Partner of Tenacity Venture Capital, a firm dedicated to high-conviction investments in early-stage technology companies. His portfolio boasts early investments in notable companies like Dropcam, Lending Club, and Kabbage. Before we dive in, consider this: Startups that secure early VC funding have a nearly 50% higher chance of scaling successfully, according to a Harvard Business Review study. Navigating this dynamic environment requires not just capital but also strategic insight and adaptability. Ben's extensive experience as both an entrepreneur and investor provides a unique perspective on identifying and nurturing groundbreaking startups." I’m your host, Chelsea Alves, and I’m thrilled to welcome Ben Narasin to the podcast! From Entrepreneurship to Venture Capital Chelsea: Ben, welcome! To start, can you share a bit about your journey from being a 25-year entrepreneur to becoming a venture capitalist? Chelsea: Your entrepreneurial background includes founding Fashionmall.com in 1993, one of the first e-commerce companies, which you led to a successful IPO in 1999. How did this experience influence your approach to investing? Identifying Promising Startups Chelsea: You've been the lead partner on numerous deals, with your latest involving Kapital, a financial software company, in August 2023. What key factors do you look for when evaluating early-stage startups? Chelsea: With a diverse portfolio spanning fintech, digital marketplaces, mobile, and connected devices, how do you stay ahead of emerging trends and technologies? The Role of Tenacity Venture Capital Chelsea: Tenacity Venture Capital focuses on high-conviction investments in early-stage technology companies. Can you elaborate on what sets Tenacity apart from other venture capital firms? Chelsea: The firm invests across various technology sectors, including AI, fintech, hardware, logistics, marketplaces, mobile gaming, robotics, and SaaS. How do you decide which sectors to focus on, and what excites you about these industries? -Supporting Founders Beyond Capital Chelsea: Beyond providing capital, how does Tenacity support its portfolio companies in achieving their growth objectives? Chelsea: You've emphasized the importance of matching portfolio companies with top investors for follow-on rounds. Can you share some insights into this process and its impact on a startup's success? The Future of Venture Capital and Entrepreneurship Chelsea: As the venture capital landscape continues to evolve, what do you see as the biggest opportunities and challenges for both investors and entrepreneurs? Chelsea: For aspiring entrepreneurs looking to secure venture capital, what advice would you offer to help them stand out and succeed? -Wrapping Up Chelsea: Ben, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your work with Tenacity Venture Capital? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your startup’s visibility and performance, check out Unmiss.com’s free Website Audit tool—it provides actionable insights to improve your digital presence. This has been the Unmiss Podcast. See you next time!

Today’s guest is Sara Moccand-Sayegh, a digital brand strategist specializing in optimizing brands for generative search. With extensive experience in SEO, digital marketing, and brand positioning, Sara helps businesses adapt to the rapidly evolving search landscape—where AI-driven results are reshaping how brands appear online. Before we dive in, here’s something to think about: Traditional SEO is no longer enough. A recent study found that nearly 40% of Gen Z users prefer AI-powered search tools like ChatGPT and Google’s SGE over traditional search engines. With AI-generated answers reducing click-through rates, businesses need to rethink their digital strategies to stay visible and relevant. Sara is here to help us understand how to navigate this shift and ensure brands are optimized for the future of search. I’m your host, Chelsea Alves, and I’m excited to welcome Sara Moccand-Sayegh to the podcast! Chelsea: Sara, welcome! To start, can you share a bit about your background and how you became an expert in digital brand optimization? Chelsea: Generative search is changing the way people discover brands online. How would you define generative search, and what makes it different from traditional search? Chelsea: Many businesses still rely on classic SEO tactics like keyword optimization and backlinks. What key shifts do brands need to make to stay competitive in this AI-driven search landscape? Chelsea: You talk a lot about brand optimization beyond just ranking for keywords. What are some of the most important elements businesses should focus on now? Chelsea: AI-generated search results often pull content from multiple sources to create summaries. How can businesses ensure their brand is included in these responses? Chelsea: With AI summarizing content, some worry about decreased website traffic. What strategies can businesses use to capture audience engagement despite this shift? Chelsea: Beyond SEO, how does brand authority and trustworthiness impact visibility in generative search? Chelsea: Content creation is evolving alongside search. What role do structured data, expertise signals, and brand storytelling play in helping brands stand out? Chelsea: Social proof and credibility seem to be growing in importance. What are some practical ways businesses can build digital trust and authority? Chelsea: As AI continues to shape search, what do you see as the biggest opportunities for brands willing to adapt early? Chelsea: What are some common mistakes businesses make when trying to optimize for AI-driven search, and how can they avoid them? Chelsea: If a business wants to start optimizing for generative search today, what’s the first step they should take? -Wrapping Up Chelsea: Sara, this has been such an insightful conversation! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to improve your website’s visibility in this new era of search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to get actionable insights to enhance your brand’s digital presence. This has been the Unmiss Podcast. See you next time!

Today’s guest is Shari Berg, a content strategist, storyteller, and the founder of The Write Reflection. Shari specializes in helping businesses harness the power of storytelling to build authority, foster genuine engagement, and connect with their ideal audience across all communication channels—not just blogs and articles. Before we dive in, here’s something to think about: Studies show that stories are 22 times more memorable than facts alone, yet many brands still overlook the power of storytelling in their content strategy. From social media posts to customer interactions, using compelling narratives can turn passive audiences into engaged communities. Shari helps businesses tap into this potential, creating authentic stories that resonate and drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome Shari Berg to the podcast! Getting Started with Storytelling Chelsea: Shari, welcome! To kick things off, can you share a bit about your professional background and how you became passionate about storytelling in content strategy? Chelsea: Many people associate storytelling with long-form content like blogs or articles, but you emphasize that it’s valuable in every communication. Why do you think businesses often overlook this? Chelsea: What are some of the biggest misconceptions about storytelling in marketing, and how can brands move past them? -Applying Storytelling Across Platforms Chelsea: You talk about using storytelling in social media posts, comments, and everyday customer interactions. Can you share some practical ways brands can incorporate storytelling into these shorter formats? Chelsea: Authenticity is crucial, especially on platforms like social media. How can businesses craft stories that genuinely connect with their audience without sounding forced or overly polished? Chelsea: What are some common storytelling mistakes you see businesses make, and how can they avoid them? -Building Authority and Engagement Through Stories Chelsea: You emphasize that storytelling isn’t just about engagement—it’s also about building authority. How can brands use stories to position themselves as industry leaders? Chelsea: Engagement can be tricky, especially with so much content competing for attention. What are some storytelling techniques that have proven to increase audience interaction and loyalty? Chelsea: Metrics are often focused on numbers, but storytelling’s impact isn’t always obvious in data. How can businesses measure the success of their storytelling efforts? -Looking Ahead: The Future of Storytelling in Content Strategy Chelsea: With the rise of AI-generated content, how do you see the role of human-driven storytelling evolving in the coming years? Chelsea: For brands just starting to embrace storytelling, what’s the first actionable step they should take today? Chelsea: If there’s one mindset shift you’d recommend for businesses to fully leverage storytelling, what would it be? -Wrapping Up Chelsea: Shari, this has been such an insightful conversation! Where can our listeners connect with you, learn more about The Write Reflection, and explore your storytelling resources? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to boost your website’s performance, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to get actionable insights that can improve your SEO, enhance user experience, and increase traffic.

Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready. Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses navigate the ever-changing landscape of PPC advertising. Before we dive in, here’s something to think about: Google Ads alone processes over 8.5 billion searches per day, yet many advertisers fail to fully leverage the platform’s automation features. These tools can save time, improve performance, and uncover growth opportunities—but only if used strategically. Lisa helps businesses cut through the complexity, implement smart automation tactics, and achieve real results without sacrificing control. I’m your host, Chelsea Alves, and I’m thrilled to welcome Lisa Raehsler to the podcast! Chelsea: Lisa, welcome! To start, can you share a bit about your background and how you became so passionate about PPC automation? Chelsea: We’ve seen an explosion of new automation features in both Google Ads and Microsoft Ads. Why do you think so many advertisers struggle to use these tools successfully? Chelsea: Automation is supposed to make things easier, but some advertisers worry about losing control over their campaigns. How can they strike the right balance between manual oversight and automated efficiency? Chelsea: You’ve worked with countless clients on transitioning to AI-powered campaigns. What are the biggest mistakes people make when trying to “AI-ready” their ads? Chelsea: Let’s talk strategy. With all these new features—like Performance Max, automated bidding, and responsive search ads—where should advertisers start if they want to see better results? Chelsea: Performance Max campaigns have been a hot topic lately. Some people love them, others are skeptical. How can businesses ensure they’re using Performance Max effectively? Chelsea: Data quality is a huge piece of the automation puzzle. What should advertisers focus on to feed the right data into these platforms? Chelsea: Microsoft Ads often gets overshadowed by Google Ads, but it has powerful automation tools too. Are there any Microsoft-specific features you think more advertisers should be taking advantage of? Chelsea: AI in advertising is evolving fast. What trends should marketers be watching as we head into the next year? Chelsea: For someone just starting to incorporate automation into their PPC strategy, what’s the one thing they should prioritize today? Chelsea: What’s a common misconception about AI in paid advertising that you wish more people understood? Chelsea: Lisa, this has been such a valuable conversation! Where can our listeners connect with you and learn more about your work? Thank you so much for joining us today and sharing your expertise!

Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Mike Weiss, a LinkedIn growth expert, AI strategist, and the founder of Clout Selling. Mike has helped countless professionals and businesses leverage AI to build authority, attract leads, and grow their brand on LinkedIn. Before we dive in, here’s something to think about: LinkedIn has over 1 billion users, yet only a small percentage truly maximize its potential for business growth. With AI revolutionizing content creation and engagement, the strategies that worked a year ago may already be outdated. Mike has built a system that helps professionals stand out in the noise, connect with their ideal audience, and drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome Mike Weiss to the podcast! Chelsea: Mike, welcome! To start, can you share a bit about your professional background and experience? Chelsea: You emphasize that LinkedIn is one of the most underutilized platforms for personal branding and business growth. Why do you think so many people struggle to see results on LinkedIn? Chelsea: AI has changed the game for content marketing, but many people still hesitate to use it. How can AI help professionals create more engaging and effective LinkedIn content? Chelsea: Many people fear that AI-generated content lacks authenticity. How can professionals strike the right balance between AI efficiency and personal voice? -Strategies for Growing on LinkedIn with AI Chelsea: You talk about the importance of building an authority brand. What are the key steps someone should take to establish themselves as a thought leader on LinkedIn? Chelsea: Engagement is key on LinkedIn, but many people struggle to get meaningful interactions. What are some proven strategies to increase engagement and visibility? Chelsea: LinkedIn’s algorithm can be tricky. What are some mistakes people make that limit their reach, and how can they optimize their posts for better results? -AI and Sales: Converting Connections into Clients Chelsea: Growing a network is great, but turning connections into clients is the real goal. How can AI help professionals turn LinkedIn connections into actual business opportunities? Chelsea: You developed the Clout Selling system to help people accelerate their success on LinkedIn. Can you break down how it works and why it’s so effective? -The Future of LinkedIn and AI-Driven Growth Chelsea: With AI evolving so rapidly, what trends do you see shaping the future of LinkedIn and social selling? Chelsea: For someone just starting to leverage LinkedIn for growth, what’s the first action step they should take today? Chelsea: If someone wants to stay ahead and fully maximize LinkedIn, what’s the one mindset shift they need to make? -Wrapping Up Chelsea: Mike, this has been an eye-opening conversation! Where can our listeners connect with you, learn more about Clout Selling, and get access to your strategies? Chelsea: Thank you so much for joining us today and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. Lastly, if you want to optimize your website for better search rankings and performance, check out Unmiss.com’s free Website Audit tool. In just a few clicks, you'll get actionable insights to improve your SEO, boost traffic, and stay ahead of the competition—visit Unmiss.com/website-audit to get started! And be sure to connect with Mike on LinkedIn and visit CloutSelling.com to take your LinkedIn growth to the next level! This has been the Unmiss Podcast. See you next time!

Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Cameron Herold, a globally recognized business growth expert, speaker, and best-selling author. He’s the mastermind behind "The Second in Command" philosophy, which explores the pivotal role of a Chief Operating Officer (COO) in scaling businesses effectively. Before we dive in, here’s some food for thought: According to a Harvard Business Review study, nearly 50% of CEOs fail within their first three years due to leadership gaps, many of which stem from a lack of strong operational support. Despite this, many businesses underestimate the value of a second-in-command. Cameron has spent decades proving that a well-structured CEO-COO partnership can drive exponential growth and operational excellence. I’m your host, Chelsea Alves, and I’m thrilled to welcome Cameron Herold to the podcast! Cameron, welcome to the podcast! To start, can you share a bit about your background? -I want to dive into your book right away. Chelsea: The title of your book, The Second in Command, really highlights the importance of the COO role. Why do you think this position is often overlooked in discussions about leadership? Chelsea: What are some of the key traits that make a great COO? How do they complement the strengths of a CEO? Chelsea: Many companies struggle with leadership dynamics at the top. What are some of the biggest mistakes you see when CEOs and COOs don’t align properly, and how can they fix that? -Growing People to Grow the Business Chelsea: You often talk about how growing your people is the key to growing your company. Can you share some strategies businesses can use to develop their leadership teams effectively? Chelsea: In fast-scaling companies, what are some of the best ways to ensure employees stay engaged and aligned with company goals? Chelsea: How does a strong second-in-command help create a high-performance culture within an organization? -Scaling Companies with the Right Leadership Structure Chelsea: You’ve worked with a wide range of companies, from startups to large enterprises. What’s your advice for businesses that are hitting a growth ceiling and struggling to scale? Chelsea: What are the key signs that a company needs to bring in or optimize their COO role? Chelsea: You founded the COO Alliance to support second-in-command leaders. Can you tell us more about the mission behind it and how it’s helping businesses thrive? -Actionable Insights for Business Owners and Leaders Chelsea: If a business owner or CEO is listening to this and wondering how to better utilize their second-in-command, what’s the first step they should take? Chelsea: What’s one piece of advice you’d give to aspiring COOs looking to grow into their role and have a greater impact? Chelsea: The business landscape is changing rapidly. What do you see as the biggest leadership trends shaping the future of company growth and operations? -Wrapping Up Chelsea: Cameron, this has been such a valuable conversation! Where can our listeners connect with you, learn more about your books, and access the resources you offer? Chelsea: Thank you so much for joining us today and sharing your expertise. For our listeners, if you enjoyed this conversation, don’t forget to subscribe to the Unmiss Podcast and leave a review. Also, be sure to check out Unmiss.com for your SEO needs. We have a comprehensive suite of SEO tools and solutions to scale SEO seamlessly. And be sure to connect with our guest Cameron to learn more about unlocking the full potential of your business leadership. This has been the Unmiss Podcast. See you next time!

Today’s guest is Sara Taher, an internationally recognized SEO strategist, speaker, and consultant with over a decade of experience helping businesses craft powerful, scalable SEO strategies. She’s also the founder of an acclaimed SEO consultancy and a sought-after mentor, empowering others to master the art and science of search engine optimization. Before we dive in, here’s some food for thought: According to research by BrightEdge, organic search drives over 50% of website traffic for most industries. Yet, many businesses still approach SEO as a set of isolated tactics rather than a strategic system. Sara advocates for a mindset shift, emphasizing that a strategic approach to SEO can elevate a brand’s online presence while maximizing ROI. I’m your host, Chelsea Alves, and I’m thrilled to welcome Sara Taher to the podcast! Sara, welcome to the podcast! To start, can you share your journey into the SEO world and a little bit about your professional background? -The Strategic Mindset for SEO Chelsea: You’re known for championing the importance of a strategic mindset in SEO. Can you break down what that means exactly and why it’s essential for long-term success? Chelsea: Many businesses focus on quick wins, like ranking for a specific keyword. How does shifting to a broader, strategic perspective change the game? Chelsea: What are some of the biggest mistakes you see businesses making when it comes to SEO, and how can they course-correct? -Blending Creativity with Technical SEO Chelsea: SEO is often seen as purely technical, but you emphasize the role of creativity in your approach. How can businesses find the right balance? Chelsea: One of the challenges in SEO is creating content that resonates with both search engines and human readers. What’s your advice for crafting content that achieves this balance? Chelsea: Can you share an example of a project where your strategic mindset transformed a business’s SEO performance? -Practical Advice for Scaling SEO Strategies Chelsea: For businesses just getting started with SEO, what are the key first steps they should focus on? Chelsea: Scaling SEO efforts across large websites or teams can be daunting. What’s your advice for maintaining focus and efficiency during this process? Chelsea: The SEO landscape is constantly evolving. How can businesses stay ahead of algorithm updates and shifting trends? -Wrapping Up Chelsea: Sara, this has been such a valuable conversation! Where can our listeners connect with you, learn more about your services, and access your resources? Chelsea: Thank you so much for joining us today and sharing your expertise. For our listeners, if you enjoyed this conversation, don’t forget to subscribe to the Unmiss Podcast, leave a review, and connect with Sara to elevate your SEO game. This has been the Unmiss Podcast. See you next time!

Our guest today is Carma Spence, an award-winning author, speaker, and mentor specializing in empowering entrepreneurs and professionals to unleash their creative potential and achieve sustainable success. Carma is the creator of the C.A.R.M.A. Code and the author of several books, including one that introduces the concept of embracing your "inner Turtle Author" to unlock your creativity and effectiveness. Before we get started, here are some compelling insights: According to a recent study, professionals who publish short, impactful books see a 20–30% increase in client inquiries within a year. Additionally, Forbes highlights that slow, deliberate progress—what Carma calls “The Turtle Way”—often leads to more sustainable success compared to high-speed, high-pressure approaches. These ideas perfectly align with Carma’s philosophies on achieving balance and creating long-term impact in your personal and professional life. I’m your host, Chelsea Alves, and I’m thrilled to welcome Carma Spence to the podcast. Chelsea: Carma, welcome to the podcast! To start, can you tell us a little about your journey as an author and mentor and what inspired you to create the C.A.R.M.A. Code? Chelsea: You’re known for combining creativity with practical strategies for success. Can you share what drives your passion for helping others unlock their potential? The C.A.R.M.A. Code and Keys to Success Chelsea: Let’s dive into the C.A.R.M.A. Code. What does it stand for, and how can listeners apply it to achieve success in their careers or personal lives? Chelsea: One of your signature topics is the "5 Keys to Success." Can you walk us through these keys and explain how they work together to create sustainable success? Chelsea: Many people struggle with staying motivated when progress feels slow. How does embracing "The Turtle Way" help individuals find balance and stay on track? Embracing Your Inner Turtle and Authoring for Impact Chelsea: You’ve introduced this concept of the “Turtle Author” versus the “Rabbit Author.” Can you explain what that means and how embracing your inner Turtle can actually make your Rabbit Author more effective? Chelsea: Writing a book can seem overwhelming. What are the benefits of starting with short books, especially for professionals looking to attract clients? Chelsea: Do you have a favorite success story of someone who embraced your strategies and saw transformational results? Practical Steps for Authors and Entrepreneurs Chelsea: For those interested in writing their first book, what’s your advice for overcoming procrastination and perfectionism? Chelsea: How can short books or focused publications be leveraged as a powerful tool for personal branding and client attraction? Chelsea: What’s your take on balancing creative expression with the business side of being an author or entrepreneur? Chelsea: Finally, where can our listeners connect with you, learn more about the C.A.R.M.A. Code, and access your resources?

Our guest today is Jenn Cameron, a financial education advocate and wealth-building strategist. Jenn specializes in empowering individuals to create generational wealth through accessible and actionable financial education. Her mission is to help bridge the financial literacy gap and unlock a trillion dollars of wealth within a generation. Before we get started, let’s consider some eye-opening statistics related to today’s discussion: A recent report by the National Financial Educators Council found that a lack of financial literacy costs Americans over $415 billion annually. Meanwhile, the Federal Reserve reveals that nearly 40% of Americans would struggle to cover a $400 emergency. These numbers emphasize just how critical it is to equip people with the tools and knowledge to take control of their finances. I’m your host, Chelsea Alves, and I’m thrilled to welcome Jenn Cameron to the podcast. Chelsea: Jenn, welcome to the podcast! Let’s dive in—can you tell us about your professional journey and what inspired you to focus on financial education and wealth-building? Chelsea: Your mission to create a trillion dollars of wealth through financial education is incredibly ambitious. Can you share the vision behind this initiative and why it’s so important in today’s world? Understanding Financial Literacy and Wealth Creation Chelsea: Financial literacy is often overlooked in traditional education systems. Why do you think it’s such a critical gap, and how does addressing it contribute to generational wealth? Chelsea: What are the biggest misconceptions people have about investing and wealth-building, and how can they overcome these hurdles? Chelsea: For someone just starting out on their financial journey, what are the foundational steps they should take to build long-term wealth? Strategies for Financial Empowerment Chelsea: Many people feel overwhelmed by the complexity of financial markets. How do you simplify these concepts to make them more accessible and actionable for the average person? Chelsea: You talk about creating wealth "within a generation." What role do intergenerational financial strategies, like family financial planning or legacy planning, play in achieving this goal? Chelsea: Can you share an example of someone who transformed their financial future by applying the principles you teach? Practical Tips for Managing Finances and Investing Chelsea: What’s your advice for individuals looking to start investing but feeling unsure of where to begin? Chelsea: How do you recommend people balance saving, investing, and paying down debt while still working toward long-term wealth goals? Chelsea: Are there any emerging trends in finance or investing that excite you, and how should people prepare to take advantage of them? Chelsea: Jenn, as we look to the future, what initiatives or projects are you working on to further your mission in 2025? Chelsea: Finally, where can our listeners connect with you and learn more about your work and resources? Thank you, Jenn, for sharing your expertise and insights with me today! For our listeners, if you enjoyed this conversation, make sure to subscribe to the Unmiss Podcast, leave a review, and get in touch with Jenn if you want to connect with her further. This has been the Unmiss Podcast. See you next time!

The travel site Expedia has integrated AI into their SEO strategy. By combining human-led keyword research with AI-generated content recommendations, Expedia not only improved its organic search rankings but also enhanced user satisfaction by ensuring their content is helpful and relevant. This approach contributed to a 45% increase in traffic to their travel guides, demonstrating the power of aligning AI capabilities with human expertise. A recent report by BrightEdge found that 68% of online experiences begin with a search engine, and businesses that integrate AI into their SEO workflows see a 30% faster time-to-market for content creation. Furthermore, Gartner predicts that by 2025, companies leveraging AI for content personalization will see a 25% boost in customer engagement. These stats underscore the importance of combining cutting-edge technology with human insight to stay competitive in the ever-evolving world of SEO. Our guest today is Lee Wilson, an industry leader in SEO and digital strategy, with years of experience helping businesses navigate the complexities of search engines and the integration of AI in content marketing. Lee’s expertise in building actionable, value-first SEO strategies makes him the perfect guide for this discussion. In today’s episode, we’ll cover: How businesses can effectively balance human expertise and AI in content creation. Practical tips for building helpful, SEO-friendly content into your website. The role of AI in modern SEO workflows and how it’s shaping the future of the industry. I’m your host, Chelsea Alves, and I’m thrilled to welcome Lee Wilson to the podcast. Kickoff Questions Chelsea: Lee, welcome to the podcast! Can you start by telling us a bit about your professional journey and how you became passionate about SEO? Chelsea: You’ve been a trailblazer in combining AI with SEO practices. What inspired you to explore this intersection, and how has it shaped your approach to digital strategy? Balancing Human Expertise and AI in SEO Chelsea: Balancing human expertise with AI is a challenge many businesses face. Why is this balance so crucial in SEO? Chelsea: Can you share a real-world example where combining AI tools with human insights led to exceptional results in SEO? Chelsea: What misconceptions do businesses have about AI in SEO, and how can they avoid these pitfalls? Building Helpful Content into Your Website Chelsea: “Helpful content” is a buzzword in SEO. How can businesses ensure their content truly adds value to their audience? Chelsea: What role does prioritization play in crafting an effective content strategy, and how can businesses make better decisions here? Chelsea: What’s your advice for businesses trying to identify gaps in their current content strategy? Practical Application of AI in SEO Working Practices Chelsea: AI tools are becoming more accessible every day. How can businesses integrate them into their SEO workflows without losing the human touch? Chelsea: What are some practical ways AI can assist with tasks like keyword research, content optimization, or even link building? Chelsea: Looking ahead, how do you see the role of AI in SEO evolving over the next 5–10 years? Closing Questions Chelsea: Lee, what’s next for you in 2025—are there any exciting projects or initiatives you’re currently working on? Chelsea: Finally, where can our listeners connect with you and learn more about your work?

When fashion giant ASOS revamped its website using Conversion Rate Optimization (CRO) strategies, they saw a remarkable 23% increase in sales within just a few months. By simplifying the checkout process, enhancing product recommendations, and optimizing mobile performance, ASOS transformed its customer experience and significantly boosted conversions. This success story underscores the power of CRO in driving sustainable growth for direct-to-consumer (DTC) brands. Today, we’re diving into the world of Conversion Rate Optimization (CRO) with a focus on how it enhances everything a direct-to-consumer business does, allowing it to scale smarter and more effectively. Our guest today is Will Laurenson, CEO of Customers Who Click. Will is a CRO expert who has spent years helping businesses boost their growth potential by focusing on the customer journey and creating better user experiences. A recent study by Forrester Research found that companies focusing on Conversion Rate Optimization (CRO) see an average revenue increase of 30% within six months, driven by improved user experiences and data-driven decision-making. Additionally, research by McKinsey reveals that brands prioritizing customer-centric strategies, like those championed by Will Laurenson, are 60% more likely to achieve long-term profitability and customer retention. These findings highlight the transformative power of CRO and why businesses partnering with experts like Will can achieve scalable growth. Leveraging tools and strategies that prioritize reducing friction and enhancing customer journeys, like Will’s and also tools like those found on UNmiss allows DTC brands to build stronger, more loyal customer relationships while driving sustainable success. In this episode, we’ll explore questions such as: What is CRO’s role in scaling DTC businesses? How does focusing on customer experience impact long-term growth? What practical steps can brands take to enhance CRO today? We’ll also touch on trends like personalization, data-driven decision-making, and the integration of AI into CRO strategies. I’m Chelsea Alves and I’ll be hosting today’s discussion. Will, welcome to the podcast! Can you share a bit about your professional background and how you became passionate about CRO? What inspired you to launch Customers Who Click, and what’s the core mission behind your work? In your experience, what sets successful DTC brands apart when it comes to conversion optimization? CRO’s Role in Scaling DTC Businesses 4. Why is CRO such a critical factor for DTC brands looking to scale? 5. Many brands focus heavily on driving traffic. How does CRO complement traffic acquisition to improve overall performance? 6. Could you share a success story where CRO helped a brand overcome a major challenge and scale effectively? Practical Steps for Effective CRO 7. For DTC brands new to CRO, what’s the first thing they should focus on? 8. How can brands identify the friction points in their customer journey that are hurting conversions? 9. What are some common pitfalls you see when brands try to optimize their conversion rates, and how can they avoid them? CRO and the Bigger Picture 10. Beyond website tweaks, how does CRO impact areas like email marketing, retention, and even product strategy? 11. Personalization is a buzzword in the DTC space. How can brands use it effectively within their CRO strategies? 12. With AI-powered tools becoming more accessible, how do you see the future of CRO evolving in the next few years? Closing Questions 13. What’s next for you and Customers Who Click—any exciting projects or initiatives on the horizon? 14. Finally, where can our listeners find you and connect to learn more about your expertise?