How To Write Headlines That Bring Clicks (Episode #18)
80% of people don’t click on boring headlines.
Let me share my story.
Once I got a client who gave me a contract that brought 40% of my revenue for over two years.
My agency usually serves 30-60 clients a month.
Let’s consider the average data – 45 clients monthly.
So, this client paid as 18 others.
It’s also less administrative job and paying for acquiring new clients.
What have I done to convince him to share this contract?
I found a way to increase his traffic two times for a month by rewriting his titles and description.
Luckily, he had this traffic before me.
I only helped with getting a lot more.
After this cooperation, I pay a lot more attention to writing headlines, titles, descriptions, the first sentences of posts on social media.
Headlines should provoke CURISIOTY!
80% of users ignore boring headlines that don’t give a strong reason to continue with such content.
The main reason is that there is a lot more content that they need.
Even if you create a masterpiece people decide to consume your content by reading headlines.
I often see when webmasters spend a few seconds writing headlines.
NO WAY.
It takes a lot more time.
Consider the following elements when you craft your headlines or the first sentence of social media posts.
- Use numbers, brackets, emojis, special symbols because of occupying more attention.
- Include testimonials and endorsement.
- Highlight your awards or media mentions.
- Create something new and never copy others.
- Share yours in the comments.
Agree? Comment below.
https://seotools.tv/headline-analysis – use a 100% Free tool to estimate headlines
https://seotools.tv/post/social-proof-subject-lines – learn more about writing headlines
