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In 2025, global organizations are racing to adopt Generative AI—but success doesn’t always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI fluency doesn’t require complexity to have impact. That contrasts with Johnson & Johnson, which rolled out mandatory generative AI training to over 56,000 employees using internal platforms like GPTeal—saving time, boosting productivity, and reshaping their learning culture. On the UNmiss Podcast, I sit down with Andrea Paternostro, a corporate training strategist guiding companies through the tension between speed and governance. Because when introducing AI, too much haste brings risk—but moving too slow invites irreversible delay. Together, we unpack Andrea’s Discover → Design → Deliver framework: an agile roadmap that balances rapid experimentation with compliance guardrails, measurable ROI, and team alignment. We also explore real-world hurdles—fragmented processes, vague ownership, and siloed departments—and how cross‑functional teams (HR, Legal, IT, Marketing) can collaborate smoothly to scale AI safely and strategically. 🎯 What You’ll Learn: -How to launch Gen AI training safely in risk‑averse or regulated environments -The Discover → Design → Deliver framework in action—and why it works -How to choose models or solutions (or off‑the‑shelf tools) that match your company stage -Best practices to align legal, HR, IT, and marketing without internal friction -How to measure success, from ROI metrics to adoption and trust -Why early “quick wins” can make compliance a strategic enabler, not a blocker Sample Interview Questions: -How do you recommend organizations start implementing Gen AI training from zero? -What tools or models—GPT‑4, in‑house platforms, or SaaS—work best for corporate learning? How do you apply the Discover → Design → Deliver stages in real case studies? What common obstacles (fragmented process, unclear ownership, vague policy) do companies face—and how do they overcome them? How do you ensure Legal, IT, and HR work with innovation instead of slowing it down? -What metrics should leaders monitor—beyond ROI—to evaluate a training program’s success? If you’re responsible for AI upskilling or guiding AI adoption in your organization, this episode equips you to move fast, but not recklessly. Let me know if you'd like a shorter cut for promo, email teasers, or platform blurbs!

I’ll be honest with you—I created a great product. It had unique features, solved real problems, and offered insights no one else in the market could touch. I thought it would sell itself. It didn’t. We put in the effort. We shared value. We explained everything in detail. And yet… professionals still chose other products. I kept asking myself: “Why are they ignoring us when we’re clearly better?” That’s when I realized I had to stop selling like everyone else. I ditched the standard pitch. I focused instead on extended free limits, transparent insights, and making it easy for people to test the value before they paid. And guess what? That non-standard approach worked. We acquired over 1,000 users fast, and sales finally followed. That’s why I’m excited about today’s guest: Wes Schaeffer, also known as The Sales Whisperer®. Wes teaches exactly what I learned the hard way—sales today isn’t about pushing deals. It’s about opening relationships. In this conversation, Wes shares his signature framework: The Five Proven Steps to Make Every Sale. But don’t expect tired tactics or sleazy closing techniques. This is about adapting to today’s world—where the internet, social media, AI, and even COVID have completely reshaped how people buy. You’ll learn: Why the role of a modern salesperson is no longer about “closing deals” How to sell with less pressure, higher margins, and more predictability What the new ABCs of selling are (hint: it’s not Always Be Closing anymore) Why “close first, then present” flips the traditional sales pitch upside down The biggest marketing sin you’re probably committing without realizing it Wes also answers rapid-fire questions like: What’s the #1 job of a business owner? Why do sales and marketing teams clash? What does it really mean to “make every sale”? If you’re tired of doing everything “right” and still not getting results—this episode is for you. Join me, Anatolii Ulitovskyi, as I sit down with Wes Schaeffer to rethink what it means to actually sell in 2025. Because the best salespeople today? They don’t close people. They attract them. Let me know if you want a short version for Spotify description, teaser tweets, or LinkedIn post text too.

I learned this lesson the hard way… twice. In my 16 years of building websites, I’ve been hacked not once, but two times. The first attack took down my entire business during the worst possible moment—the peak holiday season, right before Christmas and New Year’s. Our website went offline for 10 days. We lost our best traffic, our best sales window, and ultimately, the business itself. The second time? Even worse. Hackers didn’t just knock us offline—they buried our Google rankings, injected malware, and silently broke plugin settings across the site. It took us three months to clean everything up. And while we were busy fixing code, we were bleeding revenue. That’s why I invited Scott Alldridge to this conversation. Scott is not your typical cybersecurity guy. He’s the CEO of IP Services, an Amazon bestselling author, and a Certified Chief Information Security Officer (CCISO) with over 30 years of experience protecting companies from the kind of chaos I went through. He’s worked with businesses of all sizes—from startups to enterprise giants—and has one simple message: Cybersecurity isn’t just IT’s job anymore—it’s a boardroom issue. In this episode, we break down: The real reason founders and business leaders can’t afford to ignore security Common blind spots that leave websites, apps, and customer data exposed Why security isn't just about preventing attacks—it’s about ensuring business survival Actionable tips to prevent attacks before they destroy your brand, revenue, and reputation Scott also shares insights from his book VisibleOps Cybersecurity, where he walks through real-world examples of businesses that got it right—and others that didn't make it out. Whether you’re running a SaaS startup, e-commerce site, blog, or digital agency, this episode is your wake-up call. Cyber threats aren’t futuristic—they’re already here. And if you wait until you’re hacked to act, it’s already too late. Grab your coffee, sit down, and join me, Anatolii Ulitovskyi, for this eye-opening chat with Scott Alldridge. You’ll walk away with more than just scary stories—you’ll get a checklist to start protecting your business today

Take the viral cartoon channel Orange Cat Daily on TikTok. It posts funny, sarcastic skits starring a fully AI-generated cat with millions of followers. No human face. No voiceovers. Just clever scripts, fast edits, and relentless consistency—entirely automated. And it works. But on the other end of the spectrum, creators like Alix Earle are building loyal communities by being as real as it gets. She talks to the camera like a best friend, sharing unfiltered struggles, messy routines, and vulnerable moments. It’s messy. It’s emotional. And people love it. Both styles are winning. Because in 2025, high organic reach isn’t about choosing AI or human—it’s about understanding what your audience needs and delivering it with intention. In this episode of the UNmiss Podcast, I sit down with Keenya Kelly, a content strategist and short-form video expert, to break down how you can thrive on TikTok and Instagram—whether you lean into AI tools, personal storytelling, or both. We explore what’s working now for organic growth, how to stand out in crowded feeds, and how creators can find their voice (or even automate it) without losing impact. 💡 What You’ll Learn: -What TikTok and Instagram audiences crave in 2025—human or AI -The smart way to blend AI tools with your unique style -How to grow a loyal audience with short-form content that feels real -Keenya’s proven 3C Method: Clarity, Confidence, Consistency -Content formats that go viral—and those that build trust -How to avoid burnout while staying relevant in fast-moving trends 🎯 Key Questions We Discuss: -What makes AI-generated channels succeed—and when do they fall flat? -Why does vulnerability outperform polish on some accounts, but not others? -How can new creators confidently show up—on camera or behind the scenes? -What’s the right way to use AI for content creation without losing authenticity? -What’s the biggest mistake people make when trying to “go viral” in 2025? Whether you're a creator trying to build a brand or a business looking to grow without ad spend—this episode gives you a clear path to reach more people, more organically, by being strategic and intentional with how you show up.

In a world where AI voices sound charming and algorithms create endless content, what makes you unique? Rob Greenlee, a host of Hall of Famer and Spoken Human—to talk about something that machines can’t fake: real humanity. We explore the superpower of human voice, the art of emotional storytelling, and why vulnerability might just be your greatest competitive edge in a synthetic world. This conversation isn’t anti-AI—it’s about knowing when to use it, and when to boldly step forward as a real person with a story only you can tell. Whether you're a creator, marketer, brand-builder, or just tired of robotic content, Rob shares timeless strategies for standing out—not by doing more, but by being more you. 🔥 What You’ll Take Away: - Why embracing your flaws, quirks, and voice cracks is a strategy—not a weakness - How trust is built through emotion, not automation - When AI helps... and when it harms the connection with your audience - Simple practices to reconnect with your authentic voice - Why the future of storytelling belongs to the deeply human 🎯 Questions We’ll Dive Into: - Can you tell on how AI sounds are quality now? - In a sea of perfect-sounding AI voices, why do imperfect human voices actually win hearts? - How can creators avoid becoming “content machines” and focus on meaningful storytelling? - What role does trust play in voice-based content—and how can you earn it? - When should creators say yes to AI tools, and when should they double down on humanity? - What has Spoken Human revealed about identity, presence, and being real in digital spaces?

Here’s a stat that sets the stage: More than 300 million people use dating apps worldwide—but less than 12% of those matches lead to real, meaningful connections. Why? Because most dating platforms are built around swipes, looks, and luck—not compatibility, values, or behavioral science. But what if your dating life worked more like your financial plan or your fitness tracker—personalized, strategic, and data-backed? That’s exactly what today’s guest is building. Eric McHugh is the President and Chief Growth Officer of Dataing.io, a groundbreaking app and platform that combines behavioral data, AI, and science-backed matching systems to rethink how we build relationships. I’m your host, Chelsea Alves—and I’m excited to dive into today’s discussion. Interview Questions: Chelsea: Eric, welcome to the podcast! You’ve built tech for all kinds of industries. What inspired you to take on the dating space, and how did Dataing.io come to life? Chelsea: You’re using AI to improve dating outcomes—but AI is often criticized for bias. How do you make sure the algorithms behind Dataing.io are fair and inclusive? Chelsea: As AI becomes more embedded in consumer tech, how do you balance automation with the need for real, human decision-making in something as personal as relationships? Chelsea: Beyond just matchmaking, how do you see AI helping people build and maintain healthy relationships once they’ve connected? Chelsea: Let’s talk about data for a second. In a world where privacy concerns are high, how are you using data ethically while still delivering personalized matches? Chelsea: You’ve been very transparent about the ups and downs of building in public. Why is sharing your journey important to you? Chelsea: What’s your take on AI in relationships—can algorithms really help us make better emotional decisions? Chelsea: Outside of dating, where else do you see this kind of personalized, data-first matchmaking model being applied? Chelsea: Looking ahead—what’s next for Dataing.io, and what are you most excited to bring to users in the coming months? Wrap-Up: Chelsea: Eric, this was such a fascinating conversation. It’s rare to hear someone talk about both tech and trust in the same sentence when it comes to dating apps—thank you for your vision and transparency. Where can our listeners go to learn more about Dataing.io, try out the app, or connect with you directly? Chelsea: And for our audience—if you enjoyed this episode, be sure to subscribe, drop a review, and check out Unmiss.com’s free Website Audit Tool to uncover opportunities in your digital presence, no matter what industry you’re in. This is the Unmiss Podcast. See you next time!

Here’s something to consider: Companies that embrace AI are 50% more likely to exceed their business goals. But let’s be real—most businesses are still stuck wondering where to even begin. That’s where today’s guest comes in. Ali Jaffar Zia is a tech entrepreneur, strategist, and AI advisor who helps companies unlock value by applying artificial intelligence in a practical, ethical, and results-focused way. I’m your host, Chelsea Alves—and in today’s episode, we’re diving into what it really means to integrate AI into your business model, how to future-proof your career, and why the human side of innovation matters more than ever. Interview Questions: Chelsea: Ali, welcome to the show! You have a fascinating background in tech, policy, and entrepreneurship. What’s the throughline in your journey—and how did AI become such a key focus for you? Chelsea: You help companies adopt AI without getting overwhelmed. What’s your framework for identifying where AI can make a meaningful impact? Chelsea: There’s a lot of hype in the AI space right now. How can business leaders separate what’s possible from what’s actually useful? Chelsea: You’ve written about the ethical use of AI. What responsibilities do founders and companies have when integrating these tools into their products and workflows? Chelsea: What are some of the biggest challenges you’ve seen companies face when trying to implement AI—and how do you help them overcome those roadblocks? Chelsea: For someone in a traditional industry—say, real estate or healthcare—what’s the first step they should take to explore using AI strategically? Chelsea: You speak and write often about global innovation. How do regional differences affect how AI is being adopted or regulated? Chelsea: Let’s talk entrepreneurship—what lessons have you learned from building and advising startups that are trying to integrate emerging technologies? Chelsea: You’ve worked with government agencies and policymakers. What role do you think regulation will play in shaping the future of AI? Chelsea: If you had to bet on one AI trend that will define the next 5 years, what would it be—and why? Chelsea: You mentor founders and young professionals—what advice do you give to someone who wants to work in the AI space but doesn’t have a technical background? Chelsea: You’ve worked with both early-stage startups and large-scale enterprises. How do you tailor your approach depending on the size and maturity of the organization? Chelsea: You often share insights on LinkedIn—what kinds of conversations or questions are you hoping to spark there? Chelsea: What inspires you outside of work? Are there books, thinkers, or experiences that have shaped how you approach tech and leadership? Chelsea: Ali, this was such a grounded and insightful conversation—thank you for cutting through the noise and showing us how to think more clearly about AI and innovation. Where can our listeners go to connect with you, read your work, or learn more about your projects? Chelsea: And to our audience—if you’re enjoying these episodes, go ahead and hit that subscribe button. Leave us a review, and don’t forget to check out Unmiss.com’s free Website Audit Tool to uncover smart opportunities for digital growth. This has been the Unmiss Podcast. See you next time!

Here’s a stat to kick things off: Brands that build trust see up to 33% more customer loyalty and 2x higher lifetime value. And in today’s noisy, AI-fueled marketing landscape, trust is no longer built through polished ads alone— —it’s built through personal content, human connection, and smart systems that scale. Today’s guest knows that better than anyone. Dennis Yu is a globally recognized marketer, founder of BlitzMetrics, and a true pioneer in the world of performance-driven digital strategy. He’s helped scale the digital presence of brands like The Golden State Warriors, Ashley Furniture, and countless small businesses using a repeatable, proven framework: the Content Factory. I’m your host, Chelsea Alves, and in today’s episode, we’re diving into how to create marketing that actually converts, how to build authority at scale, and why 15-second videos might just change your business forever. 🎤 Interview Questions: Chelsea: Dennis, welcome to the show! You’ve been at the forefront of digital marketing since the early days. Can you tell us how your journey started—and what led to the creation of BlitzMetrics? Chelsea: You talk a lot about systems and checklists. Why do you think most businesses fail when it comes to execution—and how can they fix it? Chelsea: You’ve helped everyone from local service providers to NBA teams. How do you tailor your approach based on the size or type of business you’re working with? Chelsea: One of your key strategies is boosting content for $1 a day. That sounds simple—can you walk us through how that actually works? Chelsea: Let’s talk data. You’ve always pushed for data-backed decisions in marketing. How should brands think about metrics beyond vanity? Chelsea: AI is changing the marketing game daily. How are you using AI to enhance your systems—or is there a risk in relying on it too heavily? Chelsea: You’ve trained thousands of young marketers through your internship and mentorship programs. What’s the biggest mindset shift new marketers need to succeed today? Chelsea: One of your mantras is “Learn, Do, Teach.” Can you explain why that cycle is so powerful—and how professionals at any level can apply it? Chelsea: You’re a big advocate for documenting versus creating. What does that mean in practice, and how can small business owners apply it without overthinking? Chelsea: You’ve seen digital marketing evolve over the past two decades. What do you think marketers are getting wrong right now—and what’s the biggest opportunity they're overlooking? Chelsea: You travel constantly, speak all over the world, and still create a ton of content. What keeps you inspired and energized about this space? Chelsea: Dennis, this was packed with insights. You make building a personal brand and scaling content feel approachable—and actionable. Thank you so much for sharing your frameworks and experience. Where can our listeners go to learn more about BlitzMetrics, your checklists, or connect with you directly? Chelsea: And to our listeners—if you enjoyed this episode, hit subscribe, leave us a review, and don’t forget to check out Unmiss.com’s free Website Audit Tool—your first step toward more visibility, smarter SEO, and better content systems. This is the Unmiss Podcast, and we’ll see you next time!

Let’s start with a stat that might surprise you: Over 90% of all pages on the internet get zero traffic from Google. And while there are plenty of reasons for that, one of the biggest culprits? Weak or non-existent backlinks. Today’s guest is someone who’s made it his mission to solve that problem—without relying on shady tactics or generic outreach. I’m talking about Bart Magera, founder of Mojolinks, a relationship-first link building agency that helps brands earn high-quality backlinks by focusing on real human connections—not spam. I’m your host, Chelsea Alves, and I’m thrilled to speak with Bart today. Questions: Chelsea: Bart, welcome to the show! Tell us a bit about your journey—how did you go from studying in Thailand to building an international link-building agency? Chelsea: With Google’s algorithm updates getting stricter, how do you future-proof your clients’ backlink profiles to ensure long-term SEO value? Chelsea: What’s a common misconception about link building you wish more marketers and business owners understood—and how do you debunk it? Chelsea: You work with clients in a range of industries. How do you tailor a link-building strategy for, say, a SaaS company versus an eCommerce brand? Chelsea: Outreach fatigue is real—editors get dozens of pitches every day. What’s your secret for standing out in crowded inboxes and building long-term connections? Chelsea: Mojolinks has grown pretty quickly—what systems or mindsets have helped you scale without compromising quality? Chelsea: As AI transforms content and search, how do you see the future of link building evolving over the next few years? Chelsea: Bart, this was such a refreshing take on an often misunderstood part of SEO. Thank you for sharing your approach, your experience, and your global perspective. Where can our listeners go to connect with you and learn more about working with Mojolinks? Chelsea: And to everyone listening—if this episode gave you a few “aha” moments, do us a favor: subscribe, leave a review, and share it with someone who’s trying to get more visibility online. This has been the Unmiss Podcast. Don’t forget to check out Unmiss.com’s free Website Audit Tool—a great way to uncover hidden opportunities to grow your organic traffic. See you next time!

Here’s a wild stat to kick things off: According to HubSpot, 61% of marketers say generating traffic and leads is their number one challenge. And yet—some marketers don’t just generate leads… they create systems that turn leads into raving fans, repeat buyers, and lifelong customers. That’s where today’s guest comes in. Seth Greene is a direct response marketing legend. He’s the founder of Market Domination LLC, a multi-time bestselling author, host of multiple podcasts, and he’s worked with everyone from Main Street businesses to celebrities like Kevin Harrington from Shark Tank. I’m your host, Chelsea Alves, and I’m excited to welcome Seth to the podcast today. Interview Questions: Chelsea: Seth, welcome! You’ve been in the direct response world for decades now. How did you get started, and what led you to launch Market Domination LLC? Chelsea: You've worked with Kevin Harrington from Shark Tank and other big names. What’s the biggest lesson you’ve learned from working alongside celebrity entrepreneurs? Chelsea: You’re a big believer in multi-step marketing campaigns. Can you walk us through what a simple, effective campaign might look like for a service-based business? Chelsea: In your experience, what separates businesses that get stuck in “feast or famine” mode from the ones that generate consistent, predictable growth? Chelsea: You’ve said before that most businesses don’t have a “lead problem”—they have a follow-up and conversion problem. What do you mean by that? Chelsea: One of the things you’re known for is turning podcasts into lead-generation machines. What’s your playbook for launching a podcast that actually drives ROI? Chelsea: So many people think of podcasts as “just content.” But you approach them more like strategic networking. Can you explain how business owners can use them to get clients or partnerships? Chelsea: You’ve written multiple books on marketing. What’s one outdated tactic you wish businesses would stop doing—and one underrated tactic more people should use? Chelsea: Your firm works with financial advisors, lawyers, dentists—industries that aren’t always quick to adopt modern marketing. How do you tailor your strategies for “old-school” sectors? Chelsea: You’re clearly a systems guy. What are a few of the core systems you believe every business should have in place to scale their marketing? Chelsea: You’ve built an incredibly successful agency—what were some of the biggest growing pains you experienced, and how did you overcome them? Chelsea: Podcasting, books, direct mail, email nurturing—how do you help a client decide which channel to focus on first? Chelsea: What’s something you wish every business owner knew about building authority and trust in their market? Chelsea: Seth, this has been such a powerful conversation. You’ve given us a masterclass in direct response and client acquisition—thank you! Where can our listeners go to connect with you or explore how Market Domination LLC can help their business grow? Chelsea: And to everyone listening—if you found this episode helpful, make sure to subscribe, drop us a review, and don’t forget to check out Unmiss.com’s free Website Audit tool. It’s a fast way to spot opportunities in your own marketing game. Thanks for tuning in to the Unmiss Podcast. See you next time!

Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today aren’t the ones with the most data… they’re the ones who know how to actually use it. And that’s exactly why I’m excited for today’s guest.Jeff Sauer. I’m your host, Chelsea Alves—and today, we’re diving deep into the truth about marketing data, how to teach it, and how to actually use it to drive smarter decisions. Interview Questions: Chelsea: Jeff, welcome! Can you tell us a little bit about your background? Let’s start at the beginning—how did you first get hooked on marketing data and analytics? What was that “aha” moment for you? Chelsea: You’ve taught hundreds of thousands of marketers how to use data to improve their work. What’s the biggest gap you see between how people think they’re using data and what they’re actually doing? You've worked with everyone from small businesses to Fortune 500s—how does your approach to analytics change depending on the size or maturity of a business? You often say that marketers should treat analytics like a GPS. Can you explain that metaphor and how it applies to setting—and actually reaching—real business goals? For marketers who feel like they’re drowning in dashboards, what's the one metric or signal you think they should focus on to cut through the noise? Chelsea: And now, with the rollout of GA4, that gap feels even wider. What’s your take on GA4—how should marketers approach it if they’re feeling overwhelmed? Chelsea: A lot of your content calls out “bad advice” in the marketing world. Why do you think so much of the popular marketing advice out there is either outdated or misleading? Chelsea: That ties into something you talk about often: building frameworks instead of chasing hacks. Can you share a bit about your approach to teaching marketing systems that scale? Chelsea: On the paid media side—PPC has changed a lot, especially with automation and AI. How do you help businesses stay in control when so many ad platforms want to take the wheel? Chelsea: I also want to touch on your entrepreneurial journey. You’ve built a successful online education business—what was the turning point where you realized, “this is working”? Chelsea: Content has clearly been a huge part of that growth. What’s your process for deciding what to teach or share, and how do you make it resonate with both beginners and advanced marketers? Chelsea: You’ve also worked remotely from all over the world. Has that lifestyle changed how you think about productivity, focus, or even what success looks like? Chelsea: And looking ahead—what’s exciting you right now in the marketing or analytics space? Any trends or tools you think we should all be paying more attention to? Wrap-Up: Chelsea: Jeff, this has been such a tactical and thought-provoking conversation—thank you for breaking things down in such a clear way. Where can our listeners find you online or explore your courses at Data Driven U? Chelsea: And to everyone listening—if you learned something new today (and I know I did), don’t forget to hit subscribe, leave us a review, and check out Unmiss.com’s free Website Audit tool to uncover insights about your own digital presence. Thanks for tuning in to the Unmiss Podcast. See you next time!

Let’s talk about a topic that doesn’t get enough credit in the SEO and marketing world: building a successful agency by niching down and scaling smart—not wide. The truth? Generalist agencies often burn out trying to do too much for too many. But the agencies that win long term are the ones that go deep, not broad—building systems, relationships, and real expertise within a single domain. In fact, data shows that agencies with a specialized focus grow 2x faster than those without one. That’s the kind of intentional growth today’s guest knows inside and out. I’m your host, Chelsea Alves, and I’m excited to welcome Saket Aggarwal, founder of Digital Gratified, to the podcast! Interview Questions: Chelsea: Saket, welcome! Let’s kick things off with your story—how did your journey in the SaaS SEO world begin, and what led you to build an agency focused solely on SaaS link building? Chelsea: A lot of founders try to be everything to everyone. What inspired you to go all in on one niche—and how has that decision shaped your growth? Chelsea: Conferences and networking are huge for agency growth. Can you share a few insights or surprising wins you’ve had from in-person events? Chelsea: You’re hands-on with client acquisition and retention. What’s been the most effective strategy for bringing in and keeping the right clients? Chelsea: Policies can make or break a team culture. How do you approach policy-making inside your agency—and what’s one that’s really worked for you? Chelsea: Scaling any service business comes with challenges. What’s one major hiccup or lesson you’ve encountered while growing Digital Gratified? Chelsea: You mentioned your CTO handles the technical side—what’s your process for dividing responsibilities, and how do you make that collaboration work? Chelsea: For someone thinking of starting a niche agency today, especially in the SEO space, what advice would you give them? Chelsea: What’s next for you and Digital Gratified? Any exciting projects or growth plans you’re working on? Wrapping Up: Chelsea: Saket, this has been such a transparent and motivating conversation. Where can our listeners go to connect with you or learn more about the work you’re doing? Chelsea: Thanks again for being here and sharing your journey! And to our listeners—if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re looking to grow your online presence with smarter SEO, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step to stronger visibility and better results. This has been the Unmiss Podcast. See you next time!

Did you know that global merger and acquisition activity hit $3.1 trillion in 2023—and that number is only growing as more entrepreneurs look to scale, exit, or expand through acquisitions? But what does it really take to thrive in this space—especially if you’re building teams across time zones and scaling a business while exploring 100+ countries? That’s exactly what today’s guest has mastered. Mike Swigunski is a bestselling author, TEDx speaker, and globe-trotting entrepreneur. He helped build one of the world’s fastest-growing companies—remotely—and has worked and traveled in over 100 countries. I’m your host, Chelsea Alves, and I’m thrilled to welcome Mike to the podcast! iThe Global Entrepreneurial Journey Chelsea: Mike, welcome! You’ve had a wildly unique path—building businesses while working from 100+ countries. How did this journey begin? Chelsea: How has traveling and living globally influenced your approach to business leadership and deal-making? Chelsea: You’re proof that it’s possible to scale a business without ever setting foot in a traditional office. What’s your take on the future of remote work? Mergers & Acquisitions & Business Buying Chelsea: Let’s talk M&A. What should entrepreneurs understand before they even consider buying or selling a business? Chelsea: What are some early red flags or green lights when evaluating an acquisition opportunity? Chelsea: You’ve consulted on a lot of deals. What separates a smooth M&A process from one that turns into a nightmare? Chelsea: What industries or business models do you think are most ripe for acquisition in today’s landscape? Scaling & Leading Remote Teams Chelsea: Building and scaling remote teams is a big challenge for growing companies. What are your top strategies for creating culture and accountability without a shared office? Chelsea: What hiring mistakes do you see founders make most often when building distributed teams? Chelsea: How do you balance time zones, communication rhythms, and productivity across such a global footprint? Chelsea: You've worked in and adapted to so many cultures—how do you approach building trust and strong business relationships across borders, especially in remote settings where face-to-face time is limited? Lessons from the Road & Strategic Advice Chelsea: You’ve traveled to more than 100 countries while doing all this—any surprising business lessons you’ve learned from working around the world? Chelsea: For someone listening who’s interested in remote entrepreneurship or buying their first business—what’s the smartest first move they can make? Chelsea: Are there any tools or tech platforms you swear by when it comes to managing remote teams and operations efficiently? Chelsea: What’s next for you, Mike? Any new deals, ventures, or travel destinations on your radar? Chelsea: Mike, this has been such a fascinating conversation. From M&A strategy to global team building, you’ve shared advice that’s practical, inspirational, and very real-world. Chelsea: Where can our listeners go to connect with you, grab your book, or learn more about your M&A and remote business expertise? To everyone listening—if you’re thinking about buying a business, scaling globally, or rethinking your team structure, this episode is your roadmap. Make sure to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool to help boost your visibility and growth online. Until next time!

Here’s a wild stat: 81% of people say they want to write a book, but fewer than 1% ever do. Why? Because the traditional advice is outdated, overwhelming, and often just plain wrong. Today’s guest is here to flip the script. Ben Gioia is a three-time bestselling author, speaker, and creator of the Influence With A Heart® Method. Ben’s here to share a new way to think about writing, publishing, and using a book to attract clients before it even launches—plus the powerful life experience that changed his entire approach to impact. I’m your host, Chelsea Alves, and I’m thrilled to welcome Ben to the podcast! Book Writing Mindset + Misconceptions Chelsea: Ben, welcome! Let’s start with the big one: What’s the biggest misconception people have about writing a book today? Chelsea: You help people write a high-quality book in just five weeks—that sounds impossible to most authors. How do you make that happen? Chelsea: A lot of first-time authors worry about perfection or not being “ready.” What do you say to someone who’s stuck in that mindset? Strategic Publishing + IP Control Chelsea: Publishing has changed so much. What’s wrong with the traditional model—and what does a more strategic, empowering approach look like? Chelsea: You emphasize retaining full control of your intellectual property. Why is that so important for authors, especially business owners? Chelsea: What are some affordable publishing strategies you recommend that don’t require a huge upfront investment? Pre-Launch Marketing + Business Integration Chelsea: You talk about getting clients and partners before you even publish. How does that work—and how can authors use their book as a business tool? Chelsea: What role does clarity play in writing the “right” book? How do you help clients figure out exactly what they should write? Chelsea: Beyond the book launch, what are some smart ways authors can leverage their book for long-term growth or visibility? Personal Journey + Deeper Wisdom Chelsea: I know your journey includes a powerful story—you nearly died four times in India in just 72 hours. How did that experience reshape your perspective on writing, business, and life? Chelsea: You say, “You don’t have to suffer.” How does that philosophy influence your work with writers? Actionable Advice Chelsea: For listeners who feel overwhelmed by the idea of writing a book—what’s the first step they should take? Chelsea: Any quick daily habits or routines you recommend to help people write with more ease and flow? Chelsea: What mistakes do you see most often when someone sets out to write and self-publish their first book? Chelsea: What’s next for you, Ben? Any exciting projects, courses, or launches coming up? Chelsea: Ben, this has been such a fresh, powerful take on book writing and impact. You’ve given our audience a blueprint that’s smart, strategic, and full of heart. Chelsea: Where can our listeners go to connect with you and learn more about your coaching and book programs? And for those of you listening—if you’ve ever dreamed of writing a book but didn’t know where to start, today’s episode just gave you the roadmap. Don’t forget to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool—it’s your first step toward greater visibility and lasting authority. See you next time!

Here’s a stat that might surprise you: Over 60% of mid-sized businesses say limited budget is the biggest barrier to growing their online presence. But the truth? You don’t need Fortune 500 resources to compete online—you just need the right strategy. Today’s guest knows exactly how to help companies punch above their weight digitally. With deep experience across SEO, paid media, website optimization, and B2B marketing, Raoul Didisheim helps mid-market brands grow efficiently—with smart, scalable tactics that don’t break the bank. I’m your host, Chelsea Alves, and I’m thrilled to welcome Raoul to the podcast! Foundations + Journey Chelsea: Raoul, welcome! You’ve worked with companies of all sizes—but mid-market seems to be your sweet spot. What drew you to helping this segment grow online? Chelsea: Can you tell us about a time you helped a mid-market company achieve strong digital results with a limited budget? Cost-Effective Digital Growth Chelsea: Let’s get into it—what are the lowest-effort, highest-impact things mid-market companies can do today to improve their online visibility? Chelsea: When budgets are tight, how do you help companies prioritize between SEO, paid ads, and content? Chelsea: A lot of mid-sized businesses hesitate to invest in their websites. What are some simple, affordable website improvements that can drive results? Chelsea: What role does organic social play for mid-market brands? Is it still worth the time investment? Chelsea: You’re a big believer in data. What’s your go-to tech stack or toolkit for cost-conscious teams looking to track performance? Strategy vs. Tactics Chelsea: There are a lot of “growth hacks” floating around—but what’s the difference between a tactic and a long-term growth strategy? Chelsea: How can marketing leaders at mid-sized companies align with their CEOs or CFOs when pitching digital investments? Chelsea: Mid-market companies often try to do everything at once. How do you help clients stay focused and avoid digital overwhelm? Sustainable Growth + Trends Chelsea: What’s one digital channel you think mid-sized companies consistently underutilize—and how should they start leveraging it? Chelsea: Are there any trends or changes in search or paid media that you think mid-market brands should be paying close attention to? Chelsea: How can companies make sure their marketing scales with their growth, instead of becoming a bottleneck? Chelsea: You’ve worked across different sectors—from tech to retail to B2B services. Do your digital strategies shift depending on the industry, or do the fundamentals stay the same? Future Outlook Chelsea: What’s next for you, Raoul? Any exciting projects, frameworks, or resources you’re working on that our audience should check out? Chelsea: Raoul, this has been such a practical and inspiring conversation—especially for the marketers and founders out there working with lean budgets. Where can our listeners go to connect with you or learn more? Chelsea: Thank you again for joining us! And to our listeners—if you’re trying to grow your company’s online presence without overspending, be sure to check out Unmiss.com’s free Website Audit tool. It’s a great way to spot quick wins and long-term growth opportunities. This has been the Unmiss Podcast. See you next time!

Did you know that 68% of online experiences begin with a search engine, yet most companies still treat SEO like a standalone tactic—not a journey? The truth is, SEO isn’t just about rankings or keywords—it’s about meeting your customer at every stage of their decision-making process. Today’s guest is an expert at blending SEO with customer journey mapping to create smarter strategies that actually move the needle. I’m your host, Chelsea Alves, and I’m excited to welcome Christopher Hofman to the podcast! Foundations + Personal Journey: Chelsea: Christopher, welcome! You’ve had such a unique career path—what first sparked your interest in combining SEO with customer journey mapping? Chelsea: Many brands see SEO as a technical function. How did you come to see it as a strategic tool for understanding and guiding customer behavior? Customer Journey Mapping in SEO: Chelsea: For those new to the idea—what is customer journey mapping in the context of SEO, and why is it such a powerful framework? Chelsea: How do you go about identifying the key stages of the customer journey—and how does that influence your keyword and content strategy? Chelsea: Can you share an example of a business that transformed their SEO performance by better aligning with the customer journey? Chelsea: A lot of companies are strong at top-of-funnel content but drop the ball further down. How do you approach creating SEO content for mid- and bottom-funnel stages? Chelsea: What tools or data sources do you use to map search intent across the different journey phases? Practical SEO Strategy: Chelsea: When you kick off a new SEO project, what are the first 2–3 things you look at to assess where a business stands? Chelsea: For brands with limited resources, where’s the best place to start when implementing a journey-driven SEO strategy? Chelsea: Internal collaboration is often a blocker. How do you get buy-in from marketing, product, and sales teams to align around a journey-first approach? Chelsea: What are some common pitfalls you see when brands try to implement SEO without a clear understanding of their customer journey? Chelsea: From a measurement standpoint—how do you track whether your journey-driven SEO strategy is actually working? Trends + Future Outlook: Chelsea: You’ve spoken internationally about sustainable SEO. What trends or shifts are you seeing that marketers should pay attention to heading into next year? Chelsea: AI is changing search behavior. How do you see that impacting customer journey mapping or SEO strategy as a whole? Chelsea: What’s next for you, Christopher? Any upcoming projects or frameworks you’re developing? Chelsea: Christopher, this has been such a practical and insightful conversation. Where can our listeners connect with you and learn more about your work? Chelsea: Thank you again for joining us today! And to our listeners—if this episode sparked some ideas for your SEO strategy, be sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget—if you’re looking to optimize your SEO with the actual customer journey in mind, check out Unmiss.com’s free Website Audit tool to get started. This has been the Unmiss Podcast. See you next time!

According to Stanford research, stories are up to 22 times more memorable than facts alone. Let’s talk about something that sits at the heart of every successful brand—but often gets overlooked: storytelling. Whether you’re a founder trying to articulate your vision, a marketer struggling to define messaging, or an executive searching for clarity in your career—the stories we tell can shape everything from brand identity to personal fulfillment. Today’s guest knows this better than most. As a messaging strategist, storyteller, and certified executive coach, he helps companies craft narratives that connect—and individuals find balance through the stories they tell themselves. I’m your host, Chelsea Alves, and I’m thrilled to welcome Inbar Yagur to the podcast! Interview Questions: Chelsea: Inbar, welcome! Let’s start with your story. You’ve worn many hats—journalist, screenwriter, head of marketing, executive coach. How did storytelling become the throughline in your career? Chelsea: You work with companies on defining their messaging. What do you think makes that process so challenging—and where do most companies go wrong? Chelsea: Let’s zoom in on that process a bit. When you’re brought in to help a company refine its message, where do you start? Chelsea: You’ve mentioned before that storytelling isn’t just for marketing—it’s for leadership, too. Can you talk about how founders and executives can use story to lead more effectively? Chelsea: On the flip side, you’re also an executive coach. How do the stories people tell themselves affect their ability to grow, lead, and find balance? Chelsea: In your coaching work, do you find there’s a “default narrative” many leaders fall into that holds them back? Chelsea: You’ve worked with startups, scale-ups, and established brands. How do you tailor storytelling strategies across such different environments? Chelsea: With so much noise out there—especially in tech and SaaS—how can companies ensure their story actually cuts through and feels authentic? Chelsea: Let’s talk balance. Between storytelling, strategy, coaching, and your own life—how do you personally manage the balance between being productive and being present? Chelsea: What’s lighting you up right now? Any upcoming projects or trends in brand storytelling or coaching that you’re especially excited about? Wrapping Up: Chelsea: Inbar, this has been such a powerful conversation—both practical and deeply human. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your insight and passion! And to our listeners—if this episode helped you see storytelling in a new light, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to refine your own brand message or personal narrative, check out Unmiss.com for resources to help you start that journey. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can make or break a business’s success online: having the right processes, SEO strategy, and link-building systems in place. The truth? Scaling an eCommerce brand—or any brand—doesn’t just come down to great products or flashy marketing. It’s about having streamlined operations, a smart SEO game plan, and the discipline to build authority over time. In fact, studies show that companies with documented processes are 313% more likely to achieve success—and that’s exactly the kind of advantage today’s guest is helping businesses unlock. I’m your host, Chelsea Alves, and I’m excited to welcome Umar Faizan to the podcast! Interview Questions: Chelsea: Umar, welcome! Let’s start with your journey—how did you get into the world of SEO, SOPs, and process-driven scaling? Chelsea: In your experience, what’s the biggest mistake businesses make when it comes to setting up their SOPs and internal processes? Chelsea: Let’s talk eCommerce SEO for a minute. It’s a huge topic, but what would you say are the first few things every online store needs to get right when it comes to SEO? Chelsea: Link building has evolved so much over the years. How do you approach it today—and what separates a high-quality backlink strategy from one that could actually hurt a brand? Chelsea: You’ve spoken a lot about how strong internal processes fuel SEO and marketing success. Can you break down how better SOPs actually impact a company’s marketing performance? Chelsea: For someone just getting started with SEO, it can feel overwhelming. Where do you suggest people focus first to start seeing real results? Chelsea: Content plays a huge role in SEO success. From an operations perspective, how do you recommend teams structure their content creation and optimization processes for maximum impact? Chelsea: What trends are you seeing right now in eCommerce SEO that brands need to pay attention to if they want to stay competitive? Chelsea: Many brands struggle with scaling link-building efforts without sacrificing quality. What are some tips or systems that can help automate or streamline ethical, effective link building? Chelsea: Scaling a business means scaling its operations too. What advice would you give to someone who’s hitting a ceiling because their processes aren’t built for growth? Chelsea: You've worked across different industries—eCommerce, services, SaaS. How do you adapt your SEO and process strategies depending on the type of business? Chelsea: What’s next for you, Umar? Are there any new projects, courses, or trends you’re excited about and working on right now? Wrapping Up: Chelsea: Umar, this has been such an informative conversation—practical, strategic, and inspiring. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your expertise! And to our listeners—if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you're ready to maximize your online impact, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step toward smarter SEO and stronger visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about something that can feel overwhelming for many organizations today: hiring the right people and staying competitive in a rapidly changing world. The truth? It doesn’t have to be. With the right mindset and strategies, companies can build resilient teams that not only adapt but thrive—even in the most unpredictable environments. In fact, according to a recent report, 77% of CEOs say finding and retaining the right talent is one of their biggest challenges—and that’s exactly what today’s guest is helping businesses solve. I’m your host, Chelsea Alves, and I’m thrilled to welcome Amanda Rader to the podcast! Interview Questions: Chelsea: Amanda, welcome! Let’s start with your story—what led you to the world of talent solutions, and how did Normine Lombard’s approach evolve over time? Chelsea: Hiring has changed a lot in the past few years—remote work, new technologies, shifting candidate expectations. From your perspective, what are the biggest shifts leaders need to be aware of right now? Chelsea: I know Normine Lombard emphasizes long-term success over quick hires. Can you share what that looks like in practice and why it’s so important today? Chelsea: Let’s talk skills versus roles. Many industries are moving toward skill-based hiring rather than traditional job titles. How can companies stay relevant by rethinking what they look for in a candidate? Chelsea: AI and automation are making their way into recruiting too. What’s your take on using AI tools in the hiring process—and where should the "human touch" still lead? Chelsea: Company culture has become a major factor for candidates. What advice do you give leaders who want to make sure they’re showcasing an authentic and attractive culture during hiring? Chelsea: For companies struggling with retention, what are some proactive strategies they can use today to keep their top talent engaged and motivated? Chelsea: There’s a lot of talk about “future-proofing” a workforce. What does that really mean, and what steps should organizations be taking now to prepare for the future? Chelsea: On the candidate side, what advice would you give to job seekers who want to stay current and attractive to employers in a fast-changing job market? Chelsea: What's next for Normine Lombard? Are there any exciting initiatives, trends, or services you’re particularly excited about right now? Wrapping Up: Chelsea: Amanda, this has been such a valuable conversation—full of practical insights for both employers and job seekers. Where can our listeners go to learn more about Normine Lombard and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re looking for more ways to future-proof your brand, check out Unmiss.com’s free Website Audit tool—your first step to maximizing your online visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about two things that can feel intimidating to most people: starting a business and investing in the stock market. The truth? They don’t have to be. With the right tools and strategies, building a global SaaS business and making smart investment decisions are more accessible than ever. In fact, according to a Gallup poll, 61% of Americans say they find the stock market confusing—and that’s exactly the problem today’s guest is solving. Sean Tepper is the founder and CEO of Tykr, a B2C SaaS platform that helps people make smarter, more confident investment decisions. I’m your host, Chelsea Alves, and I’m thrilled to welcome Sean Tepper to the podcast! Interview Questions Chelsea: Sean, welcome! Let’s kick things off with your story—how did Tykr come to be, and what inspired you to merge SaaS and investing? Chelsea: Growing a global SaaS product with thousands of customers is no small feat. What were some of the most effective lead-gen strategies that worked for you? Chelsea: You’ve mentioned YouTube, affiliates, and SEO. Can you break down how each of those channels contributed to Tykr’s growth? Chelsea: Let’s shift gears to investing. One of the biggest hurdles for beginners is just getting started. What advice do you give to someone who feels overwhelmed? Chelsea: Timing the market is a big debate. How does Tykr help users decide when to buy or sell a stock? Chelsea: Risk is always top of mind for new investors. What are some of the most practical ways people can reduce the risk of losing money in the market? Chelsea: I love the idea that beginners can actually outperform the pros. Can you unpack that a bit? What does it really take? Chelsea: What are the biggest misconceptions you see around investing—and how does Tykr help correct those? Chelsea: On the SaaS side—what would you say to other founders looking to build a product for a global audience from day one? Chelsea: What’s next for Tykr? Are there any upcoming features, markets, or big goals you’re excited about? Wrapping Up Chelsea: Sean, this has been such a rich conversation—practical, inspiring, and super actionable. Where can our listeners go to learn more about Tykr and connect with you? Chelsea: Thank you so much for being here and sharing your expertise! And to our listeners—if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to maximize your brand’s presence online, check out Unmiss.com’s free Website Audit tool—your first step to uncovering SEO opportunities and boosting visibility. This has been the Unmiss Podcast. See you next time!

Let’s talk about one of the most important—and rapidly evolving—areas in digital marketing today: the intersection of SEO and artificial intelligence. SEO has always been a mix of art and science. But with AI reshaping how search engines crawl, rank, and display results—not to mention how users search—the game is changing fast. And for brands trying to stay competitive in organic search, understanding how AI impacts content, rankings, and strategy is no longer optional—it’s essential. According to a recent study by BrightEdge, more than 80% of marketers believe AI will completely transform SEO within the next two years. So, what should businesses actually be doing now to evolve their SEO strategies in an AI-first world? That’s exactly what today’s guest is here to help us unpack. I’m your host, Chelsea Alves, and I’m excited to welcome Billy Wright, Founder and CEO of Direct Online Marketing—an award-winning agency helping global brands generate measurable results with search, social, and paid media. 🎙️ Interview Questions Chelsea: Billy, welcome! You’ve been leading DOM for over 15 years. Can you kick things off by sharing a bit about your background and what drew you into the world of search marketing? Chelsea: Let’s start big picture—how do you see AI changing the future of SEO, especially with how search engines are evolving? Chelsea: One of the biggest concerns out there is whether AI-generated content can still rank. What’s your take on using AI tools like ChatGPT for SEO writing? Chelsea: DOM works with both B2B and B2C companies—how should those strategies differ when layering in AI to support SEO goals? Chelsea: What are some smart ways marketers can use AI to enhance their SEO efforts without losing the human touch? Chelsea: We’re seeing a lot of shifts in SERP features—less blue links, more AI answers, zero-click searches. How should SEO pros adapt? Chelsea: You talk a lot about transparency and ROI. How can marketers use AI to actually improve measurement—not just execution? Chelsea: What do you think are some of the biggest SEO mistakes companies make when jumping into AI tools without a clear strategy? Chelsea: How is DOM approaching content audits or technical SEO now that AI can help automate parts of that process? Chelsea: From a talent perspective, what skill sets do you think modern SEO teams need to develop in 2025 and beyond? Chelsea: Let’s say a brand’s just getting started with AI in SEO—what’s one quick win they can focus on to build momentum? Chelsea: Looking ahead, what excites you most about the future of search and AI—and where do you think businesses should be paying closest attention? 🎙️ Wrapping Up Chelsea: Billy, this has been such a tactical and timely conversation—thank you for walking us through what’s real, what’s hype, and what’s next in AI and SEO. Chelsea: For our listeners who want to learn more or connect with your team at DOM, where should they go? Chelsea: Thanks again for joining us—it’s been a pleasure. And if you enjoyed this episode, be sure to subscribe to the Unmiss Podcast and drop us a quick review. Want to see how your website stacks up? Visit Unmiss.com and try our free Website Audit tool—it’s a quick way to uncover SEO issues and find your next big opportunity. This has been the Unmiss Podcast. Catch you next time!

Let’s talk about one of the most fast-moving, high-impact spaces in marketing today: marketing technology. The martech landscape has exploded in the last decade—from just 150 tools in 2011 to over 11,000 in 2024. And while many marketers feel overwhelmed by the sheer volume of options, there’s incredible potential when you align the right tools with the right strategy. According to a recent Gartner report, CMOs now spend over 25% of their budgets on marketing technology. But here’s the kicker: most companies are only scratching the surface of what their stack can do. So how do you cut through the noise and make smarter martech decisions? How do you ensure AI, automation, and analytics actually work in service of your brand goals? That’s exactly what today’s guest is here to unpack. I’m your host, Chelsea Alves, and I’m thrilled to welcome one of the most influential voices in marketing technology: Scott Brinker. Interview Questions Chelsea: Scott, welcome! You’ve been at the forefront of the martech evolution for years. Can you tell us a bit about how you got started and what inspired you to launch Chiefmartec.com? Chelsea: You’ve coined the term “martech is marketing.” For those newer to the space—what does that mean in practice? Chelsea: The martech landscape has become massive. With so many tools out there, how can companies avoid shiny object syndrome and build a stack that actually works for their goals? Chelsea: AI is everywhere in marketing right now—but not all AI is created equal. What are the most exciting, practical use cases you’re seeing emerge in 2025? Chelsea: Let’s talk about marketing ops. As marketing becomes more tech-driven, how important is the role of marketing operations in ensuring long-term success? Chelsea: One of the big challenges we hear from brands is around integration—tools that don’t talk to each other, or data that’s siloed. What’s your advice for building a more connected ecosystem? Chelsea: You’ve talked about the idea of “composability” in martech. Can you break that down for us and share how it’s changing the way companies approach their tech strategy? Chelsea: How should marketers think about balancing experimentation with stability? Especially as the pace of change accelerates. Chelsea: From your perspective at HubSpot, what innovations or platform trends do you think are reshaping how companies deliver customer experiences? Chelsea: Looking ahead, how do you think the role of the marketing technologist will evolve? Are we moving toward a more hybrid marketer-engineer skill set? Chelsea: For smaller teams or startups—where martech resources are limited—what’s one high-leverage move they can make today to future-proof their tech stack? Chelsea: Lastly, if you had to pick one metric that marketing leaders should obsess over when it comes to tech strategy—what would it be? Wrapping Up Chelsea: Scott, this has been such an energizing and insightful conversation. Where can our listeners connect with you or dive deeper into the work you're doing at Chiefmartec and HubSpot? Chelsea: Thanks again for being here and sharing your vision for the future of marketing technology—it’s been an absolute pleasure. And for our listeners, if you enjoyed today’s episode, don’t forget to subscribe to the Unmiss Podcast and leave us a review. And while you’re at it, head over to Unmiss.com to try our free Website Audit tool—it’s a fast, easy way to see how your site stacks up and where you can optimize for more visibility. This has been the Unmiss Podcast. Catch you next time!

Let’s talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events. Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure. But what if combining the two could do more than just double your results—what if it could multiply them? According to a Demand Gen Report, 68% of B2B marketers say that live events help generate the most qualified leads, and when paired with consistent content marketing, the brand lift and pipeline growth can be exponential. So how do you integrate content and event marketing effectively? And how do you turn both into powerful engines for lead gen and long-term brand awareness? That’s exactly what today’s guest is here to break down. I’m your host, Chelsea Alves, and I’m excited to welcome David Dulany to the podcast! Interview Questions Chelsea: David, welcome! Can you start by telling us a bit about your background and how Tenbound came to focus so heavily on both content and event strategy? Chelsea: Many marketers think of content and events as totally separate channels. What’s the benefit of integrating the two—and where should companies start? Chelsea: Events can be expensive and time-consuming. What advice do you have for making sure they drive real ROI, not just brand buzz? Chelsea: On the content side—what types of content tend to pair best with events before, during, and after? Chelsea: What are some common mistakes companies make when trying to connect their content and event strategies? Chelsea: How do you measure success when it comes to blending content and event marketing? What metrics really matter? Chelsea: You’ve worked with a lot of B2B companies—can you share a success story where this integrated approach really paid off? Chelsea: What’s your take on turning event recordings or keynotes into evergreen content? How can companies best repurpose their event assets? Chelsea: Should content be tailored to different stages of the funnel when connected to event promotion and follow-up? If so, how? Chelsea: With in-person events coming back strong in 2025, how should marketers think differently about hybrid or digital-first experiences? Chelsea: For brands just getting started, what’s one easy win they can aim for when planning their next event or content campaign? Chelsea: Looking ahead, how do you see the relationship between content and events evolving—especially as AI and automation keep shifting how we engage audiences? Wrapping Up Chelsea: David, this has been such a tactical and inspiring conversation. Where can our listeners connect with you and learn more about Tenbound’s work? Chelsea: Thanks again for joining us and sharing your insights—it’s been a pleasure! And for our listeners, if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget to check out Unmiss.com’s free Website Audit tool—your secret weapon for spotting SEO gaps and boosting your brand’s visibility in search. This has been the Unmiss Podcast. See you next time!

Let’s talk about one of the biggest shifts happening in digital marketing right now—Google’s evolving search algorithm. While many marketers are still playing by the old SEO rulebook, Google is rewriting the playbook entirely in 2025. One of the biggest changes? The diversity update. This new approach is shaking up the SERPs by prioritizing a broader range of sources and perspectives—pushing brands to focus less on keyword stuffing and more on real value, expertise, and differentiation. In fact, recent industry data shows that over 45% of previously top-ranking pages have seen a decline in visibility due to these algorithm changes—a clear sign that what worked last year won’t work now. So, what does this mean for your search strategy? And how do you stay ahead of the curve when the rules keep changing? That’s exactly what today’s guest is here to unpack. I’m your host, Chelsea Alves, and I’m excited to welcome Taylor Michael Kurtz to the podcast! Interview Questions Chelsea: Taylor, welcome! Before we dig into the search updates, tell us a little about your background. What led you to start Crush the Rankings and focus on SEO? Chelsea: Let’s start with the big one—the diversity update. Can you explain what this is, and how it’s changing what we see on the first page of Google? Chelsea: A lot of marketers are wondering: does this mean traditional SEO tactics are out the window? What still matters, and what’s losing relevance? Chelsea: How should businesses rethink their content strategy in light of these changes? Is it about quantity, quality, originality—something else? Chelsea: One of the major themes we’re seeing is this shift toward surfacing a “diversity of viewpoints.” How can brands ensure their content stands out without getting penalized or buried? Chelsea: Are there certain industries or types of content that are being hit harder by these updates—or benefiting more? Chelsea: Measurement is always a hot topic. How can marketers know if their current SEO strategy is still working post-update? What metrics or signals should they be paying close attention to? Chelsea: For brands that may have lost rankings this year, where should they start in rebuilding or adapting? Chelsea: Looking ahead, do you think we’ll continue to see search become more fragmented—with AI answers, social content, and other sources competing for attention? How can brands prepare for that future? Wrapping Up Chelsea: Taylor, this has been incredibly insightful. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thanks again for joining us and helping us navigate the ever-changing world of Google Search. For our listeners, if you found this episode helpful, be sure to subscribe to the Unmiss Podcast and leave a review. And if you’re ready to make sure your website is optimized for the latest updates, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s a fast, easy way to spot opportunities and elevate your SEO game. This has been the Unmiss Podcast. See you next time!

Today, we’re diving into a topic that separates top-performing sales professionals from the rest—sales coaching. Today, we have the pleasure of hosting Howard Wolpoff, a seasoned Sales and Leadership Coach with over 30 years of experience across diverse industries, including sports, event management, national and local radio, and marketing/branding. At Southwestern Consulting, Howard specializes in empowering sales professionals and leaders to achieve exceptional results through personalized coaching and strategic development. ​ Before we dive in, consider this: In today's competitive market, effective sales coaching has become a critical component for success. Studies show that organizations with a strong coaching culture experience 21% higher revenue growth compared to those without. By focusing on skill enhancement, mindset shifts, and strategic execution, sales coaching bridges the gap between potential and performance. Howard is here to share his insights on how sales coaching can transform sales leaders and professionals, leading to sustained success.​ I’m your host, Chelsea Alves, and I’m excited to welcome Howard Wolpoff to the podcast! Interview Questions Chelsea: Howard, welcome! To start, could you share a bit about your background and what led you to specialize in sales coaching? Chelsea: In your experience, what’s the biggest mistake you see salespeople make when trying to close deals, and how can they avoid it? Chelsea: Role-playing is often cited as a valuable tool in sales training. How does role-playing improve sales performance, and how can teams implement it effectively? Chelsea: Top-performing salespeople often have daily habits or routines that contribute to their success. What are some of these practices that you recommend? Chelsea: Mindset plays a crucial role in sales. What are some common mindset blocks that hold salespeople back, and how can they break through them? Chelsea: You've written about transforming weaknesses into strengths through coaching. Can you elaborate on how sales coaching facilitates this transformation? Chelsea: Prospecting is a vital part of sales success. What strategies do you suggest for sales professionals to unlock the power of prospecting and maintain a robust pipeline? Chelsea: Mid-month can be a challenging time for sales teams aiming to hit their targets. What advice do you have for refocusing and achieving sales numbers during the mid-month crunch? Chelsea: For sales leaders looking to foster a culture of continuous improvement, what role does ongoing coaching play, and how can they implement it effectively within their teams? Wrapping Up Chelsea: Howard, this has been an enlightening conversation! Where can our listeners connect with you and learn more about your coaching services? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your sales strategies and leadership skills, consider reaching out to Howard for personalized coaching that can elevate your performance.​ This has been the Unmiss Podcast. See you next time!

Chelsea: Let’s talk about one of the most underrated marketing strategies—your employees. While brands invest heavily in advertising and influencer partnerships, they often overlook one of their most powerful assets: their own people. In fact, according to a LinkedIn study, content shared by employees receives 8 times more engagement than content shared by brands. Imagine turning your employees into brand advocates who amplify your message, build trust with your audience, and drive real business results. That’s exactly what today’s guest specializes in. Gordon Glenister is a thought leader in influencer marketing, membership, and brand advocacy. He’s the author of Influencer Marketing Strategy and has helped countless organizations harness the power of social advocacy to strengthen their culture and expand their reach. So how do you build a successful employee advocacy program? And what are the key steps to empowering your team to share your brand story authentically? Gordon is here to break it all down. I’m your host, Chelsea Alves, and I’m excited to welcome Gordon Glenister to the podcast! Interview Questions Chelsea: Gordon, great to have you here! To start, can you share a bit about your background and what led you to focus on influencer marketing and employee advocacy? Chelsea: Many companies struggle to engage their employees as brand advocates. What’s the first step in creating a culture of social advocacy within an organization? Chelsea: Some leaders worry that encouraging employees to be active online could backfire. How do you address concerns about brand safety and message control? Chelsea: What are some common mistakes companies make when trying to implement an employee advocacy program? Chelsea: How can businesses measure the impact of employee advocacy on brand awareness, engagement, and even revenue? Chelsea: You’ve worked with organizations across different industries. Can you share a success story where employee advocacy made a measurable difference? Chelsea: For companies just getting started, what are some simple ways to encourage employees to share content and represent the brand online? Chelsea: With AI and automation playing a bigger role in content creation, how do you see the future of influencer and employee advocacy evolving? Wrapping Up Chelsea: Gordon, this has been such a valuable discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your insights! For our listeners, if you found this episode helpful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your brand is maximizing its digital presence, check out Unmiss.com’s free Website Audit tool—a quick and easy way to uncover SEO opportunities and boost your online visibility. This has been the Unmiss Podcast. See you next time!

Chelsea: Hi everyone! Welcome to the Unmiss Podcast! Today, we have a special guest, Robb Fahrion, co-founder of Flying V Group, a leading digital marketing and advertising agency. Robb brings a wealth of knowledge in SEO, keyword research, and revenue operations, having worked with over 300 companies ranging from small businesses to Fortune 500s. Before we dive in, consider this: In today's digital landscape, aligning marketing strategies with revenue goals is more critical than ever. A recent study found that 73% of executives believe that poor alignment between marketing and revenue operations can negatively impact growth. By effectively utilizing keyword research to validate topic selection and tying traffic to revenue, businesses can create more targeted content and achieve measurable results. Robb is here to share his insights on these strategies and how they can drive business success.​ I’m your host, Chelsea Alves, and I’m excited to welcome Robb Fahrion to the podcast! Interview Questions Chelsea: Robb, welcome! To start, could you share a bit about your background and what led you to co-found Flying V Group? Chelsea: Keyword research is fundamental to effective SEO. How can businesses utilize keyword research to validate their topic selection and ensure they're meeting their audience's needs? Chelsea: Tying website traffic to revenue is crucial for demonstrating marketing ROI. What strategies do you recommend for connecting these dots and working backward from revenue goals to inform marketing efforts? Chelsea: Revenue operations (RevOps) has become a buzzword in recent years. How do you see the integration of RevOps transforming the way businesses approach their marketing and sales strategies? Chelsea: With the digital landscape constantly evolving, how can businesses stay ahead of SEO trends and ensure their keyword strategies remain effective? Chelsea: Content quality and relevance are paramount. How can businesses leverage keyword research to enhance their content creation processes and meet user expectations? Chelsea: Data analytics plays a crucial role in refining marketing strategies. What key metrics should businesses monitor to assess the effectiveness of their SEO and content efforts? Chelsea: As AI continues to evolve, what ethical considerations should marketers keep in mind when implementing AI-driven strategies? Chelsea: For businesses feeling overwhelmed by the rapid changes in digital marketing, what initial steps would you suggest they take to adapt and thrive? Wrapping Up Chelsea: Robb, this has been an enlightening conversation! Where can our listeners connect with you and learn more about Flying V Group? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to identify opportunities and stay ahead in the ever-evolving marketing landscape.​ This has been the Unmiss Podcast. See you next time!