Unpacking SEO Audits with Geoff Kennedy! (#671)
A website, a lifeline.
Especially for small businesses vying to carve their presence in the dense jungle of the digital world.
Meet Sophia, a small-town florist who bloomed her business amidst the tangle of her competitors, not by sprinkling some magical SEO dust but through a meticulous, fluff-free SEO audit.
What if I told you Sophia skyrocketed her online orders by 75% within a few months?
She learned from SEO audit how to get things done.
Today, Geoff Kennedy will teach more about creating the right strategy.
Why SEO Audits Matter
SEO audits, oh, the dreaded term!
It is a tedious, often intimidating task that most businesses put on the back burner.
Geoff and I delve deep into how shifting focus from generic, often clichéd, SEO strategies to honing in on REAL, tangible issues and opportunities can forge an unexpected path to your digital success.
Remember, the stats don’t lie.
Recent data from Ahrefs shows that 91% of web content gets no traffic from Google! Imagine the potential opportunities lost in the abyss of neglected SEO issues.
Carving Out The Fluff: A Discourse with Geoff
But how do you differentiate between the ‘apparent’ and the ‘actual’ issues during an SEO audit?
With his remarkable track record, Geoff emphasizes the quintessence of dissecting a website beyond its surface-level SEO woes.
We discuss real examples, dissecting how strategic, data-backed decision-making brought to light unseen opportunities for diverse businesses, just like Sophia’s.
The Untapped Gold Mines in Your SEO Strategy
A common misstep, Geoff notes, is the rampant focus on keywords and backlinks, often overshadowing the fundamental elements like UI/UX, content relevance, and user journey.
Remember, SEO isn’t just about pleasing the search engines but captivating and converting your human visitors.
In Closing: Your Practical Takeaway
We wrap the session gleaning practical, implementable tips straight from Geoff’s treasure trove of SEO audit expertise.
No convoluted jargon, no over-hyped promises, just plain, actionable strategies that you can seamlessly incorporate to make your next SEO audit a genuine success story.
Tune into our latest podcast episode as we dissect, discuss, and deliver insightful, proven strategies to help you turn your SEO audit from a mere checklist to a strategic roadmap, directly impacting your business’s digital trajectory.
Listen Now 🎧
Your road to uncovering SEO opportunities, minus the fluff, begins here!
FAQ:
- Why Is an SEO Audit Necessary for My Website?
Well, imagine driving a car without ever getting it serviced. An SEO audit is like a thorough check-up for your website, identifying what’s working and what’s not, and highlighting opportunities for improvement to enhance your online visibility and performance!
- How Often Should I Conduct an SEO Audit?
Great question! An SEO audit should be on your to-do list at least once a year. However, if you’re actively tweaking your website or implementing new strategies, consider more frequent audits to keep everything running smoothly and catch potential issues early.
- Can I Perform an SEO Audit Myself?
Absolutely, you can! While SEO professionals might have a few more tools in their toolkit, plenty of resources and guides can walk you through the basics of conducting your own SEO audit. Be prepared; it requires a bit of a learning curve and a lot of time.
- What Are the Key Components of an SEO Audit?
An SEO audit typically explores several areas like on-page SEO (keywords, content quality, metadata), technical SEO (crawlability, site speed, mobile-friendliness), and off-page SEO (backlinks, social signals). It’s all about ensuring your site is fully optimized, inside and out, to perform its best in search results.
- How Does a Proper SEO Audit Benefit My Business?
Think of it as shining a light on hidden opportunities! An SEO audit helps you understand your website from a search engine’s perspective, uncovering issues that may impact your visibility, and revealing possibilities for improvement and growth in your digital strategy.
- What Does “Cutting Out the Fluff” Mean in SEO Audits?
“Cutting out the fluff” means focusing on the elements that truly matter. Instead of getting bogged down by every tiny SEO detail, it involves identifying and prioritizing key issues and opportunities that will impact your website’s performance and visibility.
- How Long Does It Take to See Results After Implementing Changes from an SEO Audit?
SEO is often a game of patience! Depending on the changes implemented, some results might be seen in a few weeks, while others might take several months to make a noticeable impact. Consistency and continuous optimization are vital to maintaining and improving these results.
- What’s the Difference Between an Automated and Manual SEO Audit?
While automated SEO audits (usually performed by online tools) can quickly identify and flag issues, a manual SEO audit involves a more profound, hands-on analysis by an SEO professional, often providing more nuanced, strategic, and tailored insights and recommendations for your website.
- What Should I Do If My Website’s Traffic Drops After Implementing Changes?
Don’t panic just yet! SEO involves a lot of trial and error. If you notice a drop, revisit the changes made, analyze your data, and consider re-adjusting your strategy. Sometimes, it might just be a temporary fluctuation; other times, it might be a cue to refine your approach.
- Can You Recommend a Tool for Basic SEO Auditing?
Several great tools exist, like Google Search Console, SEMRush, and Ahrefs, which offer robust SEO audit features. While each tool has strengths, Google Search Console (free!) can provide valuable data and insights for your initial SEO auditing efforts.
Learn more about Geoff Kennedy on the following resources:
Website: https://geoffkennedy.co.uk/
Linkedin: https://www.linkedin.com/in/geoffkennedy/
Twitter: https://twitter.com/GeoffKennedy
