SEO Survival: Post-Google Update Tactics (#693)
Algorithm changes can shake the ground beneath a digital marketer’s feet.
I remember the downturn a friend’s website took after a Google update; analytics were bleeding red.
Yet, within months, they turned the tide.
How?
By doubling down on quality content and user experience, the two pillars Google consistently rewards.
Post-2023, Google updates have redefined the SEO landscape yet again.
Some websites saw their traffic cut in half overnight, while others doubled their visitors.
Data shows that websites adhering to updated SEO practices have seen up to a 112% increase in organic traffic post-update.
Today, Samy Thuillier, a veteran in the SEO trenches, is here to guide us through the aftermath.
Samy will share insights into navigating these choppy waters with a clear head and an adaptable strategy.
We’ll unravel the steps to not just recover but to thrive after Google’s seismic shifts in search.
Join us as we dissect what these updates mean for the future of SEO and how to future-proof your digital presence.
FAQs:
- What are Google’s latest updates focused on?
Google’s recent updates prioritize high-quality content and user experience more than ever.
- How can I protect my site from being negatively impacted by Google updates?
Keep abreast of SEO best practices and ensure your site follows Google’s guidelines.
- What should I do if my site’s traffic drops after a Google update?
Conduct a thorough audit, reassess your content, and eliminate anything that doesn’t add value.
- How often does Google update its algorithms?
Google updates its algorithms thousands of times yearly, but significant updates are less frequent.
- Why is my competitor’s site ranking better after the update?
They may have content more aligned with the new ranking factors post-update.
- Is link building still crucial after the latest updates?
Yes, but focus on quality and relevance rather than quantity.
- How do I know if my content meets Google’s quality standards?
Review Google’s Webmaster Guidelines and reference their search quality evaluator guidelines.
- Can small businesses still compete in SEO after these updates?
Focusing on niche keywords and localized content can give small businesses an edge.
- How can I stay updated on SEO best practices?
Follow SEO news sites, Google’s updates, and industry leaders on social media.
- What’s the single most crucial factor in SEO post-update?
There’s no one-size-fits-all answer, but the focus should be on creating a great user experience.
Learn more about Samy Thuillier on the following resources:
Linkedin: https://www.linkedin.com/in/samythuillier
