Ten years ago, I had my hands in everything when it came to digital marketing – SEO, PPC, social media, referrals, you name it. Unfortunately, times have changed, and with increased competition, being a jack of all trades just doesn’t cut it anymore. These days, it’s all about finding your niche and becoming an expert in one specific area.
The field of marketing is evolving rapidly, with new technologies, updates, and features coming at us fast. To achieve great results in this ever-changing landscape, it’s almost impossible for a single marketer to do it alone. Success now comes from building a strong team of experts who can bring different skills and perspectives to the table.
On this episode of the Unmiss podcast, our guest Marty Ringlein, a marketing technology expert, explores the future of marketing teams within the Fortune 500 and how they are evolving to keep up with the rapid pace of technological innovation.
Marty discusses the emergence of cross-functional teams, where developers play a crucial role in the marketing process, and how experimentation and rapid prototyping are being used to develop stronger brand relationships and exposure. This conversation offers insights into the future of marketing and how companies can adapt to stay ahead of the curve with the following questions:
– How are marketing teams within the Fortune 500 evolving to keep up with technological innovation?
– What are the benefits of having developers as part of the marketing team?
– How can experimentation and rapid prototyping be used to develop stronger brand relationships and exposure?
– How can companies ensure they are staying ahead of the curve in terms of marketing innovation?
– What are some potential challenges that companies may face in adopting a more experimental and tech-driven approach to marketing?
To stay ahead of the curve, companies must invest in ongoing education and training, stay up-to-date with industry trends and emerging technologies, and foster a culture of continuous improvement and innovation. While challenges may arise, embracing a more experimental and tech-driven approach to marketing can lead to long-term success and growth.
Please ask any questions or share your thoughts in the comments section below. If you’re looking for more helpful podcasts that can guide you in the right direction, simply search for “UNmiss podcast” on Google.
Learn more about Marty Ringlein on the following resources:
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