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AI won’t close deals for you.But it can make you feel like you’ve added 10 hours to your week — and that changes everything. Wes Schaeffer focuses on practical selling, and AI fits best when it helps you personalize faster without sounding fake. Personalization isn’t adding someone’s first name.It’s showing you understand their world. Here are personalization “tricks” that work when you do them with integrity: → Build a 30-second prospect brief: role, priorities, likely KPIs, common pain points, and what a win looks like → Generate 3 message angles for the same prospect: revenue, risk, and time-saved, then pick the most natural one → Turn their website into a custom opener: summarize their positioning, then ask one smart question about it → Create a “permission-based” follow-up: confirm relevance in one line instead of pushing for a meeting → Rewrite your email to sound human: shorter sentences, fewer buzzwords, clearer ask Use AI to do the heavy lifting, then add a human touch. Swap generic claims for specific observations. Keep it short.End with a simple next step. The goal is not to sound automated. The goal is to be unmistakably relevant.

SEO isn’t slowing down — it’s accelerating.AI summaries, shifting user behavior, and smarter algorithms are forcing brands to adjust faster than ever. Andrew Deutsch brings years of experience helping teams navigate these changes, and his perspective is simple: the winners aren’t the ones who know the trends… they’re the ones who adapt to them quickly. Search today is less about keywords and more about understanding.Google and AI systems now read intent, clarity, depth, and authority. Your content needs to answer real questions, offer genuine value, and deliver it fast. Here are the shifts shaping SEO right now: → AI search is becoming the starting point, not the fallback → User satisfaction signals matter more than technical tricks → Topical authority beats publishing endless disconnected pages Adaptation means tightening your strategy, not expanding blindly. Audit what’s working, strengthen your core pages, and remove redundant content. Structure pages cleanly, add helpful summaries, and make your content easy for both humans and AI systems to interpret.Above all, stay flexible. Algorithms evolve, formats change, and platforms shift — your SEO should evolve with them.Andrew’s approach focuses on practical evolution: listen to the data, update consistently, and refine your message over time. Because SEO in the years ahead won’t reward those who stand still — it will reward those who adapt quickly, clearly, and consistently.

AI isn’t just about automation anymore. It’s about collaboration — humans and machines working together to make smarter, faster, and more creative decisions. In most organizations, the biggest question isn’t how to use AI. It’s where it truly adds value without replacing what makes people unique. That’s where practical AI meets human intelligence. Real innovation doesn’t come from algorithms alone. It comes from the partnership between human judgment and machine precision. When both are integrated thoughtfully, teams don’t just work faster — they think better. Too many companies rush into AI because it sounds powerful. But success comes from embedding it in processes where it complements, not competes with, human creativity. That’s how sustainable AI adoption happens — not through hype, but through design. Start with clarity. Before adding an AI tool, ask: what problem are we actually solving? If automation replaces critical thinking or empathy, it’s the wrong approach. AI should amplify expertise, not erase it. Use the UNmiss Automation tool to help identify real opportunities for hybrid intelligence. It can analyze workflows, surface repetitive tasks for automation, and highlight where human judgment adds the most value. The goal isn’t to replace people — it’s to empower them with smarter systems. Key insights for building human-centered AI strategies: Treat AI as a collaborator, not a replacement. The best results come from systems that learn with people. Prioritize transparency. Teams trust AI when they understand how it makes decisions. Balance efficiency with ethics. Speed means nothing if decisions lose integrity. Measure impact beyond productivity — look at creativity, morale, and innovation velocity. Keep humans in the loop. Judgment, empathy, and context remain the ultimate differentiators. Our guest, Beatrice Gamba, helps organizations bridge the gap between AI ambition and human capability. She specializes in creating systems that are practical, sustainable, and deeply human at their core. Her work proves that real progress doesn’t come from removing people from the process — it comes from designing technology that brings out their best. Use UNmiss Automation to explore that balance. Because the future of AI isn’t about replacing people — it’s about building smarter teams, where technology and humanity grow together.

Not every SEO win takes six months. Some take 24 hours — if you know how to send the right signals at scale. Stewart Vickers, known in the industry as “SEO Jesus,” specializes in a tactic called the ClickBomb Method: sending thousands of real viral-style clicks to a URL in a very short period of time. The effect? Temporary, but powerful ranking surges across every keyword that URL targets.Think of it as simulating what happens when a page suddenly goes viral on social media — and Google reacts instantly. In tests across multiple industries, this spike in attention has produced 24–48 hour ranking jumps and a success rate of more than 80%. One business dominates Reddit search using it three times per week, another keeps 15 local pages on page one, and high-competition affiliates use it daily to stay visible. This isn’t a long-term SEO replacement — it’s a tactical boost. Best for agencies, multi-location brands, seasonal businesses, and competitive markets where timing equals money. Here’s why it works: → Viral traffic signals mimic real consumer interest → Google rewards sudden relevance, even if temporary → Every keyword for the URL lifts, not just one target term → Perfect for pages already ranking in positions 3–30And here’s where it doesn’t fit: → Low-value keywords → Sites without ROI measurement → Clients who can’t handle analytics spikes Stewart’s experience comes from pushing algorithms at scale and studying what signals matter most. He’s built ClickBomb as a predictable, repeatable system — one that agencies can white-label and businesses can run weekly or daily depending on competitiveness. This is short-term visibility with fast ROI, not a magic wand. But used strategically, it gives brands the one thing SEO rarely provides: immediate results while long-term authority is still being built.

SEO isn’t just about rankings anymore.It’s about trust, structure, and experience — building something search engines respect and people actually want to read.Emanuel Petrescu knows this better than most. With years of experience helping businesses grow through SEO, he focuses on the parts of optimization that truly move the needle — strategy, clarity, and consistency. The game has evolved.Google’s algorithms are now powered by AI and machine learning, analyzing meaning, user behavior, and intent far beyond simple keywords. That means SEO today isn’t about tricking the system — it’s about understanding it.Success now starts with strong foundations. Technical SEO ensures your site loads fast, runs smoothly, and is easy for crawlers to understand. Content connects meaning to intent — every word should solve a problem or answer a question. And backlinks? They’re still vital, but only when earned through credibility and relevance. Emanuel teaches that great SEO is proactive, not reactive.Don’t chase every update — build a strategy that lasts through them.When you focus on users first, algorithms naturally follow. Here are a few takeaways from his approach: -Build for humans, optimize for machines — never the other way around. -Create content clusters that connect related ideas clearly. -Track user behavior, not just rankings; engagement is your real metric. -Refresh existing pages instead of publishing nonstop. -Keep your site structure clean — clarity builds authority. Use the UNmiss Automation tool to simplify that process.It helps identify technical issues, content gaps, and intent-based opportunities while giving you the data to act fast. AI can guide you, but human strategy gives it direction.Emanuel believes SEO in 2025 is about alignment — aligning intent with experience, data with storytelling, and AI with creativity.Because real SEO isn’t just about visibility. It’s about earning attention, one search at a time.

Most people wait for Google to find their pages. That’s a mistake.Search engines move fast, and if your new content isn’t indexed quickly, it might as well not exist. Proactive indexing changes that.Instead of sitting back, you make sure your URLs get noticed — fast. It’s like manually submitting pages through Google Search Console or Bing Webmaster Tools every day, but at scale and with precision. You’re not gaming the system — you’re giving it what it needs sooner. This approach is especially powerful when combined with smart URL rewriting. Each optimized URL tells search engines exactly what the page is about, in language both users and crawlers understand. When done right, this speeds up indexing, improves click-through rates, and builds authority faster.But indexing is only half the story. The other half is knowing which URLs actually matter — and that’s where your data comes in. Google Ads provides real-time feedback that most SEO professionals overlook. It shows you which keywords are triggering impressions and clicks right now. Those same insights can guide your organic strategy — which pages to expand, what queries to target, and how to refine content tone and structure. Use the UNmiss Automation tool to simplify this process.It helps you monitor which URLs are indexed, identify patterns in search visibility, and align paid and organic data into one view. With automation, you can act on insights daily instead of waiting weeks for ranking changes. A few key ways to apply this proactive model: -Automate URL submissions to search engines right after publishing. -Rewrite URLs to match search intent clearly and consistently. -Analyze Google Ads keyword data weekly and feed it into your content updates. -Focus on queries that already convert in ads — they’ll likely perform well organically too. -Track indexing velocity as a KPI, not just rankings. Our guest, John JB Russell, helps brands move from passive SEO to proactive visibility. He teaches how to combine indexing automation, smart URL architecture, and paid data analysis to make SEO more responsive and predictable. So stop waiting for Google to notice you. Use automation, insights, and intent-driven URLs to take control of indexing and strategy in real time. Because the future of SEO belongs to those who act — not those who wait.

Success today isn’t about climbing a corporate ladder. It’s about building a life that works anywhere — on your terms. That’s exactly what Mike Swigunski has done.As employee number four at Empire Flippers, he helped grow the company into one of the world’s leading marketplaces for buying and selling online businesses. He’s been involved in over $120 million in digital business deals — all while traveling to more than 100 countries and building his own freedom-driven career. Mike’s story is proof that the future of work is borderless.He didn’t wait for permission or perfect timing. He built systems that worked without him, turned his knowledge into assets, and used technology to expand his reach.The lesson?You don’t need to be in one place to create impact — you just need clarity, consistency, and courage. Here’s what digital entrepreneurs can learn from his journey:Invest in cash-flowing digital assets that grow while you sleep. -Automate and delegate — build a business that runs even when you’re offline. -Use AI and tools to amplify your creativity, not replace it. -Keep learning, sharing, and teaching — every experience compounds. -Travel with purpose; new perspectives inspire better decisions. Mike’s bestselling book and TEDx talk explore how remote work and entrepreneurship create not just wealth — but freedom of time, place, and purpose. He reminds us that the new definition of success isn’t how much you earn, but how much you live. The digital world has opened endless opportunities — but it’s up to you to take the first step. Our guest, Mike Swigunski, proves that true success isn’t about escaping work.It’s about designing work that gives you the freedom to live anywhere — and build something that lasts everywhere.

It’s no longer just about ranking higher — it’s about being understood by machines that think in language, not links. Large Language Models (LLMs) like GPT, Gemini, and Claude are reshaping how information flows online. They don’t just crawl websites.They learn from patterns, structure, authority, and clarity.And as AI-driven search becomes mainstream, the way we optimize content must evolve too. Legacy SEO still matters.Google, Bing, and traditional engines continue to drive massive traffic. But now, the same content you create for search engines must also train and feed generative models. That means every piece of content is not only a marketing asset — it’s training data.Start by understanding the difference.Legacy SEO is about ranking. Generative SEO is about representation.When AI summarizes or cites your brand, it’s not pulling from a page title — it’s interpreting meaning. The challenge is to make your content LLM-friendly.Clear context, accurate facts, and natural tone all help. Your pages must signal both expertise and structure so AI can absorb, understand, and use them correctly. Use the UNmiss Automation tool to build this bridge. It identifies content that’s semantically strong, structured for AI comprehension, and optimized for both traditional and generative engines. You can analyze intent, measure authority, and refine your message for machine interpretation — not just human reading. Key takeaways for optimizing in the age of LLMs: -Write with semantic clarity — express full ideas, not keyword fragments. -Use structured data and clean formatting to help AI systems parse meaning. -Keep optimizing for legacy SEO — foundation models still learn from traditional rankings. -Ensure factual accuracy and originality — AI tools reward trustable content. -Think in concepts, not queries — LLMs connect topics holistically, not by keyword density. Our guest, Dave Davies, works deep in the AI ecosystem — with Weights & Biases, the company building tools that train foundation models, and CoreWeave, the GPU powerhouse that recently acquired it. Few people understand both the infrastructure and intelligence behind modern search like he does. Dave explores how AI and SEO are merging, and how forward-thinking marketers can adapt before the next algorithm shift.So start rethinking optimization.Use UNmiss Automation to align your SEO with the LLM era. Train your content to teach the machines. Because in generative search, you don’t just aim to be found — you aim to be remembered.

SEO and AI are no longer separate. They’ve merged into a single system — one where creativity and technology work together to decide what content truly matters. AI can now analyze intent, rewrite snippets, and even predict what users will search for next.But without human insight, it’s just noise. The real power comes when marketers use AI to enhance strategy, not replace it. Think of AI as your research partner.It can spot trends, cluster keywords by intent, and analyze competitor data in seconds. But it still needs you to interpret that data — to ask why it matters and how to act on it. That’s where the human edge lives. Modern SEO now focuses on meaning over mechanics. Search engines — and AI tools like ChatGPT and Perplexity — reward content that solves problems, speaks clearly, and demonstrates real expertise. The goal isn’t to beat the algorithm; it’s to teach it why your content deserves attention. Use the UNmiss Automation tool to build that bridge. It combines AI-driven analysis with actionable SEO insights: keyword intent, content quality scoring, and opportunities for improvement across traditional and AI-powered search.You get the data fast — and still keep control of the strategy. Here’s how to thrive in the SEO + AI era: -Use AI to find intent gaps, not just keywords. -Write content that teaches, not just ranks. -Add structure — headings, schema, and FAQs help AI understand context. -Refresh older pages using AI suggestions, but edit them with human tone. -Measure satisfaction, not just clicks — engagement is the new SEO metric. Our guest, Leslie Carruthers, has been at the forefront of this shift. She helps brands combine AI tools with authentic human storytelling to create strategies that scale without losing soul. Her message is simple: AI gives you speed; your human perspective gives it purpose. So use both.Let AI power your process — but let humanity shape your message. Because the future of SEO isn’t man versus machine.It’s man with machine, building something smarter together.

SEO isn’t ending — it’s transforming. Search is now driven by AI, context, and intent, not just keywords. It’s less about ranking higher and more about being understood by both people and machines. AI-powered search engines predict what users want before they ask. That means SEO must evolve from technical checklists to human-centered strategy. You’re no longer optimizing for clicks — you’re optimizing for meaning.Recent studies show that over 70% of users now interact with AI-enhanced results like summaries, voice responses, and predictive suggestions. If your content doesn’t clearly explain, structure, and build trust, it simply won’t appear.The next SEO is about balance: using technology to amplify clarity, and human creativity to deliver value. Focus on intent.Behind every search is a question, a problem, or a desire.If your content answers it completely and clearly, you win — across search engines and AI systems alike. Use the UNmiss Automation tool to map these new search layers. It helps you see where your pages show up in AI summaries, how your intent coverage compares, and where opportunities to improve clarity exist. Key shifts shaping the next SEO: -Optimize for meaning, not just keywords. -Build credibility with authorship, citations, and updates. -Structure your content so AI can read it easily — clear headings, schema, FAQs. -Use AI tools to uncover intent gaps and trending questions. -Focus on user satisfaction — engagement is the new ranking signal. Our guest, Marianne Sweeny, has spent years exploring how humans and algorithms connect. She believes the next SEO belongs to those who treat it as communication, not competition — helping machines understand people, and people trust machines. Use UNmiss Automation to guide your evolution.Because the future of SEO isn’t about gaming algorithms — it’s about staying clear, credible, and human in a world built by AI.

AI can create content faster than ever. That’s why success today isn’t about publishing more — it’s about publishing smarter. Content consolidation is how smart brands win. When you merge overlapping pages and focus on quality, both users and search engines reward you. One recent study showed that combining similar content can increase organic traffic by over 60%. Less clutter, more clarity. AI has changed how people search and how content gets discovered. More than half of all searches are now influenced by AI summaries or chat tools. That means your content needs to be focused, structured, and genuinely helpful — not just filled with keywords. Keyword research is evolving too. It’s no longer about chasing high-volume phrases. It’s about understanding intent — what the user really wants to know and how AI interprets it. That’s where human insight still matters most. Use the UNmiss Automation tool to make this easier. It can scan your content, find overlaps, show you where to consolidate, and reveal new topic opportunities. AI helps you work faster, but your human creativity gives meaning to the data. Here are a few practical ways to adapt your strategy: Merge similar articles into one stronger, updated piece. Build content hubs instead of single pages — cover full topics clearly. Use AI to find ideas but write from real experience. Focus on solving problems, not stuffing keywords. Keep updating what works instead of endlessly adding new posts. Our guest, Amanda King, helps brands rethink their content strategies for the AI era. She believes growth now depends on simplification — not expansion. So clean up your content. Use AI to support your strategy, not replace it. Because in a world full of noise, the clearest voice always wins.

Podcasting is changing fast. AI can already clone voices, write scripts, and even host entire shows. But here’s the truth — the future doesn’t belong to the machines. It belongs to the humans who know how to sound human. AI can copy words, but it can’t copy experience. It can simulate emotion, but not feel it. That’s where your advantage is. Your laugh, your stumbles, your honesty — those aren’t flaws. They’re proof of life. We’re entering an age where imperfection is the new perfection. Audiences don’t want polished robots; they want real people. They want to feel connection — not just consume content. AI should be your assistant, not your replacement. Use it to edit faster, write summaries, or analyze what your audience loves. But don’t hand it the mic. It can help you scale your creativity — not define it. Think of it like this: Podcasting started with tech — RSS feeds, microphones, platforms. Then came storytelling. Now we’re merging both again, but with one big difference: This time, the most human creators will win. A few ideas to thrive in this new era: Let AI handle the busy work so you can focus on creativity. Start small — record two minutes of something that matters to you. Forget perfection; focus on presence. Keep experimenting until your voice feels natural again. Use your flaws — they make you memorable. Our guest, Rob Greenlee, has seen every wave in podcasting since 2004 — from Microsoft and Spreaker to Libsyn and now his new show Spoken Human. He believes the next big trend isn’t automation. It’s authenticity. So don’t try to sound perfect. Sound real. Because in the world of AI-generated cont

Local SEO is changing faster than ever. AI isn’t just influencing global search — it’s transforming how people find local businesses in real time. Search isn’t about static listings anymore. AI systems like Google’s Search Generative Experience, ChatGPT, and Perplexity are learning to recommend places, services, and experiences that fit user intent, not just proximity. Local discovery is becoming conversational, predictive, and personalized. That means your local SEO strategy needs to evolve from simple optimization to intelligent visibility. Google My Business profiles, reviews, and citations still matter, but AI is connecting them with deeper behavioral signals. It’s learning who visits, when they visit, and what keeps them coming back. Start by focusing on context. AI engines don’t just read keywords — they read meaning. If your content clearly communicates expertise, authenticity, and relevance to your local audience, you’ll rank higher in both AI and map-based results. Use the UNmiss Automation tool to streamline your process. It tracks local search intent, monitors reviews, analyzes competitor visibility, and helps you adapt your SEO strategy for AI-driven search experiences. Instead of reacting to algorithm updates, you can predict where attention is shifting. Key takeaways for mastering AI trends in local SEO: Optimize for intent, not just location — AI personalizes search by context and behavior. Encourage detailed customer reviews — sentiment and relevance now outweigh volume. Use structured data and FAQs — they help AI tools understand your business faster. Monitor voice and mobile search queries — over 58% of local searches happen on mobile devices, often through AI assistants. Keep content fresh and local — AI rewards consistent updates and real-world signals like events and offers. Our guest, Greg Gifford, is one of the leading voices in local SEO and digital strategy. He’s worked with hundreds of businesses to help them dominate search in their markets, combining technical SEO with creative, community-driven marketing. Greg believes the future of local visibility isn’t about gaming algorithms — it’s about creating experiences worth recommending. So take a fresh look at your local strategy. Use UNmiss Automation to connect local insights with AI intelligence. Because in the age of AI, local SEO isn’t just about being nearby — it’s about being the most relevant answer in the moment that matters.

It’s the science of understanding how people live, move, and buy — everywhere. Modern marketing isn’t global or local anymore. It’s both. You can’t grow without knowing where your audience truly is and how their behavior changes by region. Today’s data-driven brands win because they combine human insight with smart GEO tools. They don’t guess; they observe. They don’t generalize; they personalize. Start by asking one question: where is my opportunity really coming from? Sometimes, the biggest growth markets aren’t the largest — they’re the most under-served. That’s where GEO research comes in. It helps you see what others overlook — demand patterns, cultural nuances, language preferences, and timing. A keyword can mean one thing in New York and something entirely different in Berlin. Use the UNmiss Automation tool to simplify this process. It identifies location-based search intent, compares regional traffic, and suggests where your message resonates best. Instead of juggling multiple analytics dashboards, you get a single, clear GEO map of opportunity. Key takeaways for mastering GEO trends: -Track regional search intent — user behavior changes by city, not just by country. -Combine Google Trends, Statista, and UNmiss Automation to see what’s rising where. -Use AI-based GEO segmentation to tailor content tone, timing, and even visuals. -Watch emerging markets — Southeast Asia, Latin America, and Africa are shaping digital adoption faster than ever. Translate meaning, not words — localization beats translation every time. Our guest, Alex Tatarinov-Levin, has helped global brands uncover untapped markets by merging analytics with creativity. He believes GEO research isn’t just data; it’s empathy at scale. So start exploring. Use UNmiss Automation to map where attention is shifting. Study the world, not just the web. Because growth doesn’t happen everywhere — it happens where you understand people best.

Have you ever felt like you’re juggling too many ideas—trying to do it all, only to realize that “more” doesn’t always mean “better”? In business, it’s easy to chase every new trend, tool, or marketing hack. But real growth doesn’t come from doing more; it comes from focusing on what actually matters. In this episode of Unmiss, host Anatolii Ulitovskyi takes a deep dive into the concept of clarity—how narrowing your focus can create a bigger impact. Clarity isn’t just about being organized; it’s about knowing where your energy should go and cutting out the noise that distracts from real results. Think about it: instead of spreading your attention across 500 possibilities, what if you poured everything into just five powerful actions that truly drive revenue? Suddenly, your decisions become sharper. Your message becomes stronger. Your results become undeniable. That’s the power of clarity—it transforms chaos into momentum. Anatolii explores how clarity simplifies decision-making, aligns teams, and fuels long-term success. He shares lessons from entrepreneurs and marketers who learned that growth happens when you stop chasing everything and start focusing on the right things. And joining this conversation is Gert Mellak, a respected strategist and SEO expert who understands how clarity can redefine success in today’s noisy digital world. Gert’s perspective will challenge you to rethink how you measure progress—and how you can build a business that thrives on purpose, not distractions. Tune in until the end for insights that can reshape how you think, plan, and grow. Because when you focus on what truly drives revenue, everything changes—and the results become unmissable.

When Xponent21 leaned into AI‑driven search optimization, they made a bold move: instead of slow, incremental tactics, they launched a rapid-fire content cluster aimed at AI search platforms like Perplexity, ChatGPT, and Google AI Overviews. Within a year, they achieved an astonishing 4,162 % increase in organic search visibility. That level of growth mirrors other AI‑SEO successes: one agency boosted a client’s monthly AI referral traffic by 2,300 % and secured visibility for 90 keywords in AI Overviews. Across industries, AI‑powered SEO campaigns have delivered up to 45 % more organic traffic and 38 % higher conversion rates, while two-thirds of businesses report revenue growth of 25 % or more after adopting AI in their SEO workflows . We discuss: -How can brands structure AI-optimized content to dominate generative search platforms? -What does scaling ROI-driven SEO look like when dealing with millions of pages? -Which AI tools and frameworks make SEO workflows smarter and faster? -How do you measure impact when AI search platforms (like Google AI Overviews or ChatGPT) increasingly bypass traditional clicks? An insightful conversation on practical AI in SEO—with real examples of explosive growth, smart strategies, and measurable impact. Learn how to shape content for AI visibility and build SEO that performs in today’s generative search landscape.

Storytelling works. I’ve seen it firsthand—using stories consistently helped me grow my LinkedIn presence to more than 89,000 followers. But here’s the challenge: while audiences crave authentic stories, many companies still struggle to communicate in a way that feels human. That tension is exactly what we unpack in this episode. Joining me is Patrick De Pauw, a marketer who has witnessed every stage of the industry’s evolution—from flyers and fax machines to social platforms and digital storytelling. Patrick believes that authentic communication is the only kind that creates lasting impact, and he’s built his business on helping organizations embrace it. In this conversation, he brings real-world lessons and sharp insights that any marketer, founder, or communicator can put into action. Here’s what you’ll learn in this episode: -Why authentic communication is so hard for companies (and why audiences see through the lack of it instantly). -How to adapt storytelling across channels, whether it’s LinkedIn, websites, or emerging AI platforms. -The role of technology vs. the essence of communication—and why tools change but the core remains human. -Practical frameworks for telling stories that engage people instead of blending into the noise. -Patrick’s perspective on the future of brand storytelling in an AI-driven marketing landscape. This isn’t about fluffy slogans or marketing clichés. It’s about facing the reality that in 2025, people trust people—not logos, not campaigns, not generic AI output. Authentic stories told consistently and with purpose are the single strongest lever for growth. Stick around until the end, because Patrick shares actionable ways to evaluate your current communication, spot where authenticity is missing, and shift toward stories that truly resonate. Whether you’re growing a LinkedIn audience, running ads, or leading a company’s marketing strategy, this episode will give you clear, no-nonsense guidance on how to make your communication work harder by making it more human.

SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 In 2007, when Facebook was still mostly for college students and Google Ads was called AdWords, Brandon Leibowitz was already helping businesses get found online. Over nearly two decades, he’s seen algorithm updates, social media trends, and ad platform overhauls—but the core principles of driving traffic and conversions have stayed remarkably consistent. His work has helped brands rank higher, generate more leads, and turn ad spend into measurable revenue growth – source: https://seooptimizers.com/podcast. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Brandon about the tactics and strategies that still deliver results today, and how to adapt them for the fast-changing digital landscape. We discuss: -The most effective SEO practices that withstand algorithm updates -How to use social media for both brand awareness and conversions -The evolving role of Google Ads in a multi-platform marketing strategy -Balancing organic and paid campaigns for sustainable growth Brandon also shares practical tips for marketers and business owners: -Focus on creating content that solves real problems for your audience -Use data to refine and optimize campaigns across all channels -Don’t chase every trend—double down on what’s already working Whether you’re just starting in digital marketing or refining a mature strategy, this conversation will give you a clear, actionable view of what works now and how to prepare for what’s next.

When you’re building something new, the easy path is always tempting: a quick campaign, a plug-and-play AI tool, or a recycled content formula that feels “good enough.” But here’s the catch—“good enough” might keep you in the game, yet it will never help you win it. I learned this the hard way while scaling Unmiss.com. In the early days, the market was already saturated with SEO tools—some bigger, some flashier, some with deeper pockets. Competing on features alone felt impossible. Instead, I focused on giving users what they actually valued: free limits for SEO AI tools that didn’t just check boxes but saved people hours every week. Tools that automated the boring parts while still delivering real quality. That decision—prioritizing value over “good enough”—helped me grow a loyal user base in record time. Now, AI has made it easier than ever to produce content, launch campaigns, and mimic competitors. But here’s the uncomfortable truth: if your marketing looks like everyone else’s, AI isn’t your advantage—it’s your enemy. We’ve entered an age where sameness spreads at lightning speed. The brands that stand out are not the ones doing everything faster or cheaper, but the ones building strategic value that can’t be copied overnight. That’s what this conversation is about. In this episode, I sit down with Andrew Schulkind, a marketing veteran who reached out to me to dive into the challenge of competing when the baseline has shifted. Together, we explore why businesses must stop obsessing over tactics that only deliver short-term wins and start asking: What can we provide that AI-generated “good enough” can never replace? This episode isn’t another hype-session about AI tools or productivity hacks. It’s a candid, sometimes controversial discussion about why “good enough” is the fastest road to irrelevance, and how a strategic value mindset can change the trajectory of your business. If you’ve ever felt stuck in the noise of me-too marketing, or wondered why your campaigns don’t move the needle despite doing “all the right things,” this episode will hit home. Because in today’s world, good enough is never enough.

AI is fast. AI is everywhere. AI is rewriting how we work. When I started building the AI-powered SEO toolset at Unmiss.com, I didn’t focus on shiny features like keyword research. Instead, we doubled down on the essentials—website audits, CRO-focused meta tag scoring, content editing, and page speed analysis. AI made it possible to build and scale these features quickly, and the decision to offer free limits attracted marketers who needed real solutions. The result? We grew from 0 to more than 2,000 registered accounts in a short time. That growth showed me how much advantage comes when you mix product, growth, content, and AI into one toolkit. That’s also why I wanted Emanuel Petrescu on this episode. Emanuel is a digital marketer who knows how to adapt fast. He’s worked across SEO, content, and digital strategy—not locking himself into one lane, but instead connecting dots across disciplines. His approach matches the reality of today’s AI-driven landscape: the marketers who survive are the ones who can wear multiple hats, learn quickly, and integrate AI into practical workflows. Here’s what we break down in this conversation: -Why the “jack of all trades” approach is a strength in the AI paradigm. -The limits of AI in marketing—and where human judgment still wins. -How to integrate AI into core areas like website audits, CRO, meta tags, and content editing. -Where marketers should specialize vs. generalize to stay valuable. -Emanuel’s perspective on thriving in cross-functional roles instead of siloed ones. This is not hype—it’s the new normal. AI can generate reports, optimize speed, or even score your meta tags, but it can’t align strategy, connect the big picture, or earn user trust. That’s the real job of a modern digital marketer. Stay with us until the end—Emanuel shares practical advice on which skills to prioritize, how to position yourself for long-term success, and how to avoid being boxed into a role that AI could automate tomorrow. If you’re serious about marketing in the AI era, this episode will help you see the future clearly and prepare to stand out as a professional companies can’t replace.

A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their authority score jumped. This wasn’t magic. It was a clear, consistent backlink strategy—the kind of work that still drives growth in SEO today. And this leads us straight to today’s conversation. Backlinks are still one of the most powerful ranking signals. Google has adjusted algorithms, added AI to search, and cracked down on spammy practices—but earning credible, relevant links remains the foundation for visibility. Without a backlink strategy, even great content often stays hidden. Tony has an interesting perspective on this. He has worked on backlink strategies, but also tackled something that’s becoming more common in digital marketing: copyright trolling. In his own journey, he used AI tools not just for link building, but also to fight back against unfair copyright claims. That’s a fascinating mix—because it shows how AI can empower creators and marketers in new ways. Here are some of the key points we’ll touch on today: -Why a backlink strategy is still essential in 2025. -How to build backlinks that are sustainable and Google-proof. -The risks of neglecting backlinks—even with strong on-page SEO. -How AI is changing the way we create, optimize, and even defend content. -Lessons from Tony’s experience using AI to beat copyright trolling. And of course, I’ve got some questions for Tony: -Tony, when you look at backlink strategies today, what’s changed the most compared to a few years ago? -How do you see AI helping marketers create smarter, more ethical backlink campaigns? -Can you walk us through your own experience with copyright trolling—and how AI helped you fight back? -What advice would you give to SEO professionals who worry about legal risks when publishing content? -And finally—where do you see the future of backlinks going as search engines get more AI-driven? I’m really looking forward to digging into this with Tony. This conversation is going to be packed with insights for anyone in digital marketing, SEO, or content creation.

When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google’s AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO community: even high-quality niche publishers could lose nearly all of their traffic overnight as AI changes the rules of discovery. Industry data shows over 60% of users now rely on AI-powered summaries or zero-click answers for part of their searches, while traditional organic clicks continue to decline. At the same time, technical SEO, structured data, and authentic content have become more important than ever for keeping visibility in an AI-first search world. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Jim Hedger about the evolution of SEO, the rise of AI search, and what businesses must do to adapt. We discuss: -How the business of SEO has shifted over the last two decades -Which technical fundamentals still matter most today -How generative AI is changing search results and user behavior -The biggest risks and opportunities for businesses as AI reduces clicks -How agencies can adapt strategies to stay relevant -The balance between AI-driven efficiency and human-driven trust Summary: Jim Hedger shares sharp insights on where SEO is heading and how generative AI is changing the industry. This episode connects business strategy, technical foundations, and the realities of AI search—offering a clear-eyed look at what’s next for digital marketing.

When The New York Times sued OpenAI and Microsoft over copyright in December 2023, it wasn’t just a legal battle—it became a symbol of the tension between AI-driven answers and human-created content. The lawsuit underlined a critical shift: more people are getting information directly from AI chatbots, often without ever clicking through to the original publisher. For brands, this raises a tough question: how do you keep organic traffic and conversions alive when traditional SEO signals aren’t enough anymore? The numbers confirm this trend. More than 80% of users now rely on AI summaries, zero-click answers, or AI Overviews for quick information. For some industries, Google organic traffic has already dropped by 20–25% in just a year due to AI-driven results. At the same time, studies show that users trust first-hand, human-driven stories more than automated answers—especially in sensitive areas like health, finance, and personal growth. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Branko Kral about the future of content, AI search, and purpose-driven marketing. We discuss: -What CMOs and marketing VPs should focus on when SEO doesn’t work the same anymore -How AI search differs from Google ranking and citing factors -What types of content only humans can still create that truly stand out -How to define quality in the age of AI, programmatic, and scaled publishing -Purpose-driven business as a way to future-proof careers in the AI era -The best and worst decisions Branko has seen in AI adoption across industries -Why users still find more value in human-driven insight over AI’s generic answers -Lessons from Branko’s own life: a week in full darkness, setting better career goals, and growing visibility with consistent LinkedIn posting Summary: Branko Kral shares a unique mix of industry insights, personal experiences, and forward-looking strategies. This episode is about more than SEO—it’s about redefining what authentic, human content means in an AI-dominated world.

When boutique furniture brand Kouboo embraced AI search optimization, they didn't just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This rapid rise in AI-driven visibility showed how a targeted AI strategy can deliver standout search performance fast. Recent industry data supports the shift toward AI-first visibility. About 80% of consumers rely on zero-click search results—AI-generated summaries that deliver answers without requiring clicks—for at least 40% of their queries, leading to a 15–25% drop in traditional organic traffic. Additionally, early movers like Athena, Profound, and Scrunch AI are rapidly gaining traction—offering tools to help brands shape how they're represented in AI-generated responses. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Tom Winter about what it really takes to design and scale an AI-driven SEO strategy. We discuss: -What does a scalable AI-SEO strategy look like when targeting conversational search platforms? -How can brands optimize structure, FAQs, and context to rank well in AI-generated answers? -Which visibility metrics matter most in a “zero-click” world dominated by AI summaries? -How can businesses adapt content to win presence in generative search without sacrificing brand trust or accuracy? Summary: Tom Winter shares insights on scaling SEO with AI—combining real-world case studies with strategic frameworks. This conversation is packed with practical advice for brands that want to win visibility in the AI-first search era.

Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on unmiss.com, the goal wasn’t just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and extension, we grew an email list of over 2,000 people and attracted thousands of Chrome extension subscribers. This wasn’t about spending big on ads; it was about creating something valuable and making it easy for people to stay connected. In this episode of Unmiss, host Anatolii Ulitovskyi talks with John Ainsworth about how to make more money from your existing audience through great funnels. John explains how to turn a growing list and engaged subscribers into consistent revenue for courses, memberships, and other digital products. We discuss: -How to grow an email list from your existing audience -Running email marketing campaigns that sell without feeling spammy -Building funnels that naturally lead to conversions -Turning free tool users or subscribers into paying customers John also shares actionable tips: -Use valuable lead magnets that align with what your audience already wants -Segment your email list to deliver the most relevant offers -Design your funnel so each step builds trust and interest If you already have people engaging with your content, tools, or products, this episode will show you how to build the kind of funnel that converts attention into long-term revenue.

Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month, and a whopping $3,744,000 annually. Major outlets like CNN, Forbes, Business Insider, Yahoo Finance, and MarketWatch began linking to and mentioning our content regularly, and my trading project soared from zero to over 100,000 visitors a month – source: https://unmiss.com/digital-pr-case-study. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Suzanne Wentley about authenticity in business and life, why genuine leadership matters more than hacks, and how to build brands – and careers – that last. We discuss: -The qualities that define authentic brands and people -Why authenticity outperforms “magic pill” hacks in SEO, AI, and marketing trends -How genuine values elevate service, products, messaging, and life itself -The danger of chasing short-term gains through faking it Suzanne also offers practical tips for building authenticity: -Start by brainstorming and honoring your own values, style, and background -Get outside perspective to fact-check and refine your approach -Stay real – because fake growth rarely lasts in the market This conversation is for anyone tired of quick fixes and looking to build a sustainable, values-driven career or business. Listen in to learn how authenticity can be your most powerful strategy in a world full of shortcuts.

When BMW launched its “Joy is Timeless” campaign, they weren’t just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power – https://www.aarp.org/research/topics/economics/info-2019/consumer-spending.html. Yet, paradoxically, many companies still overlook older professionals in their hiring—missing out on the very people who understand this audience best. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Marcelo Salup about ageism in marketing and advertising, and why it’s time for companies—including fast-paced startups—to rethink how they value seasoned professionals. Marcelo’s perspective is not about nostalgia—it’s about hard business logic and ROI. Why older professionals are a marketing superpower: They’re office-ready – Many are more than happy to work in an office, with fewer location constraints Soft skills mastery – Decades of managing people, clients, and crises make them communication powerhouses Well-rounded expertise – From market shifts to campaign pivots, they’ve seen—and solved—it all We’ll explore: -How ignoring experienced professionals can hurt campaign performance and market insights -Why startups, often obsessed with “young and disruptive” culture, could grow faster by mixing in seasoned talent -Real examples of teams that skyrocketed results after blending youthful energy with veteran wisdom -How companies can attract and integrate older professionals without tokenism Marcelo will challenge some uncomfortable truths about age bias in creative industries. This isn’t just a diversity or HR issue—it’s a profitability issue. Hiring older professionals doesn’t mean slowing down; it often means avoiding costly mistakes, speeding up execution, and making smarter strategic calls. If you’re in marketing, advertising, or leadership, this conversation might make you rethink who you want in your next strategy meeting. Listen in and discover why the most valuable resource your team could be missing is sitting right outside your recruiting filters.

Local SEO in the Age of AI: What’s Changing and What’s Not It all began when a small suburban bakery—“Mom’s Morning Breads”—noticed their Google Business Profile wasn’t leading any foot traffic, despite being beloved in the neighborhood. Frustrated, they teamed up with a local marketing agency that introduced AI‑powered local SEO tools: everything from intelligent Google Business Profile optimization to AI‑driven review responses and hyper‑local keyword strategies. Within just weeks, their listing saw a 70% increase in local traffic, turning casual scrollers into early‑morning bread buyers - https://profiletree.com/ai-for-local-seo-how-to-dominate-your-citys-search-results/ On this episode, Anatolii Ulitovskyi chats with Daniel Thompson to explore how AI is transforming local SEO—and also what remains rooted in traditional strategy. They’ll discuss: - What’s truly new: AI‑powered automation for tasks like G‑Business optimization, sentiment‑aware review replies, and smart keyword targeting. - What hasn’t changed: The continued importance of accurate listings, high‑quality content, and user trust—even as AI surfaces summaries that bypass traditional websites. - Why it matters now: Recent findings show AI‑optimized listings deliver up to 70 % more local traffic, and over 80 % of local searchers visit a business within 24 hours. In a friendly conversation, Daniel will unpack the balance: - When AI brings scalable efficiency—like generating FAQs or managing messaging—without sacrificing authenticity or relevance. - And why certain fundamentals—like local citations, humanized content, and review integrity—still anchor successful campaigns. Expect real-world examples, proven studies, and practical tips you can apply—whether you're running a local bakery, a multi-location storefront, or launching with a brand-new neighborhood presence. Here’s what you’ll walk away with: - AI for automation, not replacement: Smarter management of Google Business Profiles and faster responses to reviews. - Still human-first: Accuracy, authenticity, and user-friendly content remain crucial—even when AI powers the engine. - Fast traction: AI-optimized local listings can deliver significantly higher foot traffic and impressions—sometimes in mere weeks. - Balanced strategy: Pair new AI tools with timeless best practices (citations, reviews, engaging content) for sustainable wins. Join Anatolii and Daniel for a thoughtful, upbeat dive into how AI is changing local SEO—and the timeless truths we still rely on. Whether you’re curious about automation, local search, or just want to hear inspiring success stories, this episode will be as warm and satisfying as Mom’s fresh-baked croissants.

I’ve never been against AI—in fact, I love using it. It’s not just about doing things faster; it’s about doing them better. That’s why every writer on my team uses AI tools. I never disallow it—because when used with the right prompts and human editing, AI delivers outstanding quality. Today, success isn’t about resisting AI—it’s about mastering it. That mindset helped us grow to over 1,000 users on our platform and reach more than 40,000 newsletter subscribers on LinkedIn. That’s exactly why I invited Kate Starr to this episode. Kate is a go-to expert for founders and marketers navigating the changing SEO content landscape in the age of AI. She helps businesses stay visible, relevant, and human—even when algorithms and automation dominate the game. In this episode, we explore how content creation has shifted—and how to keep up without burning out. We dig into questions like: Does writing content still make sense with so many AI tools out there? How can you stand out in a world of mass-produced AI content? What does high-quality, human-first content look like today? And how do you balance speed and authenticity without sounding like a robot? We also talk practical strategies: How to prompt AI the right way to get original, valuable content When to bring in human editing and storytelling How to repurpose AI content across formats—blogs, newsletters, social, video And how to avoid the fluff and keyword stuffing that kills trust (and rankings) Kate doesn’t just teach this—she lives it. Whether you're running a startup, building a personal brand, or scaling an agency, this conversation will give you tools you can use right now to future-proof your SEO and content marketing. Join me, Anatolii Ulitovskyi, as I chat with Kate Starr about what’s changing, what’s working, and how to stay ahead in the content game—without sacrificing quality or creativity. Because in 2025, it’s not about man vs. machine. It’s about creating smarter, together

In 2025, global organizations are racing to adopt Generative AI—but success doesn’t always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI fluency doesn’t require complexity to have impact. That contrasts with Johnson & Johnson, which rolled out mandatory generative AI training to over 56,000 employees using internal platforms like GPTeal—saving time, boosting productivity, and reshaping their learning culture. On the UNmiss Podcast, I sit down with Andrea Paternostro, a corporate training strategist guiding companies through the tension between speed and governance. Because when introducing AI, too much haste brings risk—but moving too slow invites irreversible delay. Together, we unpack Andrea’s Discover → Design → Deliver framework: an agile roadmap that balances rapid experimentation with compliance guardrails, measurable ROI, and team alignment. We also explore real-world hurdles—fragmented processes, vague ownership, and siloed departments—and how cross‑functional teams (HR, Legal, IT, Marketing) can collaborate smoothly to scale AI safely and strategically. 🎯 What You’ll Learn: -How to launch Gen AI training safely in risk‑averse or regulated environments -The Discover → Design → Deliver framework in action—and why it works -How to choose models or solutions (or off‑the‑shelf tools) that match your company stage -Best practices to align legal, HR, IT, and marketing without internal friction -How to measure success, from ROI metrics to adoption and trust -Why early “quick wins” can make compliance a strategic enabler, not a blocker Sample Interview Questions: -How do you recommend organizations start implementing Gen AI training from zero? -What tools or models—GPT‑4, in‑house platforms, or SaaS—work best for corporate learning? How do you apply the Discover → Design → Deliver stages in real case studies? What common obstacles (fragmented process, unclear ownership, vague policy) do companies face—and how do they overcome them? How do you ensure Legal, IT, and HR work with innovation instead of slowing it down? -What metrics should leaders monitor—beyond ROI—to evaluate a training program’s success? If you’re responsible for AI upskilling or guiding AI adoption in your organization, this episode equips you to move fast, but not recklessly. Let me know if you'd like a shorter cut for promo, email teasers, or platform blurbs!