Johann Van Tonder: Good CRO, Bad CRO (#414)

Welcome to the UNmiss podcast, where we explore the latest trends and best practices in business and marketing. Today, we have a special guest, Johann Van Tonder, a leading expert on conversion rate optimization (CRO) and co-author of ‘Ecommerce Website Optimization’ (Kogan Page, London).

In this episode, Johann shares his knowledge and experience in optimizing your website to increase conversions and drive revenue effectively. He talks about the common mistakes businesses make when it comes to CRO, how to avoid them, and the latest trends and best practices in the field.

Here are some of the key takeaways from the episode:

– How to identify and fix common mistakes that businesses make with CRO
– Tips on how to optimize your website for conversions
– Strategies for creating effective landing pages and calls-to-action
– The latest trends and best practices in the field of CRO
– How to use data and analytics to drive continuous improvement

As the famous marketer, Neil Patel once said: “CRO is all about figuring out what your customers want and giving it to them.” By understanding the principles of good CRO and avoiding common mistakes, businesses can significantly increase their online revenue.

In conclusion, this episode of UNmiss is a must-listen for anyone looking to improve the performance of their website and increase online revenue. Johann’s insights and tips will help you optimize your website for conversions and drive continuous improvement. If you want to learn more about the principles of good CRO and how to avoid common mistakes, tune in to this episode of UNmiss.

Learn more from our SEO course – https://unmiss.com/

Learn more about Johann Van Tonder on the following resources:
Website: https://www.awa-digital.com/
Linkedin: https://www.linkedin.com/in/jvtonder/
Twitter: https://twitter.com/itsme_jvt