Design Thinking in Big Enterprises with Jaime Punishill (#706)

Anatolii Ulitovskyi, Jaime Punishill
Design Thinking in Big Enterprises with Jaime Punishill (#706)
Duration: 1:03:39
Believe you can because you can!
Believe you can because you can!
Design Thinking in Big Enterprises with Jaime Punishill (#706)

Turning ideas into action.

A Fortune 500 company overcame stagnation by embracing design thinking.

Their shift resulted in a 40% increase in efficiency and a surge in employee engagement.

In the complex world of large enterprises, operationalizing design thinking is not just a trend; it’s a transformational approach.

According to a recent study, companies that adopt design thinking processes see a 56% increase in their return on investment.

Jaime Punishill, a luminary in pragmatic innovation within large enterprises, joins us today.

  • Understanding Design Thinking: Jaime explains the essence of design thinking and its relevance in today’s business world.
  • Translating Trends into Business Plans: Learn how to turn emerging trends into actionable business strategies.
  • Operationalizing Innovation: Discover how to implement design thinking in day-to-day business operations for better results.
  • Overcoming Challenges: Jaime discusses common hurdles in applying design thinking and strategies to navigate them.
  • For large organizations, innovation is a strategic imperative.
  • Achieving Pragmatic Innovation: Jaime shares insights on balancing creativity with practicality in innovation.
  • Design Thinking in Decision Making: Understand the role of design thinking in making strategic business decisions.
  • Measuring the Impact: Explore how to assess the effectiveness of design thinking strategies in business operations.
  • Future of Design Thinking in Enterprises: Jaime offers predictions on the evolution of design thinking in the corporate sector.

With Jaime’s expertise, learn how to integrate design thinking for robust and sustainable innovation in large enterprises.

Tune in to this insightful episode of UNmiss with Jaime Punishill, where we delve into the intricacies of operationalizing design thinking for impactful business transformation in large corporations.


  1. What is design thinking?

Design thinking is a problem-solving approach that focuses on user needs and experiences to create innovative solutions.

  1. How can large enterprises implement design thinking?

They can start by fostering a culture of empathy and collaboration, then applying design thinking principles in their strategic planning and operations.

  1. What are the benefits of design thinking in business?

It leads to more innovative products and services, improved customer experiences, and often, increased efficiency and profitability.

  1. Can design thinking help with employee engagement?

Absolutely! It encourages creative input and collaboration, which can boost morale and engagement among employees.

  1. How does design thinking impact decision-making?

It offers a user-centered perspective, leading to more informed and effective decisions that cater to customer needs.

  1. What challenges might a company face when adopting design thinking?

Challenges include resistance to change, the need for a mindset shift, and aligning design thinking with traditional business models.

  1. How do you measure the success of design thinking in an enterprise?

Success can be measured through improved customer satisfaction, increased revenue from innovative solutions, and enhanced team productivity.

  1. Is design thinking only for product development?

No, it can be applied to various aspects of business, including services, processes, and even business models.

  1. How can companies ensure the sustainability of design thinking practices?

By integrating design thinking into the company culture and making it a standard part of the problem-solving process.

  1. What’s the future of design thinking in business?

It will likely become even more integral, with a focus on digital transformation and creating experiences that are deeply tailored to customer needs.

Learn more about Jaime Punishill on the following resources: