197. Content in Context With Melanie Deziel
Content in Context is a new way of grasping and understanding the value of content.
It is a shift from the traditional content marketing model that focuses on delivering content to an audience.
The future of content marketing is not about delivering content, but about understanding what your target customer wants and providing it to them in context.
This means that marketers need to understand their customers’ needs and create relevant, valuable content for them.
This will increase the share value of your brand and make it more impactful for your target customer.
The way we consume content has changed drastically.
We are consuming content in context, which means that the content is created with the intent of being consumed in a specific environment or circumstance.
It is not enough to just create content anymore.
It is important to make sure that the content will be read and shared on social media.
In order for a piece of content to be successful, it needs to be contextualized in the right place and at the right time.
Watch or listen to the entire episode to know a lot more.
Learn more about Melanie Deziel on the following resources:
Website: https://www.storyfuel.co/
Linkedin: https://www.linkedin.com/in/melaniedeziel/
Instagram: https://www.instagram.com/meldeziel/
