Content Confusion: Navigating SEO Shake-Ups (#696)
A colleague’s tech blog languished unnoticed until he overhauled his approach, aligning with emergent content trends and Google’s algorithm updates.
The result?
A doubling of his traffic in mere months.
Mordy Oberstein steps into UNmiss to teach how to do it right.
The Evolution of Content
Content trends are not what they used to be.
The battlefield has changed with Google’s algorithms now more thoughtful and nuanced.
The statistics are telling: a study reveals that 78% of SEOs find adapting to algorithm changes their most significant challenge in recent years.
Why SEOs Can’t Keep Up
SEOs face an unprecedented challenge: evolving content trends amidst rapid algorithm updates.
The evidence?
Another survey found that content relevance has become a top-ranking factor, with a 50% increase in its impact on search results since last year.
Google’s Gambit
Why is Google making these changes?
To improve user satisfaction.
Pages that once ranked based on keyword density are now subject to Google’s sophisticated user intent analysis, reshaping the SEO landscape.
Mastering the New SEO
Mordy, a vanguard in the industry, explains how SEOs must transition from traditional tactics to innovative strategies that prioritize user engagement and content quality.
Adapting and Thriving
Mordy will share the secrets to surviving and thriving with new content trends.
We’ll cover everything from keyword research to the importance of video and voice search optimization.
A Proactive Approach
Join us as Mordy and I dive deep into proactive strategies for adapting to these changes.
We’ll discuss how to align with Google’s E-E-A-T guidelines and the rise of machine learning in search.
The Future of SEO
What’s next for SEO?
Mordy offers predictions on the industry’s direction and how businesses can prepare for future updates.
Achieving SEO Success
Tune in to learn how to tweak your SEO strategy for better visibility and measure your content’s success accurately in this new era.
FAQ:
- What are the latest content trends in SEO?
Right now, it’s all about user-focused content, meaning Google wants to see that your content genuinely helps the reader.
- How do Google’s updates impact my website’s SEO?
Google’s updates prioritize high-quality content, so you’ll likely see a positive impact if your site’s content is top-notch.
- Why is it difficult for SEO professionals to keep up with updates?
Because Google frequently changes its algorithms, which can sometimes be significant, flipping the script on what we once thought was best practice.
- Can outdated blog posts hurt my SEO?
Absolutely, outdated posts signal to Google that your site isn’t current, which affects rankings.
- How often should I refresh my content to maintain SEO?
Regularly review and update your content to keep it fresh and relevant. At least once a year, keep an eye on your industry trends for most content.
- Does Google prefer video content over written content?
Google values diverse content types, but it depends on the search query. Sometimes, a video is worth a thousand words!
- How can I keep up with SEO changes?
Follow SEO news blogs, subscribe to Google’s Webmaster Central Blog, and always be ready to adapt.
- What content should we expect to trend in the next year?
Voice search optimization is gaining traction, and don’t be surprised to see more interactive content like quizzes and polls becoming big.
- How can I optimize my videos for better SEO?
Make sure your videos have clear titles, descriptions, and tags. Also, host them on platforms that Google crawls, like YouTube.
- What’s the importance of UX in SEO now?
User experience is vast. Google’s recent updates clarify that how users interact with your site affects your SEO as much as your content.
Learn more about Mordy Oberstein on the following resources:
Website: https://www.theseorant.com/
Linkedin: https://www.linkedin.com/in/mordyoberstein/
Twitter: https://twitter.com/MordyOberstein
