Unlock Lead Gen with RJ Huebert: Google & Facebook Ads (#657)

Anatolii Ulitovskyi, RJ Huebert Updated: 07.10.2023
Unlock Lead Gen with RJ Huebert: Google & Facebook Ads (#657)
Duration: 44:10
Believe you can because you can!
Believe you can because you can!
Unlock Lead Gen with RJ Huebert: Google & Facebook Ads (#657)

$200 in Ads. $800 in Revenue. One Week.

That was my first experience diving into Google and Facebook Ads.


So was I.


You should be.

RJ Huebert will teach you how to do it right.

The Promise of Paid Ads

Ads are more than interruptions.

They’re opportunities.

Specifically on Google and Facebook.

Google Ads vs Facebook Ads: Why Not Both?

You’ve heard of Google Ads.

And Facebook Ads, too.

They’re like the Yin and Yang of online advertising.

Complementary, not conflicting.

Critical Considerations for Google Ads

  • Keywords and Intent – The match that lights your ad’s fire.
  • Landing Page Experience – First impressions matter. Make it count.

Numbers don’t lie.

The average click-through rate (CTR) for Google Ads is about 3.17% for search.

That’s a real opportunity, folks.

Must-Know Tips for Facebook Ads

  • Audience Segmentation – The more you know, the less you spend.
  • Creative Content – Stand out or sit down.

Facebook has an average ad conversion rate of 9.21%.

That’s not pocket change.

Make the Numbers Work for You

Yes, the stats are great.

But how do you make them work for you?


That’s the answer.

A/B tests can increase conversion rates by up to 30%.

What’s Next?

You know the potential.

You have the tools.

Next up?


RJ Huebert is the kind of expert who can help refine your techniques.

Eager to learn more?

Our upcoming podcast will fill in all the gaps. Stay tuned! 🎙️


  1. How do I start with Google Ads for lead gen?

Ah, the first steps are always thrilling! Start by understanding your audience. Then, set up a Google Ads account, create your first campaign, and align it with your business goals.

  1. What’s the best budget for Facebook Ads?

There’s no one-size-fits-all budget. Start small, test, and optimize. As you see better ROI, feel free to scale up!

  1. Which is better for lead gen, Google or Facebook?

Ah, the eternal debate! Both platforms are powerful but serve different needs. Google captures existing demand, while Facebook is excellent for creating awareness and demand.

  1. How do I target the right audience?

Keyword research for Google and audience insights for Facebook. Get to know your customers’ pain points and interests and target them accordingly.

  1. How can I reduce my cost per lead?

Optimization is key. Constantly refine your ad copy, landing pages, and targeting settings. Split tests are your best friend here.

  1. Why are my ads not converting?

Multiple factors could be at play—poor targeting, irrelevant ad copy, or a less-than-stellar landing page. Time to do some detective work!

  1. How do I track ROI effectively?

You’ll want to use Google Analytics or a similar tool. Make sure to set up conversion tracking and frequently monitor performance metrics.

  1. Should I outsource my ad campaigns?

Outsourcing can be a good idea if you’re not an expert or if it’s consuming too much of your time. Just make sure to hire someone reputable.

  1. How often should I update my campaigns?

Keep an eye on them weekly, but a deep dive once a month is usually good enough for tweaking and optimization.

  1. Can I do lead gen without a big budget?

Absolutely! Both Google and Facebook offer options suitable for smaller budgets. The key is to be more targeted and optimize, optimize!

Learn more about RJ Huebert on the following resources:
Website: https://hbtdigital.com/
Linkedin: https://www.linkedin.com/in/rjhuebert/
Twitter: https://twitter.com/rj_hbt