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Here’s a wild stat to kick things off: According to HubSpot, 61% of marketers say generating traffic and leads is their number one challenge. And yet—some marketers don’t just generate leads… they create systems that turn leads into raving fans, repeat buyers, and lifelong customers. That’s where today’s guest comes in. Seth Greene is a direct response marketing legend. He’s the founder of Market Domination LLC, a multi-time bestselling author, host of multiple podcasts, and he’s worked with everyone from Main Street businesses to celebrities like Kevin Harrington from Shark Tank. I’m your host, Chelsea Alves, and I’m excited to welcome Seth to the podcast today. Interview Questions: Chelsea: Seth, welcome! You’ve been in the direct response world for decades now. How did you get started, and what led you to launch Market Domination LLC? Chelsea: You've worked with Kevin Harrington from Shark Tank and other big names. What’s the biggest lesson you’ve learned from working alongside celebrity entrepreneurs? Chelsea: You’re a big believer in multi-step marketing campaigns. Can you walk us through what a simple, effective campaign might look like for a service-based business? Chelsea: In your experience, what separates businesses that get stuck in “feast or famine” mode from the ones that generate consistent, predictable growth? Chelsea: You’ve said before that most businesses don’t have a “lead problem”—they have a follow-up and conversion problem. What do you mean by that? Chelsea: One of the things you’re known for is turning podcasts into lead-generation machines. What’s your playbook for launching a podcast that actually drives ROI? Chelsea: So many people think of podcasts as “just content.” But you approach them more like strategic networking. Can you explain how business owners can use them to get clients or partnerships? Chelsea: You’ve written multiple books on marketing. What’s one outdated tactic you wish businesses would stop doing—and one underrated tactic more people should use? Chelsea: Your firm works with financial advisors, lawyers, dentists—industries that aren’t always quick to adopt modern marketing. How do you tailor your strategies for “old-school” sectors? Chelsea: You’re clearly a systems guy. What are a few of the core systems you believe every business should have in place to scale their marketing? Chelsea: You’ve built an incredibly successful agency—what were some of the biggest growing pains you experienced, and how did you overcome them? Chelsea: Podcasting, books, direct mail, email nurturing—how do you help a client decide which channel to focus on first? Chelsea: What’s something you wish every business owner knew about building authority and trust in their market? Chelsea: Seth, this has been such a powerful conversation. You’ve given us a masterclass in direct response and client acquisition—thank you! Where can our listeners go to connect with you or explore how Market Domination LLC can help their business grow? Chelsea: And to everyone listening—if you found this episode helpful, make sure to subscribe, drop us a review, and don’t forget to check out Unmiss.com’s free Website Audit tool. It’s a fast way to spot opportunities in your own marketing game. Thanks for tuning in to the Unmiss Podcast. See you next time!

Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today aren’t the ones with the most data… they’re the ones who know how to actually use it. And that’s exactly why I’m excited for today’s guest.Jeff Sauer. I’m your host, Chelsea Alves—and today, we’re diving deep into the truth about marketing data, how to teach it, and how to actually use it to drive smarter decisions. Interview Questions: Chelsea: Jeff, welcome! Can you tell us a little bit about your background? Let’s start at the beginning—how did you first get hooked on marketing data and analytics? What was that “aha” moment for you? Chelsea: You’ve taught hundreds of thousands of marketers how to use data to improve their work. What’s the biggest gap you see between how people think they’re using data and what they’re actually doing? You've worked with everyone from small businesses to Fortune 500s—how does your approach to analytics change depending on the size or maturity of a business? You often say that marketers should treat analytics like a GPS. Can you explain that metaphor and how it applies to setting—and actually reaching—real business goals? For marketers who feel like they’re drowning in dashboards, what's the one metric or signal you think they should focus on to cut through the noise? Chelsea: And now, with the rollout of GA4, that gap feels even wider. What’s your take on GA4—how should marketers approach it if they’re feeling overwhelmed? Chelsea: A lot of your content calls out “bad advice” in the marketing world. Why do you think so much of the popular marketing advice out there is either outdated or misleading? Chelsea: That ties into something you talk about often: building frameworks instead of chasing hacks. Can you share a bit about your approach to teaching marketing systems that scale? Chelsea: On the paid media side—PPC has changed a lot, especially with automation and AI. How do you help businesses stay in control when so many ad platforms want to take the wheel? Chelsea: I also want to touch on your entrepreneurial journey. You’ve built a successful online education business—what was the turning point where you realized, “this is working”? Chelsea: Content has clearly been a huge part of that growth. What’s your process for deciding what to teach or share, and how do you make it resonate with both beginners and advanced marketers? Chelsea: You’ve also worked remotely from all over the world. Has that lifestyle changed how you think about productivity, focus, or even what success looks like? Chelsea: And looking ahead—what’s exciting you right now in the marketing or analytics space? Any trends or tools you think we should all be paying more attention to? Wrap-Up: Chelsea: Jeff, this has been such a tactical and thought-provoking conversation—thank you for breaking things down in such a clear way. Where can our listeners find you online or explore your courses at Data Driven U? Chelsea: And to everyone listening—if you learned something new today (and I know I did), don’t forget to hit subscribe, leave us a review, and check out Unmiss.com’s free Website Audit tool to uncover insights about your own digital presence. Thanks for tuning in to the Unmiss Podcast. See you next time!

Let’s talk about a topic that doesn’t get enough credit in the SEO and marketing world: building a successful agency by niching down and scaling smart—not wide. The truth? Generalist agencies often burn out trying to do too much for too many. But the agencies that win long term are the ones that go deep, not broad—building systems, relationships, and real expertise within a single domain. In fact, data shows that agencies with a specialized focus grow 2x faster than those without one. That’s the kind of intentional growth today’s guest knows inside and out. I’m your host, Chelsea Alves, and I’m excited to welcome Saket Aggarwal, founder of Digital Gratified, to the podcast! Interview Questions: Chelsea: Saket, welcome! Let’s kick things off with your story—how did your journey in the SaaS SEO world begin, and what led you to build an agency focused solely on SaaS link building? Chelsea: A lot of founders try to be everything to everyone. What inspired you to go all in on one niche—and how has that decision shaped your growth? Chelsea: Conferences and networking are huge for agency growth. Can you share a few insights or surprising wins you’ve had from in-person events? Chelsea: You’re hands-on with client acquisition and retention. What’s been the most effective strategy for bringing in and keeping the right clients? Chelsea: Policies can make or break a team culture. How do you approach policy-making inside your agency—and what’s one that’s really worked for you? Chelsea: Scaling any service business comes with challenges. What’s one major hiccup or lesson you’ve encountered while growing Digital Gratified? Chelsea: You mentioned your CTO handles the technical side—what’s your process for dividing responsibilities, and how do you make that collaboration work? Chelsea: For someone thinking of starting a niche agency today, especially in the SEO space, what advice would you give them? Chelsea: What’s next for you and Digital Gratified? Any exciting projects or growth plans you’re working on? Wrapping Up: Chelsea: Saket, this has been such a transparent and motivating conversation. Where can our listeners go to connect with you or learn more about the work you’re doing? Chelsea: Thanks again for being here and sharing your journey! And to our listeners—if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re looking to grow your online presence with smarter SEO, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step to stronger visibility and better results. This has been the Unmiss Podcast. See you next time!

Did you know that global merger and acquisition activity hit $3.1 trillion in 2023—and that number is only growing as more entrepreneurs look to scale, exit, or expand through acquisitions? But what does it really take to thrive in this space—especially if you’re building teams across time zones and scaling a business while exploring 100+ countries? That’s exactly what today’s guest has mastered. Mike Swigunski is a bestselling author, TEDx speaker, and globe-trotting entrepreneur. He helped build one of the world’s fastest-growing companies—remotely—and has worked and traveled in over 100 countries. I’m your host, Chelsea Alves, and I’m thrilled to welcome Mike to the podcast! iThe Global Entrepreneurial Journey Chelsea: Mike, welcome! You’ve had a wildly unique path—building businesses while working from 100+ countries. How did this journey begin? Chelsea: How has traveling and living globally influenced your approach to business leadership and deal-making? Chelsea: You’re proof that it’s possible to scale a business without ever setting foot in a traditional office. What’s your take on the future of remote work? Mergers & Acquisitions & Business Buying Chelsea: Let’s talk M&A. What should entrepreneurs understand before they even consider buying or selling a business? Chelsea: What are some early red flags or green lights when evaluating an acquisition opportunity? Chelsea: You’ve consulted on a lot of deals. What separates a smooth M&A process from one that turns into a nightmare? Chelsea: What industries or business models do you think are most ripe for acquisition in today’s landscape? Scaling & Leading Remote Teams Chelsea: Building and scaling remote teams is a big challenge for growing companies. What are your top strategies for creating culture and accountability without a shared office? Chelsea: What hiring mistakes do you see founders make most often when building distributed teams? Chelsea: How do you balance time zones, communication rhythms, and productivity across such a global footprint? Chelsea: You've worked in and adapted to so many cultures—how do you approach building trust and strong business relationships across borders, especially in remote settings where face-to-face time is limited? Lessons from the Road & Strategic Advice Chelsea: You’ve traveled to more than 100 countries while doing all this—any surprising business lessons you’ve learned from working around the world? Chelsea: For someone listening who’s interested in remote entrepreneurship or buying their first business—what’s the smartest first move they can make? Chelsea: Are there any tools or tech platforms you swear by when it comes to managing remote teams and operations efficiently? Chelsea: What’s next for you, Mike? Any new deals, ventures, or travel destinations on your radar? Chelsea: Mike, this has been such a fascinating conversation. From M&A strategy to global team building, you’ve shared advice that’s practical, inspirational, and very real-world. Chelsea: Where can our listeners go to connect with you, grab your book, or learn more about your M&A and remote business expertise? To everyone listening—if you’re thinking about buying a business, scaling globally, or rethinking your team structure, this episode is your roadmap. Make sure to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool to help boost your visibility and growth online. Until next time!

Here’s a wild stat: 81% of people say they want to write a book, but fewer than 1% ever do. Why? Because the traditional advice is outdated, overwhelming, and often just plain wrong. Today’s guest is here to flip the script. Ben Gioia is a three-time bestselling author, speaker, and creator of the Influence With A Heart® Method. Ben’s here to share a new way to think about writing, publishing, and using a book to attract clients before it even launches—plus the powerful life experience that changed his entire approach to impact. I’m your host, Chelsea Alves, and I’m thrilled to welcome Ben to the podcast! Book Writing Mindset + Misconceptions Chelsea: Ben, welcome! Let’s start with the big one: What’s the biggest misconception people have about writing a book today? Chelsea: You help people write a high-quality book in just five weeks—that sounds impossible to most authors. How do you make that happen? Chelsea: A lot of first-time authors worry about perfection or not being “ready.” What do you say to someone who’s stuck in that mindset? Strategic Publishing + IP Control Chelsea: Publishing has changed so much. What’s wrong with the traditional model—and what does a more strategic, empowering approach look like? Chelsea: You emphasize retaining full control of your intellectual property. Why is that so important for authors, especially business owners? Chelsea: What are some affordable publishing strategies you recommend that don’t require a huge upfront investment? Pre-Launch Marketing + Business Integration Chelsea: You talk about getting clients and partners before you even publish. How does that work—and how can authors use their book as a business tool? Chelsea: What role does clarity play in writing the “right” book? How do you help clients figure out exactly what they should write? Chelsea: Beyond the book launch, what are some smart ways authors can leverage their book for long-term growth or visibility? Personal Journey + Deeper Wisdom Chelsea: I know your journey includes a powerful story—you nearly died four times in India in just 72 hours. How did that experience reshape your perspective on writing, business, and life? Chelsea: You say, “You don’t have to suffer.” How does that philosophy influence your work with writers? Actionable Advice Chelsea: For listeners who feel overwhelmed by the idea of writing a book—what’s the first step they should take? Chelsea: Any quick daily habits or routines you recommend to help people write with more ease and flow? Chelsea: What mistakes do you see most often when someone sets out to write and self-publish their first book? Chelsea: What’s next for you, Ben? Any exciting projects, courses, or launches coming up? Chelsea: Ben, this has been such a fresh, powerful take on book writing and impact. You’ve given our audience a blueprint that’s smart, strategic, and full of heart. Chelsea: Where can our listeners go to connect with you and learn more about your coaching and book programs? And for those of you listening—if you’ve ever dreamed of writing a book but didn’t know where to start, today’s episode just gave you the roadmap. Don’t forget to subscribe to the Unmiss Podcast and check out Unmiss.com’s free Website Audit tool—it’s your first step toward greater visibility and lasting authority. See you next time!

Here’s a stat that might surprise you: Over 60% of mid-sized businesses say limited budget is the biggest barrier to growing their online presence. But the truth? You don’t need Fortune 500 resources to compete online—you just need the right strategy. Today’s guest knows exactly how to help companies punch above their weight digitally. With deep experience across SEO, paid media, website optimization, and B2B marketing, Raoul Didisheim helps mid-market brands grow efficiently—with smart, scalable tactics that don’t break the bank. I’m your host, Chelsea Alves, and I’m thrilled to welcome Raoul to the podcast! Foundations + Journey Chelsea: Raoul, welcome! You’ve worked with companies of all sizes—but mid-market seems to be your sweet spot. What drew you to helping this segment grow online? Chelsea: Can you tell us about a time you helped a mid-market company achieve strong digital results with a limited budget? Cost-Effective Digital Growth Chelsea: Let’s get into it—what are the lowest-effort, highest-impact things mid-market companies can do today to improve their online visibility? Chelsea: When budgets are tight, how do you help companies prioritize between SEO, paid ads, and content? Chelsea: A lot of mid-sized businesses hesitate to invest in their websites. What are some simple, affordable website improvements that can drive results? Chelsea: What role does organic social play for mid-market brands? Is it still worth the time investment? Chelsea: You’re a big believer in data. What’s your go-to tech stack or toolkit for cost-conscious teams looking to track performance? Strategy vs. Tactics Chelsea: There are a lot of “growth hacks” floating around—but what’s the difference between a tactic and a long-term growth strategy? Chelsea: How can marketing leaders at mid-sized companies align with their CEOs or CFOs when pitching digital investments? Chelsea: Mid-market companies often try to do everything at once. How do you help clients stay focused and avoid digital overwhelm? Sustainable Growth + Trends Chelsea: What’s one digital channel you think mid-sized companies consistently underutilize—and how should they start leveraging it? Chelsea: Are there any trends or changes in search or paid media that you think mid-market brands should be paying close attention to? Chelsea: How can companies make sure their marketing scales with their growth, instead of becoming a bottleneck? Chelsea: You’ve worked across different sectors—from tech to retail to B2B services. Do your digital strategies shift depending on the industry, or do the fundamentals stay the same? Future Outlook Chelsea: What’s next for you, Raoul? Any exciting projects, frameworks, or resources you’re working on that our audience should check out? Chelsea: Raoul, this has been such a practical and inspiring conversation—especially for the marketers and founders out there working with lean budgets. Where can our listeners go to connect with you or learn more? Chelsea: Thank you again for joining us! And to our listeners—if you’re trying to grow your company’s online presence without overspending, be sure to check out Unmiss.com’s free Website Audit tool. It’s a great way to spot quick wins and long-term growth opportunities. This has been the Unmiss Podcast. See you next time!

Did you know that 68% of online experiences begin with a search engine, yet most companies still treat SEO like a standalone tactic—not a journey? The truth is, SEO isn’t just about rankings or keywords—it’s about meeting your customer at every stage of their decision-making process. Today’s guest is an expert at blending SEO with customer journey mapping to create smarter strategies that actually move the needle. I’m your host, Chelsea Alves, and I’m excited to welcome Christopher Hofman to the podcast! Foundations + Personal Journey: Chelsea: Christopher, welcome! You’ve had such a unique career path—what first sparked your interest in combining SEO with customer journey mapping? Chelsea: Many brands see SEO as a technical function. How did you come to see it as a strategic tool for understanding and guiding customer behavior? Customer Journey Mapping in SEO: Chelsea: For those new to the idea—what is customer journey mapping in the context of SEO, and why is it such a powerful framework? Chelsea: How do you go about identifying the key stages of the customer journey—and how does that influence your keyword and content strategy? Chelsea: Can you share an example of a business that transformed their SEO performance by better aligning with the customer journey? Chelsea: A lot of companies are strong at top-of-funnel content but drop the ball further down. How do you approach creating SEO content for mid- and bottom-funnel stages? Chelsea: What tools or data sources do you use to map search intent across the different journey phases? Practical SEO Strategy: Chelsea: When you kick off a new SEO project, what are the first 2–3 things you look at to assess where a business stands? Chelsea: For brands with limited resources, where’s the best place to start when implementing a journey-driven SEO strategy? Chelsea: Internal collaboration is often a blocker. How do you get buy-in from marketing, product, and sales teams to align around a journey-first approach? Chelsea: What are some common pitfalls you see when brands try to implement SEO without a clear understanding of their customer journey? Chelsea: From a measurement standpoint—how do you track whether your journey-driven SEO strategy is actually working? Trends + Future Outlook: Chelsea: You’ve spoken internationally about sustainable SEO. What trends or shifts are you seeing that marketers should pay attention to heading into next year? Chelsea: AI is changing search behavior. How do you see that impacting customer journey mapping or SEO strategy as a whole? Chelsea: What’s next for you, Christopher? Any upcoming projects or frameworks you’re developing? Chelsea: Christopher, this has been such a practical and insightful conversation. Where can our listeners connect with you and learn more about your work? Chelsea: Thank you again for joining us today! And to our listeners—if this episode sparked some ideas for your SEO strategy, be sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget—if you’re looking to optimize your SEO with the actual customer journey in mind, check out Unmiss.com’s free Website Audit tool to get started. This has been the Unmiss Podcast. See you next time!

According to Stanford research, stories are up to 22 times more memorable than facts alone. Let’s talk about something that sits at the heart of every successful brand—but often gets overlooked: storytelling. Whether you’re a founder trying to articulate your vision, a marketer struggling to define messaging, or an executive searching for clarity in your career—the stories we tell can shape everything from brand identity to personal fulfillment. Today’s guest knows this better than most. As a messaging strategist, storyteller, and certified executive coach, he helps companies craft narratives that connect—and individuals find balance through the stories they tell themselves. I’m your host, Chelsea Alves, and I’m thrilled to welcome Inbar Yagur to the podcast! Interview Questions: Chelsea: Inbar, welcome! Let’s start with your story. You’ve worn many hats—journalist, screenwriter, head of marketing, executive coach. How did storytelling become the throughline in your career? Chelsea: You work with companies on defining their messaging. What do you think makes that process so challenging—and where do most companies go wrong? Chelsea: Let’s zoom in on that process a bit. When you’re brought in to help a company refine its message, where do you start? Chelsea: You’ve mentioned before that storytelling isn’t just for marketing—it’s for leadership, too. Can you talk about how founders and executives can use story to lead more effectively? Chelsea: On the flip side, you’re also an executive coach. How do the stories people tell themselves affect their ability to grow, lead, and find balance? Chelsea: In your coaching work, do you find there’s a “default narrative” many leaders fall into that holds them back? Chelsea: You’ve worked with startups, scale-ups, and established brands. How do you tailor storytelling strategies across such different environments? Chelsea: With so much noise out there—especially in tech and SaaS—how can companies ensure their story actually cuts through and feels authentic? Chelsea: Let’s talk balance. Between storytelling, strategy, coaching, and your own life—how do you personally manage the balance between being productive and being present? Chelsea: What’s lighting you up right now? Any upcoming projects or trends in brand storytelling or coaching that you’re especially excited about? Wrapping Up: Chelsea: Inbar, this has been such a powerful conversation—both practical and deeply human. Where can our listeners go to connect with you and learn more about your work? Chelsea: Thank you again for being here and sharing your insight and passion! And to our listeners—if this episode helped you see storytelling in a new light, make sure to subscribe to the Unmiss Podcast and leave us a review. And if you’re ready to refine your own brand message or personal narrative, check out Unmiss.com for resources to help you start that journey. This has been the Unmiss Podcast. See you next time!