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A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their authority score jumped. This wasn’t magic. It was a clear, consistent backlink strategy—the kind of work that still drives growth in SEO today. And this leads us straight to today’s conversation. Backlinks are still one of the most powerful ranking signals. Google has adjusted algorithms, added AI to search, and cracked down on spammy practices—but earning credible, relevant links remains the foundation for visibility. Without a backlink strategy, even great content often stays hidden. Tony has an interesting perspective on this. He has worked on backlink strategies, but also tackled something that’s becoming more common in digital marketing: copyright trolling. In his own journey, he used AI tools not just for link building, but also to fight back against unfair copyright claims. That’s a fascinating mix—because it shows how AI can empower creators and marketers in new ways. Here are some of the key points we’ll touch on today: -Why a backlink strategy is still essential in 2025. -How to build backlinks that are sustainable and Google-proof. -The risks of neglecting backlinks—even with strong on-page SEO. -How AI is changing the way we create, optimize, and even defend content. -Lessons from Tony’s experience using AI to beat copyright trolling. And of course, I’ve got some questions for Tony: -Tony, when you look at backlink strategies today, what’s changed the most compared to a few years ago? -How do you see AI helping marketers create smarter, more ethical backlink campaigns? -Can you walk us through your own experience with copyright trolling—and how AI helped you fight back? -What advice would you give to SEO professionals who worry about legal risks when publishing content? -And finally—where do you see the future of backlinks going as search engines get more AI-driven? I’m really looking forward to digging into this with Tony. This conversation is going to be packed with insights for anyone in digital marketing, SEO, or content creation.

When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google’s AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO community: even high-quality niche publishers could lose nearly all of their traffic overnight as AI changes the rules of discovery. Industry data shows over 60% of users now rely on AI-powered summaries or zero-click answers for part of their searches, while traditional organic clicks continue to decline. At the same time, technical SEO, structured data, and authentic content have become more important than ever for keeping visibility in an AI-first search world. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Jim Hedger about the evolution of SEO, the rise of AI search, and what businesses must do to adapt. We discuss: -How the business of SEO has shifted over the last two decades -Which technical fundamentals still matter most today -How generative AI is changing search results and user behavior -The biggest risks and opportunities for businesses as AI reduces clicks -How agencies can adapt strategies to stay relevant -The balance between AI-driven efficiency and human-driven trust Summary: Jim Hedger shares sharp insights on where SEO is heading and how generative AI is changing the industry. This episode connects business strategy, technical foundations, and the realities of AI search—offering a clear-eyed look at what’s next for digital marketing.

When The New York Times sued OpenAI and Microsoft over copyright in December 2023, it wasn’t just a legal battle—it became a symbol of the tension between AI-driven answers and human-created content. The lawsuit underlined a critical shift: more people are getting information directly from AI chatbots, often without ever clicking through to the original publisher. For brands, this raises a tough question: how do you keep organic traffic and conversions alive when traditional SEO signals aren’t enough anymore? The numbers confirm this trend. More than 80% of users now rely on AI summaries, zero-click answers, or AI Overviews for quick information. For some industries, Google organic traffic has already dropped by 20–25% in just a year due to AI-driven results. At the same time, studies show that users trust first-hand, human-driven stories more than automated answers—especially in sensitive areas like health, finance, and personal growth. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Branko Kral about the future of content, AI search, and purpose-driven marketing. We discuss: -What CMOs and marketing VPs should focus on when SEO doesn’t work the same anymore -How AI search differs from Google ranking and citing factors -What types of content only humans can still create that truly stand out -How to define quality in the age of AI, programmatic, and scaled publishing -Purpose-driven business as a way to future-proof careers in the AI era -The best and worst decisions Branko has seen in AI adoption across industries -Why users still find more value in human-driven insight over AI’s generic answers -Lessons from Branko’s own life: a week in full darkness, setting better career goals, and growing visibility with consistent LinkedIn posting Summary: Branko Kral shares a unique mix of industry insights, personal experiences, and forward-looking strategies. This episode is about more than SEO—it’s about redefining what authentic, human content means in an AI-dominated world.

When boutique furniture brand Kouboo embraced AI search optimization, they didn't just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This rapid rise in AI-driven visibility showed how a targeted AI strategy can deliver standout search performance fast. Recent industry data supports the shift toward AI-first visibility. About 80% of consumers rely on zero-click search results—AI-generated summaries that deliver answers without requiring clicks—for at least 40% of their queries, leading to a 15–25% drop in traditional organic traffic. Additionally, early movers like Athena, Profound, and Scrunch AI are rapidly gaining traction—offering tools to help brands shape how they're represented in AI-generated responses. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Tom Winter about what it really takes to design and scale an AI-driven SEO strategy. We discuss: -What does a scalable AI-SEO strategy look like when targeting conversational search platforms? -How can brands optimize structure, FAQs, and context to rank well in AI-generated answers? -Which visibility metrics matter most in a “zero-click” world dominated by AI summaries? -How can businesses adapt content to win presence in generative search without sacrificing brand trust or accuracy? Summary: Tom Winter shares insights on scaling SEO with AI—combining real-world case studies with strategic frameworks. This conversation is packed with practical advice for brands that want to win visibility in the AI-first search era.

Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on unmiss.com, the goal wasn’t just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and extension, we grew an email list of over 2,000 people and attracted thousands of Chrome extension subscribers. This wasn’t about spending big on ads; it was about creating something valuable and making it easy for people to stay connected. In this episode of Unmiss, host Anatolii Ulitovskyi talks with John Ainsworth about how to make more money from your existing audience through great funnels. John explains how to turn a growing list and engaged subscribers into consistent revenue for courses, memberships, and other digital products. We discuss: -How to grow an email list from your existing audience -Running email marketing campaigns that sell without feeling spammy -Building funnels that naturally lead to conversions -Turning free tool users or subscribers into paying customers John also shares actionable tips: -Use valuable lead magnets that align with what your audience already wants -Segment your email list to deliver the most relevant offers -Design your funnel so each step builds trust and interest If you already have people engaging with your content, tools, or products, this episode will show you how to build the kind of funnel that converts attention into long-term revenue.

Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month, and a whopping $3,744,000 annually. Major outlets like CNN, Forbes, Business Insider, Yahoo Finance, and MarketWatch began linking to and mentioning our content regularly, and my trading project soared from zero to over 100,000 visitors a month – source: https://unmiss.com/digital-pr-case-study. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Suzanne Wentley about authenticity in business and life, why genuine leadership matters more than hacks, and how to build brands – and careers – that last. We discuss: -The qualities that define authentic brands and people -Why authenticity outperforms “magic pill” hacks in SEO, AI, and marketing trends -How genuine values elevate service, products, messaging, and life itself -The danger of chasing short-term gains through faking it Suzanne also offers practical tips for building authenticity: -Start by brainstorming and honoring your own values, style, and background -Get outside perspective to fact-check and refine your approach -Stay real – because fake growth rarely lasts in the market This conversation is for anyone tired of quick fixes and looking to build a sustainable, values-driven career or business. Listen in to learn how authenticity can be your most powerful strategy in a world full of shortcuts.

When BMW launched its “Joy is Timeless” campaign, they weren’t just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power – https://www.aarp.org/research/topics/economics/info-2019/consumer-spending.html. Yet, paradoxically, many companies still overlook older professionals in their hiring—missing out on the very people who understand this audience best. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Marcelo Salup about ageism in marketing and advertising, and why it’s time for companies—including fast-paced startups—to rethink how they value seasoned professionals. Marcelo’s perspective is not about nostalgia—it’s about hard business logic and ROI. Why older professionals are a marketing superpower: They’re office-ready – Many are more than happy to work in an office, with fewer location constraints Soft skills mastery – Decades of managing people, clients, and crises make them communication powerhouses Well-rounded expertise – From market shifts to campaign pivots, they’ve seen—and solved—it all We’ll explore: -How ignoring experienced professionals can hurt campaign performance and market insights -Why startups, often obsessed with “young and disruptive” culture, could grow faster by mixing in seasoned talent -Real examples of teams that skyrocketed results after blending youthful energy with veteran wisdom -How companies can attract and integrate older professionals without tokenism Marcelo will challenge some uncomfortable truths about age bias in creative industries. This isn’t just a diversity or HR issue—it’s a profitability issue. Hiring older professionals doesn’t mean slowing down; it often means avoiding costly mistakes, speeding up execution, and making smarter strategic calls. If you’re in marketing, advertising, or leadership, this conversation might make you rethink who you want in your next strategy meeting. Listen in and discover why the most valuable resource your team could be missing is sitting right outside your recruiting filters.

Local SEO in the Age of AI: What’s Changing and What’s Not It all began when a small suburban bakery—“Mom’s Morning Breads”—noticed their Google Business Profile wasn’t leading any foot traffic, despite being beloved in the neighborhood. Frustrated, they teamed up with a local marketing agency that introduced AI‑powered local SEO tools: everything from intelligent Google Business Profile optimization to AI‑driven review responses and hyper‑local keyword strategies. Within just weeks, their listing saw a 70% increase in local traffic, turning casual scrollers into early‑morning bread buyers - https://profiletree.com/ai-for-local-seo-how-to-dominate-your-citys-search-results/ On this episode, Anatolii Ulitovskyi chats with Daniel Thompson to explore how AI is transforming local SEO—and also what remains rooted in traditional strategy. They’ll discuss: - What’s truly new: AI‑powered automation for tasks like G‑Business optimization, sentiment‑aware review replies, and smart keyword targeting. - What hasn’t changed: The continued importance of accurate listings, high‑quality content, and user trust—even as AI surfaces summaries that bypass traditional websites. - Why it matters now: Recent findings show AI‑optimized listings deliver up to 70 % more local traffic, and over 80 % of local searchers visit a business within 24 hours. In a friendly conversation, Daniel will unpack the balance: - When AI brings scalable efficiency—like generating FAQs or managing messaging—without sacrificing authenticity or relevance. - And why certain fundamentals—like local citations, humanized content, and review integrity—still anchor successful campaigns. Expect real-world examples, proven studies, and practical tips you can apply—whether you're running a local bakery, a multi-location storefront, or launching with a brand-new neighborhood presence. Here’s what you’ll walk away with: - AI for automation, not replacement: Smarter management of Google Business Profiles and faster responses to reviews. - Still human-first: Accuracy, authenticity, and user-friendly content remain crucial—even when AI powers the engine. - Fast traction: AI-optimized local listings can deliver significantly higher foot traffic and impressions—sometimes in mere weeks. - Balanced strategy: Pair new AI tools with timeless best practices (citations, reviews, engaging content) for sustainable wins. Join Anatolii and Daniel for a thoughtful, upbeat dive into how AI is changing local SEO—and the timeless truths we still rely on. Whether you’re curious about automation, local search, or just want to hear inspiring success stories, this episode will be as warm and satisfying as Mom’s fresh-baked croissants.

I’ve never been against AI—in fact, I love using it. It’s not just about doing things faster; it’s about doing them better. That’s why every writer on my team uses AI tools. I never disallow it—because when used with the right prompts and human editing, AI delivers outstanding quality. Today, success isn’t about resisting AI—it’s about mastering it. That mindset helped us grow to over 1,000 users on our platform and reach more than 40,000 newsletter subscribers on LinkedIn. That’s exactly why I invited Kate Starr to this episode. Kate is a go-to expert for founders and marketers navigating the changing SEO content landscape in the age of AI. She helps businesses stay visible, relevant, and human—even when algorithms and automation dominate the game. In this episode, we explore how content creation has shifted—and how to keep up without burning out. We dig into questions like: Does writing content still make sense with so many AI tools out there? How can you stand out in a world of mass-produced AI content? What does high-quality, human-first content look like today? And how do you balance speed and authenticity without sounding like a robot? We also talk practical strategies: How to prompt AI the right way to get original, valuable content When to bring in human editing and storytelling How to repurpose AI content across formats—blogs, newsletters, social, video And how to avoid the fluff and keyword stuffing that kills trust (and rankings) Kate doesn’t just teach this—she lives it. Whether you're running a startup, building a personal brand, or scaling an agency, this conversation will give you tools you can use right now to future-proof your SEO and content marketing. Join me, Anatolii Ulitovskyi, as I chat with Kate Starr about what’s changing, what’s working, and how to stay ahead in the content game—without sacrificing quality or creativity. Because in 2025, it’s not about man vs. machine. It’s about creating smarter, together

In 2025, global organizations are racing to adopt Generative AI—but success doesn’t always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI fluency doesn’t require complexity to have impact. That contrasts with Johnson & Johnson, which rolled out mandatory generative AI training to over 56,000 employees using internal platforms like GPTeal—saving time, boosting productivity, and reshaping their learning culture. On the UNmiss Podcast, I sit down with Andrea Paternostro, a corporate training strategist guiding companies through the tension between speed and governance. Because when introducing AI, too much haste brings risk—but moving too slow invites irreversible delay. Together, we unpack Andrea’s Discover → Design → Deliver framework: an agile roadmap that balances rapid experimentation with compliance guardrails, measurable ROI, and team alignment. We also explore real-world hurdles—fragmented processes, vague ownership, and siloed departments—and how cross‑functional teams (HR, Legal, IT, Marketing) can collaborate smoothly to scale AI safely and strategically. 🎯 What You’ll Learn: -How to launch Gen AI training safely in risk‑averse or regulated environments -The Discover → Design → Deliver framework in action—and why it works -How to choose models or solutions (or off‑the‑shelf tools) that match your company stage -Best practices to align legal, HR, IT, and marketing without internal friction -How to measure success, from ROI metrics to adoption and trust -Why early “quick wins” can make compliance a strategic enabler, not a blocker Sample Interview Questions: -How do you recommend organizations start implementing Gen AI training from zero? -What tools or models—GPT‑4, in‑house platforms, or SaaS—work best for corporate learning? How do you apply the Discover → Design → Deliver stages in real case studies? What common obstacles (fragmented process, unclear ownership, vague policy) do companies face—and how do they overcome them? How do you ensure Legal, IT, and HR work with innovation instead of slowing it down? -What metrics should leaders monitor—beyond ROI—to evaluate a training program’s success? If you’re responsible for AI upskilling or guiding AI adoption in your organization, this episode equips you to move fast, but not recklessly. Let me know if you'd like a shorter cut for promo, email teasers, or platform blurbs!