Sign up
for Latest Marketing Tips

SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 In 2007, when Facebook was still mostly for college students and Google Ads was called AdWords, Brandon Leibowitz was already helping businesses get found online. Over nearly two decades, he’s seen algorithm updates, social media trends, and ad platform overhauls—but the core principles of driving traffic and conversions have stayed remarkably consistent. His work has helped brands rank higher, generate more leads, and turn ad spend into measurable revenue growth – source: https://seooptimizers.com/podcast. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Brandon about the tactics and strategies that still deliver results today, and how to adapt them for the fast-changing digital landscape. We discuss: -The most effective SEO practices that withstand algorithm updates -How to use social media for both brand awareness and conversions -The evolving role of Google Ads in a multi-platform marketing strategy -Balancing organic and paid campaigns for sustainable growth Brandon also shares practical tips for marketers and business owners: -Focus on creating content that solves real problems for your audience -Use data to refine and optimize campaigns across all channels -Don’t chase every trend—double down on what’s already working Whether you’re just starting in digital marketing or refining a mature strategy, this conversation will give you a clear, actionable view of what works now and how to prepare for what’s next.

When you’re building something new, the easy path is always tempting: a quick campaign, a plug-and-play AI tool, or a recycled content formula that feels “good enough.” But here’s the catch—“good enough” might keep you in the game, yet it will never help you win it. I learned this the hard way while scaling Unmiss.com. In the early days, the market was already saturated with SEO tools—some bigger, some flashier, some with deeper pockets. Competing on features alone felt impossible. Instead, I focused on giving users what they actually valued: free limits for SEO AI tools that didn’t just check boxes but saved people hours every week. Tools that automated the boring parts while still delivering real quality. That decision—prioritizing value over “good enough”—helped me grow a loyal user base in record time. Now, AI has made it easier than ever to produce content, launch campaigns, and mimic competitors. But here’s the uncomfortable truth: if your marketing looks like everyone else’s, AI isn’t your advantage—it’s your enemy. We’ve entered an age where sameness spreads at lightning speed. The brands that stand out are not the ones doing everything faster or cheaper, but the ones building strategic value that can’t be copied overnight. That’s what this conversation is about. In this episode, I sit down with Andrew Schulkind, a marketing veteran who reached out to me to dive into the challenge of competing when the baseline has shifted. Together, we explore why businesses must stop obsessing over tactics that only deliver short-term wins and start asking: What can we provide that AI-generated “good enough” can never replace? This episode isn’t another hype-session about AI tools or productivity hacks. It’s a candid, sometimes controversial discussion about why “good enough” is the fastest road to irrelevance, and how a strategic value mindset can change the trajectory of your business. If you’ve ever felt stuck in the noise of me-too marketing, or wondered why your campaigns don’t move the needle despite doing “all the right things,” this episode will hit home. Because in today’s world, good enough is never enough.

AI is fast. AI is everywhere. AI is rewriting how we work. When I started building the AI-powered SEO toolset at Unmiss.com, I didn’t focus on shiny features like keyword research. Instead, we doubled down on the essentials—website audits, CRO-focused meta tag scoring, content editing, and page speed analysis. AI made it possible to build and scale these features quickly, and the decision to offer free limits attracted marketers who needed real solutions. The result? We grew from 0 to more than 2,000 registered accounts in a short time. That growth showed me how much advantage comes when you mix product, growth, content, and AI into one toolkit. That’s also why I wanted Emanuel Petrescu on this episode. Emanuel is a digital marketer who knows how to adapt fast. He’s worked across SEO, content, and digital strategy—not locking himself into one lane, but instead connecting dots across disciplines. His approach matches the reality of today’s AI-driven landscape: the marketers who survive are the ones who can wear multiple hats, learn quickly, and integrate AI into practical workflows. Here’s what we break down in this conversation: -Why the “jack of all trades” approach is a strength in the AI paradigm. -The limits of AI in marketing—and where human judgment still wins. -How to integrate AI into core areas like website audits, CRO, meta tags, and content editing. -Where marketers should specialize vs. generalize to stay valuable. -Emanuel’s perspective on thriving in cross-functional roles instead of siloed ones. This is not hype—it’s the new normal. AI can generate reports, optimize speed, or even score your meta tags, but it can’t align strategy, connect the big picture, or earn user trust. That’s the real job of a modern digital marketer. Stay with us until the end—Emanuel shares practical advice on which skills to prioritize, how to position yourself for long-term success, and how to avoid being boxed into a role that AI could automate tomorrow. If you’re serious about marketing in the AI era, this episode will help you see the future clearly and prepare to stand out as a professional companies can’t replace.

A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their authority score jumped. This wasn’t magic. It was a clear, consistent backlink strategy—the kind of work that still drives growth in SEO today. And this leads us straight to today’s conversation. Backlinks are still one of the most powerful ranking signals. Google has adjusted algorithms, added AI to search, and cracked down on spammy practices—but earning credible, relevant links remains the foundation for visibility. Without a backlink strategy, even great content often stays hidden. Tony has an interesting perspective on this. He has worked on backlink strategies, but also tackled something that’s becoming more common in digital marketing: copyright trolling. In his own journey, he used AI tools not just for link building, but also to fight back against unfair copyright claims. That’s a fascinating mix—because it shows how AI can empower creators and marketers in new ways. Here are some of the key points we’ll touch on today: -Why a backlink strategy is still essential in 2025. -How to build backlinks that are sustainable and Google-proof. -The risks of neglecting backlinks—even with strong on-page SEO. -How AI is changing the way we create, optimize, and even defend content. -Lessons from Tony’s experience using AI to beat copyright trolling. And of course, I’ve got some questions for Tony: -Tony, when you look at backlink strategies today, what’s changed the most compared to a few years ago? -How do you see AI helping marketers create smarter, more ethical backlink campaigns? -Can you walk us through your own experience with copyright trolling—and how AI helped you fight back? -What advice would you give to SEO professionals who worry about legal risks when publishing content? -And finally—where do you see the future of backlinks going as search engines get more AI-driven? I’m really looking forward to digging into this with Tony. This conversation is going to be packed with insights for anyone in digital marketing, SEO, or content creation.

When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google’s AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO community: even high-quality niche publishers could lose nearly all of their traffic overnight as AI changes the rules of discovery. Industry data shows over 60% of users now rely on AI-powered summaries or zero-click answers for part of their searches, while traditional organic clicks continue to decline. At the same time, technical SEO, structured data, and authentic content have become more important than ever for keeping visibility in an AI-first search world. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Jim Hedger about the evolution of SEO, the rise of AI search, and what businesses must do to adapt. We discuss: -How the business of SEO has shifted over the last two decades -Which technical fundamentals still matter most today -How generative AI is changing search results and user behavior -The biggest risks and opportunities for businesses as AI reduces clicks -How agencies can adapt strategies to stay relevant -The balance between AI-driven efficiency and human-driven trust Summary: Jim Hedger shares sharp insights on where SEO is heading and how generative AI is changing the industry. This episode connects business strategy, technical foundations, and the realities of AI search—offering a clear-eyed look at what’s next for digital marketing.

When The New York Times sued OpenAI and Microsoft over copyright in December 2023, it wasn’t just a legal battle—it became a symbol of the tension between AI-driven answers and human-created content. The lawsuit underlined a critical shift: more people are getting information directly from AI chatbots, often without ever clicking through to the original publisher. For brands, this raises a tough question: how do you keep organic traffic and conversions alive when traditional SEO signals aren’t enough anymore? The numbers confirm this trend. More than 80% of users now rely on AI summaries, zero-click answers, or AI Overviews for quick information. For some industries, Google organic traffic has already dropped by 20–25% in just a year due to AI-driven results. At the same time, studies show that users trust first-hand, human-driven stories more than automated answers—especially in sensitive areas like health, finance, and personal growth. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Branko Kral about the future of content, AI search, and purpose-driven marketing. We discuss: -What CMOs and marketing VPs should focus on when SEO doesn’t work the same anymore -How AI search differs from Google ranking and citing factors -What types of content only humans can still create that truly stand out -How to define quality in the age of AI, programmatic, and scaled publishing -Purpose-driven business as a way to future-proof careers in the AI era -The best and worst decisions Branko has seen in AI adoption across industries -Why users still find more value in human-driven insight over AI’s generic answers -Lessons from Branko’s own life: a week in full darkness, setting better career goals, and growing visibility with consistent LinkedIn posting Summary: Branko Kral shares a unique mix of industry insights, personal experiences, and forward-looking strategies. This episode is about more than SEO—it’s about redefining what authentic, human content means in an AI-dominated world.

When boutique furniture brand Kouboo embraced AI search optimization, they didn't just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This rapid rise in AI-driven visibility showed how a targeted AI strategy can deliver standout search performance fast. Recent industry data supports the shift toward AI-first visibility. About 80% of consumers rely on zero-click search results—AI-generated summaries that deliver answers without requiring clicks—for at least 40% of their queries, leading to a 15–25% drop in traditional organic traffic. Additionally, early movers like Athena, Profound, and Scrunch AI are rapidly gaining traction—offering tools to help brands shape how they're represented in AI-generated responses. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Tom Winter about what it really takes to design and scale an AI-driven SEO strategy. We discuss: -What does a scalable AI-SEO strategy look like when targeting conversational search platforms? -How can brands optimize structure, FAQs, and context to rank well in AI-generated answers? -Which visibility metrics matter most in a “zero-click” world dominated by AI summaries? -How can businesses adapt content to win presence in generative search without sacrificing brand trust or accuracy? Summary: Tom Winter shares insights on scaling SEO with AI—combining real-world case studies with strategic frameworks. This conversation is packed with practical advice for brands that want to win visibility in the AI-first search era.

Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on unmiss.com, the goal wasn’t just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and extension, we grew an email list of over 2,000 people and attracted thousands of Chrome extension subscribers. This wasn’t about spending big on ads; it was about creating something valuable and making it easy for people to stay connected. In this episode of Unmiss, host Anatolii Ulitovskyi talks with John Ainsworth about how to make more money from your existing audience through great funnels. John explains how to turn a growing list and engaged subscribers into consistent revenue for courses, memberships, and other digital products. We discuss: -How to grow an email list from your existing audience -Running email marketing campaigns that sell without feeling spammy -Building funnels that naturally lead to conversions -Turning free tool users or subscribers into paying customers John also shares actionable tips: -Use valuable lead magnets that align with what your audience already wants -Segment your email list to deliver the most relevant offers -Design your funnel so each step builds trust and interest If you already have people engaging with your content, tools, or products, this episode will show you how to build the kind of funnel that converts attention into long-term revenue.

Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month, and a whopping $3,744,000 annually. Major outlets like CNN, Forbes, Business Insider, Yahoo Finance, and MarketWatch began linking to and mentioning our content regularly, and my trading project soared from zero to over 100,000 visitors a month – source: https://unmiss.com/digital-pr-case-study. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Suzanne Wentley about authenticity in business and life, why genuine leadership matters more than hacks, and how to build brands – and careers – that last. We discuss: -The qualities that define authentic brands and people -Why authenticity outperforms “magic pill” hacks in SEO, AI, and marketing trends -How genuine values elevate service, products, messaging, and life itself -The danger of chasing short-term gains through faking it Suzanne also offers practical tips for building authenticity: -Start by brainstorming and honoring your own values, style, and background -Get outside perspective to fact-check and refine your approach -Stay real – because fake growth rarely lasts in the market This conversation is for anyone tired of quick fixes and looking to build a sustainable, values-driven career or business. Listen in to learn how authenticity can be your most powerful strategy in a world full of shortcuts.

When BMW launched its “Joy is Timeless” campaign, they weren’t just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power – https://www.aarp.org/research/topics/economics/info-2019/consumer-spending.html. Yet, paradoxically, many companies still overlook older professionals in their hiring—missing out on the very people who understand this audience best. In this episode of Unmiss, host Anatolii Ulitovskyi talks with Marcelo Salup about ageism in marketing and advertising, and why it’s time for companies—including fast-paced startups—to rethink how they value seasoned professionals. Marcelo’s perspective is not about nostalgia—it’s about hard business logic and ROI. Why older professionals are a marketing superpower: They’re office-ready – Many are more than happy to work in an office, with fewer location constraints Soft skills mastery – Decades of managing people, clients, and crises make them communication powerhouses Well-rounded expertise – From market shifts to campaign pivots, they’ve seen—and solved—it all We’ll explore: -How ignoring experienced professionals can hurt campaign performance and market insights -Why startups, often obsessed with “young and disruptive” culture, could grow faster by mixing in seasoned talent -Real examples of teams that skyrocketed results after blending youthful energy with veteran wisdom -How companies can attract and integrate older professionals without tokenism Marcelo will challenge some uncomfortable truths about age bias in creative industries. This isn’t just a diversity or HR issue—it’s a profitability issue. Hiring older professionals doesn’t mean slowing down; it often means avoiding costly mistakes, speeding up execution, and making smarter strategic calls. If you’re in marketing, advertising, or leadership, this conversation might make you rethink who you want in your next strategy meeting. Listen in and discover why the most valuable resource your team could be missing is sitting right outside your recruiting filters.