Imagine trying to navigate around a busy city with no signs, directions, or popular landmarks to get to a popular restaurant where you have reservations.
You’d likely feel a mix of emotions ranging from frustration to anxiety, wondering if you’ll make it on time or even at all.
A poorly designed user interface (UI) can elicit the same feelings.
Nearly one in five (18%) of SEO specialists say that artificial intelligence (AI) will lead to the biggest shifts and industry changes of all time in SEO.
Marketers are seeing the benefit of this seismic shift already. 79% of companies that use AI have improved their content quality.
It’s become evident that AI technology is more than just a trend, but rather a tool myriad industries trust and rely on to enhance their efforts.
AI users are seeing worthwhile results to prove its efficacy.
Aligning marketing and sales teams can drive over 200% revenue growth, with 38% higher sales win rates and 36% higher customer retention.
This synergy reduces customer acquisition costs and boosts customer lifetime value by 20%. Discover how to effectively align your teams for maximum impact.
A mere 1% increase in effective leadership can lead to a staggering 54% increase in organizational performance.
The impact of good leadership is massive on an organization.
Exceptional leaders pave a clear path toward company growth, employee retention, and customer acquisition.
Effective SEO leadership strategies are a must to ensure the success of every organizational leader, their team, and the entirety of the organization.
In this post, we’ll dissect every stage of the marketing funnel, helping you build integrated marketing communications into your strategy that helps to guide customers through the diverse stages of your funnel.
You’ll walk away with the tools and knowledge necessary to refine your current marketing funnel strategy to drive more sales and better customer retention.
Social media content is essential, driving 25% of my website traffic and quality leads.
It's now a primary marketing channel, boosting engagement and brand recognition for my business and can do the same for others.
Conversion Rate Optimization (CRO) is key to increasing the percentage of consumers taking desired actions, like clicks, adds to cart, and purchases.
Effective CRO identifies and improves elements hindering performance, ensuring marketing success.
Your content has powerful implications on consumer behavior.
Stringing together the right words can capture attention, improve brand perception, and it might even prompt a consumer to take action.
You can revive old content from the dead.
I’ve successfully revised and rewritten old content that others thought belonged in the grave.
All it took was a few simple tweaks to improve the content’s relevance and it was back to ranking in the search engine results pages.
The secret? Implementing tried, true, and tested content optimization strategies.
By embracing multimedia marketing, I've attracted an additional 69,000 visitors to my website through podcasting this year.
Investing in engaging visual and audio content has proven to be highly effective in reaching potential customers.
Many visitors were frustrated because a CTA on my homepage led to a broken link, causing lost sales.
Installing heat map software helped identify the issue, emphasizing the importance of continuously evolving user experience strategies to avoid costly mistakes.
One of the most valuable lessons I have learned is the importance of focusing on priorities.
Building a great tool requires significant time, effort, and resources, as I have discovered through launching my own SEO tools.
I use SEO tools daily.
I’m blending them with manual tasks for optimal results.
Some projects bring millions and keep growing.
Check FREE tools that lead your projects to a new level.
Business success doesn’t come easy, but it can be a more streamlined process with the right strategies in place.
I drove 40,000 website visitors in a month with a $1,500 PPC budget.
These visitors were qualified, highly motivated consumers ready to take action.
How did I do it?
I'll answer this question and many others you likely have in this article
SEO is a top priority for many businesses across myriad verticals for numerous reasons.
Today’s pay-to-play landscape dominates search engine results pages (SERPs), making it difficult for SEOs targeting organic search terms.
AI is more than a buzz-worthy tool.
It’s a time-saving machine.
Here’s how I cut my time spent drafting an article in half with the help of artificial intelligence (AI).
Google constantly updates old algorithms, so obsessing over every algorithm detail is not a good idea because our minds can only consume a tiny percent of this information.
It's our nature, and nothing is wrong with that.
So how can we become successful in SEO without getting bogged down in the details?
Many SEOs over-learn and waste their time in doing so.
Over-learning only hinders your opportunities to gain experience.
Knowledge is essential, but it's not enough. It's only through consistent practice that we can achieve the results we desire.
Learning is essential, but only for finding the door that you should open with practice.
You can test various methods and fail before finding the one or two things that work for you.
In addition, SEOs often adapt and change generic methods according to the specific preferences of each project.
Finding new clients as a salesperson in the world of SEO can be challenging, especially with the constant changes and updates to s earch engine algorithms.
However, by leveraging social media effectively, being present at events as an attendee or speaker, and using email marketing, you can connect with potential clients and offer your expertise to help them navigate the dynamic landscape of SEO.
One morning, I awoke to see the news that Google had implemented a major update to their search algorithm.
With a quick review of the biggest traffic losers online, I found my target client and sold the m a full technical and content audit. After implementing some recommendations, the client began to not only rebound, but to increase their ranking and visibility.
The results were fantastic and it was all achieved with access to publicly available data — and that is when I realized that SEO is unique because you can diagnose your prospective client’s problems before you even pick up the phone or jump on a Zoom.
Most customers check out social media before buying products because they’re looking for more information about the company, seeing how existing customers feel about the brand, or perhaps seeking discounts to incentivize them to make a purchase.
Social media platforms are great for creating brand awareness and getting traffic from alternative channels. Social media presence entails more success for opening-friendly websites in the top 10 results.
Guest blogging is an effective way to spread your brand's message and promote your company's growth, which is why it has become so popular in digital marketing.
Sharing your knowledge on other businesses' blogs is a great way to gain credibility as an industry expert, network with other influential people, and introduce your name to a wider audience.
SEO and digital PR are both crucial factors in any online marketing campaign's success.
Many people think of digital PR as just another SEO link building technique. Although both share similar goals, they are not one in the same. However, they do go hand in hand.
Digital PR is the best possible way to acquire white-hat, quality backlinks that can effectively boost your SEO efforts.
Link building is a crucial aspect of Search Engine Optimization (SEO), and it involves creating internal and external links to improve a website's ranking on search engines like Google.
Adding CTAs and internal links is an effective way to build links and improve the ranking of your website on search engines. CTAs help to direct visitors to specific pages, while internal links help to give weight to your traffic pages and provide a better user experience.
In today's digital world, backlinks are one of search engines' most important ranking factors.
White hat link building is essential to any successful SEO strategy. It helps increase the credibility and reputation of your website and can significantly improve your search engine ranking.
Using natural methods and techniques to earn high-quality links, you can create a strong foundation for your website's online presence.
Technical audits are absolutely essential to a website’s success.
Most people know this, but one question I get a lot from my team is: “how often should we do technical audits?”
For some sites, you can fix up the technical issues and leave the site alone for months without running an audit. However, there are other types of sites where you may run an audit daily or weekly on the site.
Why?
Let's explore this question and more below.
I’ve spent years running technical search engine optimization audits, and one thing I want you to know is that you need a checklist. Why?
Creating processes and procedures help you get through technical SEO much faster than without them. When I first started out, I didn’t use checklists, but the one I’m sharing with you I created out of necessity. You can use it for your own technical SEO.
Big sites, which have thousands of potential pages, can have so many things go wrong with them.
I recommend starting your audit with the most impactful issues that technical SEO involves.
A site that focuses on technical SEO has an advantage when trying to rank than a domain that isn’t.
