Explore which SEO methods are dead, what still works, and how AI is rewriting the game. Learn how to future-proof your strategy and stay ahead in digital marketing.
Click through rate (CTR) is one of the quintessential measures of determining a marketing campaign's success.
It measures the number of clicks an ad or link receives per the number of impressions.
This article is sponsored by Semrush. Let’s be real here. AI search has completely flipped the script because most old methods just don’t work in this new environment. The main culprit is Google’s AI Mode and AI Overviews. They answer questions fully right there on the results page, which naturally drives down the click-through rate…
Learn how Wise.com scaled business growth using a powerful programmatic SEO framework built on data, automation, and high-intent landing pages.
I got a client who couldn’t grow own results for 3 years! Nothing could help him out, even a lot of money. Yeah, he invested in SEO and content creation +100K monthly. His team did all best SEO practices: High-quality content Relevant topics Regular updates Technical optimization Link building. Is it something familiar for you?…
The SEO landscape is evolving fast. With the rise of Generative Engine Optimization (GEO) driven by platforms like ChatGPT, Google AIO, AI Mode, Perplexity, and Bing Copilot, traditional SEO is no longer the full picture. In 2025, successful digital visibility means optimizing not just for search engines, but for AI engines that summarize, synthesize, and…
Old digital marketing channels are extremely expensive. It doesn’t matter paid marketing or organic reach, the average prices for these services can’t get bring ROI back if customers don’t see your marketing messages over 7 times. It’s tough to convince customers to change their hard-earned money with your products from one attempt. That is why…
Crafting titles and headlines is an art because the clickbait messages can increase CTR 4 times. Learn a simple guide with free tools that lead you in the right direction.
Google hit one of my projects hard for the third time since 2008. I lost a lot of traffic again. I worked with a few hundred websites throughout my career, so the ratio is around 1%. The first time was the most painful when I used old methods of buying backlinks with a simple strategy…
Blogging was thriving between 2000 and 2010.
Back then, I churned out low-quality content just to drive traffic.
No research, no real value—just basic, generic information.
I did it because I had little writing experience, and honestly, there was no real need to focus on quality.
Video marketing drives sales! Learn how to grow your trading project fast with social media, short videos, and expert insights.
Learn how to leverage video content, social media algorithms, and strategic testing to grow views and sales organically in competitive niches.
Discover how I save $3.7M annually with digital PR, writing and pitching 12 press releases weekly. Learn step-by-step strategies, tools, and expert tips for backlinks and SEO success.
When I started my SEO journey back in 2008, it felt like stepping into a whirlwind. Over the years, I’ve seen it all—ups, downs, sudden drops, recoveries, and even complete disappearances. Google’s algorithm updates can either brighten your day or leave you scrambling to keep up.
I started doing digital marketing in 2008. It was an exciting time because most companies were still ignoring the online space. That meant there were vast, untapped opportunities.
And with the right keywords, we could take them all.
Things are very different now.
Did you know that nearly every website (95.2%) has 3XX redirect issues and nearly three-quarters (72.3%) of websites 72.3% have slow pages?
The opportunity to improve technical search engine optimization is massive, as evidenced by the aforementioned figures.
Yet, this begs the question, why are so few websites technically sound and optimized for higher search engine rankings?
Standing out in a competitive entrepreneurial landscape requires more than just a great product; it demands a strong personal brand.
By leveraging SEO strategies, entrepreneurs can enhance their online visibility, build trust, and differentiate themselves from others.
This article explores how to use SEO for personal branding, helping entrepreneurs become the top choice in their industry.
UNmiss offers free SEO tools and courses to help businesses scale and improve their online presence.
Consider your process for finding the right local business for your needs.
You likely evaluate multiple choices, read reviews, scan Google Business Profiles, and then consider the best option in your near vicinity.
Nearly one in five (18%) of SEO specialists say that artificial intelligence (AI) will lead to the biggest shifts and industry changes of all time in SEO.
Marketers are seeing the benefit of this seismic shift already. 79% of companies that use AI have improved their content quality.
It’s become evident that AI technology is more than just a trend, but rather a tool myriad industries trust and rely on to enhance their efforts.
AI users are seeing worthwhile results to prove its efficacy.
Aligning marketing and sales teams can drive over 200% revenue growth, with 38% higher sales win rates and 36% higher customer retention.
This synergy reduces customer acquisition costs and boosts customer lifetime value by 20%. Discover how to effectively align your teams for maximum impact.
A mere 1% increase in effective leadership can lead to a staggering 54% increase in organizational performance.
The impact of good leadership is massive on an organization.
Exceptional leaders pave a clear path toward company growth, employee retention, and customer acquisition.
Effective SEO leadership strategies are a must to ensure the success of every organizational leader, their team, and the entirety of the organization.
You can revive old content from the dead.
I’ve successfully revised and rewritten old content that others thought belonged in the grave.
All it took was a few simple tweaks to improve the content’s relevance and it was back to ranking in the search engine results pages.
The secret? Implementing tried, true, and tested content optimization strategies.
Many visitors were frustrated because a CTA on my homepage led to a broken link, causing lost sales.
Installing heat map software helped identify the issue, emphasizing the importance of continuously evolving user experience strategies to avoid costly mistakes.
One of the most valuable lessons I have learned is the importance of focusing on priorities.
Building a great tool requires significant time, effort, and resources, as I have discovered through launching my own SEO tools.
"Content is king" is a famous quote by Bill Gates from 1996, which is more relevant today than ever.
High-quality content is the foundation of organic reach in SEO, social media, and content marketing.
Google is suspicious of crypto websites because of YMYL (Your money, your life). Things changed in August 2018 when Google launched a new algorithm - E-A-T (Expertise, Authority, Trust).
These algorithms concern all niches, but the impact on health and finance is more serious.
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