Google constantly updates old algorithms, so obsessing over every algorithm detail is not a good idea because our minds can only consume a tiny percent of this information.
It's our nature, and nothing is wrong with that.
So how can we become successful in SEO without getting bogged down in the details?
Many SEOs over-learn and waste their time in doing so.
Over-learning only hinders your opportunities to gain experience.
Knowledge is essential, but it's not enough. It's only through consistent practice that we can achieve the results we desire.
Learning is essential, but only for finding the door that you should open with practice.
You can test various methods and fail before finding the one or two things that work for you.
In addition, SEOs often adapt and change generic methods according to the specific preferences of each project.
Finding new clients as a salesperson in the world of SEO can be challenging, especially with the constant changes and updates to s earch engine algorithms.
However, by leveraging social media effectively, being present at events as an attendee or speaker, and using email marketing, you can connect with potential clients and offer your expertise to help them navigate the dynamic landscape of SEO.
One morning, I awoke to see the news that Google had implemented a major update to their search algorithm.
With a quick review of the biggest traffic losers online, I found my target client and sold the m a full technical and content audit. After implementing some recommendations, the client began to not only rebound, but to increase their ranking and visibility.
The results were fantastic and it was all achieved with access to publicly available data — and that is when I realized that SEO is unique because you can diagnose your prospective client’s problems before you even pick up the phone or jump on a Zoom.
Most customers check out social media before buying products because they’re looking for more information about the company, seeing how existing customers feel about the brand, or perhaps seeking discounts to incentivize them to make a purchase.
Social media platforms are great for creating brand awareness and getting traffic from alternative channels. Social media presence entails more success for opening-friendly websites in the top 10 results.
Guest blogging is an effective way to spread your brand's message and promote your company's growth, which is why it has become so popular in digital marketing.
Sharing your knowledge on other businesses' blogs is a great way to gain credibility as an industry expert, network with other influential people, and introduce your name to a wider audience.
SEO and digital PR are both crucial factors in any online marketing campaign's success.
Many people think of digital PR as just another SEO link building technique. Although both share similar goals, they are not one in the same. However, they do go hand in hand.
Digital PR is the best possible way to acquire white-hat, quality backlinks that can effectively boost your SEO efforts.
Link building is a crucial aspect of Search Engine Optimization (SEO), and it involves creating internal and external links to improve a website's ranking on search engines like Google.
Adding CTAs and internal links is an effective way to build links and improve the ranking of your website on search engines. CTAs help to direct visitors to specific pages, while internal links help to give weight to your traffic pages and provide a better user experience.
In today's digital world, backlinks are one of search engines' most important ranking factors.
White hat link building is essential to any successful SEO strategy. It helps increase the credibility and reputation of your website and can significantly improve your search engine ranking.
Using natural methods and techniques to earn high-quality links, you can create a strong foundation for your website's online presence.
Technical audits are absolutely essential to a website’s success.
Most people know this, but one question I get a lot from my team is: “how often should we do technical audits?”
For some sites, you can fix up the technical issues and leave the site alone for months without running an audit. However, there are other types of sites where you may run an audit daily or weekly on the site.
Why?
Let's explore this question and more below.
I’ve spent years running technical search engine optimization audits, and one thing I want you to know is that you need a checklist. Why?
Creating processes and procedures help you get through technical SEO much faster than without them. When I first started out, I didn’t use checklists, but the one I’m sharing with you I created out of necessity. You can use it for your own technical SEO.
Big sites, which have thousands of potential pages, can have so many things go wrong with them.
I recommend starting your audit with the most impactful issues that technical SEO involves.
A site that focuses on technical SEO has an advantage when trying to rank than a domain that isn’t.
Website migrations are difficult. People underestimate the migration process and then their site ends up in shambles. You'll lose traffic. Pages won’t work. A bad migration is a nightmare.
I’m sharing my personal plan below to help you migrate a site the right way, save money on having someone else fix issues, and have an overall better experience.
Technical search engine optimization (SEO) demands a lot of setup and analysis. Even when you try to do everything right, issues still pop up.
Today, I want to share these issues with you so that you can avoid them from the start, or fix them when they pop up.
Technical SEO has a lot of moving parts and elements to consider, but there are some parameters that need more attention than others. We’ll identify these parameters and outline why they require more focus in order to optimize SEO. What are the Most Important Technical SEO Parameters? Robots.txt Robots.txt is an integral file that resides…
Google Search Console (GSC) is a free tool provided by Google with useful insights for SEO.
Keep in mind that data is just a snapshot, not the full picture.
However, if you know how to interpret the data correctly and implement respective updates on your website, in combination with a great keyword strategy and content creation, you could notably increase the visibility of your website.
Automation and optimization tools are a must-have for anyone who is doing technical SEO.
You can do a few things manually on a site with little content, but it is incredibly helpful to use optimization tools instead of parsing through web server logs or trying to find errors in your rich snippets.
Keep reading to see which tools that I keep in my technical SEO toolbox.
YouTube is the second largest search engine in the world, making it a valuable platform for content creators to reach their target audience.
Video SEO is less competitive and has many other advantages of ranking well on Google.
Follow best practices to ensure you’re satisfying user intent and drawing your audience to your content.
tracking keywords and traffic is a crucial aspect of website optimization that can help you monitor your website's performance, identify areas for improvement, and make informed decisions to improve your search engine ranking.
Whether you use free or paid tools, you must regularly monitor your keywords and traffic and use that information to make informed decisions about your website optimization strategy.
Meta tag optimization is a crucial aspect of search engine optimization that can significantly improve your CTR and drive more traffic to your website.
Following the best practices and staying up-to-date with the latest trends can effectively optimize your meta tags and improve your search engine ranking.
As a content creator, it's essential to understand the intent behind why users are searching for information online.
By understanding user intent before creating content, you can create content that is truly valuable and relevant to your audience.
This will improve your visibility in search results, increase your conversion rates, and ultimately help you to achieve your business goals.
Grouping helps to unite keywords with URLs to explain to Google what your pages are about.
Use tools as needed, but always remember to also check manually.
Remember, don’t add all the keywords to the content plan; choose priorities and remove irrelevant or high-competition keywords.
Content is the #1 ranking factor and influences ranking positions the most.
Choosing the right strategy with traffic topics that competitors ignore helps save time and achieve high results.
Spend the time searching for them, and your content will rise above the rest.
Competitive analysis often requires an investment of time, money, and resources.
But fortunately, you don't need to invest in a competitive intelligence firm or hire a professional to gain the knowledge you need to get ahead.
You can do advanced analysis on your own by conducting some simple research with the steps we'll outline below.
Marketing professionals are well-versed in the importance of keyword research and the wealth of benefits it brings.
The truth of the matter is that keyword research is shifted beyond looking solely at monthly search volume and is instead taking into consideration how the customer thinks.
In this post, we'll uncover the top keyword research strategies currently driving measurable results and the step-by-step approach to improving your site's position in the SERPs.
Keyword difficulty (KD) is just an estimation because Google doesn't recognize this metric.
Many years ago, Google had a similar metric, PR (Page Rank), which showed authority for pages. However, Google eventually changed the policy and hid this metric.
Paid tools cost money, but they give back a lot more if you usually do this job manually or hire someone else to gather this data.
That is why SEO pros use them to save money.
It's better to review all the popular tools that are out there and choose a few tools that you think will work for you.
Here is my list of paid keyword research tools.
SEO pros never limit their search to one tool – it’s much better to use a variety of tools which each have unique features.
You don't need to use all these tools, but choose some which will help you create an effective content plan.
Remember that free tools are good, but paid tools are great. Learn more about them in the next lesson.
Keyword research is the backbone of any effective content strategy.
Focusing on specific metrics while conducting keyword research allows us to choose the right keywords to target and achieve the goals identified for the website.
Mastering the processes of SEO keyword research and analysis will prove to be an invaluable asset for those working at any level of search engine optimization.
