Google hit one of my projects hard for the third time since 2008. I lost a lot of traffic again. I worked with a few hundred websites throughout my career, so the ratio is around 1%. The first time was the most painful when I used old methods of buying backlinks with a simple strategy…
Blogging was thriving between 2000 and 2010.
Back then, I churned out low-quality content just to drive traffic.
No research, no real value—just basic, generic information.
I did it because I had little writing experience, and honestly, there was no real need to focus on quality.
Video marketing drives sales! Learn how to grow your trading project fast with social media, short videos, and expert insights.
Learn how to leverage video content, social media algorithms, and strategic testing to grow views and sales organically in competitive niches.
Discover how I save $3.7M annually with digital PR, writing and pitching 12 press releases weekly. Learn step-by-step strategies, tools, and expert tips for backlinks and SEO success.
Find the latest stats about video marketing, YouTube vs. TikTok, and how video marketers use AI, VR, and AR technology.
When I started my SEO journey back in 2008, it felt like stepping into a whirlwind. Over the years, I’ve seen it all—ups, downs, sudden drops, recoveries, and even complete disappearances. Google’s algorithm updates can either brighten your day or leave you scrambling to keep up.
I started doing digital marketing in 2008. It was an exciting time because most companies were still ignoring the online space. That meant there were vast, untapped opportunities.
And with the right keywords, we could take them all.
Things are very different now.
What Is Remote Work? First, let’s clarify what we mean by defining remote work and other related terms: Remote Work: A work arrangement in which an employee works from home (or some other location of their choosing) instead of an office or other traditional workplace. Hybrid Work: A partially remote arrangement in which an employee…
Did you know that nearly every website (95.2%) has 3XX redirect issues and nearly three-quarters (72.3%) of websites 72.3% have slow pages?
The opportunity to improve technical search engine optimization is massive, as evidenced by the aforementioned figures.
Yet, this begs the question, why are so few websites technically sound and optimized for higher search engine rankings?
Standing out in a competitive entrepreneurial landscape requires more than just a great product; it demands a strong personal brand.
By leveraging SEO strategies, entrepreneurs can enhance their online visibility, build trust, and differentiate themselves from others.
This article explores how to use SEO for personal branding, helping entrepreneurs become the top choice in their industry.
UNmiss offers free SEO tools and courses to help businesses scale and improve their online presence.
Data-driven insights transcend raw numbers, enabling marketers to turn their wealth of customer information into actionable efforts to connect with consumers in a more meaningful way.
Rather than relying on making decisions based on instinct or gut feelings, marketers can use their data for more informed, evidence-based information.
Marketing leaders can more clearly show the impact their team is having on the organization as well.
Consider your process for finding the right local business for your needs.
You likely evaluate multiple choices, read reviews, scan Google Business Profiles, and then consider the best option in your near vicinity.
AI enables airlines to predict weather, doctors to foresee illnesses, and businesses to deliver personalized content at the perfect moment.
Once impossible, these advancements are now within reach thanks to artificial intelligence (AI).
Imagine your website content as a bright, welcoming store with eye-catching displays and helpful staff.
In e-commerce, your content must drive consumer purchases, making it crucial for your business's success.
Imagine trying to navigate around a busy city with no signs, directions, or popular landmarks to get to a popular restaurant where you have reservations.
You’d likely feel a mix of emotions ranging from frustration to anxiety, wondering if you’ll make it on time or even at all.
A poorly designed user interface (UI) can elicit the same feelings.
Nearly one in five (18%) of SEO specialists say that artificial intelligence (AI) will lead to the biggest shifts and industry changes of all time in SEO.
Marketers are seeing the benefit of this seismic shift already. 79% of companies that use AI have improved their content quality.
It’s become evident that AI technology is more than just a trend, but rather a tool myriad industries trust and rely on to enhance their efforts.
AI users are seeing worthwhile results to prove its efficacy.
Aligning marketing and sales teams can drive over 200% revenue growth, with 38% higher sales win rates and 36% higher customer retention.
This synergy reduces customer acquisition costs and boosts customer lifetime value by 20%. Discover how to effectively align your teams for maximum impact.
A mere 1% increase in effective leadership can lead to a staggering 54% increase in organizational performance.
The impact of good leadership is massive on an organization.
Exceptional leaders pave a clear path toward company growth, employee retention, and customer acquisition.
Effective SEO leadership strategies are a must to ensure the success of every organizational leader, their team, and the entirety of the organization.
In this post, we’ll dissect every stage of the marketing funnel, helping you build integrated marketing communications into your strategy that helps to guide customers through the diverse stages of your funnel.
You’ll walk away with the tools and knowledge necessary to refine your current marketing funnel strategy to drive more sales and better customer retention.
Social media content is essential, driving 25% of my website traffic and quality leads.
It's now a primary marketing channel, boosting engagement and brand recognition for my business and can do the same for others.
Conversion Rate Optimization (CRO) is key to increasing the percentage of consumers taking desired actions, like clicks, adds to cart, and purchases.
Effective CRO identifies and improves elements hindering performance, ensuring marketing success.
Your content has powerful implications on consumer behavior.
Stringing together the right words can capture attention, improve brand perception, and it might even prompt a consumer to take action.
You can revive old content from the dead.
I’ve successfully revised and rewritten old content that others thought belonged in the grave.
All it took was a few simple tweaks to improve the content’s relevance and it was back to ranking in the search engine results pages.
The secret? Implementing tried, true, and tested content optimization strategies.
By embracing multimedia marketing, I've attracted an additional 69,000 visitors to my website through podcasting this year.
Investing in engaging visual and audio content has proven to be highly effective in reaching potential customers.
Many visitors were frustrated because a CTA on my homepage led to a broken link, causing lost sales.
Installing heat map software helped identify the issue, emphasizing the importance of continuously evolving user experience strategies to avoid costly mistakes.
Business success doesn’t come easy, but it can be a more streamlined process with the right strategies in place.
I drove 40,000 website visitors in a month with a $1,500 PPC budget.
These visitors were qualified, highly motivated consumers ready to take action.
How did I do it?
I'll answer this question and many others you likely have in this article
SEO is a top priority for many businesses across myriad verticals for numerous reasons.
Today’s pay-to-play landscape dominates search engine results pages (SERPs), making it difficult for SEOs targeting organic search terms.
AI is more than a buzz-worthy tool.
It’s a time-saving machine.
Here’s how I cut my time spent drafting an article in half with the help of artificial intelligence (AI).
SEOTools
