Unveiling Marketing Secrets with Brian Chidester (#741)

Anatolii Ulitovskyi, Brian Chidester
Unveiling Marketing Secrets with Brian Chidester (#741)
Duration: 49:06
Believe you can because you can!
Believe you can because you can!
Unveiling Marketing Secrets with Brian Chidester (#741)

Ever wondered how the big names in marketing made it to the top?

I’ll share a story that’s both inspiring and a testament to the power of strategic marketing.

Remember the viral campaign by Dove, “Real Beauty Sketches”?

In 2013, Dove decided to tackle the issue of women’s self-image.

They created a campaign where a forensic artist drew women based on their own descriptions and then based on a stranger’s description.

The difference was eye-opening.

This campaign won numerous awards and significantly increased Dove’s sales, jumping from $2.4 to $4 billion in the campaign’s first ten years.

It’s all about understanding your audience and delivering a message that resonates.

In today’s episode of the UNmiss podcast, I, Anatolii Ulitovskyi, am thrilled to have Brian Chidester as our guest.

Brian is a well-known figure in the marketing world, known for his deep insights and innovative strategies.

Let’s talk numbers for a moment.

According to a recent study by HubSpot, content marketing gets three times more leads than paid search advertising.

This highlights the importance of a well-crafted content strategy, something Brian and I will delve into.

But how do you make content that stands out?

In our discussion, Brian shares invaluable insights into creating compelling content that captures attention and drives engagement.

Now, let’s shift gears to social media marketing.

A report by Social Media Examiner revealed that 73% of marketers believe their efforts through social media marketing have been ‘somewhat effective’ or ‘very effective’ for their business.

Brian and I explore the nuances of social media strategies that can make or break your brand’s online presence.

But it’s not just about being present on social media.

It’s about crafting a narrative that aligns with your brand’s values and speaks directly to your audience.

Brian’s expertise shines as he discusses the importance of authenticity and storytelling in today’s digital marketing landscape.

And what about measuring success?

The American Marketing Association published a study showing that 77% of marketers use engagement as a critical success metric for their social media strategy.

We dive deep into the metrics that truly matter and how to interpret them to refine your marketing strategies.

Brian shares his perspective on evaluating and adapting your marketing approach based on these metrics.

So, why should you listen to this episode?

This conversation is a goldmine of insights and practical advice if you want to elevate your marketing game.

Whether you’re a seasoned marketer or just starting, Brian’s experiences and our discussion will give you a fresh perspective on marketing and strategy.

Ready to transform your marketing approach?

Tune in to this episode of the UNmiss podcast for an enlightening discussion with Brian Chidester.

Discover the secrets of successful marketing strategies and learn how to apply them to your business.

Don’t miss this opportunity to learn from one of the best in the industry!

Remember, in the world of marketing, knowledge is power.

And this episode is all about empowering you with that knowledge.

Happy listening! 🎧


  1. What lesser-known marketing secrets can make a significant impact?

It’s often the small things that make a big difference. For example, personalizing your email marketing campaigns can significantly increase open rates. Tailoring content to specific segments of your audience can resonate and drive engagement.

  1. How important is social media in today’s marketing strategies?

Extremely important! Social media isn’t just a platform; it’s a tool for engagement, brand building, and customer service. It’s where your audience spends a lot of their time, so having a robust and authentic presence is crucial.

  1. Can you share a secret about effective email marketing?

Sure! One key is segmenting your email list. This allows you to send more targeted, relevant messages to different groups within your audience, which can dramatically improve engagement and conversion rates.

  1. What’s a common marketing mistake businesses should avoid?

Overlooking the power of storytelling. People connect with stories much more than just facts or products. A good story can make your brand memorable and relatable.

  1. Is traditional marketing still effective in the digital age?

Yes, it can be. The key is integration. Combining traditional methods like print ads or direct mail with digital strategies can create a comprehensive, multi-touch marketing campaign that reaches people online and offline.

  1. How important is video content in marketing?

Incredibly important! Video is one of the most engaging content forms. It can significantly increase dwell time on your site and is highly shareable on social media, increasing your brand’s visibility and reach.

  1. What’s a good strategy for small businesses with limited budgets?

Focus on building a solid community around your brand. Engage with your audience on social media, create valuable content, and leverage word-of-mouth marketing. These strategies require more time than money but can be highly effective.

  1. How can businesses measure the success of their marketing efforts?

It’s all about setting clear goals and tracking relevant metrics. This could be website traffic, conversion rates, engagement metrics on social media, or even customer feedback. Regularly reviewing these metrics helps you understand what’s working and what’s not.

  1. What role does SEO play in marketing today?

SEO is crucial. It helps your website become more visible on search engines, which increases traffic and potential leads. It’s not just about keywords; it’s also about creating quality content that answers your audience’s questions.

  1. Any advice for someone new to marketing?

Keep learning and stay curious. Marketing is a field that’s constantly evolving, so staying up-to-date with the latest trends and techniques is essential. Also, don’t be afraid to experiment and learn from your successes and failures.

Learn more about Brian Chidester on the following resources:
Linkedin: https://www.linkedin.com/in/abchidester/