EJ Saunders: How to create a digital marketing strategy (#470)

Back in 2008, I started my very first online project, and let me tell you, the competition was nothing like it is today! It was a different time, and simple generic strategies worked wonders. My marketing budget was much smaller than what we see today, and I paid only 0.05-0.1$ per click, which would cost you 5-10$ today.

Fast forward to now, digital marketing is an essential part of any successful business strategy, but it’s not just about overwhelming your competitors. No, no, no. It’s about outsmarting them! So let’s get creative and come up with a killer strategy together!

In this episode of the Unmiss podcast, our guest EJ Saunders, a digital marketing expert, shares his insights on creating an effective digital marketing strategy. He walks us through the key elements that make up a successful marketing plan, from defining your target audience and setting clear goals to selecting the proper channels and tracking your results. Whether you’re a small business owner or a marketing professional looking to up your game, this conversation contains of practical tips and real-world examples that will help you take your digital marketing efforts to the next level.

Five popular questions about creating a digital marketing strategy:

1. What are the key elements of a successful digital marketing strategy?

– Defining your target audience

– Setting clear goals and objectives

– Selecting the right channels (social media, email, SEO, etc.)

– Creating valuable and engaging content

– Measuring and tracking your results

2. How do you identify your target audience and what factors should you consider?

– Conducting market research and analyzing data

– Creating customer personas to represent your ideal customers

– Considering demographic, psychographic, and behavioral factors

3. What are some common mistakes businesses make when creating a digital marketing strategy?

– Not defining clear goals and objectives

– Trying to be present on too many channels at once

– Focusing solely on short-term tactics rather than long-term strategy

– Not measuring or analyzing results to improve future efforts

4. How can you create engaging content that resonates with your target audience?

– Conducting research on your target audience’s interests and pain points

– Creating content that educates, entertains, or solves problems for your audience

– Using a variety of formats (e.g., videos, infographics, blog posts) to keep content fresh and interesting

5. How do you measure the success of your digital marketing efforts and make adjustments as needed?

– Setting clear metrics and KPIs (key performance indicators) to track progress

– Regularly reviewing and analyzing data to identify areas for improvement

– Testing and experimenting with different tactics and strategies to see what works best for your business

– Staying up-to-date with industry trends and adapting your approach accordingly.

Please ask any questions or share your thoughts in the comments section below. If you’re looking for more helpful podcasts that can guide you in the right direction, simply search for “UNmiss podcast” on Google.

Learn more about EJ Saunders on the following resources:
Website: https://blazedigitalsolutions.com/
Linkedin: https://www.linkedin.com/in/ej-saunders/
Twitter: https://twitter.com/EJSaunders3