Patrick De Pauw

Patrick De Pauw

Patrick De Pauw, the Co-Founder and CEO of Social Seeder, is a distinguished figure in employee engagement, social recruiting, and employee advocacy. At Social Seeder, he has pioneered an innovative platform that transforms employees into brand ambassadors, significantly amplifying organizational reach and impact. With over a decade of experience in this specialized field, Patrick has successfully guided more than 250 clients across various sectors to initiate and enhance their employee engagement programs. His unique framework, with supportive packages and an insightful online tool, enables organizations to discover the narratives that inspire people to share and engage deeply.

In addition to leading Social Seeder, Patrick co-founded Imby, a company dedicated to creating sustainable energy communities. Imby’s mission is to localize, renew, and smarten energy usage, integrating it into employer branding strategies. Patrick’s extensive marketing and conversation strategy background, particularly in the travel industry with roles at SAS Airlines and Connections, has honed his expertise in developing effective social media strategies centered on ambassadorship and brand development. As a member of the people board and an influencer in his field, he regularly shares insights on employer branding and corporate social responsibility. Patrick’s philosophy centers on leveraging an organization’s culture and CSR initiatives through its workforce to make a lasting impact retain, and attract talent, reinforcing the company’s brand and values.

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