Brent Dykes believes in the power of data and its ability to elevate and transform what we can achieve both individually and collectively.
Whether it’s optimizing marketing initiatives, streamlining production costs, or enhancing sales performance, there are no limits to what we can do with data.
I’ve worked in enterprise analytics for almost two decades as an analyst, consultant, manager, and evangelist.
Throughout this journey, he’s worked with cutting-edge analytics vendors (Omniture, Adobe, and Domo) and a broad base of Global 2000 companies, including many industry leaders such as IKEA, Nike, Amazon, Microsoft, Sony, and Comcast.
Along the way, he’s gained deep insights into what is needed to be successful with data—both from a strategic and tactical perspective.
He’s seen firsthand what separates data-driven organizations from their peers.
Over and over again, he’s found people and processes are the key drivers of success with data—not the technology.
Indeed, robust, vibrant data cultures can be forged when executives, analytics/BI teams, and business users are aligned and work together.
Learn more about Brent Dykes on the following resources:
