Customers don’t buy products.
They buy stories.
Apple and BMW create stories to sell products.
How to write your story?
Brent Dykes shares his valuable insights.
Watch or listen to the entire episode to know a lot more.
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Learn more about Brent Dykes on the following resources:
Book (Amazon): https://www.amazon.com/Data-Science-Bookcamp-Python-projects/dp/1617296252
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