He is a strategic, creative, & resourceful omni-channel marketer with experience positioning, scaling, & monetizing tech brands.
Core Skill Set:
– BRAND DEVELOPMENT: Market positioning, Target Market Profiling, User Personas, Company Storytelling
– MARKETING STRATEGY: Channel Launch & Validation, Media Mix & Ad buying, Organic Growth
– BUSINESS DEVELOPMENT: Pipeline Development, Strategic Partnerships, Business Model Optimization
Marketing Channel Experience:
– DIGIAL ADVERTISING: Paid Social, Search Engine Marketing, Display, Daily Deal, Affiliates
– ORGANIC GROWTH: Search Engine Optimization, Influencer Outreach, Partnerships, Referral Programs
– TRADITIONAL MEDIA: Direct Mail, Event Activations, Field Sales, Radio, Telemarketing, Public Relations
– OUT-OF-HOME ADVERTISING: Product Sampling, Outdoor Media, Product Placement
– CONTENT MARKETING: Email Marketing, Podcasts, Video, Blogging
– SOCIAL NETWORKING: Facebook, Youtube, Instagram, LinkedIn, Pinterest, Reddit, Twitter, Snapchat
Learn more about Benjamin Shapiro on the following resources:
