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In 2025, global organizations are racing to adopt Generative AI—but success doesn’t always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI fluency doesn’t require complexity to have impact. That contrasts with Johnson & Johnson, which rolled out mandatory generative AI training to over 56,000 employees using internal platforms like GPTeal—saving time, boosting productivity, and reshaping their learning culture. On the UNmiss Podcast, I sit down with Andrea Paternostro, a corporate training strategist guiding companies through the tension between speed and governance. Because when introducing AI, too much haste brings risk—but moving too slow invites irreversible delay. Together, we unpack Andrea’s Discover → Design → Deliver framework: an agile roadmap that balances rapid experimentation with compliance guardrails, measurable ROI, and team alignment. We also explore real-world hurdles—fragmented processes, vague ownership, and siloed departments—and how cross‑functional teams (HR, Legal, IT, Marketing) can collaborate smoothly to scale AI safely and strategically. 🎯 What You’ll Learn: -How to launch Gen AI training safely in risk‑averse or regulated environments -The Discover → Design → Deliver framework in action—and why it works -How to choose models or solutions (or off‑the‑shelf tools) that match your company stage -Best practices to align legal, HR, IT, and marketing without internal friction -How to measure success, from ROI metrics to adoption and trust -Why early “quick wins” can make compliance a strategic enabler, not a blocker Sample Interview Questions: -How do you recommend organizations start implementing Gen AI training from zero? -What tools or models—GPT‑4, in‑house platforms, or SaaS—work best for corporate learning? How do you apply the Discover → Design → Deliver stages in real case studies? What common obstacles (fragmented process, unclear ownership, vague policy) do companies face—and how do they overcome them? How do you ensure Legal, IT, and HR work with innovation instead of slowing it down? -What metrics should leaders monitor—beyond ROI—to evaluate a training program’s success? If you’re responsible for AI upskilling or guiding AI adoption in your organization, this episode equips you to move fast, but not recklessly. Let me know if you'd like a shorter cut for promo, email teasers, or platform blurbs!

I’ll be honest with you—I created a great product. It had unique features, solved real problems, and offered insights no one else in the market could touch. I thought it would sell itself. It didn’t. We put in the effort. We shared value. We explained everything in detail. And yet… professionals still chose other products. I kept asking myself: “Why are they ignoring us when we’re clearly better?” That’s when I realized I had to stop selling like everyone else. I ditched the standard pitch. I focused instead on extended free limits, transparent insights, and making it easy for people to test the value before they paid. And guess what? That non-standard approach worked. We acquired over 1,000 users fast, and sales finally followed. That’s why I’m excited about today’s guest: Wes Schaeffer, also known as The Sales Whisperer®. Wes teaches exactly what I learned the hard way—sales today isn’t about pushing deals. It’s about opening relationships. In this conversation, Wes shares his signature framework: The Five Proven Steps to Make Every Sale. But don’t expect tired tactics or sleazy closing techniques. This is about adapting to today’s world—where the internet, social media, AI, and even COVID have completely reshaped how people buy. You’ll learn: Why the role of a modern salesperson is no longer about “closing deals” How to sell with less pressure, higher margins, and more predictability What the new ABCs of selling are (hint: it’s not Always Be Closing anymore) Why “close first, then present” flips the traditional sales pitch upside down The biggest marketing sin you’re probably committing without realizing it Wes also answers rapid-fire questions like: What’s the #1 job of a business owner? Why do sales and marketing teams clash? What does it really mean to “make every sale”? If you’re tired of doing everything “right” and still not getting results—this episode is for you. Join me, Anatolii Ulitovskyi, as I sit down with Wes Schaeffer to rethink what it means to actually sell in 2025. Because the best salespeople today? They don’t close people. They attract them. Let me know if you want a short version for Spotify description, teaser tweets, or LinkedIn post text too.

I learned this lesson the hard way… twice. In my 16 years of building websites, I’ve been hacked not once, but two times. The first attack took down my entire business during the worst possible moment—the peak holiday season, right before Christmas and New Year’s. Our website went offline for 10 days. We lost our best traffic, our best sales window, and ultimately, the business itself. The second time? Even worse. Hackers didn’t just knock us offline—they buried our Google rankings, injected malware, and silently broke plugin settings across the site. It took us three months to clean everything up. And while we were busy fixing code, we were bleeding revenue. That’s why I invited Scott Alldridge to this conversation. Scott is not your typical cybersecurity guy. He’s the CEO of IP Services, an Amazon bestselling author, and a Certified Chief Information Security Officer (CCISO) with over 30 years of experience protecting companies from the kind of chaos I went through. He’s worked with businesses of all sizes—from startups to enterprise giants—and has one simple message: Cybersecurity isn’t just IT’s job anymore—it’s a boardroom issue. In this episode, we break down: The real reason founders and business leaders can’t afford to ignore security Common blind spots that leave websites, apps, and customer data exposed Why security isn't just about preventing attacks—it’s about ensuring business survival Actionable tips to prevent attacks before they destroy your brand, revenue, and reputation Scott also shares insights from his book VisibleOps Cybersecurity, where he walks through real-world examples of businesses that got it right—and others that didn't make it out. Whether you’re running a SaaS startup, e-commerce site, blog, or digital agency, this episode is your wake-up call. Cyber threats aren’t futuristic—they’re already here. And if you wait until you’re hacked to act, it’s already too late. Grab your coffee, sit down, and join me, Anatolii Ulitovskyi, for this eye-opening chat with Scott Alldridge. You’ll walk away with more than just scary stories—you’ll get a checklist to start protecting your business today

Take the viral cartoon channel Orange Cat Daily on TikTok. It posts funny, sarcastic skits starring a fully AI-generated cat with millions of followers. No human face. No voiceovers. Just clever scripts, fast edits, and relentless consistency—entirely automated. And it works. But on the other end of the spectrum, creators like Alix Earle are building loyal communities by being as real as it gets. She talks to the camera like a best friend, sharing unfiltered struggles, messy routines, and vulnerable moments. It’s messy. It’s emotional. And people love it. Both styles are winning. Because in 2025, high organic reach isn’t about choosing AI or human—it’s about understanding what your audience needs and delivering it with intention. In this episode of the UNmiss Podcast, I sit down with Keenya Kelly, a content strategist and short-form video expert, to break down how you can thrive on TikTok and Instagram—whether you lean into AI tools, personal storytelling, or both. We explore what’s working now for organic growth, how to stand out in crowded feeds, and how creators can find their voice (or even automate it) without losing impact. 💡 What You’ll Learn: -What TikTok and Instagram audiences crave in 2025—human or AI -The smart way to blend AI tools with your unique style -How to grow a loyal audience with short-form content that feels real -Keenya’s proven 3C Method: Clarity, Confidence, Consistency -Content formats that go viral—and those that build trust -How to avoid burnout while staying relevant in fast-moving trends 🎯 Key Questions We Discuss: -What makes AI-generated channels succeed—and when do they fall flat? -Why does vulnerability outperform polish on some accounts, but not others? -How can new creators confidently show up—on camera or behind the scenes? -What’s the right way to use AI for content creation without losing authenticity? -What’s the biggest mistake people make when trying to “go viral” in 2025? Whether you're a creator trying to build a brand or a business looking to grow without ad spend—this episode gives you a clear path to reach more people, more organically, by being strategic and intentional with how you show up.

In a world where AI voices sound charming and algorithms create endless content, what makes you unique? Rob Greenlee, a host of Hall of Famer and Spoken Human—to talk about something that machines can’t fake: real humanity. We explore the superpower of human voice, the art of emotional storytelling, and why vulnerability might just be your greatest competitive edge in a synthetic world. This conversation isn’t anti-AI—it’s about knowing when to use it, and when to boldly step forward as a real person with a story only you can tell. Whether you're a creator, marketer, brand-builder, or just tired of robotic content, Rob shares timeless strategies for standing out—not by doing more, but by being more you. 🔥 What You’ll Take Away: - Why embracing your flaws, quirks, and voice cracks is a strategy—not a weakness - How trust is built through emotion, not automation - When AI helps... and when it harms the connection with your audience - Simple practices to reconnect with your authentic voice - Why the future of storytelling belongs to the deeply human 🎯 Questions We’ll Dive Into: - Can you tell on how AI sounds are quality now? - In a sea of perfect-sounding AI voices, why do imperfect human voices actually win hearts? - How can creators avoid becoming “content machines” and focus on meaningful storytelling? - What role does trust play in voice-based content—and how can you earn it? - When should creators say yes to AI tools, and when should they double down on humanity? - What has Spoken Human revealed about identity, presence, and being real in digital spaces?

Here’s a stat that sets the stage: More than 300 million people use dating apps worldwide—but less than 12% of those matches lead to real, meaningful connections. Why? Because most dating platforms are built around swipes, looks, and luck—not compatibility, values, or behavioral science. But what if your dating life worked more like your financial plan or your fitness tracker—personalized, strategic, and data-backed? That’s exactly what today’s guest is building. Eric McHugh is the President and Chief Growth Officer of Dataing.io, a groundbreaking app and platform that combines behavioral data, AI, and science-backed matching systems to rethink how we build relationships. I’m your host, Chelsea Alves—and I’m excited to dive into today’s discussion. Interview Questions: Chelsea: Eric, welcome to the podcast! You’ve built tech for all kinds of industries. What inspired you to take on the dating space, and how did Dataing.io come to life? Chelsea: You’re using AI to improve dating outcomes—but AI is often criticized for bias. How do you make sure the algorithms behind Dataing.io are fair and inclusive? Chelsea: As AI becomes more embedded in consumer tech, how do you balance automation with the need for real, human decision-making in something as personal as relationships? Chelsea: Beyond just matchmaking, how do you see AI helping people build and maintain healthy relationships once they’ve connected? Chelsea: Let’s talk about data for a second. In a world where privacy concerns are high, how are you using data ethically while still delivering personalized matches? Chelsea: You’ve been very transparent about the ups and downs of building in public. Why is sharing your journey important to you? Chelsea: What’s your take on AI in relationships—can algorithms really help us make better emotional decisions? Chelsea: Outside of dating, where else do you see this kind of personalized, data-first matchmaking model being applied? Chelsea: Looking ahead—what’s next for Dataing.io, and what are you most excited to bring to users in the coming months? Wrap-Up: Chelsea: Eric, this was such a fascinating conversation. It’s rare to hear someone talk about both tech and trust in the same sentence when it comes to dating apps—thank you for your vision and transparency. Where can our listeners go to learn more about Dataing.io, try out the app, or connect with you directly? Chelsea: And for our audience—if you enjoyed this episode, be sure to subscribe, drop a review, and check out Unmiss.com’s free Website Audit Tool to uncover opportunities in your digital presence, no matter what industry you’re in. This is the Unmiss Podcast. See you next time!

Here’s something to consider: Companies that embrace AI are 50% more likely to exceed their business goals. But let’s be real—most businesses are still stuck wondering where to even begin. That’s where today’s guest comes in. Ali Jaffar Zia is a tech entrepreneur, strategist, and AI advisor who helps companies unlock value by applying artificial intelligence in a practical, ethical, and results-focused way. I’m your host, Chelsea Alves—and in today’s episode, we’re diving into what it really means to integrate AI into your business model, how to future-proof your career, and why the human side of innovation matters more than ever. Interview Questions: Chelsea: Ali, welcome to the show! You have a fascinating background in tech, policy, and entrepreneurship. What’s the throughline in your journey—and how did AI become such a key focus for you? Chelsea: You help companies adopt AI without getting overwhelmed. What’s your framework for identifying where AI can make a meaningful impact? Chelsea: There’s a lot of hype in the AI space right now. How can business leaders separate what’s possible from what’s actually useful? Chelsea: You’ve written about the ethical use of AI. What responsibilities do founders and companies have when integrating these tools into their products and workflows? Chelsea: What are some of the biggest challenges you’ve seen companies face when trying to implement AI—and how do you help them overcome those roadblocks? Chelsea: For someone in a traditional industry—say, real estate or healthcare—what’s the first step they should take to explore using AI strategically? Chelsea: You speak and write often about global innovation. How do regional differences affect how AI is being adopted or regulated? Chelsea: Let’s talk entrepreneurship—what lessons have you learned from building and advising startups that are trying to integrate emerging technologies? Chelsea: You’ve worked with government agencies and policymakers. What role do you think regulation will play in shaping the future of AI? Chelsea: If you had to bet on one AI trend that will define the next 5 years, what would it be—and why? Chelsea: You mentor founders and young professionals—what advice do you give to someone who wants to work in the AI space but doesn’t have a technical background? Chelsea: You’ve worked with both early-stage startups and large-scale enterprises. How do you tailor your approach depending on the size and maturity of the organization? Chelsea: You often share insights on LinkedIn—what kinds of conversations or questions are you hoping to spark there? Chelsea: What inspires you outside of work? Are there books, thinkers, or experiences that have shaped how you approach tech and leadership? Chelsea: Ali, this was such a grounded and insightful conversation—thank you for cutting through the noise and showing us how to think more clearly about AI and innovation. Where can our listeners go to connect with you, read your work, or learn more about your projects? Chelsea: And to our audience—if you’re enjoying these episodes, go ahead and hit that subscribe button. Leave us a review, and don’t forget to check out Unmiss.com’s free Website Audit Tool to uncover smart opportunities for digital growth. This has been the Unmiss Podcast. See you next time!

Here’s a stat to kick things off: Brands that build trust see up to 33% more customer loyalty and 2x higher lifetime value. And in today’s noisy, AI-fueled marketing landscape, trust is no longer built through polished ads alone— —it’s built through personal content, human connection, and smart systems that scale. Today’s guest knows that better than anyone. Dennis Yu is a globally recognized marketer, founder of BlitzMetrics, and a true pioneer in the world of performance-driven digital strategy. He’s helped scale the digital presence of brands like The Golden State Warriors, Ashley Furniture, and countless small businesses using a repeatable, proven framework: the Content Factory. I’m your host, Chelsea Alves, and in today’s episode, we’re diving into how to create marketing that actually converts, how to build authority at scale, and why 15-second videos might just change your business forever. 🎤 Interview Questions: Chelsea: Dennis, welcome to the show! You’ve been at the forefront of digital marketing since the early days. Can you tell us how your journey started—and what led to the creation of BlitzMetrics? Chelsea: You talk a lot about systems and checklists. Why do you think most businesses fail when it comes to execution—and how can they fix it? Chelsea: You’ve helped everyone from local service providers to NBA teams. How do you tailor your approach based on the size or type of business you’re working with? Chelsea: One of your key strategies is boosting content for $1 a day. That sounds simple—can you walk us through how that actually works? Chelsea: Let’s talk data. You’ve always pushed for data-backed decisions in marketing. How should brands think about metrics beyond vanity? Chelsea: AI is changing the marketing game daily. How are you using AI to enhance your systems—or is there a risk in relying on it too heavily? Chelsea: You’ve trained thousands of young marketers through your internship and mentorship programs. What’s the biggest mindset shift new marketers need to succeed today? Chelsea: One of your mantras is “Learn, Do, Teach.” Can you explain why that cycle is so powerful—and how professionals at any level can apply it? Chelsea: You’re a big advocate for documenting versus creating. What does that mean in practice, and how can small business owners apply it without overthinking? Chelsea: You’ve seen digital marketing evolve over the past two decades. What do you think marketers are getting wrong right now—and what’s the biggest opportunity they're overlooking? Chelsea: You travel constantly, speak all over the world, and still create a ton of content. What keeps you inspired and energized about this space? Chelsea: Dennis, this was packed with insights. You make building a personal brand and scaling content feel approachable—and actionable. Thank you so much for sharing your frameworks and experience. Where can our listeners go to learn more about BlitzMetrics, your checklists, or connect with you directly? Chelsea: And to our listeners—if you enjoyed this episode, hit subscribe, leave us a review, and don’t forget to check out Unmiss.com’s free Website Audit Tool—your first step toward more visibility, smarter SEO, and better content systems. This is the Unmiss Podcast, and we’ll see you next time!

Let’s start with a stat that might surprise you: Over 90% of all pages on the internet get zero traffic from Google. And while there are plenty of reasons for that, one of the biggest culprits? Weak or non-existent backlinks. Today’s guest is someone who’s made it his mission to solve that problem—without relying on shady tactics or generic outreach. I’m talking about Bart Magera, founder of Mojolinks, a relationship-first link building agency that helps brands earn high-quality backlinks by focusing on real human connections—not spam. I’m your host, Chelsea Alves, and I’m thrilled to speak with Bart today. Questions: Chelsea: Bart, welcome to the show! Tell us a bit about your journey—how did you go from studying in Thailand to building an international link-building agency? Chelsea: With Google’s algorithm updates getting stricter, how do you future-proof your clients’ backlink profiles to ensure long-term SEO value? Chelsea: What’s a common misconception about link building you wish more marketers and business owners understood—and how do you debunk it? Chelsea: You work with clients in a range of industries. How do you tailor a link-building strategy for, say, a SaaS company versus an eCommerce brand? Chelsea: Outreach fatigue is real—editors get dozens of pitches every day. What’s your secret for standing out in crowded inboxes and building long-term connections? Chelsea: Mojolinks has grown pretty quickly—what systems or mindsets have helped you scale without compromising quality? Chelsea: As AI transforms content and search, how do you see the future of link building evolving over the next few years? Chelsea: Bart, this was such a refreshing take on an often misunderstood part of SEO. Thank you for sharing your approach, your experience, and your global perspective. Where can our listeners go to connect with you and learn more about working with Mojolinks? Chelsea: And to everyone listening—if this episode gave you a few “aha” moments, do us a favor: subscribe, leave a review, and share it with someone who’s trying to get more visibility online. This has been the Unmiss Podcast. Don’t forget to check out Unmiss.com’s free Website Audit Tool—a great way to uncover hidden opportunities to grow your organic traffic. See you next time!