How to Double SEO Traffic with High CTR

I got a client who couldn’t grow own results for 3 years! Nothing could help him out, even a lot of money.

Yeah, he invested in SEO and content creation +100K monthly. His team did all best SEO practices:

• High-quality content
• Relevant topics
• Regular updates
• Technical optimization
• Link building.

Is it something familiar for you?

Most projects fail to grow because they pay too much attention to all data and SEO metrics, but the impact for each metric is different. Google treats all keywords differently and rank impact according to users’ intent.

For example, if users open brands in the top 10 then the authority and brand recognition matter more than content. If users click random websites then content or titles matter. If users are looking for speed then technical optimization is a must-have.

SEO is complex and huge to consider all factors. That is why experts choose critical errors and insights in comprehensive website audits.

So, I carefully analyzed this website and found something that almost all experts ignore – meta tags optimization. The main reason is that all popular expensive multi-functional tools just show the basic problems:

• Long
• Short
• Duplicated
• Missing.

But users are not blind and they read before clicking. Journalists and PPC experts know exactly about the power of CTR because this is their “bread and butter”.

Many readers only consume headlines and never click. If it happens with paid ads then Google and Facebook charge more for a click. If it happens in media coverage then valuable articles don’t get enough attention and bring less money.

SEOs pay less attention to that because Google denied many times the direct impact of CTR. However, high ranking positions without traffic is useless as well.

That was a long story in SEO community when Rand Fishkin shared his experiment on how higher CTR improved ranking positions that Google called nonsense. Then the leak of Google algorithms showed that the direct impact exists from CTR and UX.

Anyway, I personally don’t care about direct or indirect – I only care that CTR brings more traffic and sales. Why are we here? SEOs should care about traffic and sales more than about ranking positions that can become obsolete with all new changes – AI search, removing top 100 results, etc.

So, I started to rewrite all meta tags for this client.

A miracle happened. Traffic doubled in one month from 100K to 200K people. This website got a few extra million dollars monthly in sales in the extremely competitive niche – weight loss supplements.

I signed the best contract in my life on this time and cooperated with this client for a few years to increase traffic to 700K with digital PR and other SEO methods.

From Manual to Automation Workflow

My first method of scoring meta tags required a lot of settings in spreadsheet, downloading and uploading data, writing manually cell by cell that was time-consuming for big websites.

Then I decided to develop a tool that could take this data automatically. We have it now. You can start using the Unmiss website audit tool that scores all important SEO metrics from 0 to 100:

• Meta tags: title, description and H1. AI button generates new variants. Or you can edit manually by clicking on ✏️ “pencil” . Higher scores increase CTR but never neglect a human touch because each case is different.
• Content is king. Open low scores in a content editor, get more data with grammar, SEO, readability, Google top-10 and generate with the latest AI models better quality.
• Keywords can help finding out oversaturated content that impacts readability and UX.
• Page Speed Insights give data for the entire website. – Images, social, links analysis.

All this data for a specific URL is accessible in one click on a free UNmiss Chrome Extension. You can analyze a lot of metrics without paying for expensive multifunctional tools.

How Does It Work?

Add your website in a home page and click “Analyze”.

Then wait for a while to get the first report. Our tool can ask for registration or subscription for big websites.

I decided to check ninjaone.com that grew traffic for the last year when almost all other websites lost with Google AI Mode.

On the first report, you can see DH (Domain Health) is 37 that opens a lot of space for improvement. Most content and social media graphs are well-optimized that can be the reason of this traffic growth.

But most meta tags especially titles have low score that impacts to CTR and getting more traffic on Google. Open a specific URL and get a lot more insights.

Learn tips, generate with AI and click “pencils” in order to update meta tags inside report without leaving a tool.

AI button generates ideas but it still requires manual editing and a human touch. I decided to rewrite all this data inside report and improve initial scores.

You also can delegate all this report to responsible people in your team by sharing a single link.

When you’ve done with meta tags, click to “Content” in order to open a content editor and find a lot more insights to improve it.

All data from the page is transferring to content editor that scores SEO, grammar and readability. You can analyze headings, keywords and Google top 10 results.

Watch a video below on how to use a content editor.

Get back to the report and share with your developers who can increase the speed for all website pages and fix all technical SEO errors.

Conclusion

Google serves 14 billion searches a day and this channel is still working great. The main challenge is high competition among 2 billion websites with many trillion pages.

Smart SEOs don’t try to optimize for all possible metrics. No way. They just choose critical errors and create content for humans.

CTR the most ignored metric in SEO should become the main parameter because real traffic depends on that. UNmiss allows to find out all pages with low score and update with high-quality content fast. Just try it.