As a podcast host, speaker, educator, entrepreneur, and digital marketing strategist, Lori Highby’s enduring passion for learning underpins her career spanning over two decades, dedicated to empowering others to achieve their objectives.
Having founded Keystone Click, a digital marketing firm, in 2008, Lori has used her expertise to help businesses of all sizes, from startups to Fortune 500 companies. She assists them in discerning their unique value, navigating the overwhelming digital landscape, and selecting the most effective tools and strategies to magnify that value for optimum results. Through her Social Capital Podcast, she offers a platform for entrepreneurs and professionals to divulge their networking secrets, encouraging others to broaden their influence.
Beyond her entrepreneurial endeavors, Lori has contributed to academia, developing the Social Media Marketing curriculum at Milwaukee Area Technical College and serving as an adjunct professor of B2B Marketing at UW-Milwaukee. Her voice resonates in the industry as she frequently speaks on webinars and at conferences about digital marketing, personal branding, and entrepreneurship. She’s an active board member for several local organizations, including the Better Business Bureau Serving Wisconsin.
Residing in Milwaukee, Wisconsin, Lori shares her life with her family, including her husband and two dachshunds. Outside work, her interests include playing and watching hockey, SCUBA diving, and growing her substantial Batman memorabilia collection.
With a comprehensive understanding of digital marketing complemented by a robust foundation in print and advertising, Lori constantly seeks innovative marketing channels and strategies. Her strength lies in developing intuitive website navigation, devising novel concepts to market websites while ensuring their functionality for the target audience.
Her specialties include:
– Strategic Digital Marketing
– Website Design & Development
– Search Engine Optimization
– Content Creation
– Social Media
– Media Production: webinars, podcasts, video
– eNewsletter Management/Distribution
– Marketing Services
Learn more about Lori Highby on the following resources:
