I specialize in helping businesses optimize their email marketing databases for better insights and results. As a data-driven professional, I am passionate about clean reports, accurate data, and scalable processes. I believe that simplicity and efficiency are key to ensuring successful adoption and implementation by teams.
EMPLOYMENT HISTORY:
– Mustang MarTech: April 2019 – present
– Survey Monkey: July 2015 – April 2019
– Marketo: April 2013 – June 2015
– Egencia, an Expedia Inc company: May 2011 – April 2013
– Sesame Communications: Sept 2008 – May 2011
SKILLS:
– Marketing Automation & Operations
– Salesforce.com
– Marketing Strategy
– Demand Generation/Acquisition Marketing
– Subscription Management
– Compliance Regulations (CAN-SPAM, CASL, GDPR, CCPA)
– Segmentations
– Customer Marketing
– Marketing Analytics/ROI/First-Touch/Multi-Touch Attribution
– Marketing Department Training & Onboarding
Let me help you unlock the true potential of your email marketing efforts by leveraging data, optimizing processes, and delivering impactful results.
Learn more about Courtney McAra on the following resources:
