Alex Montas Hernández is a seasoned marketing leader passionate about connecting data and people to achieve outstanding results. His career path reflects an eclectic spirit, having traversed finance, product management, and even owning a small grocery store before finding his calling in marketing. This diverse background fuels a holistic approach, where he sees marketing as a journey beyond mere awareness creation.
Alex’s impressive track record speaks volumes about his expertise. He has:
- Guided companies through pivotal transformations: Spearheaded BENlabs’ rebranding and shift to AI tech, driving their most significant business pipeline.
- Delivered exceptional ROI: Reduced paid media costs by 400% at Bloomberg Media, increased revenue by 30% at TubeBuddy within 6 months, and gained 300K subscribers at Verizon.
- Built high-performing teams: Led a 20-person team at BENlabs, overseeing the entire marketing funnel and achieving a 400% YoY pipeline growth from marketing.
Data is Alex’s superpower. He uses it to align teams, personalize messages, and target the right audience at the right time. However, he believes that lasting success requires authenticity and values. This unique blend of analytical prowess and human connection makes Alex a remarkable marketing leader.
He’s constantly seeking growth and innovation, partnering with leaders who share his risk-taking spirit. His ultimate goal is to positively impact his team, industry, and the world around him.
As Alex himself says, “I am just getting started!” With his passion, expertise, and drive, there’s no doubt he will continue to achieve remarkable things in the years to come.
Learn more about Alex Montas Hernández on the following resources:
