Social Media Brand Awareness: Building Your Online Presence

Training in the gym h as a direct impact on our health, while eating healthy food and resting impact in indirect ways. Many top athletes will tell you that eating the proper diet is 50% of success, getting enough rest is 20%, and exercises and training hard are only 30%.

It’s the same with SEO. So many indirect factors impact results significantly: branding, E-A-T, etc. One of the more difficult impacts to master is social media engagement.

Most customers check out social media before buying products because they’re looking for more information about the company, seeing how existing customers feel about the brand, or perhaps seeking discounts to incentivize them to make a purchase.

Social media platforms are great for creating brand awareness and getting traffic from alternative channels. Social media presence entails more success for opening-friendly websites in the top 10 results.

Social media links do not have the direct impact that dofollow links have, but nofollow links have a phenomenal indirect impact that most SEOs cannot ignore. Wikipedia and Forbes also link to other websites with a nofollow tag, but having them mixes your dofollow links and provides a significant indirect impact. Google hates when websites only have dofollow links – it smells unnatural.

That is why I often tell my clients to be consistent on social media.

How can we do that?

Choose Your Favorite Social Media Platform

Most guides share that you need to find social media where your audience is, but there are better approaches. For example, if my audience is on Instagram, but I like to spend time on LinkedIn, then I jump on this format because I can find my audience anywhere. In addition, each social media platform is used with different goals in mind; you can choose a platform that is compatible with your brand.

Don’t limit yourself to some standards or stereotypes. Enjoy your time on social media. Most content creators burn out and give up fast because they create content for the sake of making it or because competitors are always cranking out content.

Ask yourself two questions:

• What is your strong side?
• What type of content do you enjoy creating?

Also, skip best practices if they are unrelated to your strong sides. For example, a video might get higher engagement on social media, but if your strong side is writing, then write.

Consistency

Consistency is critical on social media. Be yourself and create content related to your products as much as possible. Nobody will know what works without trying (and sometimes failing!) Social media engagement is a continuous learning experience for creators.

Many marketers claim that you need to create high-quality content. I agree with that, with the caveat that you also need to have experience and confidence after making a quantity.

The best athletes train for a long time before participating in a competition. We only see the results of hard work. It’s the same with creating a lot of content for social media. Most posts are dead in the water after a few hours or a few days of low engagement. If you spend a lot of time creating high-quality content, there’s still a big chance you’ll get nothing back. But if you create a lot of content at scale with posting as much as possible, the chance of getting greater engagement is much higher.

Some of my posts get a few hundred views with +93,000 followers on LinkedIn, and some posts get +300,000 views. So the number of followers isn’t the issue.

All social media cares about retaining the audience longer; that is why posts that get more likes, comments, and shares are trending. Nobody knows which posts will bring a spike in engagement, but the consistency of posting is the way to find it out faster.

Quantity is more important than quality at the beginning of your social media journey. For example, MrBeast filmed his first videos on a web camera, and then he could eventually allow a team of participants and video editors.

Context is more important than design for most projects. Design can’t save lousy context without value.

Engaging with others

Prominent influencers and bloggers don’t need promotion of their content; they already have a loyal audience that can expand their reach. You can also earn a dedicated audience by engaging the relevant posts on your niche: commenting, likes, and sharing.

Follow influencers in your niche or use a search bar to find related posts to your content – then, like and comment on those posts.

Most users read comments for additional valuable insights, help, and support. Users need more value. That is what will make them follow you.

It also helps to form warm connections with influencers who also read comments. I use this strategy to invite great experts to speak on my podcast or create cohesive content for this course.

Also, it is better to write your comments on fresh posts as quickly as possible. The best way is to write immediately after seeing a new post, because influencers typically post when their audience is most active online. For example, I ignore posts submitted more than 24 hours ago and try to write comments in the first few minutes after seeing a new post. It is hard, but still possible.

Sharing Breaking News

Most posts have low engagement because the content is stale – it’s something everyone already knows. Users need something new. Post breaking news about your niche and unite it with a call to action. Let me show you a simple way to do it.

Search for the best blogs in your niche on Google. I usually use feedly.com to add them to one feed. Then, find new articles and convert news to social media posts. Most publishers need to pay more attention to the right repurposing for social media posts. They usually share links without considering that social media platforms don’t recommend content with links or without a simple format.

Do this job instead of them, and get more followers and results for your brand.

Inspire Others

Inspirational posts usually attract three times more engagement. People crave it. GaryVee and Tony Robbins are great at inspiring others in our hard times.

Think about how you can motivate your audience to take action: work hard, learn, lose weight, train, etc. For example, if you share breaking news, add your insights on how your followers can use that information to improve their own outlooks and strategies.

Conclusion

Link building is not only about earning dofollow links; it is more about getting links where people can get value from them, including nofollow and social media. Social media helps to create brand awareness, get more relevant traffic, and get shares or links that impact SEO results. Mastering social media engagement will ensure your high-quality content goes further and reaches a wider audience for your brand.