159. How To Use SEO For Content Marketing Strategy With Rachel Lindteigen
Content marketing is a dynamic and highly competitive field.
It requires a lot of effort to create relevant content for your target audience.
The main objective of SEO is to get more traffic to your website/blog/portfolio.
The more people that visit your site, the more chances they have to convert into customers or subscribers.
SEO is one of the most important tools that a content marketer has.
It allows them to rank on search engines based on their keywords, so that they can get more traffic from their website.
While SEO is not an easy process it definitely requires some knowledge and skill in order to be successful.
A company that has invested heavily in online marketing can expect a significant increase in sales over time.
There is a lot of discussion on how to use SEO for content marketing.
But how do we define it?
What are the differences in keywords, content and brand?
Why does it matter?
What’s the best way to achieve that goal?
How can we effectively target our brand’s audience and target them with relevant keywords?
These are just some of the big questions related to SEO implementation.
Watch or listen to the entire episode to know a lot more.
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