Unraveling the Secrets of SEO Backlinks with Allen MacCannell (#643)

Anatolii Ulitovskyi, Allen MacCannell 114 Updated: 24.09.2023
Unraveling the Secrets of SEO Backlinks with Allen MacCannell (#643)
Duration: 47:44
Believe you can because you can!
Believe you can because you can!
Unraveling the Secrets of SEO Backlinks with Allen MacCannell (#643)

The Game-Changer: How Backlinks Skyrocketed My Traffic

Let’s kick off with a quick story. Ever heard of the website “Barefoot Jogger”? Probably not. It was an obscure fitness blog, floundering on Google’s 20th page. Until that is, they revamped their backlink strategy. In just six months, they soared to Google’s first page. Traffic spiked by 400%. This isn’t magic—it’s the power of quality backlinks.

Why Backlinks Matter

Ok, now let’s talk about you. You have a website. You want it to rank. What you might not realize is, that backlinks are your best friends. They’re like street cred for your website. The more you have from reliable sources, the more Google trusts you. Simple as that.

The Expert’s Take: Allen MacCannell

And who better to guide us than Allen MacCannell, a man who’s seen the seismic shifts in SEO firsthand? He’s here to dispel myths and give you actionable insights.

Understanding Backlink Quality

Let’s get one thing straight. All backlinks are not created equal. In a 2020 study by Ahrefs, websites with high Domain Authority (DA) backlinks had a 60% better chance of ranking higher. Allen explains, “You want backlinks that are both relevant to your content and come from authoritative sites.”

The Dos and Don’ts of Backlinking

Do: Audit Your Backlinks

Run an audit. Identify the dead weight. Tools like Ahrefs or SEMrush can give you an overview of your backlink profile.

Don’t: Buy Backlinks

In the short term, it might be tempting. But remember, Google’s algorithm is more intelligent than you think. Google can penalize you for what they call ‘unnatural links.’

Leverage Your Network

Your best bet for high-quality backlinks? Your professional network. Reaching out to peers and offering valuable content can yield great backlinks.

Keeping Up With Google

Google’s always up to something. Their algorithm updates can affect your backlink quality. Stay updated. Google’s algorithm changes, and so should your strategy.

The Impact: By the Numbers

Now, I know what you’re thinking. Show me the numbers, right? According to a 2019 Moz study, backlinks account for 28% of Google’s ranking factors. That’s second only to the content itself. It’s a big piece of the pie. Ignore it at your peril.

So there you have it—your crash course on SEO backlinks. We’ve got Allen MacCannell to thank for these gold nuggets. Stay tuned, because next up, we’re diving into your most-asked questions about backlinks. You won’t want to miss it!


What are backlinks, and why do they matter in SEO?

– Backlinks are links from one website to another, serving as votes of confidence for your site. They’re crucial for SEO because they indicate that your site is credible and authoritative.

Are all backlinks created equal?

– No, they’re not. A link from a high-authority site like CNN will benefit more than a smaller, less-known blog. The key is to seek out high-quality, relevant backlinks.

Can I buy backlinks?

– Technically, you can, but it’s not advisable. Google can detect these tactics and may penalize your site, impacting its ranking.

How do I check my site’s backlinks?

– Tools like Ahrefs, SEMrush, and Moz are great for checking your backlink profile. They’ll show you where your links are coming from, their quality, and even your competitors’ backlinks.

How many backlinks do I need to rank on Google?

– There’s no specific number; it varies based on competition and the quality of your backlinks. Quality trumps quantity.

Do internal links count as backlinks?

– Internal links are within your own website and help with user experience and site navigation. They don’t hold the same weight as external backlinks from other websites.

What’s a “nofollow” link?

– A “nofollow” link tells search engines not to consider the link for ranking purposes. While it won’t help your SEO, it can still drive traffic to your site.

Can I get penalized for bad backlinks?

– Google can penalize your site for having low-quality or “spammy” backlinks. Regularly auditing your backlinks can help avoid this.

How do I build backlinks?

– Strategies include content marketing, guest posting, and industry outreach. The main goal is to create valuable content that others naturally want to link to.

How long does it take to see results from backlinking?

– SEO is a long-term strategy. While you may see some quick wins, significant changes generally take time—often a few months.

Feel free to contact me on LinkedIn if you have more questions or need further clarification on these points!

Learn more about Allen MacCannell following resources:
Website: https://www.webceo.com/
LinkedIn: https://www.linkedin.com/in/allenmaccannell/
Twitter: https://twitter.com/CloudBasedSEO