Unpacking LinkedIn Ads with AJ Wilcox (#640)

Anatolii Ulitovskyi, AJ Wilcox
Unpacking LinkedIn Ads with AJ Wilcox (#640)
Duration: 44:54
Believe you can because you can!
Believe you can because you can!
Unpacking LinkedIn Ads with AJ Wilcox (#640)

Hey there! Yes, you. You’re probably here because you’re curious about LinkedIn Ads, right? And why not? Advertising is a big deal, and LinkedIn is an even bigger one.

Enter LinkedIn: Not Your Average Social Platform

You see, LinkedIn is not just another Facebook or X (Twitter). According to a HubSpot report, LinkedIn is 277% more effective for lead generation than other social media networks. Yep, 277%. Makes you think, doesn’t it?

So, Who’s AJ Wilcox?

Now that you’re leaning in let’s talk about AJ Wilcox. This guy is a LinkedIn Ads pro. No, he’s trained teams at LinkedIn on how to use their ad platform. If that doesn’t scream expertise, I don’t know what does.

The Nitty-Gritty of LinkedIn Ads

What makes LinkedIn Ads different? In a nutshell: Precision. LinkedIn Ads lets you target by job title, industry, and even skills. We’re talking laser-focused advertising here.

ROI Anyone?

Okay, we all want to know about the ROI (return on investment). A study by eMarketer found that 42% of B2B marketers using LinkedIn saw an ROI of over 5x. But here’s the kicker: AJ says you can aim for an even better ROI with the right strategies!

Making the Most of Your Budget

Sure, LinkedIn Ads aren’t the cheapest. But AJ offers insights on getting bang for your buck. He suggests starting with Sponsored Content and then moving on to InMail campaigns for more personalized engagement.

Conversions, Conversions

Now, what about conversions? AJ breaks it down. LinkedIn Ads offer a higher average conversion rate of about 9%, according to LinkedIn’s own data. That’s right, nearly 1 in 10 clicks converts. You won’t find those numbers just anywhere.

Get Ready for FAQs!

Alright, I can sense your questions bubbling up. Don’t worry, we’re heading into an FAQ session in the next segment. And trust me, AJ has some eye-opening answers to your burning questions.

So, that’s a wrap. You’re about to learn about LinkedIn Ads from someone who knows it inside out. Get comfy, press play, and prepare to be enlightened. 🎧


  1. Why Should I Choose LinkedIn Ads Over Other Social Media Platforms?

Great question! LinkedIn isn’t your typical social media platform. It’s a space where professionals hang out. So, if you’re in B2B marketing, this is your playground. LinkedIn allows you to target by industry, job title, and specific skills. HubSpot says it’s 277% more effective at lead generation than Facebook or Twitter. So, you’re not just casting a wide net; you’re fishing with spears!

  1. Are LinkedIn Ads Expensive?

Well, “expensive” can be relative. Indeed, LinkedIn Ads generally cost more than those on other platforms, but the ROI can also be much higher. We’re talking about quality leads here, not just random clicks. A study by eMarketer shows 42% of B2B marketers saw an ROI of over 5x on LinkedIn. So, it’s really about what you make out of it.

  1. What Type of Content Works Best for LinkedIn Ads?

I recommend starting with Sponsored Content because it’s native to the user’s feed and doesn’t scream “ad” immediately. After that, you can experiment with InMail for a more personalized touch. Remember, LinkedIn is a platform for professionals. So, aim for content that solves problems, educates, or offers a unique viewpoint.

  1. What About Ad Creatives?

Graphics or visuals should be professional but eye-catching. LinkedIn is more formal than other social platforms, but that doesn’t mean your ads should be dull. Use colors that match your brand and include images that resonate with your target audience.

  1. Can I Target Ads Based on Company Size?

Absolutely, yes! One of the cool things about LinkedIn Ads is the ability to target ads based on the company’s size. This is super useful if your product or service is tailored to businesses of a specific size.

  1. Is A/B Testing Possible with LinkedIn Ads?

You bet! A/B testing is a marketer’s best friend, and LinkedIn delivers on this front. You can test different aspects like headlines, images, or the ad format to see what resonates most with your audience.

  1. How Do I Track ROI Effectively?

LinkedIn offers its own set of analytics, and you should make use of them. However, don’t stop there. Use UTM parameters for even more in-depth tracking and integrate with your CRM to see how those leads convert down the funnel.

  1. Can I Run Video Ads?

Yes, and AJ suggests you should! Video content can be a great way to engage your audience and stand out in the feed.

  1. How Often Should I Update My Ad Campaigns?

Good question! AJ advises not to set it and forget it. LinkedIn Ads require optimization. Monitor your metrics and be ready to tweak your campaigns to ensure they deliver the desired results.

  1. Any Tips for Writing a Good Ad Copy?

Keep it professional but relatable. Remember, you’re talking to business folks who appreciate clear, concise, and jargon-free language. Address a problem, offer a solution, and always include a call to action.

And there you have it! A quick FAQ rundown for anyone looking to dive into LinkedIn Ads. Got more questions? Don’t hesitate to ask!

Learn more about AJ Wilcox following resources:
LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Twitter: https://twitter.com/wilcoxaj