Now it’s E-E-A-T.
And SEO is buzzing again.
Remember when Google first brought out E-A-T?
I watched a startup’s guide jump from page three to the top of page one simply by boosting their author’s credentials.
It was a game-changer.
Now, the stakes are higher with talk of Google amplifying this to E-E-E-A-T.
Because trust and expertise are now currency in the SEO world.
This isn’t just a trend—it’s the core of Google’s vision for search.
Enter Joseph Kahn.
He’s not just an SEO expert; he’s a trendsetter who’s been navigating the evolving search landscape since the beginning.
He’s seen firsthand how credibility has morphed from a good-to-have to a must-have in content ranking.
We’ll explore the importance of demonstrating double expertise, exceptional experience, authoritativeness, and trustworthiness in content.
It’s no longer just about keywords.
It’s about who says it and how it’s said.
Joseph will break down the why and how-to, ensuring your content isn’t just found, trusted, and respected.
So, how do you make Google see you as the expert you are?
How do you build that trust with your audience?
Let’s find out.
Prepare for an insightful conversation that will equip you with the tools to make your site the authority in your niche.
Don’t miss out on this knowledge feast.
It’s SEO made smarter, not harder.
Join us for an episode that will change how you view SEO and implement every piece of content after that.
- What does E-E-A-T stand for in SEO?
It stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
- Why is Google updating to E-E-E-A-T?
To prioritize content that doesn’t just look good on paper but also delivers real-world expertise and results.
- How do I improve my website’s E-A-T?
By showcasing the credentials of your content creators and citing reputable sources in your content.
- What’s the impact of E-A-T on my site’s ranking?
It can be substantial—sites with high E-A-T are often rewarded with better rankings by Google.
- Can small websites compete with larger ones in E-A-T?
Yes, small sites with high-quality, authoritative content can outrank larger, less trustworthy sites.
- How do I demonstrate ‘Trustworthiness’ in my content?
By being transparent about your content’s sources and providing accurate, honest information.
- Does E-E-E-A-T apply to all types of websites?
While it’s crucial for YMYL (Your Money Your Life) sites, all websites can benefit from higher E-E-E-A-T.
- What role do user reviews play in E-E-A-T?
Positive user reviews can enhance a site’s Trustworthiness, which is a part of E-A-T.
- How often should I review my site for E-E-A-T?
Regular audits to update credentials, review content accuracy, and refresh outdated articles help maintain E-A-T.
- Will E-E-E-A-T require more detailed content?
Not just detailed but content that reflects actual user experience and expertise will be necessary.
Learn more about Joseph Kahn on the following resources: