Trimming for Triumph: SEO Content Strategy (#694)

Anatolii Ulitovskyi, Jared Bauman
Trimming for Triumph: SEO Content Strategy (#694)
Duration: 50:03
Believe you can because you can!
Believe you can because you can!
Trimming for Triumph: SEO Content Strategy (#694)

Trim the fat and boost the stats.

A client’s site was cluttered with old posts, the SEO equivalent of dead weight.

They cut 30% of their content.

Traffic and engagement didn’t just survive; they thrived.

Studies show that removing underperforming content can significantly increase a website’s traffic and user engagement.

Jared Bauman, adept in SEO efficiency, joins us to discuss the gains of content deletion.

He brings the scalpel to the bloated content corpus, revealing how strategic cuts make for a healthier site profile.

Join us. We’re cutting through the clutter to reveal a leaner, meaner SEO strategy.

Learn why more isn’t always better in SEO.

Tune into UNmiss and get the scoop on how deleting in bulk could be the SEO boost your site needs with insights from Jared Bauman.


  1. Why delete content for SEO?

To remove outdated, low-quality, or irrelevant pages that dilute your site’s value.

  1. How does deleting content improve SEO?

It streamlines your site structure and focuses Google’s crawl on high-quality pages.

  1. What kind of content should I consider deleting?

Content that’s outdated, has low traffic, poor metrics, or is no longer relevant.

  1. Will deleting pages hurt my SEO?

It won’t hurt and may even improve your site’s health if done correctly.

  1. How do I identify pages for deletion?

Use analytics to find pages with low engagement, traffic, and conversions.

  1. Should I redirect deleted content?

Yes, redirect to relevant pages to preserve link equity and guide users.

  1. How often should I audit my content?

Regularly, at least once a year, to keep your website fresh and relevant.

  1. Can bulk deletion affect my site’s indexing?

If you delete a large portion of your site, Google will re-evaluate what remains for indexing.

  1. What’s the first step after deciding to delete content?

Back up your site, then carefully plan which pages to remove or update.

  1. How will I know if deleting content has worked?

Monitor your analytics for improvements in traffic and rankings post-deletion.

Learn more about Jared Bauman on the following resources: