Angeley Mullins: How to track B2B SaaS brand performance (#401)

Anatolii Ulitovskyi, Angeley Mullins 133 Updated: 18.01.2023
Angeley Mullins: How to track B2B SaaS brand performance (#401)
Duration: 39:35
Believe you can because you can!
Believe you can because you can!
Angeley Mullins: How to track B2B SaaS brand performance (#401)

Have you ever found yourself wondering how your brand is doing in the crowded world of B2B SaaS? It can be tough to cut through the noise and know for sure what’s working and what isn’t. That’s why we’re here to help.

We’ll start by sharing a story about a brand we worked with who was struggling to track their performance. They were using a variety of different tools and metrics, but nothing seemed to give them a clear picture of how they were doing. After a lot of trial and error, we were able to help them implement a system for tracking their brand performance that gave them the insights they needed to make informed decisions.

Next, we’ll be sharing some tips and trends for tracking B2B SaaS brand performance in 2023. We’ll talk about the importance of using a combination of quantitative and qualitative data, as well as the value of tracking both short-term and long-term performance. We’ll also discuss some of the latest tools and technologies that can help you get a better understanding of your brand’s performance.

By the end of this episode, you’ll have a clear understanding of how to track the performance of your B2B SaaS brand and be well-equipped to make informed decisions about your marketing and sales strategy. So let’s get started!

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Watch or listen to the entire episode to know a lot more.

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