The Future of Paid Social: Nesto Rivas on AI’s Impact on Workflows (#659)

Anatolii Ulitovskyi, Nesto Rivas 100
The Future of Paid Social: Nesto Rivas on AI’s Impact on Workflows (#659)
Duration: 46:19
Believe you can because you can!
Believe you can because you can!
The Future of Paid Social: Nesto Rivas on AI's Impact on Workflows (#659)

Let me paint a picture.

You’re pouring hours into crafting a social strategy.

But the results are underwhelming.

Then, AI enters the scene.

Suddenly, everything changes.

From Struggle to Success: A Tale of Transformation

I once chatted with one of my great clients.

She was on the brink of giving up on her paid social campaigns.

ROI was diminishing.

Engagement was stagnant.

That is until she integrated Paid Social AI.

In just three months, her campaign performance surged by 40%.


Generative AI played a significant role, and so did creative strategy.

Why the Traditional Way Isn’t Cutting It Anymore

Remember the days of manual A/B testing?

Hours spent tweaking ad creatives.

Guesswork dominating strategy.

The landscape has shifted.

A 2021 study highlighted that brands using AI-driven insights outperformed peers by an average of 35%.

That’s not a minor edge.

That’s game-changing.

Enter Nesto Rivas: The Maestro Behind the Magic

I had the pleasure of sitting with Nesto Rivas on the podcast.

His insights?


He spoke of blending Paid Social AI with Generative AI.

A formidable force in the realm of creative strategy.

Paid Social AI: Not Just Automation

You might be thinking: Isn’t AI all about automation?

Not quite.

It’s also about intelligent decision-making.

About analyzing millions of data points in seconds.

About refining your strategy in real-time.

Generative AI: The Creative Genius

But what about the actual content?

That’s where Generative AI comes in.

It crafts content tailored to your audience.

It understands nuances and preferences.

Remember my client?

She reduced her content creation time by 60% using Generative AI.

More time for strategy, less for grunt work.

Numbers Don’t Lie

According to a study from McKinsey, businesses that have incorporated AI into marketing strategies have seen a 10-15% boost in sales.

Impressive, right?

Businesses using Generative AI for content saw a 50% reduction in content production costs.

Efficiency and economy are all bundled into one.

Bringing It All Together

So, you’ve got Paid Social AI.

You’ve got Generative AI.

Combine them?

You’ve got a cocktail for unprecedented success in the social space.

What’s Next?

You might be wondering about specifics.

How do I start?, What platforms are best?, Any pitfalls to avoid?

I’ve got you covered.

Stay tuned for some FAQs that’ll iron out those queries.

But for now, let Nesto Rivas’ insights marinate.

Ponder. Reflect. Innovate.

Until next time,

Cheers to strategic transformations!


  1. What exactly is Paid Social AI?

Think of Paid Social AI as your competent assistant in crafting ads. It uses artificial intelligence to optimize your ads, targeting the right people at the right time.

  1. And Generative AI? How’s it different?

Great question! While Paid Social AI focuses on strategy, Generative AI is about content. It can generate creative content tailored to your audience, like ad copy or images.

  1. How has AI changed the landscape of paid social campaigns?

Dramatically! AI allows for real-time optimization, meaning your campaigns can be refined on the go, leading to better ROI.

  1. Any tangible benefits of blending the two – Paid Social AI and Generative AI?

Absolutely. When combined, you get ads that are not only strategically optimized but also creatively compelling.

  1. How do businesses usually get started with these AI tools?

Start small. Choose one campaign, implement AI tools, and observe. The results usually speak for themselves.

  1. What about costs? Does implementing AI tools require a big budget?

Not necessarily. There are various tools available at different price points. The key is to find one that suits your needs and budget.

  1. Are there any pitfalls to be aware of when diving into AI?

Sure. Like any tool, AI isn’t magic. It’s essential to understand its capabilities and limitations. Training and data quality are crucial.

  1. How do you see Paid Social AI’s and Generative AI’s future evolving?

We’re just scratching the surface. We’ll see even more integrated and intuitive AI tools in the future, making campaigns more effective and efficient.

  1. Can smaller brands leverage these AI tools, or is it just for the big players?

Smaller brands can, and should, jump in! AI tools can level the playing field, offering resources once only available to giants.

  1. Lastly, any advice for businesses hesitant about integrating AI into their campaigns?

Dive in, but be informed. Understand what AI can (and can’t) do, and be ready to learn and adapt. The digital world is evolving rapidly, and AI is a tool that can help you stay ahead.

Learn more about Nesto Rivas on the following resources: