Welcome to the UNmiss podcast, where we explore the latest trends and best practices in e-commerce and digital marketing. Today, we have a special guest, Will Tjernlund, the CMO at
Goat Consulting, an eCommerce consulting firm dedicated to building, protecting, and developing commercial company brands on Amazon.
In this episode, Will shares his knowledge and experience in effectively marketing and selling products on the world’s largest online marketplace. He talks about the common mistakes brands and manufacturers make when it comes to Amazon, how to avoid them, and the latest trends and best practices in the field.
Here are some of the key takeaways from the episode:
– How to optimize your product listings for maximum visibility and conversions
– Tips on how to create effective advertising campaigns on Amazon
– Strategies for managing your brand’s reputation and customer reviews
– The latest trends and best practices in Amazon marketing and advertising
– How to use data and analytics to drive continuous improvement.
“As Jeff Bezos, the founder and CEO of Amazon, once said: “Amazon’s customer-centric culture is a large part of what sets the company apart,” says Will. “By understanding the principles of Amazon’s customer-centric culture and avoiding the common mistakes, brands and manufacturers can significantly increase their sales on the platform.”
In conclusion, this episode of UNmiss is a must-listen for anyone looking to improve their performance and increase sales on Amazon. Will’s insights and tips will help you optimize your product listings, create effective advertising campaigns, and manage your brand’s reputation on the platform. If you want to learn more about how to sell on Amazon, tune in to this episode of UNmiss.
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