Learn the Secrets of Site Search with JP Sherman (#754)

Anatolii Ulitovskyi, JP Sherman
Learn the Secrets of Site Search with JP Sherman (#754)
Duration: 49:49
Believe you can because you can!
Believe you can because you can!
Learn the Secrets of Site Search with JP Sherman (#754)

You might not think much about the search bar on your favorite website, but it’s a gateway to a world of information tailored just for you.

I remember when I first realized the power of optimizing site search.

It was when I saw a small online bookstore increase its sales by 30% by tweaking its search functionality.

This wasn’t magic.

It resulted from understanding how we, as humans, search for things.

Did you know that according to a study by the Nielsen Norman Group, improving search usability can enhance conversion rates by up to 225%?

It’s true, and it’s one of the many fascinating pieces of data we’ll dive into.

Let’s start our journey.

Why does a site search matter, you ask?

I’m glad you did.

Finding the right piece at the right time is crucial in a world where information is abundant.

And that’s where our guest, JP Sherman, comes in.

JP shares invaluable insights on the intersection of technology and behavioral science in site search optimization.

But why focus on on-site search in the first place?

Because it’s more important than you might think.

A report by Econsultancy found that 30% of visitors to e-commerce sites use the search function.

And those users are 1.8 times more likely to convert.

Imagine what mastering this tool could do for your site.

JP dives deep into the behavioral science of how we find things.

It’s a journey through how our brains work, the patterns we follow, and the shortcuts we take.

And it’s not just theory.

Practical tips abound, drawn from JP’s extensive experience.

He shows us the rabbit holes worth exploring and the dead ends to avoid.

Our conversation is more than just about search bars and algorithms.

It’s about understanding your audience on a deeper level.

And in doing so, crafting experiences that meet and anticipate their needs.

This episode is a must-listen for anyone interested in cutting-edge web optimization and user experience.

We cover everything from the latest trends in search technology to the timeless principles of human psychology.

So, why should you care about all this?

Because whether you’re running an e-commerce giant or a niche blog, how your audience finds information on your site can make or break their experience.

And improving that experience can have tangible benefits for your bottom line.

Join us on this fascinating exploration with JP Sherman.

Discover the secrets behind the search bar and how to leverage them for your site.

It’s an episode packed with actionable insights and eye-opening revelations.

Don’t miss out on unlocking the full potential of your site search.

Tune in to the UNmiss podcast with your host, Anatolii Ulitovskyi, and our special guest, JP Sherman.

Let’s make the invisible visible.


  1. What is site search optimization?

Oh, great question! Site search optimization is all about making the search function on a website as smooth, fast, and relevant as possible. It’s like fine-tuning a car so it runs and zips down the road at top speed, getting you exactly where you want to go, but with information on a website.

  1. Why is understanding human search behavior important?

So glad you asked! Understanding human search behavior is crucial because it helps us design websites that cater to how real people think and search. It’s like knowing the shortcuts to someone’s heart (or brain, in this case)! By getting this right, we make websites more intuitive so visitors can effortlessly find what they’re looking for.

  1. How can improving site search impact my website?

Here’s the scoop: Improving your site search can dramatically enhance user experience, leading to happier visitors. Happier visitors are likelier to stick around, convert, and even become loyal fans of your brand. It’s like throwing the best party in town – everyone wants to come, stay, and return!

  1. What are some common mistakes in site search optimization?

Ah, the pitfalls! Common mistakes include having a search function that’s hard to find, not using auto-complete features, and returning irrelevant search results. It’s like asking for directions and being told, “You can’t get there from here.” Frustrating, right?

  1. Can you give an example of a site search success story?

Sure thing! Let’s talk about that online bookstore I mentioned earlier. By analyzing search data and optimizing their search function to match better how their customers searched for books, they saw a 30% increase in sales. It’s like they found the secret map to hidden treasure!

  1. What role does AI play in site search optimization?

Oh, AI is a game-changer! AI can analyze vast amounts of data to understand patterns, predict what users seek, and even improve search results in real-time. Think of it as having a super intelligent assistant who knows what you need before asking.

  1. How do I measure the effectiveness of my site search?

Measurement is key! You’ll want to look at metrics like search exit rate, time on site after search, conversion rate of search users, and user satisfaction. It’s like keeping score in a game; these metrics help you know if you win at the site search optimization game.

  1. What’s the future of site search optimization?

Exciting times ahead! The future is all about even more intelligent AI, more personalized search experiences, and voice search becoming more prevalent. We’re heading towards a world where site search understands you almost better than you know yourself.

  1. How often should I update my search optimization strategy?

Keep it fresh! Just like fashion, what’s in today might be out tomorrow. It’s good to regularly review your search data, keep up with new technologies, and update your strategy accordingly. Think of it as a garden that needs regular tending to flourish.

  1. Do you have any tips for businesses just starting with site search optimization?

Absolutely! Start with the basics: make sure your search bar is prominently placed, analyze your search data to understand what your visitors are looking for, and don’t be afraid to use the tools and technologies available to improve your site search. It’s a journey, but every step towards optimization is a step towards success.

Learn more about JP Sherman on the following resources:
Website: https://www.redhat.com/
LinkedIn: https://www.linkedin.com/in/jpsherman/
Twitter: https://twitter.com/jpsherman