201. Search Strategy And Tactics: Paid Or Organic With Chris Boggs
When should you focus more on paid traffic or organic?
The short answer is that it depends on your business strategy and what your company sells.
It doesn’t matter whether you use campaigns or pay to drive traffic to your website, but as a general rule of thumb, use your strong sides to start figuring out how people might find our site and what they might want to buy.
The content in these placements will be unbiased and will share valuable information about what we offer.
A search strategy is something that a company uses in order to reach more people and drive more traffic.
Search tactics are the measures that are taken in order to drive more organic traffic.
Many companies use paid traffic in order to increase their search engine rankings, but organic traffic can be used for multiple purposes like engagement.
Watch or listen to the entire episode to know a lot more.
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