Speed Matters: Nikki Halliwell on Optimizing Site Speed (#723)

Anatolii Ulitovskyi, Nikki Halliwell
Speed Matters: Nikki Halliwell on Optimizing Site Speed (#723)
Duration: 49:08
Believe you can because you can!
Believe you can because you can!
Speed Matters: Nikki Halliwell on Optimizing Site Speed (#723)

Speed is everything in the digital world.

A leading e-commerce site increased its revenue by 27% after improving its site speed by just one second.

This story highlights the critical impact of site speed on business success.

Join us on UNmiss as we welcome Nikki Halliwell, an expert in optimizing site speed.

Understanding Site Speed: Nikki explains why site speed is crucial for both user experience and SEO.

Real-world Impact: We look at how slow loading times affect visitor behavior and conversion rates, with data showing that a delay of mere seconds can lead to significant drops in customer engagement.

Technical Insights: Nikki delves into technical aspects that influence site speed, such as hosting quality, image optimization, and efficient coding practices.

Speed Optimization Techniques: Learn actionable strategies to enhance your website’s loading times, including caching solutions, content delivery networks, and minimizing HTTP requests.

Google’s Perspective: We explore how Google views site speed, considering its role in search engine rankings and the introduction of Core Web Vitals.

Tools for Measuring Speed: Nikki shares her recommendations for tools and resources to accurately measure and analyze site speed.

Challenges in Speed Optimization: We discuss common hurdles website owners face in improving site speed and ways to overcome them.

The Future of Site Speed: Nikki gives her insights on upcoming trends and advancements in web technology that could further influence site speed.

With Nikki Halliwell’s expertise, this episode of UNmiss is an invaluable resource for anyone looking to improve their website’s performance and, in turn, their online business success.

Tune in to hear Nikki’s expert advice and transform the speed of your site into a competitive advantage.


  1. What is site speed and why is it important?

Site speed refers to how quickly a website loads for a user. It’s crucial because faster sites provide a better user experience and are favored by search engines like Google.

  1. How does site speed affect SEO?

Google considers site speed as a ranking factor, so a faster website can help improve your position in search results.

  1. What are some common causes of slow site speed?

Large image files, unoptimized code, excessive use of plug-ins, and poor hosting can all contribute to slower site speeds.

  1. How can I test my website’s speed?

You can use tools like Google’s PageSpeed Insights, GTmetrix, or Pingdom to analyze your site’s performance.

  1. What’s the ideal loading time for a website?

Aim for a loading time of under 3 seconds. Most users start to lose patience if a site takes longer than this to load.

  1. Does site speed affect mobile and desktop users differently?

Yes, mobile users often experience slower loading times due to network constraints, making mobile optimization for speed even more crucial.

  1. Can improving site speed impact my conversion rates?

Absolutely. Faster websites typically see higher conversion rates as users are less likely to abandon a slow-loading site.

  1. What are some quick ways to improve site speed?

Optimizing images, enabling browser caching, and minimizing HTTP requests are some quick ways to improve site speed.

  1. How does hosting affect site speed?

Good hosting provides the necessary resources and bandwidth to ensure your site loads quickly and handles traffic effectively.

  1. Is there a difference between site speed and site performance?

Yes, while site speed primarily focuses on how fast a page loads, site performance encompasses overall user experience, including functionality and stability.

Learn more about Nikki Halliwell on the following resources:
Website: https://www.journeyfurther.com/
Linkedin: https://www.linkedin.com/in/nikkiroseh/
Twitter: https://twitter.com/NikkiRHalliwell
Instagram: https://www.instagram.com/techseoaudits