270. Marketing a Startup With Jen Cameron
Marketing a startup is not an easy task.
Many startups fail because they don’t know how to market themselves.
If you are a startup, you need to know the best ways to promote your brand and get new customers.
The most important thing to remember when marketing a startup is that the product is not yet available for purchase.
So, it’s not enough to just tell people about the product.
You also have to convince them that they need it and that they are going to love it.
There are many ways to market a startup, but there are two main approaches: inbound and outbound marketing.
Inbound marketing focuses on attracting customers by providing valuable content, like blog posts and videos, on your sites.
Outbound marketing focuses on finding potential customers by promoting your products through ads or events.
A startup needs to be marketed in a way that is different from the way established brands are marketed.
The marketing strategy for startups is usually focused on growth and building a customer base.
The marketing strategy for startups can also be called growth hacking.
Growth hacking is when you use marketing techniques to grow your business and customer base.
The following are some of the most common growth hacking techniques:
– Use social media campaigns
– Use referral programs
– Give away free products or services
– Create content around a trending topic or event
Jen Cameron shares a lot of valuable insights.
Watch or listen to the entire episode to know a lot more.
Let’s discuss more in our group – https://www.linkedin.com/groups/12416146/.
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