LinkedIn’s Impact on Modern Marketing (#699)

Anatolii Ulitovskyi, Tereza Litsa
LinkedIn’s Impact on Modern Marketing (#699)
Duration: 44:02
Believe you can because you can!
Believe you can because you can!
LinkedIn's Impact on Modern Marketing (#699)

Previously struggling to gain traction, a tech startup revamped its LinkedIn strategy.

The result? A staggering 70% increase in leads.

This isn’t just a success story; it’s a testament to LinkedIn’s potential.

Welcome to the UNmiss Podcast, where today’s focus is LinkedIn’s powerful impact.

I’m Anatolii Ulitovskyi, and with me is digital marketing expert Tereza Litsa.

LinkedIn has evolved from a simple networking site to a vital marketing platform.

Over a billion professionals use LinkedIn today, making it a fertile ground for targeted marketing.

And the numbers are compelling:

Content on LinkedIn has a potential of 9 billion weekly impressions.

That’s huge for any creator or company looking to expand their reach.

Tereza Litsa, a seasoned marketer, shares her insights on this platform’s evolving dynamics.

Thought leadership on LinkedIn goes beyond posting regular content.

It’s about creating a narrative that establishes your authority in your niche.

Consider this:

Employee-shared content on LinkedIn generates 2x higher engagement than when shared by the company.

Why? Because authenticity resonates.

Tereza will dive into the strategies that make employee-led content a game-changer.

We’re not just looking at the present but peering into the future.

Social media, particularly LinkedIn, is constantly evolving.

What does 2024 hold for LinkedIn marketing?

Tereza has her predictions and strategies ready.

She will explore the anticipated features, user behavior trends, and innovative content strategies for 2024.

This episode isn’t just about understanding LinkedIn marketing.

It’s about mastering it to stay ahead of the curve.

Don’t miss this opportunity to learn from a digital marketing visionary.

Tune in to the UNmiss Podcast for a session filled with invaluable insights and foresight.

Together, let’s unlock the full potential of LinkedIn marketing.


  1. What makes LinkedIn a powerful tool for marketing?

LinkedIn is like a digital networking event with a global reach. It’s ideal for B2B marketing due to its professional user base and offers targeted advertising options to pinpoint your ideal audience.

  1. Can small businesses benefit from LinkedIn?

Definitely! Small businesses can use LinkedIn to build brand awareness and establish thought leadership. It’s like having a direct channel to industry influencers and potential customers, even on a tight budget.

  1. How effective is content marketing on LinkedIn?

Content marketing on LinkedIn can be incredibly impactful. Your posts can reach a wide professional audience, offering opportunities to showcase your expertise to more than just your immediate connections.

  1. What type of content works best on LinkedIn?

Professional, informative, and engaging content works best. Sharing industry insights, company news, or professional tips resonates well with the LinkedIn audience, who value content that enhances their professional knowledge.

  1. Is paid advertising on LinkedIn worth it?

Paid advertising on LinkedIn can be very effective for reaching specific business goals. It’s like having a precision-targeted digital billboard in the professional world.

  1. How often should I post on LinkedIn for effective marketing?

Posting regularly, like a few times a week, is key. It helps maintain visibility and engagement with your network, reminding them of your expertise and insights.

  1. Can LinkedIn help in generating leads?

LinkedIn is excellent for lead generation. By sharing valuable content, engaging with others, and utilizing LinkedIn’s lead generation tools, you can significantly increase your potential client and partnership opportunities.

  1. Is video content effective on LinkedIn?

Video content is becoming increasingly popular on LinkedIn. It’s a dynamic way to capture attention and can be used effectively to share expertise or showcase your company culture.

  1. How important are LinkedIn Groups for marketing?

LinkedIn Groups can be quite beneficial for marketing. They provide a platform to engage with targeted professional groups, offering a more focused environment for networking and sharing insights.

  1. What’s the future of LinkedIn marketing looking like?

LinkedIn marketing is evolving with more features to boost engagement and user experience. Expect enhancements in analytics, content creation tools, and interactive features, making LinkedIn an even more integral part of digital marketing strategies.

Learn more about Tereza Litsa on the following resources: