160. Influencer Marketing For B2B SaaS With Vivien Garnès
Influencer marketing is a powerful marketing strategy.
This marketing enables companies to grow their customer base through influencers in the social media sphere.
The number of people who use influencer marketing is significantly increasing.
You can find this type of business model in many industries, but if you want to be successful then you will need to learn how to do it right.
Being an influencer on social media isn’t that easy though – you have to ensure that your followers are loyal.
That is where the role of ‘influencer’ could help you out – tailoring your message, content and audience depending on your target audience.
This gives you more time for other areas within your company, allowing for better ROI.
With the recent rise of SaaS companies, more and more companies are looking to viral marketing campaigns as a way of engaging their user base.
These are marketing tactics that involve large numbers of people.
So, these tactics should be able to attract a lot of attention from both buyers and users.
This is where influencer marketing comes into play for these digital products.
These campaigns will try and target influencers who can attract customers to buy the product by sharing it online with their followers.
We should not be thinking of influencers as celebrities who get paid millions of dollars to endorse certain products – they are normal people just like us with different backgrounds who have different ways to communicate with the outside world.
Watch or listen to the entire episode to know a lot more.
Learn more about Vivien Garnès on the following resources:
Website: https://www.upfluence.com/
Linkedin: https://www.linkedin.com/in/vgarnes/
