Hype marketing is a way to build anticipation for a product or service. It is creating excitement and interest in the market for your product. In the past, this was done using celebrity endorsements and expensive advertising campaigns. Today, it can be done through social media posts and influencer marketing.
There are many ways to do hype marketing. Still, one of the most common is to create an artificial sense of urgency by limiting quantities, using time-limited offers, or creating scarcity in some other way.
An example of this would be if you were selling tickets for a concert with only a limited number available at $200 each. This would create an artificial sense of urgency, making people want to buy your product more quickly than they usually would.
A lot of companies use hype to promote their products these days. They usually do this by making a product seem like it has more value than it does and will solve all your problems. Companies need to understand that hype marketing doesn’t work if the product is not good enough or if the target audience has no need for the product.
Michael F. Schein shares a lot more about hype in our podcast.
Watch or listen to the entire episode to know a lot more.
Let’s discuss more in our group – https://www.linkedin.com/groups/12416146/.
Take a book – The Hype Handbook on Amazon.
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